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- 저자 : Youcheng Wang (검색결과 3 건)
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The Impact of Customer Engagement on Perceived Value in the Context of E-commerce Livestreaming
Youcheng WANG 한국유통과학회 2024 유통과학연구 Vol.22 No.2
Purpose: This comprehensive study delves into the intricate relationship between customer engagement, perceived risk, and perceived value within China's burgeoning e-commerce livestreaming sector. It focuses on how different customer engagement types in livestreaming influence their perception of value and risk. Research Design, Data, and Methodology: Adopting a convenience sampling approach, this research scrutinizes data collected from 852 consumers actively involved in e-commerce livestreaming shopping. Participants provided their insights through a meticulously designed questionnaire survey. Structural equation modeling helped examine the interplay between customer engagement, perceived risk, and value. Results: Significant impacts of customer engagement on perceived value and risk were found. Observation-based, conversation-based, and action-based engagements enhance perceived risk, while conversation-based and action-based engagement reduce perceived risk. Interestingly, observation-based engagement did not significantly affect perceived risk. The study also uncovered that perceived risk negatively impacts perceived value. Conclusions: The research offers insights into customer behavior and value creation in e-commerce livestreaming. It underscores how different engagement types affect perceived value and risk, aiding e-commerce platforms and businesses in strategy development to improve customer experience and minimize risks, enhancing perceived value in this dynamic sector. Enhances understanding of customer engagement dynamics in China's e-commerce livestreaming, guiding strategic development.
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Anming Wang,Xinxin Chen,Jianyun Yu,Ningning Li,Huimin Li,Youcheng Yin,Tian Xie,Stephen Gang Wu 한국공업화학회 2020 Journal of Industrial and Engineering Chemistry Vol.89 No.-
To prepare enzyme@Ca3(PO4)2 for environmentally friendly biocatalysis, Ca2+ and (PO4)3 were extractedfrom bone waste by acidification. In the nearly neutralizedfiltrate, the Ca2+ and (PO4)3 formed aCa3(PO4)2 sediment that crystallized on a template of Thermomyces lanuginosus lipase (TLL) at 4 ℃ for24 h, producing enzyme@Ca3(PO4)2-Bone hybrid nanoflowers (hNFs). Clindamycin palmitate wasefficiently synthesized by transfer of a palmityl moiety from vinyl palmitate to clindamycin free baseusing these hNFs as a biocatalyst. At 30 ℃ in petroleum ether (PE) as the solvent, the yield of the TLL hNFcatalyzedreaction was as high as 70.0%. Even at a high temperature (80 ℃), the yield in the hNF-catalyzedreaction was still 52.6%, but no product was detected when using free lipase as the catalyst. Moreover, thehNFs retained 90% of their initial activity after 10 cycles (120 h, 12 h per cycle). This green and sustainablemethod that utilizes bone waste from food production as the raw source of the inorganic component wasfacile and efficient, and the system may also be applicable for preparing other enzyme@Ca3(PO4)2 hNFsfor industrial applications.
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