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박승현(Park Seung Hyun),윤태훈(Yoon Tae-Hoon),이호열(Lee Ho-Youl) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.2
The purpose of this study is to examine the effects of company workers' motives to participate in leisure sports on their consumption behaviors. 600 panels from Internet surveys were collected as the population of the study. The method of the statistical analysis used in this study, were correlation and multiple regression analysis through the SPSSWIN 12.0 statistics program. As a result of these data analysis, the conclusions of this study are as follows. First, it is found that all the secondary factors of company workers' motives have an effect on media information consumption, in the order of external ostentation, social relationship, body form management, health, and purification. Of these, purification has a negative effect. Second, the factors have an effect on experiential tourism consumption, in the order of external ostentation, purification and social relationship; the last one has a negative effect. Third, the factors of external ostentation and social relationship only have an effect on supplies consumption, in the order of external ostentation and social relationship. Fourth, all the factors of the said motives have an effect on personal participation consumption, in the order of purification, external ostentation, body form management, health and social relationship. Fifth, all the factors of the motives have an effect on sports web site consumption, in the order of body form management, social relationship, health, external ostentation and purification. Sixth, all the factors of the motives except for social relationship have an effect on stadium watch consumption, in the order of external ostentation, health, body form management and purification.
골프 관람자의 관여도가 타이틀 스폰서십의 기업이미지와 제품구매의도에 미치는 영향
이호열(Lee Ho-Youl),박승현(Park Seung-Hyun) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.3
The purpose of study was to analyze the effect of spectators' involvement on corporate image and purchasing intention participating title sponsorship of a golf event. The subjects of this study were selected by convenience sampling method from spectators attending a golf event. The statistical methods used in this study were frequency analysis, t-test, and regression analysis. The results of this analysis are as follows. First, there are significant differences between the group of high level of involvement and the group of low level of involvement on corporate image and purchasing intention of title sponsor. Second, this study found that the spectators' involvement showed significant effects on corporate image of title sponsor. Third, the spectators' involvement had significantly impact on purchasing intention with title sponsor's products.
박범수,박승열 서울교육대학교 2000 한국초등교육 Vol.12 No.1
The the sacrifice service is one of the most important cultural inheritances, which only belongs th the human. Service has lasted in all ages and countries. The various forms of it are being held in the primitive societies and the civilized. In Korea, the history of service began before the age of th Three Kingdoms. Since the age of the Chosun Dynasty, it has been more diverse in type, and more complicated in procedure. To the present, on this, the improvement of service has been required, in any method. This study started with this critical mind. The summary of study is this; The first, this study annotated about the traditional sacrifice service forms based on records and literatures. The second, this study suggested the reformed contents and procedures of service appropriate to the present-day trend, retaining its original state. The third, this study suggested the service model exposed in th minimum form.