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가상가치평가법(CVM)을 이용한 지역축제의 경제적 가치추정
송운강(Woon Gang Song),박용민(Yong Min Park),양희원(Hee Won Yang) 한국관광연구학회 2015 관광연구저널 Vol.29 No.3
The purpose of this study is to estimate the economic value of Hwa-cheon Sancheoneo Ice Festival, and to find the determinant affects willingness to pay(WTP). For achieving the purpose, using the contingent valuation method(CVM) and applied dichotomous-choice format questionnaire to collect visitors`` individual willingness to pay(WTP). Generally, the previous studies were limited in research method that the study samples are the only festival visitors. Therefore this study was conducted to raise reliability that investigate national survey in order to overcome the limitations. The results of this study was summarized as: firstly, Determinate factors affect willingness to pay(WTP) are; age, income, revisit intention, positive recognition about positive recognition about quality of the local festival. The WPT was positive affect by lower age, higher income, positive revisit and recognition. Second, the individual visitor`s average willingness to pay(WTP) was 7,820. This indicates that the total WTP for all visitors during the festival period was ₩10,816,183,509. This is estimated as the benefit of visitors in the local festival for one year. And it is more worth while to be accumulated over the years. In addition, if the cultural values of the future local festival is stable settlement, festival value can be found to be enlarged to expect more.
송운강(Woon Gang Song),류환경(Huan Qing Liu) 한국관광연구학회 2005 관광연구저널 Vol.19 No.3
This study discusses on the travel cost parameter of Travel Cost Method. For this reason, the study estimates the tourism and recreational value of the Taebaek provincial Park in Korea by TCM using some important proxy variables of travel cost such as physical travel distance and transportation fee including the opportunity cost. The results were derived from the analysis results. First, the study reveals that there are some differences in the values according to the proxy variables. The study results imply that one needs careful consideration in selecting the proxy variable of TC. The study also shows that opportunity cost of the travel time is very important factor considered in studying TCM. In spite of the above implications, this study has some limitations. The main problem is come from the assumptions of TCM. Another limitations are laid in the number of regions analyzed owing to the difficulties in obtaining the secondary data, and the number of the sample in the regions. For this reason, even though it is very tough, the above limitations should be overcome to bear more significant results.
송운강(Woon Gang Song),허중욱(Chung Uk Heo) 한국관광연구학회 2012 관광연구저널 Vol.26 No.4
This paper reveals the current situation of the regional tourism generating from Kangwon Land`s visitors and estimates specifically the economic impacts on the regional tourism resulted from Kangwon Land`s visitors using an interregional input-output model. The several previous studies have been conducted on the effects of Kangwon Land; however, the studies have been analyzed in the focus of a portion influenced through the inside of the corporation such as the sales or the investment which reveal only one side of the effects. For this reason, this paper estimates the effects of the other side which is the economic contribution of the corporation on regional tourism through the visitors attracted by Kangwon Land.
우리나라의 연령구조변화가 해외여행지출에 미치는 영향에 관한 연구
송운강(Woon-Gang Song) 한국여행학회 2002 여행학연구 Vol.15 No.-
To reveal the lag effects on Korean traveler expenditure by the structure of age group, the study tried to estimate multi-transfer function model. However, the purpose of the study could not be carried out. The biggest problem might have come from some out-layers of the data. Although the result of the study was not satisfied, it involves two significances: one is to reveal the time-lag effect and the other is to use the structure of age group that has been relatively disregarded than other determinants.
2018평창동계올림픽 시설 사후활용에 대한 경제적 가치 : 정선군 알파인 경기장을 사례로
송운강(Woon-Gang Song),이혜진(Hae-Jin Lee),양희원(Hee-Won Yang) 강원대학교 경영경제연구소 2020 Asia-Pacific Journal of Business Vol.11 No.2
Purpose - This study estimated the value of the post-use of Alpine stadium in Jeongseon as a tourist attraction, which is one of the 2018 Pyeongchang Winter Olympics facilities, and identified determinant factors on the willingness to pay (WTP). Design/methodology/approach - A dichotomous-choice model of contingent valuation method (CVM) that is known for an effective tool was used to calculate the value. The questionnaire was conducted on 650 visitors to major tourist destinations in Jeongseon and 629 copies of the valid samples were analyzed. Findings - The results shows that determinate factors on the WTP are; suggestion cost, need (application of Ecotourism Program to the Restoration Process), agree(agree to Ecotourism Program in the Restoration Process) and age. Also, the WTP on the facility is 16,296 won per person. Research implications or Originality - This study estimates the value of the post-utilization of Alpine Stadium of the 2018 Pyeongchang Winter Olympics facilities, which have been experiencing conflict in recent years. For this reason, the findings of the paper will provide meaningful information for tourism development and management policies of the region.
송운강(Woon Gang Song),오홍석(Hong Seok Oh),양희원(Hee Won Yang) 한국무역연구원 2014 무역연구 Vol.10 No.6
The purpose of this study is to measure the economic effects of climate on the tourism industry. For the empirical analysis, the study measured and analyzed the daily data of climate and the demand for one of the representative ski resorts in Gangwon province, Korea for the recent four years covering(2010~2013). The regression and correlation analysis were first used to investigate the relationship between climate and the tourism demand after which the paper estimated the economic effects of climate on the ski resort using sensitivity and input-output analyses. The result showed that the highest temperature and the average wind velocity have a decisive effect on the demand for ski resorts. This study would help towards public understanding and awareness about the importance of the relationship between climate change(variability) and tourism demand.