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THE ROLE OF CULTURAL VALUES IN GREEN PURCHASING BEHAVIOUR: EMPIRICAL EVIDENCE FROM CHINESE CONSUMERS
Siyu Gong,Guanghua Sheng,Fang Xie 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Environmental issues, especially water and air pollution, are harmful results from an overconsumption of fossil fuels as well as various industrial sewage water discharge. Nowadays, environment friendly purchasing behaviour of consumers has been regarded as an effective method for alleviating environmental problems. Due to concerns about the natural environment, consumers show favourable attitude towards environment friendly products, and as a result, are more likely to purchase green products. However, consumers’ green purchasing behaviour varies across nations and cultures. This study aims to reveal how the endorsement of cultural values influences the green purchasing behaviour of Chinese consumers. As consumers’ lifestyle is deeply rooted in culture values, this study examines the mediating effects of four different dimensions of lifestyle. Meanwhile, environmental knowledge is considered as a moderating variable in order to investigate the relationship between cultural values and green purchasing intention. Data is collected from Chinese consumers. Empirical results reveal that the Chinese cultural values (specifically, the Doctrine of the Mean) is positively associated with green purchasing intention, while leadership and development consciousness play mediating roles. The moderating effects of environmental knowledge are found in the influence of leadership as well as development consciousness on green purchasing intention. The findings of this study have academic contributions and practical implications. Manufacturers and retailers can effectively adapt marketing strategies to cultural peculiarities to increase profitability and competitiveness.
$CD4^+$ Jurkat T 세포주에서 Th1과 Th2 사이토가인 조절에 미치는 황금 유래 Baicalin, Baicalein 및 Wogonin의 효과
김용준,이정치,김홍용,설광화,윤용갑,장선일,Kim Young Jun,Lee Jeong Chi,Kim Hong Yong,Xie Guanghua,Yun Yong Gab,Jang Seon Il 대한동의생리학회 2005 동의생리병리학회지 Vol.19 No.3
In the present study, baicalin, baicalein, and wogonin, a major flavone isolated from Scutellaria Radix were examined for their effects on PMA-induced Interlukin-6 (IL-6), $interferon-\gamma(IFN-\gamma)$, tumor necrosis factor $(TNF)-\alpha$, IL-4, IL-10, and IL-13 productions in the PMA-stimulated $CD4^+$ Jurkat T cells. These three compounds inhibited PMA-induced Th1 cytokine $(IL-6,\;IFN-\gamma,\;TNF-\alpha)$ and Th2 cytokine (IL-4 and IL-13) productions in a concentration-dependent manner. But wogonin, but not baicalin baicalein, increased PMA-induced IL-10 production. These results suggest that baicalin, baicalein, and wogonin, a major flavone modulate Th1 and Th2 cytokine productions in $CD4^+$ Jurkat T cells and these properties may contribute to the anti-atopic dermatitis activity of Scutellaria Radix.
Acetaminophen 유도 간 손상에 대한 조릿대 애엽 추출물의 보호 효과
장선일,윤용갑,박광현,설광화,권태오,Jang, Seon-Il,Yun, Young-Gab,Park, Kwang-Hyun,Xie, Guanghua,Kwon, Tae-Oh 대한한의학방제학회 2008 大韓韓醫學方劑學會誌 Vol.16 No.2
Acetaminophen (N-acety1-p-aminophenol, paracetamol) is widely used as an over-the-counter analgesic and antipyretic drug. Intake of a over dose of acetaminophen may result in severe hepatic necrosis. In this study, we investigated the liver damage in mice using single dose (300 mg/kg) of acetaminophen and the possible protective effects of administration (50-200 mg/kg body weight) of SB-Ex on acetaminophen-induced liver damage in mice. The alanine aminotransferase (ALT), and aspartate aminotransferase (AST) activities were determined in the plasma of mice. The effect of SB-Ex on lipid peroxidation product thiobarbituric reacting substances (TBARS) and some antioxidant enzymes superoxide dismutase (SOD), catalase, d-aminolevulinate dehydratase (${\sigma}$-ALA-D) activities, and gluthathione peroxidase (GPx), were also evaluated in the mouse liver homogenate. Acetaminophen caused liver damage as evident by statistically significant increased in plasma activities of AST and ALT. There were general statistically significant losses in the activities of SOD, catalase, ${\sigma}$-ALA-D, and GPx and an increase in TBARS in the liver of acetaminophen-treated group compared with the control group. However, SB-Ex was able to counteract these effects. These results suggest that SB-Ex can act as hepatoprotectives against acetaminophen toxicity and is a good candidate for further evaluation as an effective chemotherapeutic agent.
마우스에서 황금 유래 Wogonin의 Th1과 Th2 사이토가인 조절 효과
김용준,이정치,김홍용,설광화,윤용갑,장선일,Kim Young Jun,Lee Jeong Chi,Kim Hong Yong,Xie Guanghua,Yun Yong Gab,Jang Seon Il 대한동의생리학회 2005 동의생리병리학회지 Vol.19 No.3
In the present study, wogonin, a major flavone isolated from Scutellaria Radix were examined for its imunosuppressive activity on the 2,4-dinitro-fluorobenzene (DNFB)-induced delayed type hypersensitivity (DTH) in C3H/HeN mice. This compound inhibited selectively $TNF-\alpha$ and IL-4, but not IL-6, IL-10 and $IFN-\gamma$ on DNFB-induced Th1 and Th2 cytokines in a concentration-dependent manner. Interestingly, this compound increased the expression of heme oxygenase-1 (HO-1) in a concentration-dependent manner The above results reveal that wogonin possesses anti-inflammatory, humoral and cellular immunomodulatory, and stress reducing activities on the DNFB-induced DTH in mice and these properties may contribute to the anti-atopic dermatitis activity of Scutellaria Radix.