대학생의 의복구매 의사결정과정에 관한 연구 : 성별·학년을 중심으로 Focusing on Sex, Grade

유태순,김성희 대구효성가톨릭대학교 응용과학연구소 1999 응용과학연구논문집 Vol.7 No.-

이 연구의 목적은 의복구매의사결정과정의 단계인 문제인식, 정보탐색, 대안평가, 구매결정, 그리고 구매 후 평가 각각에 대한 반응과 성별과 학년간의 상관관계를 알아보기 위함이다. 연구의 결론을 요약하면 다음과 같다. 1. 성별에 따라 의복 구입시 구매 동기는 여자가 남자보다 자기과시적 구매 동기, 유행 추구적 구매 동기가 더 높다. 정보원은 인쇄매체, 관찰요인 그리고 인적 정보에 있어서 여자가 남자 보다 더 높다. 의복평가기준은 미적 차원과 기능적 차원에서 여자가 남자보다 더 높다. 점포평가기준은 평가 분위기와 상품 속성은 여자가 남자보다 더 높고 점포입지는 남자가 여자보다 더 높다. 구매 결정단계에서 특히 남자에게서 계획없이 구매하는 비율이 여자보다 더 높다. 의복구매장소는 남자는 상설할인 매장, 여자는 양품점 및 보세점을 가장 많이 이용한다. 의복구매시 동행자는 남여 모두 친구 및 동료가 가장 많고 의복구매시 영향자는 남자의 경우 본인 스스로 구매한다. 여자의 경우 친구나 동료의 영향을 가장 많이 받는다. 의복구입시 대금 지불방법은 여자가 남자보다 카드 이용과 상품권 및 할인 티켓을 더 많이 이용한다. 2. 의복구입시 학년에 따른 구매 동기, 정보원, 의복평가기준은 차이가 없지만 점포평가기준은 고학년으로 갈수록 점포입지에 더 큰 비중을 둔다. 의복 구매장소로는 특히 4학년은 다른 학년에 비해 백화점에서 구매하는 경우가 많다. 의복 구매시 동행자는 고학년으로 갈수록 본인 스스로 구매하며 대금 지불방법은 고학년일수록 카드를 이용하는 경우가 많다. 월 평균 의복비 지출은 고학년으로 갈수록 줄어든다. The purpose of this study is to identify the relationship between sex, grade and each response of problem recognition, which is the step of decision making for chlothing purchase, information investigation, counter proposal valuation, decision making and valuation of after purchase. For the measurement of the motive of clothing purchase the method of Ju-yeun, Lee is applied with modification and complement, and the modified methods of Myeung-Gu, Park(1993) ; Byeung-Ho, Gin for the measurement of resource and stemm's method(1980) for the value standard of clothing with modification and supplement. And also, the method of So-Young, Kim(1994) is adaptively used for the measurement of the standard of shop value and that of Byeung-Sook(1985), Hong for the measurement of purchase decision. Stemm's method(1980) that is also used as a standard of clothing value index in this study is applied once again for the measurement of satisfactory degree, a review stage after purchase. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyoungsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and χ^2-test were employed. The followings are the findings of this study : 1. Concerning the difference of gender in purchasing clothes, women are moved more largely by the self-displaying and fashion-pursuing incentives than men do. As for information sources, women use press media, observation and human sources more frequently than men do. Regarding the evaluative criteria of clothes, women put more emphasis on esthetic and functional aspect than men do. about the evaluative criteria of store, store atmosphere and product attribute are more emphasized by women than by men, while store location is more preferred by men than by women. In decision-making stage, men especially make unplanned purchase more largely than women. As a place of buying. clothes, men use discount stores most frequently, whereas women use goods shops and boned shops most often. As to a person with whom they go to buy apparel, both men and women go with their friend or colleague most frequently. Regarding a person who affects their purchase of clothes, women are most largely affected by their friend or colleague, and men make a purchase on their own decision. As a way of payment in buying clothes, women use credit card, gift certificate or discount ticket more often than men do. 2. The academic year makes no difference to their incentives to buying apparel, information source and evaluative criteria of apparel. However, there is a difference among academic years in the evaluative criteria of store, Namely, those who are in higher academic year give more weight to store location. As a place of buying apparel, seniors particularly use department stores more often than the younger students. When it comes to a person with whom they go to buy apparel, higher-year students make a purchase on their own. As the way of payment, higher-year students use credit card more often. Concerning the average monthly clothing allowance, higher-year students spend less amount of clothing allowance.

民俗衣裳의 槪念定立과 民俗衣裳의 硏究目的

兪泰順 대구효성가톨릭대학교 1987 연구논문집 Vol.35 No.1

Recently, researches in the field of textile and clothing as well as folklore have given increased attention to folk costume. It has been documented that definitions of folk costume and purpose of its study have direct impact upon the direction of study on folk costume. There is still very little understanding and common agreement, however, on definition folk costume and purposes of its study among many researches. This study aims at exploring the most valid definitions of folk costume and purpose if its study in order to give light on the study of folk costume. According to the position that the definition of folk costume should be closely linked with the concept of folklore, folk costume should be defeined in terms of people wearing the dress, theme constructing the dress, purpose of werarng the the dress, and formal characteristics of the dress, thereupon, folk costum refers to any kind of clothing which people were in order to consereve and transmit the costume of the community they live, common feeling of local. The main purposes of studing folk costume are 1. to appraise correctly the culture, 2 to grasp thoughts and way of the particular culture 4. to increase the consciousness of the nation, 5. to develop sources of sight seeing and to enhance glory of the nation, 6. to prospect the fashion of modern dress.

에르테의 패션일러스트레이션에 나타난 이미지연출에 관한 연구

유태순,공경희 효성여자대학교 지역사회개발연구원 1994 地域社會開發硏究 Vol.3 No.-

The purpose of this study was to find in the artistic guality appeared on the fashion design of ERTE′and to investigate the image representation appeared on the effect and the style of expression how image -geometrical image, organic image, concrete image, surrealistic image- formulate in the fashion illustration of ERTE′ The result of this study were as follows : Fashion illustration of ERTE′ to change representations of the same image in different mediums is quite consistent with his artistic principles. ERTE′'s treatment of certain images has changed during his career, and that as he created versions of these images in different mediums, the characteristics of those mediums guided his treatment. Various hybrid techniques -lithograph, serigraph, embossing, hot stamping- are used for certain images. Despite their diversity, they are approched with full concern for their unity.

民俗衣裳과 現代衣裳

정윤희,유태순 대구효성가톨릭대학교 1996 연구논문집 Vol.53 No.1

Human beings have had their own ways of traditional culture, scenery, and inherent costume through the natural circumstances. With the beginning of the 10th century, the modern costume design has been much influenced by the meeting of Eastern & Western the differednt cultures, the rapid exchange of civilizations from the high state of industry & science development, and many kinds of mass communication. Therefore, the object of this research is to find the costume of aesthetic in the folk costume, to compare and analyze the relation of folk costume & modern costume design in view of the times. The factors of folk costume have been changed each year by the peak of the interest in other culture block. So I fix the scope of survery from the mid-1980s to 1992, when those analyze the picture items from abroad records and modes. First of all, I identify the folk costume in the each culture block as loin-cloth hiding simply the body, sari binding cloth over, pancho taking cloth on, caftan being the most Asian, tailored sewing to fit. Nezt, I analyze the effect which folk costume had influence on modern one in terms of factors. First, the primitive factor, seen in the origin of costume, pursues the body secure as instinct, decoration for more beauty, the natural innocence of pre-civilization. Above all, Africa factor shows the nuture itself through the traditional and primitive costume as cultural harmony of the first historical and the culture of the birth places. South-Pacific factor is ginted by the style, color, pattern of the tropical primitives. Second, Oriental factor originates from fatastic color, gorgeous decoration, and antique style by absorbing the oriental world. Third, Latin-America factor is an item of gorgeous & passionate image, powerful color & pattern in Spain, Mexico, Peru and so on. Fourth, Eastern-Europe factors are fur decoration for warmth, meticulous and splendid embroidery as the motive of the opened communist block nations. Coming to a conclusion, I identified each different inhernt culture through peculiar folk costume. We newly research each nation's costume and alienated district's one, recognize each culture bloc's aesthetic and develop the adequate modern costume design through the items of many designers. Besides, modern & folkways theme is chiefly made up of personal and creative mixture expressions, I think that it forms the sympathy between past & present, in advance, receives naturally the flowing of fashion owing to times, recreates expectation of becoming developed fashion & modern costume of new sense, and will get idea required.

N 세대의 패션가치관이 인터넷쇼핑몰 구매결정 중요도와 패션디자인 선호도에 미치는 영향

유태순,최정선 한국의류학회 2002 한국의류학회지 Vol.26 No.1

The purpose of this study was to characterize the effect of Net generations fashion value regarding to the factors of purchase-decision at internet shopping mall and the preference for fashion design. The subjects for this sample survey were junior high school and university students who had dwelled at pusan and ulsan in south korea. This study had 824 samples of each aged from 13 to 24 who had purchasing ability of fashion apparels at the internet shopping mall. The sampling data in this survey was analyzed by frequency analysis, factor analysis, T-test, LSD-test, MANOVA and ANOVA of SPSS WIN package. The results of this study was as follows; 1. It was proved that advertising, pursuit of services and products, pursuit of information were considered first from Net generations fashion value. Next things were perception of danger and pursuit of convenience. It was proved that they considered it important A /S, recall, exchange and post management. 2. It was proved that there was difference at the preference for fashion design of according to Net generations fashion value. Color was considered to be the most important one. 3. Men had higher political value than women and 1318 teenagers had higher fashion value than semi-adult Under high school educational course Net generation had more theoretical value than above university educational course Net generation did. Also, with the factor of average monthly income, political value was considered to be the most important People whose monthly expenditure on purchase was above 50,000 won had higher social value than people whose expenditure was under 50,000 won but under 50,000 won had higher political value than above 50,000 won did.

James작품에 나타난 조형성에 관한 연구 : Forcus to Art Draping Works

兪泰順,李承玉 효성여자대학교 새마을연구소 1990 새마을硏究論文集 Vol.10 No.-

패션에 나타난 팝(Pop) 사조 중 에로티시즘(Eroticism)적 표현에 관한 연구

유태순,박휘숙 대구효성가톨릭대학교 사회과학연구소 1993 女性問題硏究 Vol.21 No.-

不安水準에 따른 衣服 選擇 : 購買基準의 比較 The Effects of the Feeling of Uneasiness upon Their Selection

兪泰順,李知恩 대구효성가톨릭대학교 사회과학연구소 1990 女性問題硏究 Vol.18 No.-

학술강연 [ 토론 ] : ' 미래 사회환경과 의류학 ' 에 대하여

유태순 한국가정과학회 1998 미래사회환경과 가정학 Vol.1998 No.-

패션상품에 활용된 캐릭터의 이미지에 대한 분석

유태순,백경실 한국의류산업학회 2001 한국의류산업학회지 Vol.3 No.3

The purpose of this study is to examine the preference according to the domestic fashion company use the character image of the inside and outside of the country, the recognition for the importance of the character by examining the purchasing behavior of high school girls and college women as the major consumers in the character fashion commodity (in the center of the clothe and accessory), and the aid for the self-development and the licensing of the character in the future. This study targeted 491 high school girls and college women in Daegu and Kyung-pook area. The character preference according to the character image applied the fashion commodity was used the scale of seven point modified the S D (Semantic Differential) method for Kim, Chun-Ae's image measure. The followings are the conclusions of this study; Both the group of high school girls and the group of college women almost represented the similar reaction result for the images of 9 characters. For the preference of the group of high school girls and the group of college women for 9 character, for characters Tweety Bugs Bunny the group of college women represented more preference than the group of high school girls. However, for characters of Hello Kitty, Pazama sister's and Dalki, the group of high school girls represented more preference than the group of college women.