http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 조미소 (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
뷰티샵의 SNS 마케팅 특성이 브랜드 이미지와 관계지속의도에 미치는 영향 - 20~50대를 중심으로 -
조미소,권수경 대한미용학회 2024 대한미용학회지 Vol.20 No.1
. In modern society, SNS is a means of interactive communication between businesses and consumers. In fact, social media is considered the most powerful and effective marketing tool in terms of cost, time, and influence. With the increasing importance of social media marketing, the influence of social media on beauty salon marketing should also be examined. In this study, a questionnaire survey was administered to adult males and females in their 20s- 50s in Seoul, Gyeonggi-do, and Daegu, Gyeongsangbuk-do from May 1 to 30, 2023. Of 481 questionnaires distributed, 366 copies were used for the final analysis. Analysis of the collected data was performed using SPSS 28.0 , and the results were as follows: First, regarding response rates according to gender, ‘women’ were higher than ‘men’. A similar distribution was observed for each age group. Regarding occupation, ‘professional job (e.g., school teacher, government employee, artist, designer, cosmetologist, etc.)’was the highest. Second, the characteristics of social media marketing had a positive influence on brand image. Regarding influence, ‘interactivity’ was the highest, followed by ‘multi-media’, and ‘informativity’. Third, the characteristics of social media marketing had a positive effect on relationship continuity intention. Regarding influence, ‘interactivity’ was the highest, followed by ‘informativity’, and ‘multi- media’. Fourth, brand image had a positive influence on relationship continuity intention. Fifth, brand image had a mediating effect on relationships between the characteristics of social media marketing and relationship continuity intention. In particular, the influence of ‘interactivity’ had a partial mediating effect on relationship continuity intention. The results described above confirm that ‘interactivity’ is a critical factor in the influence of the characteristics of social media marketing on brand image and relationship continuity intention. In other words, the goal of social media marketing is to build a positive brand image and maintain good relationships through active interactions. A focus on brand image and maintaining good relationships is required to provide the latest information and diverse content (e.g., videos, pictures, etc.), which can increase user interest through social media. Continuous interaction with users is also needed to ensure two-way communication.
-
흰점박이꽃무지 유충 추출물의 scopolamine 유도 기억력 손상에 대한 보호 효과
최지명,조미소,노병욱,조은주,김지현,김현영 한국응용생명화학회 2024 Journal of Applied Biological Chemistry (J. Appl. Vol.67 No.-
We investigated the protective effects of Protaetia brevitarsis larvae on memory impairment in a scopolamineinduced mouse model. To induce memory impairment, mice were intraperitoneally injected with scopolamine. Protaetia brevitarsis larvae extract was orally administered at doses of 100 and 200 mg/kg/day for 2 weeks. The administration of Protaetia brevitarsis larvae extract increased spatial memory, novel object recognition ability, learning, and cognitive abilities when compared with scopolamine-induced memory deficit group in behavioral experiments, including T-maze, novel object cognition, and Morris water maze tests. Reactive oxygen species (ROS) generation and lipid peroxidation in the brain were significantly elevated by treatment of scopolamine. However, administration of Protaetia brevitarsis larvae extract significantly decreased the level of ROS generation and lipid peroxidation in the brain. Furthermore, Protaetia brevitarsis larvae extract-administered group showed up-regulated protein expression of brain-derived neurotrophic factor, compared with the scopolamine-induced group. Therefore, Protaetia brevitarsis larvae have the potential to be used as a health functional food for enhancing memory and cognitive function.
KCI
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
