한류 팬덤이 한국제품 구매의도, 만족도 및 한국방문 의도에 미치는 영향에 관한 연구: 중국 소비자를 중심으로

SHEN JIA,김명숙 현대중국학회 2018 現代中國硏究 Vol.20 No.1

The Korean Wave has evolved over the years, and its influence has been spreading throughout the industry. With the digitization of the media environment, the popularity of Hallyu fan clubs is becoming more prominent. This study focuses on the "fandom" phenomenon that led to the spread of Korean Wave and conducted a questionnaire survey of 800 Korean wave content experienced users in China. Unlike previous researches, which mostly used Korean Wave as a general subject of research, this study aims to explore 'fandom'through participation of fan club, having any position in fan club, and their attitude toward fan club from the perspective of individual person as a ‘prosumer’. The results show that fandom has a positive effect on the consumption of Korean pop culture contents, especially the K-pop, K-drama, K-food and K-fashion. Second, fandom was found to have a significant relationship with Korean product purchase intention, and all of the independent variables except fan club position had a significant effect on product satisfaction. Third, the Chinese who intend to strengthen their fan club activities in the future confirmed that they had a stronger intention to visit Korea. However, the fan club participation and position did not have a statistically significant relationship with their visits to Korea. As a result of the additional interviews, it is estimated that this phenomenon is related to the cooling of the Sino - Korean relations, that is, political factors. Based on the results of this study, it is possible to provide strategic implications such as fan club utilization as a marketing tool. 한류는 그 동안 진화를 거듭하면서 문화컨텐츠 산업뿐만 아니라 산업전반으로 영향력이 확대되고 있다. 미디어 환경의 디지털화와 함께 적극적인 정보생성 및 소비주체로서 한류 팬들의 역할도 두드러지고 있다. 본 연구는 중국에서 한류의 확산을 이끌어온 ‘팬덤’ 현상에 초점을 두고, 중국의 한류콘텐츠 이용 경험자 800명을 대상으로 한 설문조사를 통해 한류 팬덤이 한국산 제품 구매의도, 제품 만족도 및 한국방문 의도에 미치는 영향을 실증적 분석하였다. 특히 프로슈머 개인으로서의 팬덤 활동 참여를 현재의 팬덤 활동 참여 빈도, 팬덤에서 특정 포지션을 맡는지 여부, 미래의 팬덤 활동 참여 의도로 세분화하여 분석을 시도하였다. 실증 분석 결과 팬덤 활동 참여 정도는 한류콘텐츠 소비와 정의 관계를 가지는 것으로 나타났다. 특히 K-POP, K-드라마, K-푸드, K-패션 등의 분야에 대한 영향력이 상대적으로 크게 나타났다. 또한 팬덤 활동 참여 정도가 높을수록 한국제품에 대한 구매의도가 높고, 현재의 팬클럽 참여 빈도와 미래의 팬클럽 활동 참여 의도는 모두 한국산 제품만족도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 한국 방문 의도에 대해서는 팬클럽 활동을 강화하려는 의도가 유의한 관계를 가지는 것으로 나타났다. 본 연구의 조사결과를 바탕으로 기업들에게 팬클럽 활용 및 한류와 연계한 마케팅 강화 등의 전략적 시사점을 도출하였다.

Present Situation and Prospects of Sericulture in China

Shen, Xing-Jia,Ye, Xia-Yu,Guo, Xi-Jie Korean Society of Sericultural Science 2006 International Journal of Industrial Entomology Vol.13 No.2

Since 1970, China has become the biggest cocoon producer in the world, and made the highest historical record of cocoon output for 759,800 tons in 1995. However, in 1996 cocoon production reduced sharply to 470,900 tons. After a ten-year adjustment and reform, sericultural areas have shifted from developed regions to developing regions and from the east to the west. From 2000, the cocoon output has started to increase restoringly. By 2004 it recovered to 547,091 tons. With the development of market economy, sericulture management has been changed, including mulberry fields concentrated to the specializated households and cooperatives, cocoons produced in larger scale instead of individuals, Silkworm egg producing enterprises gradually changed into non-governmental joint-stock ones. The mechanism of market cocoon price has been gradually established. The management model of combination of trade, industry and agriculture is pushing and improving. It is the fruit of modern science and technology, especially sericultural basic research, that provides China's sericulture with the opportunity and vital force. China's sericulture, therefore, will continue to develop steadily in future.

벤처캐피탈이 벤처기업의 국제화 수준에 미치는 영향: 중국 하이테크 상장기업을 중심으로

SHEN JIA 한국국제경영관리학회 2023 국제경영리뷰 Vol.27 No.1

The purpose of this study is to examine the role of venture capital(VC) in the internationalization of Chinese venture companies. Despite being recognized as a key player in the paradigm shift of the Chinese economy due to their recent rapid growth and overseas expansion, empirical research on the topic is still insufficient due to issues such as data accessibility. While VC has been shown to contribute to the competitiveness of venture companies through resource provision and knowledge transfer, research on its impact on internationalization has yielded conflicting results. Using a Panel Tobit Model, this study empirically analyzed 287 high-tech venture companies listed on the SME board and ChiNext board from 2010 to 2019, and found that VC investment has promoted the internationalization of Chinese high-tech venture companies through various mechanisms, such as providing resources and knowledge, solving agent problems, and enhancing social reputation. The study also verified how the type and characteristics of VC affect internationalization, and found that the participation of foreign VC firms had a greater effect on promoting the overseas expansion of Chinese venture companies compared to Chinese VC firms. In addition, joint investments by multiple VCs had a more positive impact on improving the level of internationalization of companies than solo investments, and the reputation of VC firms was also found to have a significant positive correlation with the internationalization of venture companies. 본 연구는 중국 벤처기업을 대상으로 기업 국제화에 대한 벤처캐피탈(VC)의 역할을 규명하는 데 그 목적을 두고 있다. 중국의 벤처기업들은 최근에 급성장하고 해외시장까지 진출하면서 중국경제 패러다임 전환의 주역으로 주목을 받고 있지만, 국내에서 데이터 접근성 등의 문제로 인해 관련 실증연구가 아직 미흡한 실정이다. 벤처캐피탈은 자원제공 및 경험 전수로 벤처기업들의 경쟁력 향상에 기여하고 있지만, 기업 국제화에 미치는 영향에 대해서는 연구결과들이 엇갈리고 있다. 본 연구는 2010년-2019년 중국 중소판(中小板)과 창업판(創業板)에 상장한 287개 하이테크 벤처기업을 대상으로 패널 토빗모형(Panel Tobit Model)을 통해 실증분석을 실시한 결과, 벤처캐피탈의 투자참여가 다양한 메커니즘을 통해 중국 하이테크 벤처기업들의 국제화를 촉진한 것으로 나타났다. 또한 벤처캐피탈의 유형과 특성에 따라 기업 국제화에 미치는 영향이 어떻게 다른지를 연구하였는데, 중국계 VC에 비해 외국계 VC의 투자참여가 중국 벤처기업 해외진출에 대한 촉진 효과가 더 큰 것으로 나타났다. 아울러, 여러 개 VC의 공동투자가 단독투자에 비해 기업의 국제화 수준 향상에 더 긍정적으로 적용되고, VC의 명성과 평판(reputation)도 벤처기업의 국제화와 유의한 정(+)적인 상관관계를 가지고 있음을 확인할 수 있었다.

Diabetes Management in Patients with Heart Failure

Jia Shen,Barry H. Greenberg 대한당뇨병학회 2021 Diabetes and Metabolism Journal Vol.45 No.2

Diabetes and heart failure (HF) are common diseases, each affecting large segments of the world population. Moreover, prevalence rates for both are expected to rise dramatically over coming decades. The high prevalence rates of both diseases and wellrecognized association of diabetes as a risk factor for HF make it inevitable that both diseases co-exist in a large number of patients, complicating their management and increasing the risk of a poor outcome. Management of diabetes has been shown to impact clinical events in patients with HF and there is emerging evidence that agents used to treat diabetes can reduce HF events, even in non-diabetic patients. In this review we summarize the clinical course and treatment of patients with type 2 diabetes mellitus (T2DM) and HF and review the efficacy and safety of pharmacological agents in patients with T2DM at risk for HF and those with established disease.

중국 기업의 연구개발투자 결정요인에 관한 연구 : 정부보조금의 역할을 중심으로

SHEN JIA,현정환 한국전문경영인학회 2018 專門經營人硏究 Vol.21 No.2

This study empirically analyzed the effects of the R&D subsidies of the Chinese government on the R&D investment of Chinese companies. Using the panel data of the 1375 Chinese non-financial listed companies from 2010 to 2015, we find that there is an inverse U-shaped non-linear relationship between Chinese government subsidies and R&D investment. Although there is a strong inducement and promotion effect on the investment, if the subsidy gets too large, a crowding out effect occurs in which the R&D investment of the company is reduced. Heckman 2 stage model is applied for eliminating endogeneity problems. In addition, the study also predicted that the relationship will vary with firm characteristics and environmental factors, and identified the moderating effects of firm size, absorption capacity and financial market development degree. According to the results of the research, the effect of government subsidies on corporate R&D investment is greater for smaller firms. In addition, a firm with higher absorption capacity and located in an area where financial market is higher developed, the government subsidies will have a greater effect on promoting its R&D investment.

Distribution Channel Preference Accessing ‘Korean Wave’ in China : Comparing Official and Unofficial Channel

SHEN JIA,박영은,Myung-Sook Kim 한국유통과학회 2018 유통과학연구 Vol.16 No.1

Purpose - China has become the world’s largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers’ information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results – The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users’ characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.

메타버스 게임 플랫폼의 경쟁우위 요소와 국제화에 대한 탐색적 연구: 로블록스 사례분석을 중심으로

SHEN JIA,고제경 한국국제경영관리학회 2022 국제경영리뷰 Vol.26 No.1

This study aims to derive the competitive advantage factors of metaverse platforms and discuss the future development direction by analyzing business models and strategic characteristics through case studies by Roblox, which leads the metaverse era and shows rapid growth. The study identified the characteristics and core competitive advantage of the Metaverse platform, and based on this, examined the growth process, business models, major competitive advantage factors and internationalization strategies of Roblox. The core of the Roblox business model can be summarized as creating value through the interaction of participants and maximization of network effects. Competitive advantage factors such as joint profit mechanisms, strong social network functions, low entry barriers, and high accessibility have combined to form a developer ecosystem, which has become Roblox's core competitiveness. We also looked at Roblox's efforts to overcome difficulties in overseas markets by properly harmonizing standardization and localization, and helping global users participate into the ecosystem through an open platform. The results of this study are expected to serve as a reference for companies seeking to enter the metabus platform business to show what are the key elements of the business model, how to secure them, and how to establish internationalization strategies. In addition, the study suggested that the government should actively promote supportive policies to accelerate the development of related technologies such as VR in order to foster new growth industries and promote corporate development. 본 연구는 메타버스 시대를 선도하고 빠른 성장을 보이는 로블록스를 대상으로 비즈니스 모델과 전략적 특성을 분석해 메타버스 플랫폼의 경쟁우위 요소를 도출하고 향후 발전 방향을 논의하는 것이 목적이다. 메타버스 플랫폼의 특성과 핵심 경쟁우위를 파악하고 이를 바탕으로 로블록스의 성장 과정과 비즈니스 모델, 주요 경쟁우위 요소 및 국제화 전략의 특징을 조사했다. 로블록스 비즈니스 모델의 핵심은 참여자들의 상호작용을 통해 가치를 창출하고 네트워크 효과를 극대화하는 것으로 요약할 수 있다. 공동수익 메커니즘, 강력한 소셜 네트워크 기능, 낮은 진입장벽, 높은 접근성 등의 경쟁우위 요인들이 복합적으로 작용하여 프로슈머형 쌍방향 시장구조와 콘텐츠를 지속적으로 개발할 수 있는 개발자 생태계를 구성하였고 이것이 로블록스의 핵심 경쟁력이 되었다. 또한 본 연구는 로블록스의 국제화 과정 분석을 통해 로블록스가 어떻게 개방형 플랫폼을 이용하여 글로벌 사용자들을 생태계의 일원으로 참여시키고 이를 유지할 수 있는지, 해외시장에서의 난관을 극복하기 위해 표준화와 현지화를 적절히 조화시킬 수 있는지 등에 대해 살펴보았다. 본 연구 결과는 메타버스 플랫폼 사업에 진출하려는 기업들에게 성공을 위해 갖추어야 할 경쟁우위와 비즈니스 모델의 핵심 요소가 무엇인지, 이를 어떻게 확보해야 하는지를 보여줌으로써 기업들의 해외시장 진출전략을 수립에 참고자료가 될 수 있을 것으로 기대한다. 아울러 본 연구결과는 이러한 메타버스 산업의 발전을 위해서는 정부차원의 신성장산업 육성과 기업발전 촉진을 위해 AR, VR 등의 관련 기술개발을 가속화할 수 있는 지원정책의 필요성을 시사한다.

The role of firm-specific capability and institutional factors in the internationalization-performance relationship

SHEN, JIA,RHEE, DONE-KEE 한국경영학회 2015 한국경영학회 통합학술발표논문집 Vol.2015 No.08

The relationship between internationalization and performance is one of the most important and fundamental issue in the IB literature. However, in spite of the large amount of studies during past few decades, mixed findings have been reported. Most of studies neglected contextual factors and mainly focused on advanced nations. This study made an attempt to examine the relationship between internationalization and performance based in an emerging economy (China), which has provided a unique research setting and sheds new lights on this relationship. In addition, it also tested the moderating effects of firm-specific capabilities and institution factors on the relationship. The result, based on a longitudinal sample of manufacturing firms in China, reveals an S-shape relationship between internationalization and performance for Chines firms. Also, we found R&D intensity has a negative moderating effect at the initial stage of internationalization. Besides, governance structure also moderates the relationship such that SOEs are more likely to be less profitable through internationalization.

The Role of Home Country Institutional Effects on the Relationship between Internationalization and Performance: A Focus on Chinese Firms

SHEN JIA,RHEE DONG-KEE 한국국제경영관리학회 2015 국제경영리뷰 Vol.19 No.4

기업의 국제화와 성과간의 관계에 대한 연구는 지난 수십 년 동안 끊임없이 진행되어 왔음에도 불구하고 여전히 서로 상충된 주장들이 혼재되고 있다. 대부분의 기존연구들은 지역, 산업 등 맥락적 요인(contextual factor)을 간과한 채, 선진국의 제조업 대기업들을 대상으로 이뤄져왔다. 하지만 최근 신흥국 기업들의 해외진출이 가속화되면서 과연 기존 연구들의 주장을 신흥국 기업들에 그대로 적용할 수 있는지에 대한 의문이 제기되고 있다. 본 연구는 신흥국의 대표주자인 중국을 주목하여 중국 제조업 상장기업들의 국제화와 기업 성과간의 관계를 살펴보고, 더 나아가 본국의 제도적인 요인들이 이 관계에 어떤 조절효과가 있는지를 검증하였다. 400여개 중국 제조 기업들의 2007년부터 2013년까지의 해외매출비중 자료를 통해 그들의 성과가 국제화 초기단계에서 소폭 하락하다가 다시 증가하는 모습을 보인 것을 확인할 수 있었다. 이처럼 “U”자 형태로 나타난 것은 신흥국 기업으로서 해외진출 경험과 자원이 부족한데다, 해외진출의 목적이 보유자원의 활용(asset-exploitation) 보다 새로운 자원의 개발(asset-exploration) 및 학습을 하는 데 있다는 점과 관련이 있다고 판단된다. 그리고 본 연구는 본국의 제도적 요인의 중요성을 밝히기 위해 기업 소유유형, 기업본사 소재지의 경제 개방도, 정부 우대정책의 조절효과를 확인한 결과, 국유 기업이 다른 형태의 기업보다 국제화 수준 상승에 따른 성과 개선이 더 빠른 것으로 나타났다. 또한 시장화 수준이 높고 경제개방도가 높은 지역에 위치한 기업과 정부의 지원정책이 적용된 산업에 속한 기업의 경우, 국제화가 성과에 더 긍정적인 영향을 미친 것을 확인하였다. 본 연구는 중국 기업의 국제화와 성과간의 관계를 규명하고, 본국의 제도적 요인들의 조절효과를 확인함으로써 중요한 시사점을 제공할 수 있을 것으로 기대된다. This paper makes an attempt to examine the relationship between internationalization and performance in the context of an emerging economy, which provides a unique research setting and sheds new lights on this relationship. It also tests the moderating effects of several domestic institutional factors on the relationship. The result, based on a longitudinal sample of 492 manufacturing firms in China during 2007~2013, reveals a U-curve relationship between internationalization and performance, which reflects the specificity of internationalization motivation and strategies of emerging market enterprises (EME). Also, we find institutional factors such as economic openness of regions in which the firms are headquartered and supportive government policies have a positive effect on this relationship. Meanwhile, governance structure also moderates the relationship in a way that state-owned enterprises(SOEs) are more likely to be profitable through internationalization. These findings highlight the importance of the home country institutional factors in driving EMEs to be profitable during internationalization.

中国企业的数字化转型及其对国际化的影响

SHEN JIA 중국지역학회 2024 중국지역연구 Vol.11 No.1

In the post-epidemic era, the international market remains highly uncertain, and Chinese enterprises are facing various challenges such as economic growth slowdown, global supply chain restructuring, and geopolitical risks. In the context of the global digital economy boom, accelerating digital transformation has become an important means for Chinese enterprises to break through difficulties and enhance competitiveness. In this context, this study, using A-share listed companies from 2015 to 2022 as samples and employing panel logic regression analysis, investigates the question of whether digital transformation of Chinese enterprises can promote their internationalization. The results indicate that the digital transformation of Chinese enterprises significantly promotes their internationalization. This is mainly attributed to the fact that digitalization helps companies improve information processing capabilities, reduce transaction costs for overseas activities, overcome ‘Liability of foreignness’, and enhance innovation capabilities and management efficiency. Additionally, through methods such as grouping regression, the study finds that the impact of digital transformation on internationalization varies according to the ownership type of enterprises. Compared to state-owned enterprises, digital transformation has a greater impact on the internationalization of private enterprises. These studies and findings fill the gap in the research of digital transformation at the micro level of enterprises, deepen the understanding of the digital development of Chinese enterprises, and provide valuable insights and references for governments and enterprises.