OTT 스포츠 중계방송 콘텐츠 특성과 시청 행동 연구

조원호(Won-Ho Cho),장원용(Won-Yong Jang) 한국엔터테인먼트산업학회 2024 한국엔터테인먼트산업학회논문지 Vol.18 No.2

The domestic OTT platform market is focusing on the production and securing of sports broadcast content to gain an advantage in domestic and foreign competition. Therefore, at this point where the importance of OTT sports broadcast content is emphasized, systematic research on content characteristics is needed. Accordingly, this study was conducted to specifically examine the impact of the characteristics of OTT sports broadcast content(playfulness, exclusivity, informativeness, novelty) on viewer satisfaction, viewer loyalty, and the intention to continue using it. A total of 237 data points were used, and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were conducted using SPSS ver. 21.0. The results of the study are as follows. Firstly, among the characteristics of OTT sports broadcast content, playfulness, informativeness, and novelty had a positive impact on viewer satisfaction, while exclusivity did not affect viewer satisfaction. Secondly, playfulness, informativeness, novelty, and exclusivity of OTT sports broadcast content characteristics had a positive impact on viewer loyalty. Thirdly, playfulness, informativeness, and novelty of OTT sports broadcast content characteristics had a positive impact on the intention to continue using them, while exclusivity had a negative impact. Based on this, the importance of OTT sports broadcast content was confirmed, and alternatives for the continuous use of users and alternatives to gain an advantage in the OTT market were proposed.

Mesenchymal Chondrosarcoma

조원호(Cho Won Ho),이선호(Lee Sun Ho),최영희(Choi Young Hee) 대한정형외과학회 1977 대한정형외과학회지 Vol.12 No.3

국제개발협력 역사의 시사점과 한국 원조의 길

조원호 ( Cho Won-ho ) 한국외교협회 2019 외교 Vol.131 No.0

해외원조는 2차 대전 후 세계경제의 분열과 더불어 나타난 현상이다. 마살 플랜의 성공이 해외원조의 필요성을 입증하고, 미국 트루만 대통령의 ‘포인트 포’계획이 개발원조 역사의 시작을 알렸다. 그 이후, 국제개발담론은 지속적으로 개발되어 왔다. 공적개발원조 ODA의 규모도 크게 증가했다. 국제개발원조의 효과성을 제고하기 위한 원칙도 수립되었다. 그러나, 개발원조의 효과는 미미하다는 평가를 받고 있다. 개발원조의 무용론 내지 회의론이 대두되었다. 최근에는 조건부 원조 효과론이 힘을 얻고 있다. 이런 가운데 한국은 수원국에서 공여국으로 변모하면서 국제개발의 표상이 되었다. 한국은 다른 공여국과 확연히 구별되는 내생적 개발자산을 보유하고 있다. 개도국과 국제개발사회는 한국 고유의 자산을 공유하기를 기대하고 있다. 한국은 이에 부응하기 위한 길을 모색해야 한다. International development aid is a product of World War II which brought about the disruption of world economy. Success of the Marshall Plan witnessed the necessity of foreign aid. President Truman’s Point Four inaugurated the development aid history. Since then development discourses have evolved through several distinctive phases. More than four trillion dollars were provided. A numerous development polices were recommended. A numerous theories and models were introduced. But foreign aid is criticized for its ineffectiveness. The politics and models have proved to be inappropriate. The theoretical rationale has proved to be unrealistic. Development pessimism prevailed. Aid critics insist that aid does more harm than good. The argument that there are negative returns to aid is gaining weight. At the beginning of the aid history, Korea was an aid recipient. Now Korea is a member of the OECD/DAC. Korea has endogenously developed assets which are differentiated from other donor countries. International development community wants to share the assets.

초등영어 학습자의 정보처리 단위의 크기와 영어능력의 상관관계 분석

조원호(Cho, Won-Ho, 손중선(Sohn, Joong-Sun) 한국초등영어교육학회 2009 초등영어교육 Vol.15 No.3

This study was intended to investigate the correlation between the information unit size in the language process, the speaking speed, the STM capacity and the English communicative proficiency of elementary school students In this study, 62 elementary 6™ graders were tested as subjects This study consists of three stages Stage one was to test the STM capacity of the subjects Stage two measured the information unit size in the language process and the speaking speed Stage three tested the students' English communication proficiency which consisted of speaking and listening skill After these three stages, the correlations of the parameters were examined using SPSS 12? window package The results of this study were as follows First, if the size of the unit of information process was increased by chunking, the speaking speed and the STM capacity for English were increased Second, the communicative proficiency was increased as the information unit size increased The implication from this study for the elementary English teaching process could be briefly noted as follows, (1) The main focus of elementary English teaching should be always on the sentence or thought group level, and the word level teaching is advised to be designed as supplementary to the main focus, (2) As a way of increasing the information unit size, chants, song, games or dramas would be a good choice to give a situation for chunking information in a meaningful context

시험불안과 성공실패 귀인 및 학업성취도와의 관계

조원호(Cho Won-Ho) 국민대학교 교육연구소 2002 교육논총 Vol.21 No.-

귀인양식 및 성격특성과 학업성취와의 관계

조원호(Cho Won-Ho) 국민대학교 교육연구소 2003 교육논총 Vol.22 No.-

대학생의 생활만족감 관련 변인

조원호(Cho Won-Ho) 국민대학교 교육연구소 2000 교육논총 Vol.19 No.-

러시아 연방정부의 조세개혁 연구 - 연방정부와 지방정부의 조세수입 이전을 중심으로 -

조원호 ( Won Ho Cho ) 한국외국어대학교 외국학종합연구센터 러시아연구소 2005 슬라브연구 Vol.21 No.2

치아우식증 유발 세균에 대한 CPC 함유 구강청정제의 항균효과

조원호 ( Won-ho Cho ),조자원 ( Ja-won Cho ),유현준 ( Hyun-jun Yoo ),신경훈 ( Kyong-hoon Shin ),신기해 ( Gi-hae Shin ),전열매 ( Yeol-mae Jeon ),이종천 ( Jong-cheon Lee ) 대한예방치과·구강보건학회 2021 大韓口腔保健學會誌 Vol.45 No.2

Objectives: The purpose of this study was to evaluate and report the antibacterial efficacy in relation to oral disease-causing bacteria using a mouthwash containing 0.05% CPC in an in vitro test. Methods: The sterilization test and susceptibility assay of mouthwash containing 0.05% CPC were investigated against Streptococcus mutans, Streptococcus sobrinus, and Lactobacillus acidophilus; Streptococcus sanguinis as oral bacteria related to dental caries; Enterococcus faecalis as apical periodontitis-related bacteria; and Actinomyces israelii, Aggregatibacter actinomycetemcomitans, Fusobacterium nucleatum, Prevotella intermedia, Prevotella nigrescence, Porphyromonas gingivalis, Tannerella forsythia, Treponema denticola, and Filifactor alocis as periodontal disease-related bacteria. Results: In the sterilization test, most of the bacteria had more than 99.99% sterilizing power for all samples but compared to other bacteria, the sterilizing power of these samples was not successful for L. acidophilus and E. faecalis bacteria. When comparing the sterilization power between the samples, sample 3 (0.05% CPC+20% ethanol) was the strongest. Conclusions: In the antimicrobial activity test, sample 3 inhibited growth at the lowest concentration overall.

러시아 인플레이션 연구 -중앙은행의 정책을 중심으로-

조원호 ( Won Ho Cho ) 한국외국어대학교 국제지역연구센터 러시아연구소 2009 슬라브연구 Vol.25 No.2

러시아는 급진적 충격요법에 의한 시장경제 이행 이후 매년 10%이상의 매우 높은 인플레이션을 겪고 있다. 러시아의 이와 같은 높은 인플레이션은 경제 전반에 매우 심각한 영향을 미치게 되는데 이에 러시아 중앙은행은 통화정책의 가장 중요한 목표를 물가안정에 두게 되었다. 본고에서는 인플레이션을 억제하기 위한 러시아 중앙은행의 통화정책들을 분석하고 정책수단 즉 재할인율, 이자율, 환율, 지급준비율 등과 러시아 인플레이션과의 상관관계를 분석한다. 특히 러시아 인플레이션에 보다 유효한 통화정책 수단들에 대한 논쟁, 즉 전통적인 러시아 중앙은행의 이자율정책에 대하여 환율이 보다 중요한 정책수단이라는 또 다른 주장에 대하여 러시아 중앙은행의 종래의 이자율정책이 보다 유효함을 보여주고 있다. The Russian Federation have experienced more than 10% inflation rate since she took a dramatic measures toward the transition to a market economy based on so-called shock-therapy. Such a high inflation has a great effect on the economy in general and thus the central bank of Russia have considered the most important target of its monetary policy as a price stabilization. In the paper, the monetary policies of the CBR have been analyzed in the context of curbing the inflation in Russia. Especially, the correlations between the inflation and the policy instruments such as a refinancing rate, interest rates, an exchange rate and a required reserve ratio has been studied. This paper concluded that the interest rate policy of the CBR, which was used to stop the inflation, is much more effective then the exchange rate policy which is, some argued, more useful to reduce the inflation in Russia.