Thickness Eff ect in Fatigue of Welded Butt Joints: A Review of Experimental Works

M. M. Pedersen 한국강구조학회 2019 International Journal of Steel Structures Vol.19 No.6

A review is conducted on the fatigue strength of thick butt joints in steel. The causes of the thickness eff ect are discussed with emphasis on the peculiarities of axially loaded butt joints. The available experimental investigations in the open literature are reviewed and discussed. Two specifi c investigations are highlighted, in which testing was conducted under particularly representative conditions, which both show limited/non-existing thickness dependency. It is concluded that the reduction of fatigue strength in current codes seem too conservative for the case of axially loaded butt joints.

Examining the Value of Sport Clubs: A cross-sectional Intrinsic Valuation of NCAA Football Bowl Subdivision (FBS) Football Programs

( Ryan M. Brewer ),( Paul M. Pedersen ),( Choong Hoon Lim ),( Thomas A. Clerkin ) 한국스포츠정책과학원(구 한국스포츠개발원) 2011 International Journal of Applied Sports Sciences Vol.23 No.2

Sport management is a field that includes numerous aspects of sport, ranging from the administration of physical activity to the marketing of events. A particularly vital aspect of sport management is the area of finance. Valuation - a unique area of sport finance - has emerged as a practice based on financial theories and methods suitable to determine monetary value (Pratt, 2008). Within the overarching framework of entity valuation, specific sport team valuation methods have been developed and used in academic and professional settings (Reilly & Schweis, 2004). This study was designed to provide a sport franchise valuation solution that is congruent with theories of valuation within the context of sport properties (e.g., Mele, 2008). Using theory and methods consistent with fundamental financial analysis, rigorous value conclusions were assessed and are presented for NCAA Football Bowl Subdivision (FBS) programs, revealing that, as of 2008, seven college football programs were worth in excess of $250 million. Of interest to the college athletic segment of the sport industry in the United States, these value conclusions are statistically different from and considerably higher than the values reported by Forbes.

Local electronic structure of Mn dopants in ZnO probed by resonant inelastic x-ray scattering

Chang, G S,Kurmaev, E Z,Jung, S W,Kim, H-J,Yi, G-C,Lee, S-I,Yablonskikh, M V,Pedersen, T M,Moewes, A,Finkelstein, L D IOP Pub 2007 Journal of physics, an Institute of Physics journa Vol.19 No.27

<P>The electronic structure of Mn dopants in ZnO epitaxial thin films synthesized at different temperatures has been investigated using resonant inelastic x-ray scattering. The resulting Mn L<SUB>2,3</SUB> x-ray emission spectra of Zn<SUB>0.8</SUB>Mn<SUB>0.2</SUB>O (resonantly excited at L<SUB>2</SUB> and L<SUB>3</SUB> absorption edges) reveal different spectral features depending on the growth temperature of the films. The relative integral intensity ratio of Mn L<SUB>2</SUB> to Mn L<SUB>3</SUB> emission lines is greatly suppressed in the case of nonmagnetic Zn<SUB>0.8</SUB>Mn<SUB>0.2</SUB>O grown at 700 °C due to L<SUB>2</SUB>L<SUB>3</SUB>M<SUB>4,5</SUB> Coster–Kronig transitions. The ferromagnetic sample grown at 600 °C exhibits a normal oxide structure. The results suggest that a high growth temperature causes direct Mn–Mn bonds from the segregation of Mn atoms in ZnO. Therefore the disappearance of ferromagnetism in Mn-doped ZnO can be attributed to antiferromagnetic Mn–Mn exchange interactions due to the inhomogeneous local environment around the Mn impurities.</P>

Adsorption differences between low coverage enantiomers of alanine on the chiral Cu{421}R surface

Gladys, M.,Han, J.,Pedersen, T.,Tadich, A.,O'Donnell, K.,Thomsen, L. Royal Society of Chemistry 2017 Physical chemistry chemical physics Vol.19 No.21

Concept analysis of “cross-cultural marketing”: an exploration

Jennifer M. Mower,Elaine L. Pedersen,Tun-Min (Catherine) Jai 한국마케팅과학회 2013 Journal of Global Fashion Marketing Vol.4 No.1

Advances in international communication, travel and delivery systems have improvedmanufacturers’ ability to market products and services to other cultures and nations. In today’s competitive retail industry, cross-cultural marketing (CCM) is increasinglyimportant as more firms enter the international marketplace. Our purpose was toanalyze the concept of CCM, exploring how it is used and determining its attributes,antecedents, consequences, and empirical referents in order to clarify its meaning foruse in international marketing scholarship and practice and to aid in understanding andpromoting international trade and business relations.

영상 품질이 스폰서십 효과에 미치는 영향

이상학 ( Lee Sanghak ),( Pedersen Paul M. ) 한국스포츠산업경영학회 2018 한국스포츠산업경영학회지 Vol.23 No.2

스포츠팬들은 텔레비전과 같은 전통매체와 스마트폰과 같은 뉴미디어 등 다양한 경로를 통해 스포츠 스폰서십 활동에 노출된다. 전 세계적으로 스마트폰의 사용이 일상화되며 스포츠 소비자들도 스마트폰을 통한 스포츠 콘텐츠 소비가 급증하고 있다. 유튜브 같은 스마트폰 앱이나 DMB 서비스를 통해 다양한 스포츠 중계나 동영상을 시청하는 일이 많지만 스포츠 콘텐츠의 영상 품질(해상도)은 방송국이나 업로더, 또 스마트폰 설정에 따라 차이가 난다. 즉, UHD와 같은 고품질 영상도 있지만 DMB(240p)와 같은 저해상도 영상도 있다. 이런 영상품질의 차이는 시청 경험에 차이를 가져온다. 본 연구는 바로 이런 영상품질의 차이가 스폰서십 효과에 어떤 영향을 미치는지 분석하고자 한다. 즉, 스포츠 경기 중계 영상 시청 중 노출되는 스폰서브랜드의 인지도, 태도, 구매의도가 영상 품질에 어떤 영향을 받는지 연구한다. 본 연구의 연구결과 영상 품질은 브랜드 인지도와 브랜드 태도에 긍정적인 영향을 미치는 것을 발견하였다. 즉, 스포츠 팀, 조직, 방송사, 업로더 등이 높은 영상 품질을 제공할 경우 스폰서십 효과를 보다 크게 할 수 있다는 것이다. 본 논문은 자세한 연구 결과를 제시하고 경영적 시사점도 제안한다. Sport fans are exposed to sponsorship in a variety of ways, including through their viewing of content provided by traditional and new media platforms. With the phenomenal growth and nearly ubiquitous usage of handheld mobile devices in many societies around the world, sport enthusiasts are increasingly consuming content (e.g., sporting events, press conferences) using their smartphones. While there has been an increase in cord-cutting and the streaming of sport through handheld devices, the quality of the video content streamed varies (e.g., high definition, low quality) in terms of resolution. The different levels of video quality create unique viewing experiences and as such the current study examined if the streaming quality differences of sport content on a smartphone produce different sponsorship effects. The results of the experimental investigation revealed that video quality positively influences brand recall and attitude toward the brand. Additional findings and business implications are detailed.

Commercialization and Automobile Racing in the United States: A Case Study of the Rise of the National Association for Stock Car Auto Racing (NASCAR)

Sang Hak Lee,Paul M. Pedersen 체육과학연구원 2009 International Journal of Applied Sports Sciences Vol.21 No.2

NASCAR-the National Association for Stock Car Auto Racing-is the second most popular and commercially successful sport in the United States. When NASCAR was founded in 1948 in Florida, few people would have guessed it would be such a popular sport in just over a half-century. The purpose of this study was to analyze the history of NASCAR and determine the major factors for the sport`s success. The findings revealed that NASCAR became a popular sport because of its fundamental characteristics (i.e., fan friendliness, low-cost, fairness) and became a commercial success because of seven evolutionary efforts. The commercial success occurred through (1) building super speedways, (2) televising races, (3) attracting major sponsorship, (4) securing non-automotive stakeholders, (5) expanding races geographically and ethnically, (6) pursuing globalization, and (7) fostering a young generation of fans. In-depth explanations are provided for each evolutionary step. Insights and implications to develop Korean motor sport are also discussed.

Safety guidelines of ultimate hull girder strength for grounded container ships

Kim, D.K.,Pedersen, P.T.,Paik, J.K.,Kim, H.B.,Zhang, X.,Kim, M.S. Elsevier 2013 Safety science Vol.59 No.-

Various accidents commonly occur on operating ships. The structural damage caused by such accidents is often accompanied by casualties and serious pollution. In this regard, an accidental risk-based approach that is in line with the Goal Based Standard (GBS) of the International Maritime Organization (IMO) is being developed in the literature. In this paper, the residual ultimate longitudinal strength versus grounding damage index diagram (R-D diagram) for container ships is established as per the method of Paik et al. (2012). The proposed R-D diagram should be useful for defining acceptance damage criteria and making rapid salvage plans or rescue schemes for container ships that have sustained a grounding accident.

An Examination of the Public’s Twitter Usage of Youth Olympic Games and Olympic Games from 2010 to 2016

Juha Yoon,Paul M. Pedersen 글로벌지식마케팅경영학회 2022 Journal of Global Sport Management Vol.7 No.1

The purpose of this study is to assess the status of Twitter usage on attracting the public’s attention with regard to the Youth Olympic Games (YOG) as compared to the Olympic Games (OG). Associated tweets were collected and analyzed to determine whether retweets, likes, and hashtags of tweets differed by event (YOG or OG), by event year (2010, 2012, 2014, and 2016), or by timeframe (before, during, and after the major sporting events). Using the Python programming language, this study extracted data (i.e., tweets, retweets, likes, and hashtags) during the three timeframes across the eight mega-sporting events. Findings from this study have implications for the analytical development of social media usage by sport organizations and provide a better understanding of social media platforms in the context of mega- sporting events.

Examining Determinants of Sport Event Attendance: A Multilevel Analysis of a Major League Baseball Season

Namhun Lim,Paul M. Pedersen 글로벌지식마케팅경영학회 2022 Journal of Global Sport Management Vol.7 No.1

Attendance data in sports leagues are organized at more than one level and thus are nested data with factors varying by individual games (e.g. single game attendance figure), which are nested within the factors varying by teams (e.g. local population and income level, stadium). Such a nested data structure requires a multilevel modeling approach for an accurate examination of attendance. Also, although the previous application of multilevelmodeling to sport attendance research has been limited to the data aggregated and averaged by seasons or by teams, no multilevel modeling of attendance data at the individual game level is available. The uniqueness of the current study is its extension of the multilevel modeling approach by analyzing the audience data at the individual game level. Thus, this study examined the relationship between attendance determinants and single game attendance in a Major League Baseball (MLB) season by using multilevel modeling with 14 game level variables and 12 team level variables. Twelve predictors (e.g. home/visiting team playoff appearances, day of game, season progress, ticket price, stadium capacity, game uncertainty) significantly (p < .05) influenced attendance.