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혁신동인이 종사원만족과 서비스성과에 미치는 영향에 관한연구 -서울지역 특1급 호텔을 중심으로-
박지양 ( Ji Yang Park ),이준행 ( Jun Haeng Lee ),이교찬 ( Gyo Chan Lee ) 대한관광경영학회 2014 觀光硏究 Vol.29 No.4
호텔기업의 혁신은 기업의 목적을 달성하는데 중요한 요소로 부각되고 있다. 현재의 서비스 상품만으로는 경쟁력을 가지기 힘든 현실 속에서 호텔 기업들은 서비스상품에 차별성을 가지고 타 호텔기업과의 경쟁에서 이기고자 혁신을 위한 노력을 기울여야 하며, 그 중요성이 점차 부각되고 있다. 최근 호텔서비스산업은 규모면에서 큰 발전을 하였으나, 급변하는 환경과 시장의 불확실성 속에서 경쟁력을 유지하기 위해서 새로운 환경에 적합한 서비스혁신의 도입에 대한 필요성이 제기되고 있다. 그동안 국내에서 이루어진 혁신동인에 관한 연구는 이론적 틀과, 방법론을 연구하는 영역에서 벗어나지 못하고 있으며, 이론과 방법론에 준하는 다수의 실제 기업사례가 있어야 한다. 따라서 본 연구는 혁신의 개념과 혁신동인과 관련된 구성개념들의 이론적 체계화를 통하여 호텔기업 종사원의 혁신동인을 규명하여, 혁신동인과 종사원만족,서비스성과와의 관계를 살펴본 후, 분석한 결과 종사원만족과 서비스성과에 영향을 미치는 혁신동인의 리더십, 혁신문화, 자원지원 모두 중요한 요인임을 알 수 있다. 호텔 기업의 이익과 목적 달성, 내부고객 외부고객 만족을 위한 관리적 시사점을 제공하여, 경쟁력을 강화 할 수 있는 운영전략 수립에 필요한 근거 자료를 제공할 수 있으리라 사료된다. As economy``s approaching to service matures, need for service innovation increases in order to win in competition with global companies, and as the importance of service industry increases and scientific approach to service innovation is needed. To propose the ground necessary for establishing management strategy to strengthen competitiveness of hotel service industry, research was conducted on the relationship between reasons for innovation driver, job performance and employee satisfaction. Result of empirical analysis is as follows: it was shown that leadership of reasons for innovation, innovative culture, and resource support, which affect service innovative action are all important factors. leadership, innovative culture, and resource support for each sub-factor of reasons for innovation showed statistical correlation with employee satisfaction of work performance and service performance of. To make an innovative company, perception on importance of innovation and analysis on innovative factors are necessary, inspiring innovative point of view to employees and seeking development of the company.
박지양(Ji Yang Park),이세희(Se Hee Lee),박기봉(Ki Bong Park) 한국조리학회 2013 한국조리학회지 Vol.19 No.5
This study aimed to determine the physicochemical and sensory qualities of yogurt dressing prepared with Bokbunja juice(0, 10, 20, 30 and 40%). As the amount of added Bokbunja juice increased, contents of organic acids(citric acid, tartaric acid, malic acid, succinic acid and acetic acid) increased. The viscosity of the control group(8306.67 cP) was higher than those of the others(1633.33∼6913.33 cP). The pH of the control group(3.96) was higher than those of the others(3.90∼3.85). The sweetness of the control group(14.43) was lower than 10% Bokbunja juice added group(14.93). Color L decreased significantly, whereas a value and b value increased significantly with more Bokbunja juice added. DPPH radical scavenging activity of the control group was 5.84%, whereas those of yogurt dressing samples with Bokbunja juice ranged from 39.72∼ 88.17%. The sensory property results showed that yogurt dressing with 30% Bokbunja juice added group had the highest value in terms of color, flavor, taste, mouth feel, and overall acceptability. Overall, the result of this study indicates that the yogurt dressing containing 30% of Bokbunja juice was most preferred among the groups.
외식기업의 환경마케팅 이미지 전략이 소비자 의사결정에 미치는 영향
박지양(Ji Yang Park) 한국관광연구학회 2010 관광연구저널 Vol.24 No.1
This study aims at presenting indications of marketing strategies that can raise the trust and loyalty of consumers in foodservice through the effect of consumers` image for the image activity of environmental marketing in foodservice industries on purchase decision-making. The results of this study are as follows. First, the effect of environmental marketing in foodservice industry on environment -friendly image showed that the environmental marketing strategy has a significant positive effect on the environment-friendly image(p<.01). Second, the effect of environmental marketing in foodservice industry on consumer decision-making showed that the environmental marketing strategy has a significant positive effect on the general consumer decision-making(p<.01). Third, analysis of the mediating role of environment- friendly image from relationship between environmental marketing strategy and consumer decision-making in foodservice industry showed that for purchase assessment, the environmental marketing strategy in foodservice industry from three-step regression equation(β=.197, p<.01) has a smaller effect than that from two-step regression equation. And a parameter, the environment-friendly image(β=.681, p<.01) has a significant positive effect, which it mediated the effect of environmental marketing strategy in foodservice industry on purchase assessment. This study was limited to a fraction of consumers` various environment-friendly goods consumption due to continuous recession in 2010. The situation of increased consumption beyond a stagnant family finances would produce the result of their active support.
커피전문점의 환경마케팅이 소비자 신뢰 및 충성도에 미치는 영향
김지응 ( Ji Eung Kim ),박지양 ( Ji Yang Park ) 한국식생활문화학회 2012 韓國食生活文化學會誌 Vol.27 No.3
This study was designed to provide practical environmental marketing data by measuring the effect of environmental marketing on customer loyalty and trust at coffee stores. The results were obtained by empirical analysis and are summarized as follows. The first hypothesis, the effect of environmental marketing on consumer trust at coffee stores, showed that environmental marketing at coffee stores had a statistically significant positive effect on consumer trust. Price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on consumer trust. Especially, facilities was the highest. The second hypothesis, the effect of environmental marketing on customer loyalty at coffee stores, showed that environmental marketing at coffee stores had a statistically significant positive effect on customer loyalty. Price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on customer loyalty. Especially, facilities was the highest. The third hypothesis, the effect of consumer trust on customer loyalty at coffee stores, showed that consumer trust at coffee stores had a statistically significant positive effect on customer loyalty. Improvement of consumer trust by environmental marketing was an important factor in improving customer loyalty. As for these findings, price, product, and facilities as sub-factors of environmental marketing at coffee stores had effects on consumer trust and loyalty. Consequently, these findings provide helpful information for coffee stores to plan environmental marketing strategies and establish direction, and they can be used for management activities.
홍창선,김용완,박지양,조원만,정발,황태기,Hong, Chang-Seon,Kim, Yong-Wan,Park, Ji-Yang,Jo, Won-Man,Jeong, Bal,Hwang, Tae-Gi 한국방위산업진흥회 1992 國防과 技術 Vol.- No.164
복합재 연소관과 노즐을 기계적 체결방법으로 결합하면 결합부위에서 재료의 불연속성과 기하학적 불연속성으로 인한 높은 응력집중이 발생해 구조적으로 매우 취약하게 됩니다. 복합재 연소관의 경우에는 내압을 받는 원통형 구조물이므로 기존의 평판에 대한 연구결과를 그대로 사용할수 없으므로, 이 글에서는 복합재 셀 구조물의 응력 및 파손 해석을 수행할수 있도록 1차전단변형 셀이론을 이용한 유한요소해석 프로그램을 개발하였습니다. 기계적체결부위의 모델링에 대해 검토하였으며 복합재료의 파손평가에 사용되는 여러가지 파손식을 적용해 비교하였습니다. 이 해석 방법을 이용해 복합재 연소관의 적층각, 볼트직경, 연소관의 끝단까지의 길이 등이 파손하중에 미치는 영향을 제시하였습니다