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      • S-56 : Esophageal involvement of pemphigus vulgaris with associated upper gastrointestinal bleeding

        ( Sooyun Chang ),( Soo Jung Park ),( Ye Hyun Park ),( Hua Pyung Kang ),( Sung Pil Hong ),( Jae Hee Cheon ),( Tae Il Kim ),( Won Ho Kim ) 대한내과학회 2013 대한내과학회 추계학술대회 Vol.2013 No.1

        Background: The prevalence of involvement of pemphigus vulgaris in esophagus is rare, and even when present, the presenting symptoms reported in medical literature are usually odynophagia and dysphagia. Here we present two cases with pemphigus vulgaris who presented with large amount of upper gastrointestinal hemorrhage due to esophageal involvement of pemphigus vulgaris. Case Report: A 41 year old female with prior diagnosis of pemphigus vulgaris presented with one L of hematemesis. Esophagogastroduodenoscopy showed diffuse mucosal exfoliation and oozing bleeding of the oropharynx and esophagus. The patient had recovered after administration of high dose corticosteroids and immunosuppressant. A 30 year old female with known pemphigus vulgaris also presented with 500 mL of hematemesis, and showed similar endoscopic findings to the first case. She had also responded to high dose corticosteroids and immunosuppressant. Conclusion: Esophageal involvement of pemphigus vulgaris shows good responses to high dose corticosteroids and immunosuppressant. Thus, in patients with pemphigus vulgaris or other autoimmune blistering skin diseases who develop signs or symptoms of upper gastrointestinal bleeding, early endoscopy for evaluation of esophageal involvement is beneficial.

      • WHAT TRIGGERS CUSTOMER EMOTION IN THE LUXURY RETAIL SETTING: CUSTOMER EMOTION BEFORE VS. AFTER ENTERING A LUXURY SHOP AND ITS CUSTOMER EFFECT

        Sooyun Kim,Geebum Park,Yeonjoo Lee,Sunmee Choi 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06

        Customer emotion evoked during shopping is closely linked to customers’ central attitude toward the brand. Few studies, however, have examined what type of customer emotion is triggered at what stage of shopping by what factors, particularly in the luxury fashion retail context. This study intends to fill this gap in the research. To differentiate between customer emotions displayed before and after entering a luxury shop, we first identified what emotions are displayed at each stage and what factors triggered such emotions. We then examined the impact of customer emotions at each stage on customer responses, such as evaluations of service quality and brand attitude. Further, we attempted to identify patterns in the change in the type of customer emotions between before and after entering a luxury shop (i.e., from positive to negative or from negative to positive) and examined their effect on brand attitude. We collected 298 valid responses through a self-administered survey among luxury shop visitors in a major duty free complex in Seoul, Korea. The results show that customers display diverse emotions prior to entering a luxury shop. When customers were divided into four emotion groups (positive emotions only, mixed emotions, negative emotions only, no emotion), the positive emotion only group was the largest. As for specific emotions, happiness, contentment, and feeling comfortable were the three most experienced emotions. Negative emotions such as fear or shame were rarely experienced. Brand familiarity affected the type of emotion customers felt. While customers with high brand familiarity tended to feel privileged and comfortable, those with low brand familiarity tended to feel fear and shame. The emotions customers felt also differed by the shopping motive. When the motive was browsing only, customers tended to feel shame. When purchasing was a part of the motive, they tended to feel comfortable. Customer emotions displayed after entering a luxury shop were also diverse. The positive emotion only group was the largest, but it was not as large in the case of emotions felt prior to entering the shop. The effect of the retail service quality (RSQ) dimensions on in-store emotions varied depending on the specific emotion. The RSQ dimensions of "reliability" and "physical aspect" influenced the greatest number of in-store customer emotions. The moderating effect of brand familiarity was significant. The number of emotions affected significantly by RSQ dimensions was higher with the group with low familiarity. The moderating effect of the shopping motive was also significant. The RSQ dimensions that influenced emotion differed by the shopping motive. In terms of the effect of in-store emotions on brand attitude, it differed by the specific emotion. A significant effect was only present in three positive emotions (happiness, pride, privileged) and one negative emotion (anger). This implies that not all in-store emotions are equally influential on customer attitude. As for the effect of emotion change pattern on brand attitude, due to a large difference in the sample size of the emotion change pattern group (positive to positive (PP), positive to negative (NP), negative to positive (NP), negative to negative (NN)), we could not conduct a meaningful statistical analysis but could only observe some directions and tendencies. The brand attitude of the NP group tended to be higher than that of the PP group. This study contributes academically by extending the research on customer emotion, particularly in the luxury fashion retail context, in three ways. Firstly, we differentiated customer emotion before and after entering a shop. Secondly, we identified the triggers for specific emotions. Thirdly, we attempted to identify and examine the patterns of changes in customer emotion between before and after entering a shop and the impact of this pattern on customer responses. Managerially, this study contributes in two ways. Firstly, we demonstrated the importance of managing customer emotion at various stages of shopping at a specific emotional level. Secondly, we showed what factors should be managed for a particular customer emotion. Our research could be further extended in several ways. Customer experience research has shown that other customers present in the service setting can influence customer emotion; hence, in a luxury retail store, the degree of customers’ sense of compatibility with other customers may affect customer emotion and therefore should be explored. Another factor for future consideration is gender. Extant research in a luxury setting shows that the characteristics of luxury consumption tend to vary by gender. Considering that males’ luxury consumption is increasing, the difference in customer emotions based on gender might be worth investigating.

      • KCI등재

        「とても」「どうしても」「なかなか」の否定用法再考

        朴秀娟(Park, SooYun) 중앙대학교 일본연구소 2016 日本 硏究 Vol.0 No.42

        This paper discusses how the Japanese adverbs ‘totemo’, ‘dooshitemo’ and ‘nakanaka’ are construed when they are used with negative predicates. These adverbs share the same features that they are used in a sentence which indicates impossibility or difficulty. It is argued, however, that the adverbs ‘totemo’, ‘dooshitemo’ and ‘nakanaka’ do not share the same properties when the types of co-occurred negative predicates and the constructional features are taken into consideration. As for the types of co-occurred negative predicates, it is shown that ‘totemo’ and ‘doohitemo’ occur with the same type of predicates which indicates impossibility or difficulty, while ‘nakanaka’ occurs more with the type of predicates which shows non-realization. It is also shown that ‘nakanaka’ can co-occur with volitional verbs. As for the constructional features, it is argued from the next two points of view, “conditioning” and “temporal stability”. ‘totemo’ needs to be conditioned with the reasons or situations for its impossibility or difficulty, on the other hand, ‘dooshitemo’ and ‘nakanaka’ do not always need to be conditioned with them. It is also argued that negative sentences with ‘totemo’ indicate permanent state while those with ‘dooshitemo’ and ‘nakanaka’ indicate temporary state.

      • 學事改革에 대한 敎授의 役割認知

        朴水姸 이화여자대학교 한국문화연구원 1986 韓國文化硏究院 論叢 Vol.50 No.-

        This research seeks to identify variables which have influenced faculty roles in the academic change profess, and in turn, to learn more about Korean faculty who actively participated in experimental college programs during 1973~1977. The experimental programs were divided into three types of change in which faculty members were involved: Course type change which refers to changes one makes in the content, structure, or teaching methods employed in courses taught; Departmental type change which refers to individually initiated changes that have ramifications at departmental or multi-departmental levels; and Institutional type change which refers to changes initiated by a faculty member who has the potential to influence an entire institution or a large segment thereof. This study investigated the manner in which four faculty characteristics bear on roles played in the academic change process. These characteristics are: (1) number of years faculty members have taught in given institutions; (2) faculty members' academic rank; (3) congruity of role preference and role performance of faculty members; and (4) faculty members' focus of primary loyalty. This research employed field study methods to assess the nature of factors as they existed at the time of the study. The self-reporting method was used exclusively in data collection. Each respondent was permitted to define and judge the degree of his participation in one of three types of experimental programs. The study involved the use of two samples, one a subset of the other. The first sample encompassed all Korean faculty in the ten institutions in which experimental programs were launched during the 1973 academic year. The second sample consisted of faculty members selected as change agents. Sample members' names were drawn from University Faculty Directories of the 1973~1974 Academic Year. Four hundred eight-two professors, of the total population of 995, returned usable questionnaires for a response rate of 57.7%. Of the 482 respondents, 430 assigned themselves to one of the three change types. Of these sample change agents, 228(53.0%) were of course type, 98(22.8%), departmental, and 104 (24.2%), institutional. Two statistical analyses were employed to discern possible linkages of variables to the types of change agents. With respect to the hypothesized variables, analysis of variance was employed as the primary statistical technique, and mean score were used for each variable or factors computed for the respective group. In addition, bivariate statistical analysis was used to evaluate selected individual items and their relationships to the faculty roles in the change process. One of the four hypothesized differences among different types of change agents was confirmed, while three were not. Throughout the analysis of single item variables, a relationship of strong professional loyalty to change agent types was found. Even though more than 60% of each type of change agents had directed their loyalties toward course type changes, faculty members' strongest professional loyalties were directed to their areas of participation, i.e., departmental type agents were related to departmental change activities and institutional type agents were identified with institutional change activities. The general picture seems to be one of faculty members arranged along a continuum with younger, more professionally oriented, mobile individuals at one end, and older, more institutionally oriented, less mobile individuals at the other. As suggested by the findings, a faculty member's position along the continuum appears related to the experimental change process within the institution in which he teaches. In addition, there may be two broad categories of influences that are related to the three types of change roles. The one relates to factors in which age and number of years in which one has been in a given institution are the primary determinants. As one's age and longevity within an institution increase, the potential for playing a role in institutional type changes increases. The other involves various factors that contribute to a determination of ones overall professional orientation. It must be made clear, however, that many of factors included in these categories did not reveal significant relationships with the different type of faculty change roles.

      • KCI등재

        대학교육 발전을 위한 대학전략(academic strategy)의 필요성

        박수연 이화여자대학교 교과교육연구소 1997 교과교육학연구 Vol.1 No.-

        이 논문은 한국의 고등교육 기관이 앞으로 당면할 내·외적 환경을 극복하고 질 높은 교육을 추구하기 위한 전략적 사고의 틀을 제시하는 데 주된 목적이 있다. 이를 위해 먼저 대학의 발전계획을 보다 체계적으로 정리할 수 있는 대학전략(academic strategy)의 개념과 전략계획(strategic planning)에 관한 내용을 설명하였다. 그리고, 대학의 효율적인 관리를 위한 전략수립의 전제로서 충분한 정보와 교육의 질, 그리고 전문가적인 교수의 참여를 도모하는 일련의 구체적인 대안을 논의하였다. 특히 대학행정(administration), 대학관리(management), 지도력(leadership), 그리고 대학운영(governance)에 관한 네 가지 특성을 설명하고, 그들을 대학전략과 관련하여 소개하였다. 또한 앞으로 대학의 발전을 위하여 추구해야 할 대학 정보체계의 확립과 교육과정에 있어서의 질적 향상을 위한 개선책을 제시하였다. This article aims to introduce the concepts of"academic strategy"in 33shaping strategic planning for Korean higher education. Focus is on the policy question as to the situation in the future: Given a declining number of students, the acute financial situation, intensifying competition, and the need for changes in content, distribution, and the style of delivery of the academic offerings, what should a university do? It is, in fact, a challenge and an opportunity for colleges and universities in Korea to re-engineering the structure and management patterns with regard to the future environment. For any college or university that hopes to survive in the period ahead and perhaps emerge a bit stronger and better, there appears to be one overriding answer – the answer that the more alert and forward-looking institutions have already begun to move. Colleges need to strengthen their managements and shape academic strategy for themselves. The paper discusses four components of academic management which are usually interwoven: Administration, Management, Leadership, and Governance. But academic executives on any campus need to keep each of the four in mind, with special attention in the coming years to the most neglected component: management. So before embarking on the formulation of strategies, a president or dean should move where movement is easiest and traditionally acceptable, and in doing so get everyone ready for the longer, more difficult voyage. The paper concludes that with precise information, real quality in most parts of the institution, and a nucleus of gifted, innovative people, the work of shaping an academic strategy can begin.

      • 대학교수의 활동에 대한 선호도의 조사연구

        박수연 이화여자대학교 한국문화연구원 1992 韓國文化硏究院 論叢 Vol.61 No.3

        This research seeks to find out what preferences college professors have in relation to their professional activities. The professional activities of professors are divided into four groups: (1) teaching activities; (2) research activities; (3) college administration activities; and (4) social service activities. The study is designed to find out what professional activities professors prefer and what relations the identified variables have with one another. A total of 300 professors were sampled to be interviewed for the study. The 300 sample interviewees were selected on the basis of (1) type of college; (2) academic discipline; and (3) rank of professors from the target population of professors in five major cities in Seoul, Taejon, Kwangju, Taegu and Pusan. The data were gathered through individual interviews. The prepared structured questionnaires were used for the interviews which were conducted by 15 trained interviewers. A total of 284 professors (96%), among the 300, allowed the trained student interviewers to interview them at their offices for about an hour each. The survey through the individual interview has been conducted during the period from April 27 through May 2, 1992. Using factor analysis techniques, four dimensions of faculty activities were identified as teaching, research, college administration and social service. The degree of preference in each item in the questionnaire was scored by rating on the basis of Likert-type scale with five response categories for each item, ranging from "like the least" to "like the most". The result of the research includes that professors prefer research-related activities the most among the four professional activities. Teaching-related activities follow research-related activities. Then, teaching-related activities and social service activities follow. College administration activities are least preferred. The study also observed whether the length of college teaching experience affects faculty preferences in their activities. As the length of teaching experience is getting longer, the preference for research activities decreases. Preference for teaching is positively related to the length of teaching experience. Teaching activities are, however, positively related to college administration activities. Those with a strong preference for research tend to participate in social service activities. At the beginning stage of teaching experience, the respondents show strong preferences for teaching and research. The professors who have taught for 13 to 15 years in college have stronger preferences for research, teaching and social service activities. However, those who have served for 20 years seem to have lost their desire to participate in all of the faculty activities. But those with more than 22 years of teaching experience express a rise in their preferences in every field of activities.

      • KCI등재

        What Would Customers Prefer, Personal Loss-Recovery or Social-Order-Restoration?

        Park, Geebum(박기범),Kim, Sooyun(김수연),Choi, Sunmee(최선미) 한국서비스경영학회 2018 서비스경영학회지 Vol.19 No.5

        Customers can experience an unpleasant situation due to other customer’s dysfunctional behavior. Studies so far have focused on strategies to recover the loss of the affected customer. However, given the norm-breaking nature of the dysfunctional behavior, affected customers might expect the violated social order to be restored. This study examines the effect of social-order-restoration strategy on customer responses, in contrast with the effect of loss-recovery strategies, and moderating effect of the blameworthiness of the norm-breaking behavior. This study collects data using a scenario based online survey with a 3 (loss-recovery strategies: no recovery action vs. apology only vs. apology and compensation) x 2 (social-order-restoration strategies: no action vs. asking offending customers to leave) x 2 (blameworthiness: high vs. low) experimental design. The findings of this study demonstrates the use of a social-order-restoration strategy as a viable option to effectively handle norm-breaking behaviors of customers.

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