Content Analysis of Direct-to-Consumer Print Advertising for Stigmatized Illnesses:Does It Provide “Fair and Balanced” Information?

Hannah Kang 한국헬스커뮤니케이션학회 2011 헬스커뮤니케이션연구 Vol.5 No.-

본 연구는 FDA 가 발표 한 “fair- balanc e disclosure” 조항과 선행 연구들에서 사용 된 방법들을 기반으로, 인쇄매체를 통한 오명화 질병에 대한 의약품 직접광고(Direct- to-consumer prescri ption dr ug print ads fo r stigmatized illnesses)의 내용분석 을 하였다. 자료수집으로는 4개의 잡 지: National Ge ographic, Better Ho mes and Gardens, Ladies ’ Home J ournal, and Tim e magazine가 이용되었으며, 1997 년FDA 의 광고 규제가 완화된 이후의 10년 동안(1998 년 1월부터 2008년 12월까지)의 기간을 분석하였다. 자료수집을 통해, 10가지의 오명화 질병에 관한 159개의 광고를 자료로 얻을 수 있었다. 연구결과를 살펴보면, 17.6 퍼센트의 광고들이 같은 양의 이익정보와 리스크 정보를 가 지고 있었고, 이익정보와 리스크 정보의 양의 측면으로 보았을때, 이 광고들만이 FDA 가 제시 하는 fair-balance 기준을 준수하고 있다고 볼수 있다. 광고에서 보여지는 이익정보와 리스크 정보의 유형의 측면에서는, 이익정보를 더욱 부각시키고, 리스크 정보는 덜 인식되도록 함으로 써, 이익정보가 리스크 정보를 초과한다고 볼수 있다 . 마지막으로, 본 연구에 대한 시사점이 논의된다. This study evaluated the content of DTC print ads for stigmatized illnesses from 1998 to 2008 by using the FDA’s “fair- balance disclosure” provision and methods of the previous studies. DTC ads for 10 stigmatized illnesses in National Geographic, Better Homes and Gardens, Ladies’ Home Journal, and Time magazine were analyzed. Results showed that 17.6 percent of the ads offered the same amount of benefit and risk in formation and met the fair balance requirements of FDA in terms of the amount of benefit and risk information. In terms of types of benefit information and risk information presented in the ads, benefit information would surpass risk information by making benefit information more attractive and by lowering the perceived risk information. Implications of the findings were discussed.

Buckling Safety Analysis of Circumferentially Edge-Stiffened Openings in Offshore Tubular Steel Towers under Normal and Abnormal Design Situations of the Ultimate Limit State through Parametric and Finite Element Analyses

Hannah Reyno,LA Nicolas,Jong Sup Park,Sung Young Kang,Young Jong Kang 한국방재학회 2015 한국방재학회 학술발표대회논문집 Vol.14 No.-

This study analyzes the buckling safety in the area of circumferentially edge-stiffened door openings without any additional longitudinal stiffeners of offshore tubular steel towers. The tubular steel tower is subjected to six (6) different load situations which are deemed to be normal and abnormal operating cases for the ultimate limit state. Analytical method using parametric equations based on Eurocode 3 - Design of Steel Structures and numerical method of finite element are used to analyze the critical meridional buckling stress. ABAQUS, a finite element program, is used for the numerical method analysis. Buckling safety analysis in the localized area near the opening is studied, and points of interest are defined for comparison between the two aforementioned analyses. Findings are tabulated and shown in illustrative charts, and conclusions are made.

Food Advergames Targeting Children:Types of Brand Identifiers, Nutritional Content, and Ad Breaks

Hannah Kang 한국헬스커뮤니케이션학회 2013 헬스커뮤니케이션연구 Vol.8 No.-

This study investigated the content of U.S. food advergames presented on food company websites targeting children, in terms of types of brand identifiers, nutritional content of the food products, and ad breaks. Among 53 websites that have advergames, a total of 387 food advergames were examined. Results of this study found that about 90 percent of foods advertised in advergames were low-nutrition and/or high-calorie foods. In particular, when a product package was shown in the game or branded food items or product packages were related to the game scoring, those foods were more likely to be foods high in sugar. Moreover, foods advertised in advergames that did not have ad breaks were foods that were higher in calories, fat and sugar, except for sodium. This study highlights the fact that more scholarly attention is needed regarding the content of advergames.

A Numerical Analysis for Stress Concentration of Openings in Offshore Tubular Steel Tower under Design Loading Condition

Hannah Reyno(한나),Jong-Sup Park(박종섭),Sung-Yong Kang(강성용),Young-Jong Kang(강영종) 한국산학기술학회 2015 한국산학기술학회논문지 Vol.16 No.2

본 연구는 해상풍력 강재타워의 출입문에 발생되는 응력집중에 대해 상세히 기술하고 있다. 원형강재 풍력타워에는 8종류의 하중조합이 작용하며 그 하중조합은 극한한계상태와 사용한계상태를 고려한 정상 및 이상시 운영상태를 고려하고 있다. 유한요소해석 및 변수연구에 범용해석프로그램인 ABAQUS를 사용하였으며 응력값이 변화되는 곳을 고려하여 변위 및 응력을 검토하였다. 출입문 주변의 응력집중현상을 비교분석하기 위하여 출입문이 없는 경우, 출입문은 없으나 보강재가 있는 경우, 출입문 및 보강재가 모두 적용된 경우로 구분하여 해석연구를 수행하였다. 분석내용은 본문에 자세히 기술하고 있으며, 해석결과 응력집중계수 평균값은 1.47, 최대값은 1.81로 분석되었다. This study investigates the stress concentration factor of a door opening of an offshore tubular steel tower. The tubular steel tower is subjected to eight (8) different load combinations which are deemed to be normal and abnormal operating cases for the ultimate limit state and serviceability limit state. Analytical method using parametric equations and numerical method of finite element are used to analyze the stress components as well as any translations or rotations where the flow of stress is interfered with. A finite element program, ABAQUS, is used for the numerical method analysis. Trends of the stress concentration in the localized area near the opening are studied, and points of interest are defined for comparison among three different cases of tubular steel tower: without door and without reinforcement; without door opening and with reinforcement; and with door opening and with reinforcement. Findings are tabulated and shown in illustrative charts, and conclusions are made.

Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea

( Hannah Kang ),( Saraphine Shiping Pang ),( Sejung Marina Choi ) 한국인터넷정보학회 2015 KSII Transactions on Internet and Information Syst Vol.9 No.8

The rise in recent technology has changed the ways, in which people communicate with one another. Social networking services (SNSs) have become one of the most representative means. General SNSs allow users to create their own unique profiles, search for fellow members, share information, etc., while other SNSs have functions that cater to different needs of users. As a result, users of SNSs have begun to pick and choose different SNSs and concurrently use multiple SNSs in order to fulfill all their needs. This exploratory study examined which SNSs are used together and the characteristics that predict the use of multiple SNSs. In addition, it observed the differences between consumers` usage of multiple SNSs in different cultures. An online survey was administered to SNS users in the United States and Korea. The results of the study showed that the use of multiple SNSs is not yet prevalent in Korea, the country that represented a collectivistic culture. In addition, in the U.S., the highest number of users reported that they were active on at least three SNSs.

Memory-Enhancing Effects of Silk Fibroin-Derived Peptides in Scopolamine-Treated Mice

Kang, Yong Koo,Lee, Woojoo,Kang, Byunghoon,Kang, Hannah The Korean Society for Microbiology and Biotechnol 2013 Journal of microbiology and biotechnology Vol.23 No.12

Although enzyme-hydrolyzed silk fibroin has been reported to enhance cognitive function before, it has been still unknown which peptides can improve memory. Here we report that amino acid sequences of three novel peptides were identified from fibroin hydrolysate. Fibroin hydrolysate was obtained by hydrolysis with protease after partial hydrolysis with 5M $CaCl_2$. Synthesized peptides derived from these sequences improved scopolamine-induced memory impairments in mice. We confirmed this hydrolysate had effects that improved learning and memory abilities by performing the Rey-Kim test. From this hydrolysate of silk fibroin, amino acid sequences of eight peptides were identified by LC-MS/MS. Three peptides (GAGAGTGSSGFGPY, GAGAGSGAGSGAGAGSGAGAGY, and SGAGSGAGAGSGAGAGSGA) were synthesized to investigate whether they could improve memory. Passive avoidance test and Morris water maze test were performed, and all peptides showed memory-enhancing abilities on scopolamine-induced memory impairments in mice. In this study, we identified three novel peptides that could improve memory, and that silk fibroin hydrolysate was a mixture of various active peptides that could enhance memory.

미디어의 이용정도와 노인에 대한 사회적 규범이 노인차별에 미치는 영향

강한나 ( Hannah Kang ) 아시아문화학술원 2018 인문사회 21 Vol.9 No.3

본 연구는 미디어 이용정도와 노인에 대한 사회적 규범이 노인에 대한 차별적 태도에 미치는 영향을 살펴보았다. 만 18세 이상 65세 미만의 비노인층을 대상으로 설문조사를 한 결과, 노인에 대한 사회적 규범이 노인에 대한 차별적 태도에 부적인 관계를 보였고, 미디어 이용정도와 노인에 대한 사회적 규범의 상호작용이 검증되었다. 즉, 노인에 대한 사회적 규범이 높은 경우는 미디어의 영향을 많이 받지 않는 반면에, 사회적 규범이 낮은 경우는 미디어의 이용이 높아질수록, 노인에 대한 차별적 태도가 증가함을 의미한다. 연구결과는 노인에 대한 차별적 태도의 감소를 위한 학문적, 실무적 함의를 제시한다. This study investigated the effects of media use and social norms toward older adults on discriminatory attitudes toward older adults. Results of an online survey with 252 adults aged 18 to 64 showed that social norms toward older adults and the interaction between media use and social norms toward older adults were statistically significant. That is, for those with low social norms toward older adults, discriminatory attitudes toward older adults increased when their media use was high. On the other hand, for those with high social norms toward older adults, their discriminatory attitudes toward older adults do not change much. This study provides academic contribution as well as practical implications.

소셜미디어 네이티브 광고의 수용에 영향을 미치는 요인 연구

강한나(Hannah Kang) 한국광고PR실학회 2021 광고PR실학연구 Vol.14 No.2

본 연구는 20대 대학생들을 대상으로 소셜미디어 네이티브 광고의 태도 및 이용의도에 영향을 미치는 요인들에 대해 살펴보고자 하였다. 즉, 소셜미디어 네이티브 광고에 대한 인지된 개인화가 인지된 신뢰성을 매개하여 네이티브 광고의 태도와 이용의도에 미치는 효과를 검증하고, 인지된 침입성이 인지된 신뢰성을 통한 매개효과를 어떻게 조절하는지 살펴보았다. 연구 결과, 인지된 신뢰성의 부분매개효과가 검증되었는데, 인지된 개인화는 네이티브 광고에 대한 태도 및 이용의도를 높일 뿐만 아니라, 인지된 신뢰성을 매개하여 네이티브 광고에 대한 태도 및 이용의도를 높이는 것으로 나타났다. 또한, 인지된 침입성은 인지된 신뢰성이 네이티브 광고의 이용의도에 미치는 영향력을 조절함으로써, 조절된 매개효과가 검증되었다. 본 연구는 소셜미디어 네이티브 광고의 수용에 영향을 미치는 요인들 간의 관계를 검증하였다는데 이론적 의의가 있을 뿐만 아니라, 실무적 시사점을 제공하였다는데 의의가 있다. This study investigated the factors affecting social media advertising acceptance such as attitudes toward native advertising, and intention to use native advertising for individuals in their 20s. In particular, perceived credibility was examined as a mediator between perceived personalization and native advertising acceptance. Perceived intrusiveness was examined as a moderator between perceived credibility and native advertising acceptance. Based on a survey, this study found that perceived credibility partially mediated the relationship between perceived personalization and attitudes toward native advertising/intention to use native advertising. Moreover, perceived intrusiveness moderated a relationship between perceived credibility and intention to use native advertising. This study has theoretical and practical implications.

대학생 음주와 관련된 미국 비영리단체 페이스북의 내용분석: 상호작용성(interactivity)과 참여(engagement)를 중심으로A Content Analysis of U.S. Non-Profit Organizations’ College Drinking Awareness Facebook Pages: Interactivity and Engagement

강한나(Hannah Kang) 한국헬스커뮤니케이션학회 2019 헬스커뮤니케이션연구 Vol.18 No.1

국내뿐만 아니라 미국에서도 대학생들의 음주 행위는 그들의 건강과 밀접한 관련이 있기 때문에 심각한 문제이다. 이에 본 연구는 절주 운동을 하는 미국 비영리기관들이 미국 대학생들이 많이 이용하는 페이스북을 얼마나 그리고 어떻게 활용하는지를 조사하고자, 비영리기관들의 페이스북 페이지의 내용을 분석하였다. 5개의 미국 비영리단체의 페이스북에 1년 동안 게재된 포스팅 중, 총 153개를 분석에 사용하여, 상호적 특성(interactive feature)과 메시지 타입 (message type)을 통한 상호작용성(interactivity)을 분석하였다. 분석 결과, 가장 많이 사용된 상호적 특성은 사진 또는 이미지 공유(92.2%)로 나타났다. 가장 많이 사용된 메시지 타입으로는 관여 유도(calls for involvement)가 50%로 가장 많았고, 소구 방식으로는 공포 소구가 가장 많이 사용되는 것으로 나타났다. 또한, 상호적 특성과 메시지 타입은 대학생들의 참여(engagement)와 관련이 있는 것으로 나타났다. 연구결과는 대학생 음주와 관련된 미국 비영리단체들은 대학생들의 참여를 이끌어내기 위한 페이스북의 상호작용 기능을 효과적으로 사용하지 못하고 있음을 보여준다. The purpose of this study is to analyze contents of Facebook for U.S. non-profit organizations related to college drinking, in order to understand how and to what extent the non-profit organizations related to U.S. college students’ drinking have used Facebook to target and communicate with people to increase their engagements in the social media. Based on the analysis of a total of 153 posts in the top five Facebook pages of U.S. non-profit organizations for a one year period in the area of college drinking, two types of interactivity were examined: interactive feature and message type. The results showed that the most common interactive feature the posts used was photo or image sharing (92.2%). In terms of message type, about 50% of the posts contained a message regarding calls for involvement, and threat appeal was used most. Moreover, some relationships between interactive feature/ message type and engagement were found. Results indicate that non-profit organizations related to college drinking have not utilized Facebook’s interactive features and messages effectively to attract U.S. college students to engage in their Facebook pages.

Tools for Light Curve of Exoplanet Transit Observation with Youth

Wonseok Kang,Taewoo Kim,Jihyun Yoo,Jeong-eun Kim,Min Kang,Hannah Noh 한국천문학회 2017 天文學會報 Vol.42 No.2