식품이력추적시스템의 신뢰성과 사회적 영향이사용의도에 미치는 영향 : 친환경농산물을 중심으로

김문명,최원식,이수범 한국외식경영학회 2013 외식경영연구 Vol.16 No.3

The purpose of the study is to understand key factors in constant use and use increase of the traceability system by carrying out an empirical analysis on how reliability and social influence of the concerned system that consumers have had recognized affect use intention in consideration of usefulness and availability of a technology acceptance model as mediator. According to the results, the reliability of the traceability system was observed to have a significant influence on the easiness while the social influence would affect both the usefulness and easiness. In addition, in terms of the effects of the reliability and social influence of the traceability system on use intention, it was learned that the usefulness and easiness would play a mediator that influences the use intention. The results have drawn a few implications as follows. As not only is consumption of environment-friendly agricultural products on a rise but also a greater deal of interest in food safety is increasing now, the study is determined to have established a theoretical foundation by understanding influential factors in the technology acceptance model as well as proving how those factors is connected to use intentions. 본 연구에서는 이력추적시스템의 지속적인 이용과 확산에 있어 중요한 요인을파악하기 위해 소비자가 인식하는 친환경 농산물 이력추적시스템의 신뢰성과 사회적 영향이 기술수용모델의 유용성, 용이성을 매개로 사용의도에 미치는 영향관계를 실증적으로 분석하고자 하였다. 연구결과, 이력추적시스템의 신뢰성이 용이성에 유의한 영향을 미치는 것으로나타났고, 사회적 영향은 용이성과 유용성 모두 유의한 영향을 미치는 것으로 확인되었다. 또한, 이력추적시스템의 신뢰성과 사회적 영향이 사용의도에 미치는 영향에서 용이성과 유용성이 매개역할을 하는 것으로 분석되었다. 연구결과를 통해 다음과 같은 시사점을 제시하였다. 첫째, 친환경 농산물에 대한 소비증가와 식품안전에 대한 관심이 증가되고 있는 시점에서 기술수용모델에영향을 미치는 요인을 파악하고 소비자들의 사용의도와의 인과관계를 검증함으로써 관련 연구에 이론적 토대를 마련하였다. 둘째, 사회적 영향을 외부변수로 채택하여 기술수용모델(TAM)에 영향을 준다는 사실을 확인함으로써 연구의 다양성에기여할 수 있었다.

제주도 범섬의 식물상

김찬수(Chan-Soo Kim),송관필(Gwan-Pil Song),문명옥(Myong-Ok Moon),송국만(Kuk-Man Song),김진(Jin Kim),이은주(Eun-Ju Lee) 한국자원식물학회 2005 한국자원식물학회지 Vol.18 No.2

본 조사는 식물상을 밝힘으로서 체계적이고 효율적인 보존관리대책을 마련하데 필요한 정보를 제공하고 우리나라 최남단에 속하는 도서에 있어서 식물자원의 분포특성을 파악하고자 수행하였다. 관속식물은 65과 140속 162종 2변종으로 총 164분류군이었는데 그 중 양치식물은 6과 13속 15종, 나자식물은 1과 1속 1종, 피자식물에 있어서는 쌍자엽식물이 49과 97속 114종 1변종으로 115분류군, 단자엽식물은 10과 29속 32종 1변종으로 33분류군이 출현하여 계 59과 126속 146종 2변종으로 계 148종이었다. 미기록 종은 양치식물 중 점고사리, 쇠고비, 큰족제비고사리, 사다리고사리 등 4종, 단자엽식물 중 강아지풀, 줄, 송이고랭이, 꽃토란, 개구리밥, 부채마 등 6종, 쌍자엽식물 중 큰사방오리, 개모시풀, 애기싱아, 미국자리공, 갯장구채, 새머루, 누리장나무, 보리장나무. 진득찰 등 9종 총 16과 19속 19종이었다. 희귀식물로서는 국내 거문도와 제주도에만 분포하는 것으로 알려진 박달목서가 자생하고 있으며, 바위연꽃의 자생지도 확인되었다. 또한 귀화식물은 총 20과 33속 34종 1변종으로 총 35분류군이었다. This study was conducted to prepare systematic and efficient measures for nature conservation and management in Beomseom Island, and to clarify characteristics of distribution of plant resources in southernmost islands of Korean peninsula. The numbers of vascular plants were summarized as 164 taxa included 6 families, 13 genera, and 15 species in pteridophyta, 1 family, 1 genus, and 1 species in coniferophyta, and 59 families, 126 genera, 146 species, and 2 varieties in endospermae composed of 49 families, 97 genera, 114 species, and 1 variety in dicotyledonae and 10 families, 29 genera, 32 species, and 1 variety monocotyledonae. Unrecorded taxa of the flora of Beomseom Island were 19 taxa included 4 taxa of pteridophyta, i.e. Hypolepis punctata, Cyrtomium fortunei, Dryopteris pacifica, and Thelypteris granduligera, 6 taxa of monocotyledonae, i.e. Setaria viridis, Zizania latifolia, Scirpus triangulatus, Zantedeschia aethiopica, Spirodela polyrhiza, and Dioscorea nipponica, and 9 taxa of dicotyledonae, i.e. Alnus firma, Boehmeria Platanifolia, Aconogonum ajanense, Phytolacca americana, Melandryum oldhamianum var. roseum, Vitis flexuosa, Clerodendron trichotomum, Elaeagnus glabra, and Siegesbeckia glabrescens. The two rare species, Osmanthus insularis that distributed only Jeju-do and Geomoondo Island and Orostachys iwarenge that distributed only southern parts of Jeju-do in Korea were investigated. The numbers of naturalized plants were 20 families, 33 genera, 34 species, and 1 variety.

지역특산물 브랜드체험이 브랜드태도 및 구매의도에 미치는 영향

김문명(Moon Myoung Kim),박규은(Kyu Eun Park),이수범(Soo Bum Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.2

The purpose of the study is fulfill of a study about forming brand attitude and purchase intention through experience of local specialty festivals, and through this, intends to adduce activation plan of local specialty brand. Study results are as in the following: First, it is assured that affective experience, cognitive experience and conation experience, lower dimension of local specialty brand experience have a profitable effect statistically to brand attitude. Second, it is assured that brand attitude of local specialty formed through experience have a positive effect to purchase intention. Implication through study results can be summarized as in the following. As strategy for increasing sales of local specialty, specialty and festivals are combined so various experience is afforded to festival visitors, and so active endeavor is necessary to develop as competitive sightseeing merchandise.

한국산 미기록 양치식물 : 큰별고사리[Cyclosorus penangianus (Hook.) Copel.] (처녀고사리과), 오름깃고사리 [Pteris fauriei Hieron.] (봉의꼬리과)

문명옥,윤나래,라은화,임진아,김대신,김찬수 한국식물분류학회 2014 식물 분류학회지 Vol.44 No.4

While preparing a floristic study of Korean Pteridophytes, we discovered the following two unrecorded species from Jeju Island: Cyclosorus penangianus (Hook.) Copel. and Pteris fauriei Hieron. C. penangianus can be distinguished from other Korean congeners of the genus Cyclosorus by having exindusiate sori, toward with sinus of ultimate segments of veinlets more than 4. P. fauriei can be distinguished from other Korean congeners of the genus Pteris by having ultimate segments with entire margins, veins reaching to leaf margin and membraneous petiolar scales. 제주도 서귀포시 동홍동에서 자라는 것으로 확인된 큰별고사리[Cyclosorus penangianus (Hook.) Copel.]와 제주도 안덕면 광평리 오름 일대에서 발견된 오름깃고사리[Pteris fauriei Hieron.]를 채집하여 국내 미기록종으로 보고하였다. 큰별고사리는 국내에 분포하는 별고사리[C. acuminatus (Houtt.) Nakai], 검은별고사리[C. interruptus (Willd.) H.Ito], 탐라별고사리[C. dentatus (Forssk.) Ching]와 달리 포막이 전혀 없으며, 각 맥과 열편의 만입부에서 유합하는 맥의 수가 4개 이상으로 속내 다른 분류군과 뚜렷하게 구별된다. 오름깃고사리는 봉의꼬리속 다른 분류군과 달리 최종열편이 전연이고, 맥이 가장자리에 닿으며, 엽병 인편의 가장자리가 막질성인 점으로 뚜렷이 구별된다. 미기록 두 분류군에 대해 형질을 기재하고 사진 및 근연 분류군 간의 차이를 검색표로 제시하였다.

음식문화축제 서비스 품질과 관여도가 만족 및 재방문의도에 미치는 영향

김문명(Moon Myoung Kim),김상범(Sang Bum Kim),이수범(Soo Bum Lee) 한국관광연구학회 2012 관광연구저널 Vol.26 No.6

The purpose of this study is to draw the elements of service quality of the food festivals and research the casual relationship between the service quality of the food festivals and involvement, satisfaction and revisit intention. Especially, it suggested the improvement plan that the food festivals can be differentiated from other ones and promote satisfaction and revisit of visitors by drawing the elements of the service quality that emphasizes the characteristic as the festival with themes of foods and grasping the factors that have the effects on satisfaction and revisit intention. The analytical results have found that the service quality of the food festivals have the significant effects on all of satisfaction and revisit intention. On the other hand, it has found that involvement have no the direct impact relations with revisit intention and have the indirect ones on it by satisfaction. Finally, 4 hypotheses of 5 ones were selected as it has found that satisfaction had the significant effects on revisit intention.

고객접점채널에 따른 고객불만 표출행동이서비스업 종사자의 직무스트레스에 미치는 영향

김문명(Kim Moon-Myoung),박규은(Park Kyu-Eun),김혜영(Kim Hye-Young) 국제e-비즈니스학회 2012 e-비즈니스 연구 Vol.13 No.3

커피전문점 브랜드이미지, 관계품질 및 브랜드충성도의 구조적 관계

김문명(Moon Myoung Kim),김성영(Sung Young Kim),이은용(Eun Yong Lee) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.6

The purpose of this study is to understand structural relationships between the brand images, relationship quality, and brand loyalty. Based on the results of the analyses, the study proposed effective brand image management measures that could be used in the competitive market of coffee houses. The results of the study are summarized as follows. First, all the three lower factors of the coffee shop brand images, the marketability, the social orientation and differentiation, were observed to have a positive influence on the brand credibility. Second, in terms of the relationships between the coffee shop brand image and the satisfaction, the marketability and the differentiation were found to positively affect the satisfaction and yet, no significant influence was discovered from the social orientation. Lastly, according to the analysis results on the relationship quality and the loyalty, the credibility would have a positive influence on the relationship quality while the trust and the satisfaction would be positively related to the loyalty. The study has come up with the implications as follows. Coffee house should design ways to build up trust in customers from a long-term point of view. The coffee house will continuously preserve the trust in the customers having a good relationship with them if the shops not only work on different but consistent brand image building but also keep improving the mood and the service quality of their own.

외식프랜차이즈의 협력적 의사소통이 파트너십 품질과 관계성과에 미치는 영향

김문명(Kim, Moon-Myoung),이수범(Lee, Soo-Bum) 한국호텔외식관광경영학회 2014 한국호텔외식경영학회 학술발표논문집 Vol.2014 No.12

특산물브랜드의 고객기반브랜드자산(CBBE)이 브랜드친숙성, 지역이미지 및 지속구매의도에 미치는 영향

김문명(Kim, Moon-Myoung),이수범(Lee, Soo-Bum) 한국관광레저학회 2013 관광레저연구 Vol.25 No.7

우리나라 미기록 식물: 제주산딸기(장미과)

김찬수,김수영,문명옥 한국식물분류학회 2010 식물 분류학회지 Vol.40 No.1

Rubus nishimuranus Koidz. (Rosaceae), a species previously unrecorded for the Korean flora, was collected in the lowlands near a beach on Jeju Island. This species was known to be distributed only in Japan. R. nishimuranus differs from R. trifidus Thunb. ex Murray, by having leaves 3-foliate or sometimes the upper leaflets connate below and from R. hirustus Thunb. by having leaves ternate and the leaflets sessile or nearly so. The somatic chromosome number was 2n = 2x = 14 and the size of chromosomes ranged 1.2−2.5 μm. The chromosome complement of this species consisted of three pairs of metacentrics (chromosomes 1, 2 and 5), submetacentrics (chromosomes 3, 6 and 7) and a pair of subtelocentrics (chromosome 4). 제주도의 해안 가까운 저지대에서 우리나라 미기록 종인 장미과의 제주산딸기(Rubus nishimuranus Koidz.)가 채집되었다. 이 종은 지금까지는 일본에만 분포하는 것으로 알려져 왔다. 제주산딸기는 3소엽 또는상부의 잎이 깊게 길라진다는 점에서 거문딸기(R. trifidus Thunb. ex Murray)와 구분되고, 삼출엽이면서 소엽병이없거나 거의 없는 점에서 장딸기(R. hirustus Thunb.)와 구분된다. 체세포 염색체 수는 2n = 2x = 14이고, 염색체의 크기는 1.2−2.5 μm이다. 염색체의 조성은 3쌍의 중부염색체(염색체 1, 2, 5번)와 차중부염색체(염색체 3,6, 7번) 그리고 1쌍의 차단부염색체(염색체 4번)로 각각 구분되었다.