MARKETING DECISION MAKING BEHAVIOR UNDER THE INFLUENCE OF ATTRACTIVE PERFORMANCE-LINKED REWARDS

Abhishek Pathak,Lewis Lim 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

Salaries of managers across many firms have sizeable performance-linked reward components. Conventional wisdom suggests that these performance-linked rewards are effective in keeping employees motivated and innovative. However, recent psychological research indicates that overly-attractive rewards may in fact reduce performance and be counterproductive for an otherwise high performing team. This issue has important implications for design of compensation schemes for marketing managers. Yet, few marketing management researchers have studied this phenomenon. How do performance-linked rewards influence the decision making styles of marketing managers who have to be innovative in dealing with competition? Does the promise of attractive performance-linked rewards help or hinder performance of a marketing unit? We sought to answer these questions via a simulation study in which we examined decision making processes and performance changes under different levels of performance-linked incentives. We find evidence to support that the practice of performance-linked rewards may benefit the low performers more than the high performers and that the high performers may not push themselves hard for the performance-linked rewards, thus lowering the performance levels. The findings are counterintuitive specifically for the high performers. Contrary to the popular notion and practice, we find that team performance including risk taking tendencies and innovative efforts actually dip in response to the high performance-linked rewards. Findings from our study provide new insights into the link between performance-linked rewards, decision making processes, and the actual performance of the managers. Our research also contributes prescriptions for calibration of compensation structures in order to promote more prudent decision making processes and to drive greater performance.

An Advanced Resource Allocation Algorithm for PON-LTE Converged Networks

Abhishek Gaur,Vibhakar Shrimali International Journal of Computer ScienceNetwork S 2023 International journal of computer science and netw Vol.23 No.7

Enhanced radio access technologies (RAT) are deployed in Next Generation Convergence Networks by the service providers so as to satisfy the basic requirements of end-users for e.g. QoS. Whenever the available resources are being shared simultaneously and dynamically by multiple users or distribution of allocated channels randomly, the deficiency of spectral resources and dynamic behavior of Network traffic in real time Networking, we may have problem. In order to evaluate the performance of our proposed algorithm, computer simulation has been performed on NS-2 simulator and a comparison with the existing algorithms has been made.

Data Hiding approach based on Eight-Queens Problem and Pixel Mapping Method

Abhishek Bansal,Sunil Kumar Muttoo,Vinay Kumar 보안공학연구지원센터 2014 International Journal of Signal Processing, Image Vol.7 No.5

A new steganographic algorithm is presented using pixel mapping method based on eight queens and number of ones in pixel intensity value. In our method, we are sequentially selecting 81 pixel blocks to embed message bit. The method works with randomizing the bit selection in the 81 pixel block using eight queens’ solutions. This approach finds relationship between secret message and cover image according to the pixel mapping table. In this paper, we have presented a secure image steganography technique with acceptable levels of imperceptibility and distortion in the cover image. In presenting algorithm, security is considered by the randomize selection of eight queen’s solutions based on a seed value. The presented algorithm not only provides high level security, but also produces high capacity and good imperceptibility. The algorithm has been tested with different image file formats like BMP, TIFF and PNG.

An Approach for Computing Dynamic Slice of Concurrent Aspect-Oriented Programs

Abhishek Ray,Siba Mishra,Durga Prasad Mohapatra 보안공학연구지원센터 2013 International Journal of Software Engineering and Vol.7 No.1

External Determinants of Inflation: The India Experience

Abhishek Kumar ROHIT,D,Tripati RAO 한국유통과학회 2018 KODISA ICBE (International Conference on Business Vol.2018 No.-

This study investigates the role of external factors in determining inflation levels in India from 2000:01 to 2016:12 in a time-varying parameter approach of structural vector autoregressive (TVP-VAR) model. Our analysis of time-variations in the impact of foreign determinants of inflation in India is based on a time-varying parameter approach of structural vector autoregressive (TVP-VAR) model. This model allows for time-variations in both the coefficients and the variance-covariance matrix of theinnovations. We build five TVP-VAR models for each of the five foreign factors to be investigated. These models contain the same set of domestic macroeconomic variables. The foreign factors enter the system of domestic variables, one by one. The structural identification in this TVP-VAR model has been done in the following order. The foreign factors have been ordered as the most exogenous variables in all the models, owing to the small size of the Indian economy as compared to the global factors. We find oil price, commodity price, US monetary policy and global liquidity to be significant in explaining the inflation level in India. Further, we also find their impact to be time-varying which may be impacted by a host of factors.

Free Path Prediction of a Ball Trajectory

Abhishek Mathur,Aaditya Sanwal,Sanskar Bharti,Yunfan Chen,Han Xie,Jingchun Piao,Hyunchul Shin 대한전기학회 2018 정보 및 제어 심포지엄 논문집 Vol.2018 No.10

Influence of loose bonding, initial stress and reinforcement on Love-type wave propagating in a functionally graded piezoelectric composite structure

Abhishek K. Singh,Zeenat Parween,Mriganka S. Chaki,Shruti Mahto 국제구조공학회 2018 Smart Structures and Systems, An International Jou Vol.22 No.3

This present study investigates Love-type wave propagation in composite structure consists of a loosely bonded functionally graded piezoelectric material (FGPM) stratum lying over a functionally graded initially-stressed fibre-reinforced material (FGIFM) substrate. The closed-form expressions of the dispersion relation have been obtained analytically for both the cases of electrically open and electrically short conditions. Some special cases of the problem have also been studied and the obtained results are found in well-agreement with the classical Love wave equation. The emphatic influence of wave number, bonding parameter associated with bonding of stratum with substrate of the composite structure, piezoelectric coefficient as well as dielectric constant of the piezoelectric stratum, horizontal initial stresses, and functional gradedness of the composite structure on the phase velocity of Love-type wave has been reported and illustrated through numerical computation along with graphical demonstration in both the cases of electrically open and electrically short condition for the reinforced and reinforced-free composite structure. Comparative study has been carried out to analyze the distinct cases associated with functional gradedness of the composite structure and also various cases which reveals the influence of piezoelectricity, reinforcement and horizontal initial stress acting in the composite structure, and bonding of the stratum and substrate of the composite structure in context of the present problem which serves as one of the major highlights of the study.

A comprehensive review on the dispersion and survivability issues of carbon nanotubes in Al/CNT nanocomposites fabricated via friction stir processing

Abhishek Sharma,Gaurav Gupta,Jinu Paul 한국탄소학회 2021 Carbon Letters Vol.31 No.3

Aluminium metal matrix composites (AMMCs) are the fastest developing materials for structural applications due to their high specific weight, modulus, resistance to corrosion and wear, and high temperature strength. Carbon nanotubes (CNTs) is known as the material of the twenty-first century for its various applications in structural components for their high specific strength as well as functional materials for their exciting thermal and electrical characteristics. The present study comprise a systematic literature review of Al/CNT nanocomposites fabricated through a solid state friction stir processing. The present review is primarily focussed on the dispersion and survivability of CNTs in the Al matrix because these are the key factors in deciding the mechanical properties of the fabricated composite. Additionally, the formability, weldability and machinability of the FSPed fabricated composites reinforced with CNTs are also summarised here. Based on the detailed literature review, following research gaps are identified which require a critical and more focussed attention of the scientific community working in this research area: (i) the presence of agglomeration or clustering of CNTs in the composite, (ii) survivability and shortening of CNTs during FSP, (iii) interfacial reactions or the formation of reaction products (such as Al4C3) between Al matrix and CNTs, and (iv) the unidirectional alignment of CNTs in the fabricated composite. Important suggestions for further research in effective dispersion of CNTs with its preserved structure by FSP are also provided.

Computed Tomography-Based Occipital Condyle Morphometry in an Indian Population to Assess the Feasibility of Condylar Screws for Occipitocervical Fusion

Abhishek Srivastava,Geetanjali Nanda,Rajat Mahajan,Ankur Nanda,Nirajana Mishra,Srinivasa Karmaran,Sahil Batra,Harvinder Singh Chhabra 대한척추외과학회 2017 Asian Spine Journal Vol.11 No.6

Study Design: A retrospective computed tomography (CT)-based morphometric study of 82 occipital condyles in the Indian population, focusing on critical morphometric dimensions with relation to placing condylar screws Purpose: This study focused on determining the feasibility of placing occipital condylar screws in an Indian population using CT anatomical morphometric data. Overview of Literature: The occipital condylar screw is a novel technique being explored as one of the options in occipitocervical stabilization. Sex and ethnic variations in anatomical structures may restrict the feasibility of this technique in some populations. To the best of our knowledge, there are no CT-based data on an Indian population that assess the feasibility of occipital condylar screws. Methods: We measured the dimensions of 82 occipital condyles in 41 adults on coronal, sagittal, and axial reconstructed CT images. The differences were noted between the right and left sides and also between males and females. Statistical analysis was performed using the t -test, with a p- value of <0.05 considered significant. Results: Mean sagittal length and height were 17.2±1.7 mm and 9.1±1.5 mm, respectively. Mean condylar angle/screw angle was 38.0°±5.5° from midline, with mean condylar length and width of 19.6±2.6 mm and 9.5±1.0 mm, respectively. Average coronal height on the anterior and posterior hypoglossal canal was 10.8±1.4 mm and 9.0±1.4 mm, respectively. The values in females were significantly lower than those in males, except for screw angle and condylar width. Based on Lin et al.’s proposed criteria, eight of 82 condyles were not suitable for condylar screws. Conclusions: Preliminary CT morphometry data of the occipital condyle shows that condylar screws are anatomically feasible in a large portion of the Indian population. However, because a small number of population may not be suitable for this technique, meticulous study of preoperative anatomy using detailed CT data is advised.

Compounds of Natural Origin and Acupuncture for the Treatment of Diseases Caused by Estrogen Deficiency

Abhishek Thakur,,Subhash C Mandal,Sugato Banerjee 사단법인약침학회 2016 Journal of Acupuncture & Meridian Studies Vol.9 No.3

A predominant number of diseases affecting women are related to female hormones. In most of the cases, these diseases are reported to be associated with menstrual problems. These diseases affect female reproductive organs such as the breast, uterus, and ovaries. Estrogen is the main hormone responsible for the menstrual cycle, so irregular menstruation is primarily due to a disturbance in estrogen levels. Estrogen imbalance leads to various pathological conditions in premenopausal women, such as endometriosis, breast cancer, colorectal cancer, prostate cancer, poly cysts, intrahepatic cholestasis of pregnancy, osteoporosis, cardiovascular diseases, obesity, etc. In this review, we discuss common drug targets and therapeutic strategies, including acupuncture and compounds of natural origin, for the treatment of diseases caused by estrogen deficiency.