아파트 브랜드 자산의 선행요인과 구성요소 간의 인과관계 모델

지성구,김덕수,Ji, Seong-Goo,Kim, Duk-Su 한국주거학회 2009 한국주거학회 논문집 Vol.20 No.4

A well-managed brand name (eg., Xi, the #, and I-Park) becomes brand equity. Brand equity affects the name value of brand in question and revenues. Elaborated researches regarding causes and effects forming brand equity, however, are hardly found. This research aims at: (1) examining the relationships among antecedents of apartment brand equity, brand equity components, and brand preference; and (2) proposing marketing strategies for strengthening apartment brand equity. The research method utilized is a survey. The research procedure consists of four steps as follows: (1) literature review; (2) hypotheses construction regarding antecedents and consequences of apartment brand equity; (3) measurement of apartment brand equity; and (4) covariance structure analysis of relationships between antecedents and consequences. This study found following positive relationships. First, the corporate image and apartment advertisement have a positive influence on brand-name recognition/image and perceived quality, consisting of apartment brand equity. Second, brandname recognition/image, perceived quality, and brand-name preference, consisting of apartment brand equity, have a positive influence on a brand affinity. Thus it is concluded that apartment brand equity is strengthened by means of: (1) the distinction of major factors, forming brand equity and enforcing it; and (2) the establishment and implementation of integrated marketing communication (IMC) strategies.

소규모 점포의 고객 불만족 결정요인

지성구 ( Seong Goo Ji ) 한국유통정보학회 2007 유통정보학회지 Vol.10 No.1

리더십, 공정성이 네트워크 사업가의 사업 열의와 조직 동일시에 미치는 영향

지성구(Seong Goo Ji),권항구(Hang Gu Kwon) 한국유통학회 2013 流通硏究 Vol.18 No.4

이 연구는 네트워크 사업가의 사업 열의에 영향을 미치는 선행변수와 사업 열의, 조직 동일시와의 관계를 규명하였다. 네트워크 사업가를 대상으로 한 연구결과, 변혁적 리더십, 분배 공정성은 사업 열의에 유의한 정의 효과를 미쳤으나, 거래적 리더십은 부의 영향을 미쳤다. 이들 변수는 사업 열의를 매개하여 조직 동일시에 정의 영향을 미쳤다. 반면, 절차적 공정성은 조직 동일시에 직접적인 정의 영향을 미쳤다. 이러한 연구결과를 바탕으로 시사점을 제공하고, 연구의 미래방향을 제시하였다.

충남의 관광이미지 측정 척도 개발

지성구(Ji Seong-Goo),장성희(Jang Seong-Hee) 한국관광레저학회 2011 관광레저연구 Vol.23 No.8

호텔 서비스 종사원의 공유가치, 조직몰입 및 동료신뢰가 협력에 미치는 영향

지성구(Ji Seong-Goo),장성희(Jang Seong-Hee) 한국관광레저학회 2007 관광레저연구 Vol.19 No.3

판매원이 지각한 기업의 사회적 책임 진정성의 선행요인과 결과

지성구(Ji, Seong-Goo) 한국상품학회 2017 商品學硏究 Vol.35 No.4

이 연구는 판매원이 지각하는 기업의 사회적 책임(CSR) 진정성의 선행요인과 결과를 실증적으로 분석하는데 목적을 두었다. McShane and Cunningham (2012)의 연구에서 제안한 5개의 선행요인인 지속적인 자원몰입, CSR 프로그램 요소간의 정렬, 정서적 열의, 조직공정성 그리고 조직 내부와 공동체 내부에 배태된 CSR 이 판매원이 지각하는 CSR의 진정성에 미치는 영향과, CSR의 진정성이 직무만족과 서비스몰입에 미치는 영향을 실증적으로 분석하였다. 실증분석 결과를 요약하 면 다음과 같다. 첫째, 기업의 CSR에 대한 지속적 자원몰입, 정서적 열의, 그리고 조직 내부와 공동체 내부에 배태된 CSR은 판매원이 지각하는 CSR의 진정성에 정 의 영향을 미쳤다. 둘째, 판매원이 지각하는 CSR의 진정성은 직무만족과 서비스몰입에 정의 영향을 미쳤다. 마지막으로, 판매원이 지각하는 CSR의 진정성은 직무 만족에 영향을 미치고, 직무만족은 서비스몰입에 정의 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 이론적, 실무적 시사점을 논의하고 향후 연구방향 을 제시하였다. This study investigates antecedents and consequencs of corporate social responsibility authenticity perceived by salespeople. The five antecedentsproposed by McShane and Cunningham (2012), namely sustained resource commitments, alignment between elements of their CSR program, emotional engagement, organizational justice, CSR as embedded in the fabric of the organization and the fabric of the community influence the perceived CSR authenticity. The effect of CSR on job satisfaction and service commitment was analyzed empirically. The results of the empirical analysis are summarized as follows. First, sustained resource commitments, emotional engagement, and CSR as embedded in the fabric of the organization and the fabric of the community have had a positive impact on the authenticity of CSR perceived by salespeople. Second, the authenticity of CSR perceived by salespeople has a positive impact on job satisfaction and service commitment. Finally, the authenticity of CSR perceived by salespeople has an effect on job satisfaction, and job satisfaction has a positive influence on service commitment. Based on these results, we discuss the theoretical and managerial implications and present the direction of future research.

조직혁신 냉소주의가 이탈, 발언, 충성, 그리고 태만행동에 미치는 영향

지성구(Seong Goo Ji),설홍수(Hong Soo Seol) 한국경영학회 2006 經營學硏究 Vol.35 No.1

This study was intended to reveal the negative effect of cynicism about organizational innovation during organizational innovation. It has been suggested that cynicism about organizational innovation be key element of organizational innovation failure. It has been analysed that cynicism about organizational innovation affect job satisfaction. organizational commitment. and organizational citizenship behavior negatively in a few previous researches.But. It was not revealed which paths could be possible with the relation organizational innovation failure and cynicism about organizational innovation. 80. this study was intended to reveal the relationship cynicism about organizational innovation and EVLN considering mediating role of resistance to organizational innovation.Meanwhile. It was selected to exit. voice. loyalty. and neglect behavior(EVLN) as performance indicators of organizational innovation. EVLN has been analysed that it would be a result of job dissatisfaction. psychological contract. But. EVLN could be important indicators of organizational innovation whether success or failure.Thus. it was hypothesized that EVLN would be affected by cynicism about organizational innovation via resistance to organizational innovation.Data was collected by questionnaires from Korea companies that organizational innovation has been completed. or is progressing. Hypotheses was verified by structural equation methods using these data. In result. it was revealed that exit and neglect be positively affected by cynicism about organizational innovation via resistance to organizational innovation. voice and loyalty negatively. Interestingly. the relationship of cynicism about organizational innovation andvoice was mediated by resistance to organizationa1 change both fully and partially.This study has severa1 important implications to academics as well as practitioners. The academic contributions are as follows: First. it was about the resu1t of cynicism about organizationa1 innovation. It can be suggested that cynicism about organizational innovation wou1d be cause about organizationa1 innovation failure through organizational members uncooperative behavior. 8econd. it was mediating ro1e of resistance to organizationa1 innovation in the re1ationship of cynicism aboutorganizationa1 innovation and EVLN. It was because of resistance to organizationa1 innovation that the effect of cynicism about organizationa1 innovation toward EVLN was negative. Third. this study expanded with the study of EVLN revealing its another cause. As for practica1 implications. it was perceptions of emp10yee’s cynicism most of a11.Emp10yees cynicism cou1d be core cause of organizationa1 innovation failure. It was tended to decide organizationa1 innovation against the sight of emp10yee of innovation. It will be resu1ted to organizationa1 innovation failure. However. this study has some limitations. This study has not been performed 10ngitudinally. considered the effect of demographic characteristics. and revea1ed the construct of EVLN separate1y. 80. the future researches will be considered for these problems.

개인성향, 혁신저항, 그리고 혁신성과의 관계

지성구(Ji, Seong-Goo),이갑두(Lee, Gab-Doo) 대한경영학회 2005 大韓經營學會誌 Vol.18 No.5

관광 편의성 척도의 개발

지성구(Ji, Seong-Goo) 대한경영학회 2011 大韓經營學會誌 Vol.24 No.6

행정기관의 서비스 제공자 노력이 고객의 자발적 행동의도에 미치는 영향

지성구(Ji, Seong Goo),황외성(Hwang, Weo Seong) 한국서비스경영학회 2008 서비스경영학회지 Vol.9 No.3