The Influence of E-commerce Logistics Service Quality on Customer Engagement Behavior

Dongxu ZHANG(Dongxu ZHANG),Zhuoqi TENG(Zhuoqi TENG),Mufeng LI(Mufeng LI),Renhong WU(Renhong WU) 국제융합경영학회 2023 융합경영연구 Vol.11 No.2

Purpose: With the rapid development of e-commerce, logistics services, as an important part of e-commerce shopping, have gradually attracted people's attention. Customer engagement behavior is a new topic in marketing, and its connotation is still being explored. The purpose of this paper is to study the relationship between logistics service quality and customer engagement behavior. Research design, data and methodology: This study employed the method of online questionnaire survey, with Chinese e-commerce platform users as the survey objects, 248 valid survey sample data were collected, and the method of factor analysis and structural equation model analysis was used to verify the research hypothesis model constructed in this paper. Results: The four dimensions of e-commerce logistics service quality have different influences on customer satisfaction, and the influence of availability on customer satisfaction is not significant. Convenience, assurance, and security have a significant positive impact on customer satisfaction; Customer satisfaction has a significant positive impact on the three dimensions of customer engagement behavior: customer repeat purchase behavior, online word-of-mouth, and customer referrals. Conclusion: The results of this study will provide useful reference for the managers of e-commerce companies to improve customer engagement behavior by improving the logistics service quality.

The influence of the perceived value of product pages information of online tea shop on consumers' purchase intention

Dongxu ZHANG,Wenyuan HU,Na ZHENG,Zhi QIAO Korea FoodHealth Convergence Association 2023 The East Asian Journal of Business Economics Vol.9 No.3

Nowadays, with the development of the internet and e-commerce, opening tea shops online has become an increasing choice for selling tea. However, the product page information of many online tea shops cannot effectively attract consumers, resulting in their profits being compromised. To investigate this, we conducted this paper and hope to provide effective suggestions. This paper is based on 229 questionnaires and selects the product page information of online tea shops as the research object. Using the four dimensions of perceived value theory as independent variables with consumer purchase intention as the dependent variable. A structural equation model was constructed to analyze the role of the perceived value of product page information in online tea shops how influencing consumers' purchase intentions. It was found that information on the perceived functional value of online tea shops did not have a significant positive effect on consumer purchase intentions. However, information on the perceived monetary value, perceived social value, and perceived emotional value of online tea shops had a significant positive impact on consumers' purchase intentions. Based on the above conclusions, online tea shops should focus on the expression of product page information to enhance the level of consumers' perceived value of tea products, thereby enhancing their intention to purchase tea products.

The influence of the perceived value of product pages information of online tea shop on consumers' purchase intention

Dongxu ZHANG,Wenyuan HU,Na ZHENG,Zhi QIAO 한국식품보건융합학회 2023 식품보건융합연구 (KJFHC) Vol.9 No.3

Nowadays, with the development of the internet and e-commerce, opening tea shops online has become an increasing choice for selling tea. However, the product page information of many online tea shops cannot effectively attract consumers, resulting in their profits being compromised. To investigate this, we conducted this paper and hope to provide effective suggestions. This paper is based on 229 questionnaires and selects the product page information of online tea shops as the research object. Using the four dimensions of perceived value theory as independent variables with consumer purchase intention as the dependent variable. A structural equation model was constructed to analyze the role of the perceived value of product page information in online tea shops how influencing consumers' purchase intentions. It was found that information on the perceived functional value of online tea shops did not have a significant positive effect on consumer purchase intentions. However, information on the perceived monetary value, perceived social value, and perceived emotional value of online tea shops had a significant positive impact on consumers' purchase intentions. Based on the above conclusions, online tea shops should focus on the expression of product page information to enhance the level of consumers' perceived value of tea products, thereby enhancing their intention to purchase tea products.

The unified equations to obtain the exact solutions of piezoelectric plane beam subjected to arbitrary loads

Zhang Lang,Gao Puyun,Li Dongxu,Wang Xue 대한기계학회 2011 JOURNAL OF MECHANICAL SCIENCE AND TECHNOLOGY Vol.25 No.7

The unified equations to obtain the exact solutions for piezoelectric plane beam subjected to arbitrary mechanical and electrical loads with various ends supported conditions is founded by solving functional equations. Comparing this general method with traditional trialand-error method, the most advantage is it can obtain the exact solutions directly and does not need to guess and modify the form of stress function or electric displacement function repeatedly. Firstly, the governing equation for piezoelectric plane beam is derived. The general solution for the governing equation is expressed by six unknown functions. Secondly, in terms of boundary conditions of the two longitudinal sides of the beam, six functional equations are yielded. These equations are simplified to derive the unified equations to solve the boundary value problems of piezoelectric plane beam. Finally, several examples show the correctness and generalization of this method.

Transcriptome explores changes in gene expression profile contributed by Camellia sinensis (L.) in Apis cerana cerana and Apis mellifera ligustica

Zhao Dongxu,Chen Daoyin,Su Xiaoling,Zhang Xiaojun,Liu Yanjie 한국응용곤충학회 2022 Journal of Asia-Pacific Entomology Vol.25 No.3

Camellia sinensis (L.) is widely cultivated in China and other countries as an economically important tree and supplies unique nutrients to ensure the development of Apis cerana cerana and Apis mellifera ligustica colonies in early spring in southern China. A. c. cerana was domesticated in China many years ago and exhibits a smaller body size, smaller colony size and some distinct physiology and behavior compared to A. m. ligustica. Here, to explore the changes in gene expression induced by C. sinensis in A. c. cerana and A.m. ligustica, we performed transcriptomic analysis of the 1 st -instar, 5 th -instar, 1 st -adult and 7 th -adult stages of the two species fed the nectar and pollen of C. sinensis. A total of 489, 1190, 991 and 243 differentially expressed genes (DEGs) were identified in the four developmental stages of A. m. ligustica, and 995, 2785, 1513 and 213 DEGs were found in the cor responding stages of A. c. cerana. The changes in the gene expression profile were more significant in the 5 th -instar and 1 st -adult. Furthermore, the upregulated genes in the 5 th -instar and 1 st -adult were mainly enriched in pathways involved in growth- and development-related pathway: Hippo signaling pathway. In addition to the upregulated DEGs, growth- and development-related pathways, including the Wnt signaling pathway, Hedgehog signaling pathway-fly, and FoxO signaling pathway, were enriched in A. c. cerana. Finally, we hypothesized that C. sinensis pollen is beneficial to the growth and development of honeybees and give rise to diverse corresponding regulation to A. c. cerana than to A. m. ligustica.

Identification and characterization of conserved and novel microRNAs in Xanthoceras sorbifolium via deep sequencing

Quanxin Bi,Bin Guo,Dongxu Zhang,Wenbin Guan 한국유전학회 2015 Genes & Genomics Vol.37 No.3

Xanthoceras sorbifolium is an economicallyimportant woody plant in China. Plant microRNAs (miRNAs)play a vital role in plant development. We usedSolexa technology to sequence a small RNA library fromthe buds, young and mature leaves, flowers, and developingseeds (10, 30, and 60 days after pollination) of X. sorbifoliumto identify conserved and novel miRNAs. Sequenceanalysis identified 49 conserved miRNAs belonging to 19miRNA families, as well as four novel miRNAs. An analysisof 10 miRNA sequences by qRT-PCR showed that allsequences were expressed and that they were dynamicallyregulated in different tissues. Finally, seven targets of thenovel miRNAs were predicted. This study opens up a newavenue for understanding the roles of miRNAs in X. sorbifolium.