서비스 마케팅 : 호텔,외식산업 배경음악의 장르와 템포에 따른 무드에 관한 연구

정규엽,조수현,이원봉 한국호텔경영학회 ( 구 한국호텔외식경영학회 ) 2007 춘계학술대회 Vol.2007 No.-

호텔客室顧客 細分市揚의 槪念定立과 主要威果變數에 미치는 影響 分析

정규엽,이창호 한국관광학회 2001 관광학연구 Vol.25 No.2

중국관광객 유치확대 방안에 관한 연구

정규엽,이정화 세종대학교 관광산업연구소 2002 호텔관광경영연구 Vol.17 No.-

This study was designed to find a new and as the method to find new areas and ways to promote Chinese tourists' visit to Korea on the basis of the fact-revealing of China economy as a travel market noticed newly in world travel market, and Chinese's general satisfaction to Korea tourism. First, the researcher tried to take into account their satisfaction of visit to Korea according to Chinese tourists' trip purpose, visit frequency, the reason, the information origin, residence time, destination. Second, the researcher took into account the influences of Chinese tourists' trip behaviors and their demographical factors on travel expense in Korea. Third, the researcher looked through their satisfactory factors which have a marked effect on the reasons that Chinese tourists would like to revisit in Korea on sight-seeing. The findings of this study were as follows : First, because cost-of-living index is relatively low in comparison with country's it, they thought that it's too much of an expense to go shopping in Korea. Second, Chinese tourists get into Korea with the reasons other than sight-seeing were generally satisfied with various items such as shopping, resources, and foods when compared with Chinese who visited in Korea on sight-seeing. Third, Chinese tourists visited in Korea for a long time were generally satisfied with various items considering them visited in Korea for a short time. Fourth, in the case that their destination is Korea, they showed the most satisfaction at the aspects of lodging facilities and shopping culture. On the other hand, they were dissatisfied with our country's heavy traffic. Fifth, with regard to their satisfaction of shopping place, they showed more than satisfaction in order of Dong-Dae-Mun Market -> Department store -> other places. Especially, Dong-Dae-Mun Market was their most favorite shopping place. Sixth, Chinese tourists' satisfaction was at the mercy of lodging facilities wholly. In other words, they made much account of various factors such as the facility, the service, the cleanness, the accommodation, and the charges in their satisfaction of lodging facilities during the period of tourism.

호텔직원의 감성지능이 조직시민행동과 이직의도에 미치는 영향: LMX 조절효과를 중심으로

정규엽,김원동 한국외식경영학회 2008 외식경영연구 Vol.11 No.4

The purpose of this study was to examine the effect of emotional intelligence on turnover intention and organizational citizenship behavior (OCB) of hotel employees. This study also examined the moderating effect of leader-member exchange (LMX) in the relationship between emotional intelligence and turnover intention and OCB. The model was tested using SPSS 12.0 based on a sample of 758 surveys which showed a 94.8% usable response rate. Factor analysis revealed a four-dimensional factor structure (understanding, control, application, empathic) for emotional intelligence, and a three-dimensional factor structure (participant, altruism & conscientious, sportsmanship) for OCB, and only one dimensional factor structure for LMX and turnover intention respectively. The results of empirical analysis showed as follows. Three factors except for empathic of emotional intelligence have significant effect on LMX. All the four factors of emotional intelligence have significant effect on participant and altruism & conscientious of OCB. On the contrary understanding of emotional intelligence has significant effect on sportsmanship of OCB(+) and turnover intention(-). Hierarchical regression analyses were adopted to test the moderating effect of LMX between emotional intelligence and turnover intention. The influences of emotional intelligence on OCB appeared to be moderated by LMX. And implications of these results are examined. The purpose of this study was to examine the effect of emotional intelligence on turnover intention and organizational citizenship behavior (OCB) of hotel employees. This study also examined the moderating effect of leader-member exchange (LMX) in the relationship between emotional intelligence and turnover intention and OCB. The model was tested using SPSS 12.0 based on a sample of 758 surveys which showed a 94.8% usable response rate. Factor analysis revealed a four-dimensional factor structure (understanding, control, application, empathic) for emotional intelligence, and a three-dimensional factor structure (participant, altruism & conscientious, sportsmanship) for OCB, and only one dimensional factor structure for LMX and turnover intention respectively. The results of empirical analysis showed as follows. Three factors except for empathic of emotional intelligence have significant effect on LMX. All the four factors of emotional intelligence have significant effect on participant and altruism & conscientious of OCB. On the contrary understanding of emotional intelligence has significant effect on sportsmanship of OCB(+) and turnover intention(-). Hierarchical regression analyses were adopted to test the moderating effect of LMX between emotional intelligence and turnover intention. The influences of emotional intelligence on OCB appeared to be moderated by LMX. And implications of these results are examined.

호텔기업의 서비스 품질 평가 요인 개발에 관한 신접근방법 (1)

정규엽,이준혁 한국호텔외식관광경영학회 1996 호텔경영학연구 Vol.5 No.1

날씨변수와 호텔의 식음료 및 레저 매출액의인과관계에 관한 연구

정규엽,서재수,장영욱 한국외식경영학회 2011 외식경영연구 Vol.14 No.5

According to World Meteorological Organizations(WM), investment of weather brings in maximal effectiveness. The purpose of this study is, therefore, to investigate causal relationship between weather variables and revenue of hotel. To fulfill the purpose of this study following steps are conducted:First, as a review of the literature, concept, importance, influential industry fields related to weather are examined. Second, important weather factors such as temperature, humidity, and other weather information are distilled and become independent variable; and revenues of F&B, Leisure, and Duty free shop respectively become dependent variables. Third, 8 hypotheses are set and verified by regression analysis t-test, and ANOVA. Fourth, Finding,implications, and suggestions are conducted.

韓國人 海外旅行者의 動機와 滿足度에 관한 硏究

정규엽,이창호 한국관광학회 1998 관광학연구 Vol.22 No.2

호텔업의 역사

정규엽 한국관광학회 2011 관광학연구 Vol.35 No.10

It is essential and important to enlighten history in each and every academe as well as industry field. Development and growth of the hotel industry in Korea and worldwide, in parallel have contributed much for enhancing economic and socio-cultural life of human being. The purpose of this study is, therefore, to trace and verify historical highlights and millstones of the hotel industry in Korea. Before liberalization of Korea, opening backgrounds, synopsis of facilities, and symbolic meaning for such representative hotels as Daebul, Sontak, Chosun(Chuldo), and Bando are introduced. After that time, same subjects of best representative hotels in every decade are introduced. Finally, anticipatory roles and futuristic challenges are suggested.

국내 호텔과 외국 브랜드 레스토랑의 브랜드 제휴에 관한 연구

정규엽,손효경(Kyoo Yup Chung and Hyo Kyong S) 한국호텔외식관광경영학회 1998 호텔경영학연구 Vol.7 No.2

This paper introduces the concepts, worldwide trends, and proved pros and cons of the co-branding between hotels and branded restaurants; and examines important attributes and feasibility of co-branding for tourist hotels in Korea. The purpose of this study is to suggest strategies for enhancing business performances of F&B filed of tourist hotels in Korea. As an empirical study, questionnaire survey was conducted to identify relatives importances of attributes; correlation among investigated variables, e.g. factors, demographic variables, and price/value(dependent variable). and opinions for prospective co-branding affiliation between Korean tourist hotels and foreign branded restaurants. Through appropriate statistical analyses important findings and implications are suggested. The research result indicates that the co-branding will serve dual purposes of enhancing customer satisfaction and generating more revenue and profit of Korean tourist hotels.

食飮料 管理 情報 System의 國內現況 및 開發可能性에 關한 研究

丁奎燁,鄭京日 한국관광학회 1989 관광학연구 Vol.13 No.1