TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

Jakub Berčík,Elena Horská,Ľudmila Nagyová,Zuzana Rebičová,Johana Paluchová,Ján Bajús 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

As well as all other branches of trade, so retail trade itself undergoes various changes and trends with regard to the development of information and communication technologies which affect not only traders themselves but also their customers. It is the retail store environment itself which is one of the decisive aspects of purchase because more than 70% of consumer decisions take place directly at the point of sale. It is the last place which can reverse the purchasing decision. A final customers´ decision is influenced not only by price, quality but also by in-store communication and visual aspects of each store. That is the reason for continuous gathering of feedback on the effectiveness and efficiency of these means of communication in real environment. Besides traditional research techniques there are situations which require the involvement of relatively new research methods. Thanks to the innovative interdisciplinary approach with the use of neuromarketing, it is possible to create effective marketing strategies and thus stimulate the customer attention and emotions. By these emotions, it is possible to achieve better motivation toward purchase and an increase in the number of sales and subsequent raise in income. The paper deals with a complex, interdisciplinary examination of the in-store communication impact on customer visual attention, emotions and related spatial behaviour of customers in grocery stores. Research integrates measurements of mobile eye camera (Eye tracker), mobile electroencephalograph (EEG), face reading technology (FA) and internal position system in real conditions of retail store. The purpose of this research is to recognise the attention, emotional response and spatial customer preferences by means of selected in-store communication tools. At the end of the paper we explain how the neuromarketing methods can be used for better understanding of consumer behaviour at the point of sale.

THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X

Jakub Berčík,Jana Gá lová,Johana Paluchová,Katarí na Neomá niová 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11

The study compares the effect of chosen aroma compounds for restaurants on the emotional feedback of millennials, and also the explicit evaluation of this effect on food choices. The explicit and implicit effect of scents on perception is examined and innovative approaches of scent evaluation and their implementation shown.

Papillary Thyroid Carcinoma: Bilateral Choroidal Metastases with Extrascleral Extension

Hayyam Kiratli,Berçin Tarlan,Figen Söylemezoğlu 대한안과학회 2013 Korean Journal of Ophthalmology Vol.27 No.3

Here, we present the case of a patient with bilateral choroidal metastases with extraocular extension in one eye. Metastasis of papillary thyroid carcinoma to the uvea is extremely rare, with only 6 patients reported in the literature. A 62-year-old man with a prior history of papillary thyroid carcinoma suffered the rapid loss of vision in his right eye. He had neovascular glaucoma, total retinal detachment, and a solitary choroidal mass. A month later,his left visual acuity also decreased because of a small macular choroidal mass. The right eye was enucleated and a nodular lesion over the sclera representing extraocular extension was observed. This tumor and the intraocular lesion were composed of papillary excrescences and cystic spaces and stained positively for thyroid transcription factor 1 and thyroglobulin, all confirming the diagnosis of metastatic papillary thyroid carcinoma. The tumor in the left eye was successfully treated with diode laser transpupillary thermotherapy. The patient expired within a month as a result of widespread pulmonary metastases. Papillary thyroid carcinoma may metastasize to the uvea bilaterally, cause rapid visual function loss, erode the sclera, and may extend outside the globe similar to choroidal melanoma. This aggressive ocular involvement was associated with a dismal prognosis in our patient.

NAVIGATING THE TURBULENT WATERS OF TRANSITION: HOW HUNGARIAN FIRMS CO-EVOLVE WITH THEIR ENVIRONMENT IN THE LAST TWENTY YEARS OF ECONOMIC TRANSITION?

Gábor Nagy,József Berács 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.11

Research on strategic orientations has mainly focused on Western countries, leaving findings an open issue for other contexts, such as transitional economies. In these economies competition is likely to be fluid and new entrants are approaching the market which offers new perspectives on the strategic orientation-context link. However, extant literature on strategic management has mostly studied short term adaption events or single cases, and to more accurately account for the dynamic process of economic transition, strategic research has to focus on how firms co-evolve with the changing environment. Extending previous work, we investigate the process of firms’ co-evolution with their environment over the last two decades of economic transition in Hungary. Results show that there has been a significant increase in perceived market turbulence, technological turbulence and competitive intensity as the Hungarian economy enters the later phase of economic transition. However, firms do not perceive this change in the environment and do not respond to it by allocating more resources on customer and competitor orientation.

ACCENT LIGHTING IN FOOD RETAIL AND CUSTOMER´S EMOTIONS

Elena Horská,Ľudmila Nagyová,Jakub Berčík,Vladislav Valach 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.8

The ability to succeed in a competitive market means to respond flexibly to difficult market demands by setting appropriate price, quality, and not least by creating a favourable environment for cultural, but also attractive shopping at a point of sale. Thanks to the innovative interdisciplinary approach using neuromarketing, we can create effective marketing strategies and thereby stimulate human emotions through which it is possible to achieve an increase in the number of deals, multiply revenue and improve the ability to stimulate a purchase. Commercial spaces are becoming more sophisticated day by day and the results of several surveys of consumer behaviour show that more than half of decisions 50-80% related to purchases are made on the point of sale and 80% are realized on the basis of positive emotions. An emotion is a complex processing of phenomena or situations which is determined by the relationship between their objective characteristics and needs of the subject. The element of lighting in shops also influences positive emotions of consumers being able to increase or decrease the sales. Lighting is the only factor that can be accurately measured and controlled. Accent lighting of a modern shop is largely involved in the overall design and the resultant atmosphere of the shop, playing a crucial role in presenting different kinds of goods. The use of accent lighting can draw the customer's attention to a specific part of retail space and achieve the overall harmonization of the shop. For some goods (fresh unpackaged food) lighting is not only powerful, but also the only marketing tool. The main objective of this paper is to clarify the influence of various types of accent lighting (different colour temperature, intensity) on the brain activity of respondents and their resultant emotional state (arousal / valence). Cortical brain activity was recorded via a wireless 14 channel electroencephalograph. The object of investigation is the impact of accent lighting in the section of fresh food (fruit, vegetables, bread, pastry). In the end of the article we explain how neuroscience can be used for a better understanding of consumer perception of accent lighting in the food market.

Energy-based method for analyzing fatigue properties of additively manufactured AlSi10Mg

Martin Matušů,Katharina Dimke,Jan Šimota,Jan Papuga,Jakub Rosenthal,Vladimír Mára,Libor Beránek 대한기계학회 2023 JOURNAL OF MECHANICAL SCIENCE AND TECHNOLOGY Vol.37 No.3

This study focuses on analyzing the thermal response induced by the selfheating effect during cyclic loading of additively manufactured (AM) specimens made from AlSi10Mg aluminum alloy and on its correlation with their fatigue life performance. Four different specimen designs were tested to assess the applicability of various thermographic methods for predicting the fatigue response. These methods focus on estimating the fatigue limit (the Luong method and its versions) or the S-N curve (the Fargione method) from the temperature response of one specimen which is loaded on multiple subsequently increasing levels of the stress amplitude. Such methods could reduce the costs of fatigue experiments by speeding up the estimation of fatigue life performance. The analyses documented in this paper show their large potential (above all in the case of the Fargione method), but also their weaknesses and the need for a more rigorous and broader validation on new experimental data.

Potentially eventually positive broom sign patterns

Ber-Lin Yu 대한수학회 2019 대한수학회보 Vol.56 No.2

A sign pattern is a matrix whose entries belong to the set $\{+, -, 0\}$. An $n$-by-$n$ sign pattern $\mathcal{A}$ is said to allow an eventually positive matrix or be potentially eventually positive if there exist at least one real matrix $A$ with the same sign pattern as $\mathcal{A}$ and a positive integer $k_{0}$ such that $A^{k}>0$ for all $k\geq k_{0}$. Identifying the necessary and sufficient conditions for an $n$-by-$n$ sign pattern to be potentially eventually positive, and classifying the $n$-by-$n$ sign patterns that allow an eventually positive matrix are two open problems. In this article, we focus on the potential eventual positivity of broom sign patterns. We identify all the minimal potentially eventually positive broom sign patterns. Consequently, we classify all the potentially eventually positive broom sign patterns.

POTENTIALLY EVENTUALLY POSITIVE BROOM SIGN PATTERNS

Yu, Ber-Lin Korean Mathematical Society 2019 대한수학회보 Vol.56 No.2

A sign pattern is a matrix whose entries belong to the set {+, -, 0}. An n-by-n sign pattern ${\mathcal{A}}$ is said to allow an eventually positive matrix or be potentially eventually positive if there exist at least one real matrix A with the same sign pattern as ${\mathcal{A}}$ and a positive integer $k_0$ such that $A^k>0$ for all $k{\geq}k_0$. Identifying the necessary and sufficient conditions for an n-by-n sign pattern to be potentially eventually positive, and classifying the n-by-n sign patterns that allow an eventually positive matrix are two open problems. In this article, we focus on the potential eventual positivity of broom sign patterns. We identify all the minimal potentially eventually positive broom sign patterns. Consequently, we classify all the potentially eventually positive broom sign patterns.

Schizophrenia: From the brain to peripheral markers. A consensus paper of the WFSBP task force on biological markers

Stö,ber, Gerald,Ben-Shachar, Dorit,Cardon, M.,Falkai, Peter,Fonteh, Alfred N.,Gawlik, Micha,Glenthoj, Birte Y.,Grü,nblatt, Edna,Jablensky, Assen,Kim, Yong-Ku,Kornhuber, Johannes,McNeil, Thomas Informa UK (TaylorFrancis) 2009 The world journal of biological psychiatry Vol.10 No.2

<P>Objective. The phenotypic complexity, together with the multifarious nature of the so-called 'schizophrenic psychoses', limits our ability to form a simple and logical biologically based hypothesis for the disease group. Biological markers are defined as biochemical, physiological or anatomical traits that are specific to particular conditions. An important aim of biomarker discovery is the detection of disease correlates that can be used as diagnostic tools. Method. A selective review of the WFSBP Task Force on Biological Markers in schizophrenia is provided from the central nervous system to phenotypes, functional brain systems, chromosomal loci with potential genetic markers to the peripheral systems. Results. A number of biological measures have been proposed to be correlated with schizophrenia. At present, not a single biological trait in schizophrenia is available which achieves sufficient specificity, selectivity and is based on causal pathology and predictive validity to be recommended as diagnostic marker. Conclusions. With the emergence of new technologies and rigorous phenotypic subclassification the identification of genetic bases and assessment of dynamic disease related alterations will hopefully come to a new stage in the complex field of psychiatric research.</P>

Durability of Photocatalytic Cement after Nitric Oxide-Wet-Dry Cycling

이보연,Kurtis, Kim berly E 한국건축시공학회 2014 한국건축시공학회지 Vol.14 No.4

Photocatalytic cement has been receiving attention due to its high oxidation power that reduces nitrogen oxide, thuscontributing to a clean atmospheric environment. However, there has not yet been a thorough investigation on theeffect of photocatalytic reactions on the durability of cementitious material, the parent material. In this study,photocatalytic cement samples were exposed to nitric oxide gas and UV along with cycles of wetting and drying tosimulate environmental conditions. The surface of samples was characterized mechanically, chemically, and visuallyduring the cycling. The results indicate that that the photocatalytic efficiency decreased with continued NO oxidation. The pits found from SEM indicated that chemical deterioration, such as acid attack or leaching, did occur. However,this was not confirmed by X-ray diffraction. The hardness was not affected, probably due to the formation of CSH asevidenced by the XRD pattern. In conclusion, it was found that photocatalysis could alter cementitious materials bothchemically and mechanically, which could further affect long-term durability.