http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
한국의 대 사우디아라비아 문화공공외교 현황과 발전 방향: 문화예술행사를 중심으로
박건희 ( Park Geon-hee ),윤은경 ( Yun Eun-kyeong ) 한국외국어대학교 중동연구소 2023 중동연구 Vol.42 No.1
This study aims to analyze the status of Korea's public cultural diplomacy through the cases of cultural and artistic events in Saudi Arabia, and to suggest directions for future development. For this purpose, based on the Global Korean Wave Report, cultural and artistic events held from 2016 to 2021 were categorized into traditional and modern cultures. In terms of modern culture, Korean language and K-Pop events received the most attention from locals due to the influence of the Korean Wave today, and K-Beauty and games (e-contents) were identified as sectors to be noted in the future. In the case of traditional culture, various sectors such as Samulnori, Korean traditional music, Hanji, and pottery painting were evenly introduced, and locals who were exposed to Korean historical dramas showed great interest. In addition, the involvement with Korean food has evolved from merely tasting dishes provided at events to locals preparing the cuisine themselves using local ingredients and sharing the methods. Meanwhile, the three approaches for the development of cultural and artistic event content for the activation of Arab cultural public diplomacy were proposed: creating unique content sensitive to local cultural demand, exploring creative fusion content based on cultural commonality, and producing content considering local cultural codes. As the importance of culture in the diplomatic field grows worldwide, interest in public diplomacy utilizing culture and cultural public diplomacy is gradually increasing. In this global trend, this study is significant in that it reviews the status and activation measures of Korea's cultural public diplomacy towards the Arab region, which has been insufficiently studied in Korea.
정책 혁신속성에 따른 효과적인 PR 커뮤니케이션 전략 쌍방향균형 커뮤니케이션과 매체 신뢰도의 조절 효과
박건희 ( Geon Hee Park ),이유나 ( Yun Na Rhee ),김유경 ( You Kyung Kim ),최보람 ( Bo Ram Choi ) 한국PR학회 2013 PR연구 Vol.17 No.4
In this research, we adopt the diffusion of innovation theory as the conceptual framework for understanding the practice of government public relations. More specifically, we examine how the different attributes of innovation such as relative advantage, compatibility, complexity, and trialability in public policy affects public attitude and diffusion intention. We also focused on examining the moderating effects of the two-way symmetrical communication and level of media credibility. Research results indicated that innovation attributes had different impact on publics` attitude according to the differing policy areas. Moderating effects of symmetrical communication and credibility toward communication channels on the relationship between publics` attitude toward policies and policy diffusion intentions were also verified. Theoretical and practical implications of the study results are discussed.
반영구 화장의 시술 및 심리적 만족도가 재시술 및 추천의도에 미치는 영향
박건희(Geon Hee Park) 한국인체미용예술학회 2016 한국인체미용예술학회지 Vol.17 No.1
This study attempted to figure out how a semi-permanent makeup technician improves his/her skills and understands and approaches customers to achieve customer satisfaction. It examined the consultation process and analyzed the effects of the treatment, customer satisfaction and intentions to get the treatment again and recommend it to others. For this, a questionnaire survey was administered to 214 subjects. The results were as follows: First, among those in their 20s or older who had semi-permanent makeup treatment before, “at least once” was the highest in terms of treatment frequency. When asked which body part was most treated and revealed the best results, “eyebrows” was most frequently answered. In terms of the aspect to be considered most, “the makeup technician’s expertise” was the most popular response. Second, the respondents believed that it is effective to get the treatment from a makeup and image-making specialist at a semi-permanent makeup salon. When asked what has made them chose the salon, “seeing the treatment in person” and “word of mouth” were the most frequent responses. Third, satisfaction with the makeup and psychological satisfaction did have an effect on their intention to get the treatment and recommend it to others. To improve customer satisfaction and secure more customers, therefore, it is necessary for semi-permanent makeup specialists to build their skills through professional education and training.
요가와 댄스스포츠를 활용한 복합운동프로그램이 경도인지 장애 남성 노인의 기초체력 및 치매척도에 미치는 영향
박건희(Park, Geon-Hee),이석호(Lee, Suk-Ho),박기덕(Park, Gi-Duck) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4
The objective of this study was to understand the effects of combined exercise program using yoga and dance sport on the basal fitness, and dementia scale of the elderly with mild cognitive impairment. After randomly dividing total 24 male elders with mild cognitive impairment in their 65-year old or up into exercise group(N=7) and control group(N=7), the 60-minute exercise was performed twice a week for 12 weeks. Before performing the program, the basal fitness, and dementia scale of every subject were measured, and then, they were remeasured and compared 12 weeks later. Using the SPSS 20 Program, the mean and standard deviation of each group were calculated and charted. To verify the differences of mean of each group and time, the two-way ANOVA by the repeated measurement was conducted. For the analysis of interaction effect, the independent t-test between groups in each time and the paired t-test between times in each group were performed under the significance level(.05). In the results of analysis, first, the basal fitness in accordance with the program between groups showed significant differences in upper extremity muscle strength(p<.006 ), l ower e xtremity m uscle strength (p<.021), general endurance(p<.002), upper extremity joint flexibility(p>.003), lower extremity joint flexibility(p<.007). Third, there were significant differences in the dementia scale between groups (p<.004). Therefore, the results of this study revealed the positive effects of combined exercise program using yoga and dance sport on the improvement of basal fitness and dementia scale of the elderly with mild cognitive impairment.
정책갈등 관리에 있어 정부 신뢰와 불신의 역할 담뱃값 인상 정책을 중심으로
문빛 ( Bitt Beach Moon ),박건희 ( Geon Hee Park ) 한국PR학회 2014 PR연구 Vol.18 No.3
This study sought to investigate the differential roles of trust and distrust in conflict management of the current government. By focusing on the policy to increase tobacco prices in early 2013 which caused controversial issues, researchers explored how governmental integrity and competence affect trust and distrust as well as how trust and distrust influence publics’ conflict resolution acts. A survey with 193 Korean participants was conducted in 2014. The findings of this study indicated that the two factors including trust and distrust play different roles among government’s integrity, competence, and publics’ conflict resolution act (conflict response style). Based on the results of this study, the theoretical and strategic implications were further discussed.
소셜미디어 PR 콘텐츠의 품질평가 동영상 및 이미지를 중심으로
이유나 ( Yun Na Rhee ),문빛 ( Bitt Beach Moon ),박건희 ( Geon Hee Park ) 한국PR학회 2011 PR연구 Vol.15 No.2
The rise of social media is posing great challenges and opportunities for Public Relations in South Korea. Public relations as a discipline has been focusing on generating effective persuasion through message distribution from the corporation`s or organization`s. However, with the coming of social media, public relations professionals are asked to rethink the way they have been communicating with the public. Although there have been calls for empirical research on the use of social media in public relations, it is not easy to find such studies. In particular, research on how the public are evaluating social media contents such as video clips and images posted by public relations professionals on blogs and contents sharing sites; and what kind of communication contents prompt online word-of-mouth within the social media environment has not yet been conducted. In this regard, the researchers implemented a thorough literature review to conceptualize social media contents quality and proposed an exploratory quality evaluation model. Furthermore, the researchers tested the proposed model through a survey research (N=538).