중국 소비자들의 한국 TV드라마 시청이 한국 패션제품 태도 형성에 미치는 영향 - 드라마 등장인물과의 유사성과 국민이미지 역할을 중심으로 -

박지선 ( Jee-sun Park ),정소원 ( So Won Jeong ),이규혜 ( Kyu-hye Lee ) 복식문화학회 2017 服飾文化硏究 Vol.25 No.1

As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers` attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers` exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers` perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers` perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products―results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.

임학선 호흡표기법 실용화 방안

박지선 ( Park¸ Jee-seon ),임학선 ( Lim¸ Hak-sun ) 한국무용연구학회 2021 한국무용연구 Vol.39 No.1

본 연구는 ‘임학선 호흡표기법’의 실용화 방안으로, 호흡표기법의 창안자와 공동연구를 통해 ‘호흡 움직임 분석틀’을 제시하여 춤현장의 실증적 연구방법을 세우고자 했다. 임학선 호흡표기법은 태극의 움직임을 형상한 ‘점ㆍ선ㆍ원’의 구조적 원리에 따라 내적 흐름을 중시하는 한국춤에 특성화된 무용기록법이다. 이 표기법은 들숨ㆍ날숨ㆍ멈춤의 기호학적 호흡표기로 호흡의 장단ㆍ대소ㆍ강약을 구분하여 무용의 3요소인 시간ㆍ공간ㆍ힘을 분석할 수 있었다. 또한 호흡표기로 리듬의 변화에 따른 호흡 패턴을 분석하여 움직임에 대한 이해도를 높여, 춤동작 재현에 정확성을 기할 수 있다는 것을 확인했다. ‘호흡 움직임 분석틀’은 임학선 호흡표기법을 실용화한 구조적 체계로 호흡과 움직임을 동시에 기록하여 움직임 구조와 원리를 규명하는데 용이했다. 이 분석틀은 한국춤의 내적ㆍ외적 구조분석을 통해 움직임 기능과 예술적 표현을 향상시키고, 춤의 철학적 접근과 미학적 분석을 통해 한국춤의 역사와 전통의 맥을 이어나갈 수 있는 방법론임을 확인했다. 본 연구가 실제적인 무용예술의 이론적 체계를 세워 춤 현장과 교육, 무용학의 과학적이고 체계적인 발전에 도움이 되기를 바란다. This study is a practical use plan for ‘Lim Hak Sun Breathing Notation’ and aims to establish an empirical research method of dance science by presenting a ‘Respiratory Motion Analysis Framework’ through joint research with the creator of breathing notation. Lim Hak Sun Breathing Notation is a dance record method specialized in Korean dance that emphasizes inner flow according to the structural principles of ’points, lines, and circles‘ that shape the movement of Taegeuk. This notation was able to analyze time, space, and energy, which are three elements of dance, by distinguishing the long&short, large&small, strong&weak of breathing through the semiotic respiration of inhalation, exhalation, and stopping. I also analyzed the rhythm breathing pattern and confirmed that it can be accurate in reproducing dance movements. The ‘Respiratory Motion Analysis Framework’ is a structural system that utilizes Lim Hak-seon's breathing notation. Through internal and external structural analysis of Korean dance, this analysis framework was confirmed to be a methodology to improve movement function and artistic expression, and to continue the history and tradition of Korean dance through philosophical and aesthetic analysis. It is hoped that this study will help the scientific and systematic development of dance studies by establishing a theoretical system of practical dance art.

SNS 브랜드 페이지에서 소비자-브랜드 관계 형성에 미치는 영향 요인 분석 - 준사회적 상호작용 역할을 중심으로 -

박지선 ( Jee-sun Park ),하세진 ( Sejin Ha ) 복식문화학회 2017 服飾文化硏究 Vol.25 No.1

The rapid growth in the popularity of social media sites has meant that social media has become an important communication channel for brands. Brands create brand pages on social media to cultivate positive and strong relationships with consumers. This study seeks to enhance our understanding of how fashion brand pages in social media foster consumer-brand relationships by exploring the factors that affect the development of consumer-brand relationships. Drawing on the parasocial interaction theory, this study proposes parasocial interaction as a key factor of this process. Specifically, this study proposes four antecedents (vividness, interactivity, social presence, and focused attention) of consumers` parasocial interaction with brand pages, which further affects consumer responses in terms of affective engagement and brand loyalty. An online survey was administered with consumers who have followed and visited at least one fashion brand page via a social networking site (SNS). Structural equation modeling revealed that consumers` perceptions of vividness, interactivity, social presence, and focused attention on a fashion brand page positively affected their feelings towards parasocial interaction with the brand page, which in turn led to their affective engagement with the brand page and consequent brand loyalty. These findings suggest that consumers build relationships of varying degrees with brand pages in a similar manner to that with people, which leads to their development of a positive relationship with the brand. This study concludes with discussions and practical implications.

AI 스피커 지속 사용의도의 영향요인

박지선(Park, Jee-Sun),남미나(Nan, Meina),하세진(Ha, Sejin),정소원(Jeong, So Won) 한국비즈니스학회 2024 비즈니스융복합연구 Vol.9 No.4

Voice recognition-based AI speakers have been released with a lot of market attention by providing users with various functions and services based on AI and IoT technologies. But, users intention to continue using them is not high since their launch. Amid the expected growth of the voice recognition service market, understanding the factors influencing users intention to continue using AI speakers is important for the growth of related industries. Therefore, this study attempted to present a model of continuous use of AI speakers by presenting personalization and compatibility of AI speakers as external factors that promote three key factors of technology acceptance model, which are perceived ease of use, perceived usefulness, and perceived enjoyment of using AI speakers. This study conducted an online survey of AI speaker users in Korea. As a result of the analysis, it was confirmed that the compatibility of artificial intelligence speakers positively affects the perceived ease of use, and personalization positively affects the perceived ease of use, usefulness, and enjoyment. In addition, the higher the perceived ease of use of artificial intelligence speakers, the higher the perceived usefulness of the product, and the perceived usefulness and enjoyment of artificial intelligence speakers have a positive effect on the intention to continue using artificial intelligence speakers. By presenting the main factors that can promote users belief in AI speakers, this study aims not only to contribute to the literature on the extended technology acceptance model but also to provide practical implications for companies in the development and operation of related services such as AI speakers and voice shopping.

뷰티 블로거에 대한 중국 소비자의 준사회적 상호작용이 동영상 태도와 제품 태도에 미치는 영향

남미나 ( Meina Nan ),박지선 ( Jee-sun Park ) 복식문화학회 2018 服飾文化硏究 Vol.26 No.5

With the rapid growth of the Chinese cosmetics market and the continuous introduction of new products into the market, beauty videos generated by other consumers, that are by beauty vloggers, have become a major source of information for cosmetics consumers. With the popularity of beauty vlogs in China, beauty vloggers have become influencers who affect consumers’ information processing and attitude development regarding cosmetic products and beauty routines. The current study aims to explore the characteristics of beauty vloggers that affect consumers’ attitudes toward both the beauty vlogs and the products featured in those vlogs. Based on parasocial interaction theory, the study examines whether perceived characteristics of beauty vloggers influence consumers’ perceived parasocial interaction, which in turn influences their attitudes. The study employs an online survey, which was administered to female consumers in China. Data from a total of 372 responses was used for analysis. Findings show that the perceived similarities to and perceived trustworthiness of vloggers have a significant impact on parasocial interactions, which influences consumer attitudes toward both the vlogs and the products shown in them. Perceived reliability and perceived attractiveness are shown to have a positive impact on consumer attitudes toward vlogs. Perceived expertise, attractiveness, similarity, and trustworthiness have all been shown to affect product attitudes. These results show that while beauty vlogs have a significant impact on consumers’ decision-making processes, the perceived characteristics of beauty vloggers themselves are important to consumers in the development of their attitudes toward both vlogs and products.

중국과 베트남 여성들의 K-뷰티 색채이미지 지각 비교 연구

짜오 슈에(Xue Zhao),박지선(Jee Sun Park),김찬주(Chanju Kim) 한국복식학회 2016 服飾 Vol.66 No.6

라틴어에서 고대 및 중기 불어와 중세 영어까지 시대적 배경가 언어층 및 음운의 변천

이명호,박지선 中央大學校 人文科學硏究所 2000 人文學硏究 Vol.29 No.-