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관광기반형 장소마케팅의 정부 간 파트너십에 관한 연구 : 일본의 인바운드 관광정책을 사례로
전소라(Jeon, So-Ra),정봉현(Jeong, Bong-Hyun) 한국지역개발학회 2020 韓國地域開發學會誌 Vol.32 No.3
The purpose of this study is to establish the concept of tourism-based place marketing, and to present the policy roles of each of the local government and central-local government partnerships. First, tourism-based place marketing was defined as a process where a specific place creates place value through strategies that utilize their characteristics to attract tourists. The goal is to realize the overall development of the region. In the analysis of tourism-based place marketing as an example of Japan s tourism policy, five strategies were secured as follows: ① unique regional content and regional-finished tourist pattern are needed to improve regional competitiveness, ② the goal of tourism policy for regional activation needs to turn to sustainable and qualitative growth, ③ public role organizations and private resources are needed to carry out regional projects continuously and systematically(strategies of local government so far), ④ the government should recognize the importance of the tourism industry and respond systematically for inbound tourists, ⑤ improving regional accessibility should be considered in the context of the facilities and services of traffic and information(strategies of partnership between central and local governments so far).
지역개발과 관광정책에 관한 연구 - 아베정부의 관광정책과 ‘노 재팬’ 운동을 중심으로 -
전소라(Jeon, So Ra),정봉현(Jeong, Bong Hyun) 한국지역개발학회 2019 한국지역개발학회 학술대회 Vol.2019 No.10
본 연구의 목적은 지역활성화에 기여하는 ‘관광정책의 분석’으로, 일본의 경험과 대응을 통해 시사하는 바를 도출하고, 관광이 지역개발에서 유효한 수단이 될 수 있도록 정책적 방향을 점검하는데 있다. ‘관광입국’에 기조를 둔 아베정부의 관광정책은, 지역으로 인바운드 관광객을 유치해 지역활성화를 도모하는 ‘아베노믹스 전략’의 일환이다. 아베정부의 적극적인 의지와 지원에 힘입어 방일관광객은 비약적으로 증가했고, 국가관광경쟁력 순위에서 4위(2019년 기준)를 달성했다. 그러나 일본은 ‘노 재팬(일본상품 불매)’ 운동이라는 위협요인으로 인해 한순간 위기에 직면했다. 지역개발의 맥락에서 일본의 사례는, 관광은 하나의 정책적 수단이며, 어떻게 운용하느냐에 따라 지역에 기회가 될 수도, 또는 위협이 될 수도 있다는 것을 시사한다. 이와 관련해, 첫째, 관광정책이 외부변수에 보다 유연하게 대처하기 위해서는 전략을 국가 단위가 아닌 지역 중심으로 전환해야 하며, 거시적이고 통시적인 접근이 필요하다. 둘째, 위협으로부터 관광산업의 대응력을 키우기 위해서는 정책목표를 양적수치가 아닌 지역관광의 수준(질), 만족도, 재방문율에 둬야한다. 셋째, 접근성은 지역이 관광목적지로서 선택되는데 큰 영향을 미치기 때문에 지역의 관광진흥에서 반드시 고려되어야 한다. 등을 제언할 수 있을 것이다. 또한, 한국인 관광객은 일본의 지역관광에서 가장 큰 영향을 미치는 외부요인이며, 기본시장을 잃고 대안시장을 모색하는 것은 아베정부의 개발목표에 타격을 줄 것으로 분석됐다. 본 연구는 위협요인을 중점적으로 다루고 있다는 점에서 기존 논의와 차이가 있으며, 개별사례의 분석은 해당지역의 전략을 구성하거나 이를 참고하여 노하우를 구축하는데 유용한 지침이 될 것이다.
문소희(So-Hee Moon),김선영(Sun-Young Kim),전소리(So-Ri Jeon),송유나(Yu-Na Song),김유라(Yu-Ra Kim),한혜숙(Hae-Sook Han) 한국인체미용예술학회 2016 한국인체미용예술학회지 Vol.17 No.2
This study attempted to provide basic data which could be used in improving customer satisfaction and promoting cosmetology-related marketing after investigating customer awareness on cosmetology-specialized multi shops and customer behavior. The study results found the following: first, not all customers prefer cosmetology-specialized multi shops, and customers mostly visit a beauty salon to get hairstyling services. Second, hairstyling is an essential element in constructing a multi shop, and compared to a mono-brand shop, customers expect better services in a multi shop. Third, customers have a positive view of cosmetology-specialized multi shops and prefer multi shops because of convenience. Fourth, the biggest factor influencing a visit to a multi shop is the experience of a previous visit, and it has a positive effect on revisit. Fifth, correlations are found among advantages, motives, information and revisit. Sixth, “advantages” have a significant effect on “motives” and “revisit,” while “revisit” has a significant influence on “advantages” and “motives.” Considering the results above, a cosmetology-specialized multi shop needs to increase customers’ visit and revisit by improving “convenience” and focusing on hairstyling services. In a cosmetology-specialized multi shop, advantages, motives and visiting information had an effect on customers’ visit to the shop. In particular, “convenience” was a factor encouraging customers to visit. Therefore, marketing strategies aimed to improve convenience would be important to attract more customers. As a result, a cycle in which customers are encouraged to visit, and a multi shop attracts them will be formed.
김민주(Kim Min Joo),김두라(Kim Doo Ra),전소현(Jeon So Hyun) 한국외식경영학회 2007 외식경영연구 Vol.10 No.4
In this study, it was examined the effect of employees' uniform satisfaction on their occupational attitude in the foodservice industry. Career commitment was used as variables for measuring occupational attitude. The survey was conducted through self-report questionnaires, and sampling was conducted based on convenience sampling. 311 copies were used for data analysis, the analysis result can be summarized as the followings. First, It was analyzed positive perception of uniform's aesthetic appearance and functionality of uniform affected employees' uniform satisfaction positively. Second, the results also indicated that employees' uniform satisfaction affected their career commitment positively. Third, the results of the additional analysis revealed uniform satisfaction affected the contingent workers' satisfaction with their job. The result of this study indicated employees' uniform could be utilized for managing employees' occupational attitude in the hospitality industry including foodservice company.
부산시내 일부 공단지역과 주거지역 초등학생의 건강상태 비교연구
신재신,전소라 韓國學校保健學會 2002 韓國學校保健學會誌 Vol.15 No.2
This study was conducted to suggest a necessity in student health promotion device by comparing the health status and identifying the environmental health influence of the elementary students in Busan. Five schools were selected as sample group based on the number of air pollutant emitting facilities and whole 6th grade 825 students(391 from industrial area and 434 from residential area) were selected from these elementary school. The data were collected from convenient sample based on written questionnaires from 1st to 30th, Nov, 2001. The student group who lives in an industrial area experiences more the symptoms of the eyes(p=.033) and a cold(p=.000)(p=.015), more frequent indirect smoking condition(p=.023, p=.001), and think ill of the relation about air pollution and health(p=.002), cognition of the surroundings(p=.001), and think ill of the relation about air pollution and health(p=.002), cognition of the surroundings(p=.000), and perception of subjective health status(p=.000). There were not significant differences in the number of student in asthma score by their residents, but there were significant differences at the dwelling term of the students in asthma score(p=.002). According to the above results, there must be a device of preventive treatment and early diagnosis of disease needed for the student in industrial areas because they are in relatively poor health and social economic status than residential areas.