전시 및 이벤트 경험 유형이 MICE 품질 그리고 MICE 품질이 충성도에 미치는 영향

장성희,김상현,Jang, Sunghee,Kim, Sanghyun 한국지식경영학회 2019 지식경영연구 Vol.20 No.2

The main purpose of this study is to empirically investigate determinants affecting MICE quality, which then affects to loyalty. In particular, this study focuses on variables in the exhibition and event experiences of the MICE participants. The proposed research includes four variables representing the exhibitions and event experiences (affective, intellectual, behavioral, relational experience), two MICE qualities (commitment, satisfaction), and MICE loyalty. The results of this study reveal that four proposed variables (affective, intellectual, behavioral and relational experience) have a positive impact on two MICE qualities (commitment and satisfaction). Furthermore, the study found that commitment and satisfaction positively influence MICE loyalty. The findings of the study would provide theoretical and practical implications of exhibition and event experiences, quality and loyalty of MICE.

기업가정신을 기반으로 한 혁신성, 표준화가 유연성과 소프트웨어 기업의 성과에 영향을 미치는 요인

장성희(Sunghee Jang),김희대(Heedae Kim),최문종(Mongjong Choi) 한국인터넷전자상거래학회 2011 인터넷전자상거래연구 Vol.11 No.4

The purpose of this study is to examine the factors influencing performance of innovativeness, standardization and flexibility in the software company. This model tests various theoretical research hypotheses relating to performance of software company, innovativeness, standardization, flexibility and entrepreneurship. Valid 100 questionnaires have been collected within two months of 2010. EXCEL, Smart PLS(Partial Least Square) 2.0 and SPSS 15.0 have been utilized for deriving the study results. The results of hypothesis testing are as follows. First, innovativeness and standardization positively influence flexibility. Second, flexibility positively influences performance(financial performance, technical performance) in software company. Third, innovativeness to flexibility for low group of entrepreneurship is significantly larger than those for high group of entrepreneurship. But standardization to flexibility for high group of entrepreneurship is significantly larger than those for low group of entrepreneurship. Finally, flexibility to financial and technical performance for low group of entrepreneurship are significantly larger than those for high group of entrepreneurship.

GSCM 실행과 환경적 성과에 관한 실증연구

장성희(Sunghee Jang),노미진(Mijin Noh) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.3

The purpose of this study is to examine the factors influencing Green Supply Chain Management(GSCM) practices and environmental performance and moderating effect of regulation pressure. This model tests various theoretical research hypotheses relating to GSCM practices, environmental performance, and regulation pressure. This study classifies top management support and cost as internal factors, and marketing and competitor as external factors. The proposed model is analyzed to target 95 manufacturing firms. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, top management support, cost, and marketing positively influence internal environment management. But competitor does not influence internal environment management. Second, cost, marketing, and competitor positively influence eco-design. But top management support does not influence eco-design. Third, internal environment management and eco-design positively influence environmental performance. Finally, regulation pressure as a moderating effect significantly influenced the relationship between eco-design and environmental performance. The results of this study will provide various implications to improve GSCM practices and environmental performance.

도시 어메니티 지표개발과정에 대한 평가와 맥락에 관한 연구

장성희(Sunghee, Jang) 강원행정학회 2010 한국행정과 정책연구 Vol.8 No.2

대구ㆍ경북지역의 CEO 특성이 소프트웨어 기술전략과 소프트웨어 개발 기업의 성과에 미치는 영향

이동만(Dongman Lee),장성희(Sunghee Jang) 한국인터넷전자상거래학회 2012 인터넷전자상거래연구 Vol.12 No.1

The purpose of this study is to examine the factors influencing performance of CEO characteristics and software technology strategy in the software company. This model tests various theoretical research hypotheses relating to performance of software company, CEO characteristics and software technology strategy. Valid 72 questionnaires have been collected within three months of 2011. EXCEL, Smart PLS(Partial Least Square) 2.0 and SPSS 15.0 have been utilized for deriving the study results. The results of hypothesis testing are as follows. First, innovativeness positively influences innovation strategy of software product. But innovativeness does not influence marketing differentiation strategy. Second, proactiveness positively influences innovation strategy of software product and marketing differentiation strategy. Third, innovation strategy of software product and marketing differentiation strategy positively influence performance of software company.

물류기업의 환경요인과 환경성과간의 관계 분석

노미진(Mijin Noh),장성희(Sunghee Jang),안현숙(Hyunsook Ahn) 한국항만경제학회 2014 韓國港灣經濟學會誌 Vol.30 No.3

환경적 관점에서 물류의 고도화가 언급되면서 친환경물류에 대한 관심이 높아졌으며, 글로벌 경쟁시대에 환경을 고려하여 경쟁우위를 획득하기 위하여 물류기업들은 GSCM에 관심을 가지기 시작하였다. 그러므로 본 연구는 친환경적 측면에서 물류기업을 살펴보기 위하여 GSCM 도입하고 있는 물류기업을 대상으로 연구를 수행하려고 한다. 연구목적을 살펴보면 GSCM 환경요인을 살펴보고 환경요인과 환경성과 간의 관계를 살펴보는 것이다. GSCM 환경요인은 공급업체와의 관계, 마케팅환경, 경쟁업체와의 관계, 내부환경, 에코디자인으로 분류하였다. 또한 물류기업에서는 민첩성이 중요한 요인이므로 GSCM 도입 물류기업도 민첩성이 중요한 역할을 수행할 것으로 예상되어, 민첩성에 따라 GSCM 환경요인이 환경성과에 미치는 영향력을 살펴보았다. GSCM 도입 물류기업을 대상으로 설문을 수행한 후에 118부의 설문지를 회수하였고, Smart PLS를 활용하여 연구가설을 검정하였다. 분석결과는 다음과 같다. 첫째, GSCM 환경요인은 환경성과에 긍정적인 영향을 미쳤다. 둘째, 민첩성에 따른 차이분석을 수행한 결과, 민첩성에 따라 GSCM 환경요인인 마케팅환경과 경쟁업체와의 관계만이 환경성과에 영향을 미치는 것으로 나타났다. 본 연구는 친환경적 관점에서 GSCM을 도입하고자 하는 물류기업에게 유용한 시사점을 제시할 수 있을 것이며, GSCM에 관심을 가지고 있는 연구자들에게도 학문적인 시사점을 제시할 수 있을 것이다. The Global economic development and high levels of industrialization force many companies to consider an adoption of GSCM. This study investigates characteristics of GSCM focused on the environmental management of distribution companies. The purposes of this study are as follows; first, we examine environmental factors of GSCM companies, and relationships between environmental factors and environmental performance. The environmental factors of GSCM companies were assorted into supplier, marketing, competitor, internal business environment, and eco-design. Second, we study the influences of environmental factors on the environmental performance in the GSCM companies according to the agility. 118 questionnaires collected from distribution companies based on GSCM, and the research model was tested by Smart PLS. The results of this study are as follows; first, the GSCM environmental factors like supplier, marketing, competitor, internal business environment, and eco-design had a positive effect on the environmental performance. Second, the environmental factors like marketing and competitor had a positive effect on the environmental performance according to the agility. These results could provide useful guidelines for distribution companies and academic implications for researchers.

기술사업화 교육특성에 따른 업무처리 성과의 차이분석 연구

이창원(Chang Won Lee),장성희(Sunghee Jang) 한국인터넷전자상거래학회 2013 인터넷전자상거래연구 Vol.13 No.1

The business circumstances are constantly being changed, and they are difficult to predict. If the company doesn"t have a differentiated core competency, they will have a harder time for surviving. In this global age, technological innovation for a survival strategy of the company is no longer an option. A systematic study in terms of technology commercialization education program is highly needed to strengthen the competitiveness of technology business and pursue technological innovation in global technology convergence age. This study is to explore 1) difference analysis between characteristics variables and job performance and 2) difference analysis by education method, operational methods, and global education experiences. The study shows models results by cross-tabulation analysis, and the suggestions are provided. The study results show statistically significant differences in job performance concerning education method, operational methods, and global education experience. This study will provide the strategic insights for advanced education program and competitive advantage of the company to create technology business eco-system.

e-비즈니스 기업의 혁신특성, 조직특성이 기업성과에 미치는 영향력 분석

이동만(Dongman Lee),안현숙(Hyunsook Ahn),장성희(Sunghee Jang) 한국인터넷전자상거래학회 2010 인터넷전자상거래연구 Vol.10 No.3

E-business one of information technology innovation is that have to enable firms to meet the challenges of an uncertain environment more effectively. Environmental uncertainty has two different dimensions: Market uncertainty and technology uncertainty. The purpose of this study is to investigate causal relationships between e-business adoption factors and firm performance and moderating effects of environment uncertainty on such relationships. In order to test the proposed model, a total of 109 completed the questionnaire, and we carried out data analysis using SPSS 14.0. The results of hypothesis testing show that perceived e-business advantage, financial slack and organizational learning ability have a positive impact on firm performance. Also, the results of hypothesis testing show that environmental uncertainty doesn't have moderation effects on e-business adoption factors and firm performance statistically.

일본인 학습자를 위한 요리 한국어 교재 개발 연구

김낭예(Nang-ye Kim),박혜경(Hyekyung Park),장성희(Sunghee Jang) 이중언어학회 2024 이중언어학 Vol.96 No.-