Classification of Product Knowledge : A Conceptual Discussion

Yoon, Sung-Wook,Lisa L. Scribner 東亞大學校 經營大學 2004 經營硏究 Vol.- No.17

Subjective product knowledge is now a new construct, but in fact has been defined and measured in a plethora of ways. Existing subjective knowledge measures range from a single item (Peracchio and Tybout 1996) to multi-item scales (Flynn and Goldsmith 1999). Regardless of whether the instruments use single or multiple indicators, they simply measure consumers' overall subjective knowledge and treat the construct as unidimensional. As previously discussed, consumer product knowledge is a multidimensional construct (Alba and Hutchinson 1987; Biswas and Sherrell 1993). This multidimensionality should not be confined to measuring objective knowledge. In other words, it equally applies to subjective knowledge. Throughout this paper it was pointed out discrepancies in findings (e.g., relationship between knowledge and search) that are mainly due to the dearth of valid, multidimensional instruments. Unfortunately, such a scale does not exist. Therefore, future research should develop a scale that captures multidimensional aspects of consumer knowledge. Theory-driven, multidimensional subjective knowledge scales should prove useful to marketing practitioners as well. An essential in consumer-oriented markets is understanding the consumer. Part of understanding consumers is understanding how much they know. For instance, a marketer of a new, highly technological product can administer a multidimensional subjective project knowledge scale to learn about the perceived knowledge distribution of his target market. If it is discovered that the target market is largely comprised of novices, the marketer may want to educate the potential consumers in terms of the terminology associated with the product, the product's attributes, the purchasing procedures, and the different uses for the product. Promotional campaigns can be orientated accordingly. If educating the consumer is not of concern, then the marketer may want to place more emphasis on peripheral cues in advertising. A marketer may find him/herself in the situation where most of the target market for his/her product is high on the knowledge continuum. This marketer, for example, will experience more liberties in terms of terminology of message arguments.

물질주의가 과시소비, 충동구매와 삶의 만족 및 부정적 감정에 미치는 영향

윤성욱(Yoon, Sung-wook),강아롱(Kang, A-rong) 한국경영교육학회 2021 경영교육연구 Vol.36 No.1

[연구목적] 물질주의의 부정적인 영향에 대한 선행연구들은 이루어져 왔지만, 물질주의가 과시소비 및 충동구매에 영향을 미치고 이러한 비합리적인 소비가 삶의 만족 및 부정적 감정에 미치는 전체 변수들 간의 연구는 전무했기에 본 연구에서 이러한 관계들이 동시에 미치는 영향을 살펴보고자 한다. [연구방법] 본 연구는 자료 분석을 위해 신뢰도분석, 탐색적 요인분석, 확인적 요인분석을 실시한 후 측정모델의 적합도를 평가하였고, 이를 바탕으로 측정모형과 구조모델을 동시에 측정하는 구조방정식 검증을 실시하였다. [연구결과] 본 연구를 통한 결과는 다음과 같다. 물질주의가 높을수록 과시소비와 충동구매를 더 하는 것으로 나타났다. 그리고 과시소비 성향이 높을수록 삶의 만족도는 낮아지며, 부정적 감정은 높았다. 마지막으로 충동구매 성향이 높을수록 부정적 감정은 높았지만, 삶의 만족도에는 영향을 미치지 않는 것으로 나타났다. [연구의 시사점] 본 연구의 결과를 토대로 청소년들의 올바른 가치관과 소비 형태를 정립할 수 있는 교육 자료로 활용할 수 있을 것이라 본다. 그리고 물질주의를 통한 올바르지 못한 구매들이 부정적인 감정을 높이고 삶의 만족을 떨어뜨릴 수 있음을 공익광고를 통해 건전한 인식 전환을 시도해 볼 수 있을 것이며, 구매 후에 느낄 수 있는 부정적 감정들에 대해서는 과시를 통한 우월감, 만족감으로 대신하거나, 실용적인 측면들을 내세워 소비에 대한 정당성을 확보하여 부정적 감정들을 완화 시킬 수 있을 것으로 본다. [Purpose] Previous studies on the negative effects of materialism have been carried out, there has been no study of materialism’s effects on conspicuous consumption and impulse buying nor the study of entire variables between the effects of irrational consumption and satisfaction with life and negative emotions. In this context, this study examines the simultaneous effects of the relationships. [Methodology] This study evaluated the measuring model’s fitness after performing a reliability analysis, an exploratory factor analysis, and a confirmatory factor analysis. Based on this, the verification of the structural equation model simultaneously measuring the measuring model and the structural model was performed. [Findings] The results of this study are as follows: As materialism was higher, conspicuous consumption and impulse buying were higher. As conspicuous consumption was higher, satisfaction with life became lower but negative emotions were higher. Lastly, as the impulse buying disposition was higher, negative emotions were higher, but it did not affect satisfaction with life. [Implications] The result of this study can be used for educational data to establish adolescents’ proper values and behavioral patterns. A sound awareness shift that improper buying can elevate negative emotions and lower satisfaction with life can be attempted through public service advertisement. Negative emotions can be eased by securing legitimacy on consumption by replacing negative emotions with sense of superiority and satisfaction or by presenting the practical aspect.

개인의 사회적 책임: 척도개발

윤성욱(Yoon, Sung-wook),김삼원(Kim, Sam-Won) 한국경영교육학회 2020 경영교육연구 Vol.35 No.5

[연구목적] 최근 들어 기업의 사회적 책임활동에 대한 관심과 중요성이 부각되면서 이에 대한 많은 연구들이 진행되어오고 있다. 경제주체의 구성요소는 국가, 기업, 가정으로 형성된다고 할 수 있는데, 국가나 기업, 가정의 구성원은 결국 개인으로 이루어져 있다고 볼 수 있다. 그런데도 기업의 사회적 책임활동에 대하여는 많은 선행연구들이 있으나, 구성원의 가장 핵심 주체인 개인의 사회적 책임활동에 대한 연구는 전무한 현실이다. [연구방법] 이에 본 연구는 개인의 사회적 책임활동을 측정 할 수 있는 포괄적이며 신뢰가능한 척도를 개발하였다. 연구결과 개인의 사회적 책임활동으로 자선적 책임, 환경적 책임, 윤리적 책임의 3가지 차원으로 척도가 개발되었다. [연구결과] 본 연구를 통해 새롭게 개발된 개인의 사회적 책임에 대한 척도의 세부 항목으로는 다음과 같다. 환경적 책임으로는 ‘일상생활에서 온실가스 줄이기’ ‘공해방지 및 환경개선’ ‘환경보호’ ‘친환경 소비자 되기’, 자선적 책임으로는 ‘불쌍한 사람 돕기’ ‘이웃을 위한 봉사’ ‘사회적 모금행사 참여’ ‘약자를 돕는 일’, 윤리적 책임으로는 ‘공정거래 질서와 법규준수’ ‘사회적 규범 준수’ ‘미풍양속 준수’ ‘국가가 제정한 법률 준수’ 등이다. [연구의 시사점] 본 연구는 개인의 사회적 책임에 대한 중요성을 다시 한 번 인식시키며, 향후 국가적으로나 지방자치단체가 개인의 사회적 책임활동을 진단하는데 중요한 실무적인 시사점을 제시 할 것이다. 아울러 전 세계적으로 추진되고 있는 ISO 26000의 핵심과제인 환경부문, 자선부문, 윤리부문에 대한 개인의 책임 활동을 성실히 수행함으로써 자신의 생존과 성장을 지탱해주고 지원해주는 사회에 대해 기업 이상으로 책임을 다해야 할 것이다. [Purpose] Recently as the impotance of activities of corporate social responsibility are emphasized, many studies on CSR have been conducted. While components of economic units are nation, companies, and families, their members all can be thought to consist of individuals. Even though there exist precedent studies about CSR activities, there is none on the studies of individuals’ social responsibility as the most essential of economic units. Accordingly, this study has a goal to develop a comprehensive and reliable scale that can measure activities of individual social responsibility. [Methodology] As the result of study, the ISR scale with three dimensions of environmental, charitable, and ethical responsibilities has been developed. [Findings] The followings are the subsections of the ISR standards newly developed through this study: Environmental responsibilities include “to reduce greenhouse gases in daily life”, “to prevent pollution & inprove environment”, “to protect environment”, and “to become an environmentally friendly consumer”. Charitable responsibilities include “to help the poor”, “to volunteer for the neighborhood” “to participate in social charity events”, and “to help the social weak”. Ethical responsibilities are “to manage fair trade and obey regulations”, “to follow social norms”, “to keep beautiful traditional customs”, and “to obey the national legislation”. [Implications] This study will help realize the importance of individual social responsibility once again and suggest the practical implications which are important for national or local governments to diagnose ISR activities. Futhermore, as it can help individuals to sincerely perform social responsibility activities in environmental, charitable, and ethical sections, which are the core agenda of the ISO 26000 promoted across the world, and envision the future-oriented society, it is thought to function as the foundation for developing into the advanced country.

첨가제 적용을 통한 전분 접착제의 접착 효율 및 내수성 향상

장동욱(Dong-Wook Jang),윤상구(Sang-Gu Yoon1),박종문(Jong-Moon Park) 한국펄프·종이공학회 2015 한국펄프·종이공학회 학술발표논문집 Vol.2015 No.10

Meiotic prophase roles of Rec8 in crossover recombination and chromosome structure

Yoon, Sang-Wook,Lee, Min-Su,Xaver, Martin,Zhang, Liangran,Hong, Soo-Gil,Kong, Yoon-Ju,Cho, Hong-Rae,Kleckner, Nancy,Kim, Keun P. Oxford University Press 2016 Nucleic acids research Vol.44 No.19

<P>Rec8 is a prominent component of the meiotic prophase chromosome axis that mediates sister chromatid cohesion, homologous recombination and chromosome synapsis. Here, we explore the prophase roles of Rec8. (i) During the meiotic divisions, Rec8 phosphorylation mediates its separase-mediated cleavage. We show here that such cleavage plays no detectable role for chromosomal events of prophase. (ii) We have analyzed in detail three <I>rec8</I> phospho-mutants, with 6, 24 or 29 alanine substitutions. A distinct ‘separation of function’ phenotype is revealed. In the mutants, axis formation and recombination initiation are normal, as is non-crossover recombination; in contrast, crossover (CO)-related events are defective. Moreover, the severities of these defects increase coordinately with the number of substitution mutations, consistent with the possibility that global phosphorylation of Rec8 is important for these effects. (iii) We have analyzed the roles of three kinases that phosphorylate Rec8 during prophase. Timed inhibition of Dbf4-dependent Cdc7 kinase confers defects concordant with <I>rec8</I> phospho-mutant phenotypes. Inhibition of Hrr25 or Cdc5/polo-like kinase does not. Our results suggest that Rec8's prophase function, independently of cohesin cleavage, contributes to CO-specific events in conjunction with the maintenance of homolog bias at the leptotene/zygotene transition of meiotic prophase.</P>

A case of multiple milia on the Labia major (초)

( Sang Gab Yoon ),( Sung Hwan Youn ),( Young Wook Lee ),( Suck Joon Jung ),( Na Reu Seung ),( Eun Ju Park ),( Hee Jin Cho ),( Kwang Ho Kim ),( Kwang Joong Kim ) 대한피부과학회 2009 초록집 Vol.47 No.10

Isolation of Phospholipase-A2 Inhibitors from MeOH Extract of Scutellaria becalensis

(Yoon Ki Joe),(Sang Hyun Kim),(So Hee Kim),(Dong Chul Moon),(Hyun Wook Chang),(Jong Keun Son) 한국응용약물학회 1995 학술대회 Vol.1995 No.1

A Micro Shunt Valve with Anti-siphon Effect

Sang Wook Lee,Hyeun Joong Yoon,Sang Sik Yang 대한전기학회 2004 KIEE International Transactions on Electrophysics Vol.4C No.1

Extract of Phlomis umbrosa Turcz. Augments Pentobarbital-Induced Sleep Behaviors in Mice

Yoon Young Han(한윤영),Ji Min Kim(김지민),Bo Mi Kim(김보미),Sang woo Kim(김상우),Su Hyon Kim(김수현),Chan Sung Park(박찬성),Yong Wook Lee(이용욱) 한국약용작물학회 2021 한국약용작물학회 학술대회논문집 Vol.2021 No.1

Poster Exhibition : SNPs Evaluation as a Candidate of Tumor Susceptibility Marker for Hepatocellular Carcinoma in Korean Liver Cirrhosis (초)

Sung Wook Lee,Sang Young Han,Jin Sook Jeong,Yang Hyun Baek,Jin Han,Se Woong Choi,Chang Jae Lee,Su Hyun Cho,Hyun Ah Yoon 대한간학회 2009 Clinical and Molecular Hepatology(대한간학회지) Vol.15 No.4(S)