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- 저자 : 임성은 ( Sungeun Lim ) (검색결과 4 건)
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임성은(Lim, Sungeun),최정일(Choi, Jeongil),김용희(Kim, Yonghee),박영주(Park, Youngju) 한국서비스경영학회 2015 한국서비스경영학회 학술대회 Vol.2015 No.5
The organizational training and education’s role are significant in the success of organization in a long-term view. This study examined the relationship among education service quality, experience quality and organizational loyalty. The model is tested on an effective sample of 150 samples were used for this empirical analysis. In order to verify the hypothesized research model, the collected data were analyzed with structural equation modeling using Smart-PLS 2.0 and SPSS 20.0. The findings suggested that the most important issues within a company training and educational service are assurance, tangibles and reliability. Furthurmore, the SERPVAL did not direct effect on loyalty.
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충북지역 대학생의 외모에 대한 인식과 태도가 외모관리행동에 미치는 영향
임성은 ( Sungeun Lim ),권수애 ( Sooae Kweon ),최종명 ( Jongmyoung Choi ) 한국미용학회 2018 한국미용학회지 Vol.24 No.5
The purpose of this study were to investigate the appearance awareness and the attitude toward appearance on the appearance management behavior of university students. For data collection, the questionnaire was administered 481 male and female university students in Chungbuk. To analyze the data, descriptive statistics, cross analysis, factor analysis, ANOVA, t-test and regression analysis were conducted using the SPSS 23.0 statistics package. As a result of researching appearance awareness(appearance interest, appearance management importance and appearance self evaluation)of university students, 60.9% of subjects showed high interest in appearance, 90.6% thought appearance management important, only 16.2% satisfied with their own appearance. The appearance awareness partially showed significant differences depending on the characteristics of subject(gender, height awareness and monthly cost for appearance). The attitudes toward appearance were classified into 5 attitude factors including self expression, other’s view, focusing on body shape, social achievement and plastic surgery. The attitudes toward appearance showed the highest score in self expression, showed the lowest score in plastic attitude. The attitudes toward appearance partially showed significant differences depending on the characteristics of subject(gender, monthly cost for appearance and place of growth). The appearance management behaviors were classified into 7 factors including face care, clothes management, active weight control, plastic surgery, hair care, passive weight control and skin care. Among appearance management behavior, the clothes management and hair management behavior showed high average score, showed low score in plastic surgery and active weight control. The appearance management behaviors partially showed significant differences depending on the gender and monthly cost for appearance. It was found that the appearance awareness level and the attitude toward appearance of university students had positive and negative influences on the appearance management behavior.
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모바일 애플리케이션 광고 이용자의 지각된 인식과 서비스 회복에 관한 연구
강문영(Moonyoung Kang),지영수(Yongshou Chi),임성은(Sungeun Lim),한경석(Kyeongseok Han) 한국IT서비스학회 2016 한국IT서비스학회지 Vol.15 No.1
In general, service failure occurs inevitably and the customers who experienced the greater dissatisfaction have the higher expectations of service recovery. However, most of the previous studies have focused on the evaluation and risk factors of pre-service quality. Thus, this study is contrary to the numerous previous studies and focus on the effectiveness of mobile application advertisement users’ perceived perception on service recovery after service fails. A research model presented in this study is based on the Equity Theory and deeply evaluated the effectiveness of Distributive Justice, Interactional Justice, and Authenticity Relevance on Service Recovery. The survey of this study was conducted among 286 users who have experienced a services recovery of mobile application advertising. As a result, among all the factors of users of mobile application advertising, Distributive Justice, Interactive Justice, and Relevance have a positive impact to Satisfaction. In addition, Distributive Justice, Authenticity and Satisfaction also have a positive impact to Trust. Ultimately, Satisfaction and Trust have a positive impact to Service Recovery. The results of this study are expected as a reference for presenting a new business model for mobile application advertising industry, reducing business risk and enriching the related researches.
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