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차주영,이희찬 관광경영학회 2018 관광경영연구 Vol.86 No.-
The purpose of this study is to empirically analyze the determinants of wetland visit demand through theoretical setting and application of the wetland visit demand model. The awareness of the function and value provided by the Suncheon Wetland is increasing, and it is possible to provide the necessary information to improve the frequency of visits and the visiting utility of consumers by identifying the determinants that affect the demand for visiting the wetland at the present time. In this study, 375 valid samples were used for the analysis of the visitors who visited the Suncheon Wetland The dependent variable used in the model is the number of visits to the Suncheon Wetland. The explanatory variables were included in the model, with the visiting optional attributes and demographic characteristics. The data of this study were estimated by using the Truncated Negative Binomial distribution(TNB) model as an approach to solve the over-distribution problem because the variance exceeded the mean and the characteristic of dispersion. As a result of the TNB model analysis, it was found that the companion type had a positive effect at the 1% significance level and the purpose of the visit at the 5% significance level in the demographic characteristic variable, while the negative effect had the 1% significance level in the age. The diversity of landscapes selected at the wetland visiting property has a significant effect at the 5% significance level and the essential characteristics of the wetland at the 10% significance level.
바다숲에 대한 지역민의 인식이 바다숲 조성사업 수요에 미치는 영향
차주영,이희찬 한국수산해양교육학회 2017 水産海洋敎育硏究 Vol.29 No.6
The purpose of this study was to identify the factors affecting the necessity and persistence of the Marine Afforestation Project and the Marine Afforestation Project in order to secure the validity of the sustainable project. For this purpose, a questionnaire survey was conducted on the fishermen in Jeju Jongdali, Geomundo Deukchonri and Chungnam Ojiri and 190 valid samples were used. The applied method is the Ordered Probit Model (OPM). According to the main results, it was confirmed that the recognition and sustainability of the Marine Afforestation Project was high through the recognition survey. The higher the perception of the Marine Afforestation Project through the Ordered Probit Model, the higher the public interest factors of the main functions of the Marine Afforestation, the more favorable the need for the establishment of the Marine Afforestation in the Ojiri region as compared to the Jongdali region did. The higher the perception of the Marine Afforestation Project, the more public interest and economic factors are among the main functions of the Marine Afforestation, the more favorable the sustainability of the Marine Afforestation Project in the Ojiri and Deukchonri regions.