상표자산과 구매의도와의 관계에 관한 국제비교연구 : 아시아와 유럽의 의류시장을 중심으로

김경훈,고은주,Graham Hooley,Nick Lee,이동해,정홍섭,전병주,문학일 가야대학교 2009 가야대학교 논문집 Vol.18 No.-

본 연구는 상표자산의 구성요소에 대한 선행요인을 분석하고 이를 토대로 하여 상표자산 구성요소와 상표자산 영향요인간의 관계 그리고 상표자산 구성요소와 구매의도간의 관계를 규명하고 한국과 영국을 중심으로 비교하여 상표자산관리 방안을 도출해보고자 하였다 연구결과, 정보탐색은 제품지식에 정(+)의 영향을 미치며, 상표태도와 상표지식은 상표 충성도와 상표 가치에 정(+)의 영향을 미치는 것으로 나타났다 그리고 상표충성도와 상표가치는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 정보원천의 경우, 한국에서는 제품지식에 정(+)의 영향을 미치고 있는 반면, 영국에서는 영향을 미치지 않는 것으로 나타났다. Brand equity is one of the most important concepts in business practice as well as in academic research. Successful brands can allow marketers to gain competitive advantage (Lassar et al.,1995), including the opportunity for successful extensions, resilience against competitors' promotional pressures, and the ability to create barriers to competitive entry (Farquhar, 1989). Branding plays a special role in service firms because strong brands increase trust in intangible products (Berry, 2000), enabling customers to better visualize and understand them. They reduce customers' perceived monetary, social, and safety risks in buying services, which are obstacles to evaluating a service correctly before purchase. Also, a high level of brand equity increases consumer satisfaction, repurchasing intent, and degree of loyalty. Brand equity can be considered as a mixture that includes both financial assets and relationships. Actually, brand equity can be viewed as the value added to the product (Keller, 1993), or the perceived value of the product in consumers' minds. Mahajan et al. (1990) claim that customer-based brand equity can be measured by the level of consumers’ perceptions. Several researchers discuss brand equity based on two dimensions: consumer perception and consumer behavior. Aaker (1991) suggests measuring brand equity through price premium, loyalty, perceived quality, and brand associations. Viewing brand equity as the consumer’s behavior toward a brand, Keller (1993) proposes similar dimensions: brand awareness and brand knowledge. Thus, past studies tend to identify brand equity as a multidimensional construct consisted of brand loyalty, brand awareness, brand knowledge, customer satisfaction, perceived equity, brand associations, and other proprietary assets (Aaker, 1991, 1996; Blackston, 1995; Cobb-Walgren et al., 1995; Na, 1995). Other studies tend to regard brand equity and other brand assets, such as brand knowledge, brand awareness, brand image, brand loyalty, perceived quality, and so on, as independent but related constructs (Keller, 1993; Kirmani and Zeithaml, 1993). Walters(1978) defined information search as, "A psychological or physical action a consumer takes in order to acquire information about a product or store." But, each consumer has different methods for informationsearch. There are two methods of information search, internal and external search. Internal search is, "Search of information already saved in the memory of the individual consumer"(Engel, Blackwell, 1982) which is, "memory of a previous purchase experience or information from a previous search."(Beales, Mazis, Salop, and Staelin, 1981). External search is "A completely voluntary decision made in order to obtain new information"(Engel & Blackwell, 1982) which is, "Actions of a consumer to acquire necessary information by such methods as intentionally exposing oneself to advertisements, taking to friends or family or visiting a store."(Beales, Mazis, Salop, and Staelin, 1981). There are many sources for consumers’ information search including advertisement sources such as the internet, radio, television, newspapers and magazines, information supplied by businesses such as sales people, packaging and in-store information, consumer sources such as family, friends and colleagues, and mass media sources such as consumer protection agencies, government agencies and mass media sources. Understanding consumers’ purchasing behavior is a key factor of a firm to attract and retain customers and improving the firm’s prospects for survival and growth, and enhancing shareholder’s value. Therefore, marketers should understand consumer as individual and market segment. One theory of consumer behavior supports the belief that individuals are rational. Individuals think and move through stages when making a purchase decision. This means that rational thinkers have led to the identification of a consumer buying decision process. This decision process with its different levels of involvement and influencing factors has been widely accepted and is fundamental to the understanding purchase intention represent to what consumers think they will buy. Brand equity is not only companies but also very important asset more than product itself. This paper studies brand equity model and influencing factors including information process such as information searching and information resources in the fashion market in Asia and Europe. Information searching and information resources are influencing brand knowledge that influences consumers purchase decision. Nine research hypotheses are drawn to test the relationships among antecedents of brand equity and purchase intention and relationships among brand knowledge, brand value, brand attitude, and brand loyalty. H1. Information searching influences brand knowledge positively. H2. Information sources influence brand knowledge positively. H3. Brand knowledge influences brand attitude. H4. Brand knowledge influences brand value. H5. Brand attitude influences brand loyalty. H6. Brand attitude influences brand value. H7. Brand loyalty influences purchase intention. H8. Brand value influence purchase intention. H9. There will be the same research model in Asia and Europe. We performed structural equation model analysis in order to test hypotheses suggested in this study. The model fitting index of the research model in Asia was X2=195.19(p=0.0), NFI=0.90, NNFI=0.87, CFI=0.90, GFI=0.90, RMR=0.083, AGFI=0.85, which means the model fitting of the model is good enough. In Europe, it was X2=133.25(p=0.0), NFI=0.81, NNFI=0.85, CFI=0.89, GFI=0.90, RMR=0.073, AGFI=0.85, which means the model fitting of the model is good enough. From the test results, hypotheses were accepted. All of these hypotheses except one are supported. In Europe, information search is not an antecedent of brand knowledge. This means that sales of global fashion brands like jeans in Europe are not expan

Embryonal Rhabdomyosarcoma in the Abdominal Cavity of an Aged Sprague-Dawley Rat

Hak Soo Kim,Byung Suk Jeon,Byung Woo Lee,Byung Il Yoon 대한수의학회 2013 대한수의학회 학술대회발표집 Vol.2013 No.-

Anti-wrinkle effect of bone morphogenetic protein receptor 1a-extracellular domain (BMPR1a-ECD)

Byung Hak Yoon,Yun Hui Jeon,Byung Hee Hwang,Hyu Knam Kwon,Sen Yon Choe,Zung Yoon Yang 생화학분자생물학회(구 한국생화학분자생물학회) 2013 BMB Reports Vol.46 No.9

Embryonal rhabdomyosarcoma in the abdominal cavity of an aged Sprague-Dawley rat

Kim, Hak-Soo,Jeon, Byung-Suk,Lee, Byung-Woo,Yoon, Byung-Il The Korean Society of Veterinary Science 2015 大韓獸醫學會誌 Vol.55 No.1

We report a spontaneous embryonal rhabdomyosarcoma in the abdominal cavity of an aged (88-week-old) Sprague-Dawley rat. The animal had a firm lobulated $5{\times}5{\times}4.5cm$ mass in the abdominal cavity that was whitish to tan with necrotic and hemorrhagic plaques. Microscopically, the mass contained nodules with spindle or globoid shaped neoplastic cells with abundant eosinophilic cytoplasm and round or elongated nuclei mixed with other spindle cells with a filamentous appearance and scanty cytoplasm. Multinucleated cells and cross-striations were also observed. The neoplastic cells were positive for vimentin, desmin, and alpha-smooth muscle actin, especially the small spindle cells.

Estimation of Genetic Parameters for Economic Traits in Korean Native Chickens

Sang, Byung Don,Kong, Hong Sik,Kim, Hak Kyu,Choi, Chul Hwan,Kim, Si Dong,Cho, Yong Min,Sang, Byung Chan,Lee, Jun Heon,Jeon, Gwang Joo,Lee, Hak Kyo Asian Australasian Association of Animal Productio 2006 Animal Bioscience Vol.19 No.3

Heritabilities and genetic correlations of economic traits were estimated with a multiple-trait animal model on 5 different strains of Korea Native Chickens (KNC): Red Brown (RB), Yellow Brown (YB), Gray Brown (GB), Black (B) and White (W). The data used for this study were collected from the Daejeon branch of the National Livestock Research Institute and included 11,233 performance records and 12,729 individual animals. DFREML and SAS BASE/STAT packages were used to estimate genetic parameters and descriptive statistics. The estimated heritabilities for strain RB, YB, GB, B and W, respectively, for age at 1st egg were 0.24, 0.27, 0.12, 0.32 and 0.18; for body weight at first egg were 0.39, 0.43, 0.38, 0.52 and 0.57; for body weight at age of 270 days were 0.43, 0.51, 0.30, 0.52 and 0.67; for egg weight at first egg were 0.08, 0.13, 0.07, 0.06 and 0.07; for egg weight at age of 270 days were 0.37, 0.43, 0.22, 0.34 and 0.41; and for number of eggs laid by age of 270 days were 0.24, 0.25, 0.37, 0.36 and 0.30. The genetic and phenotypic correlations were also estimated.

서울,경기 일부지역 다중이용시설실내공기 중 미세먼지와 미세먼지 중 내독소의 농도

전병학 ( Byung Hak Jeon ),황유경 ( Yu Kyung Hwang ),김형아 ( Hyoung Ah Kim ),이세훈 ( Se Hoon Lee ),안규동 ( Kyu Dong Ahn ),허용 ( Yong Heo ) 한국산업위생학회 2008 한국산업보건학회지 Vol.18 No.4

This study was conducted to measure concentrations of particulate matter (PM10, PM2.5) and endotoxin in thirty public facilities (7 elderly-care facilities, 4 hypermarkets, 4 university hospitals, 7 child-care facilities, 4 subway stations and 4 bus terminals) from September 2004 to February 2007 in Seoul and Gyeonggi-do province. PM10 or PM2.5 was measured with glass fiber filter and mini volume air sampler for 6 to 8 hours in indoor and outdoor of the facilities and expressed as ㎍/㎥. After weighing the filter, endotoxin was analyzed by Limulus Ameobocyte Lysate method (EU/㎥). PM10 in indoor air was higher (GM and GSD was 78.00 and 1.92 ㎍/㎥, respectively) than the outdoor air (GM and GSD was 60.70 and 2.23 ㎍/㎥, respectively, I/O=1.28). All measurements was not exceeded the national maintenance standard. Elderly-care and child-care facilities showed relatively higher concentrations (83.27 ㎍/㎥ and 81.75㎍/㎥; I/O=2.01 and 1.19, respectively) than hypermarkets or university hospitals. The highest PM2.5 was seen in child-care facilities (62.15 ㎍/㎥, I/O=2.42). The I/O of the endotoxin in the PM10 and the PM2.5 was exceeded 1.0 (1.37 and 1.57, respectively). Indoor PM10 was affected by user/day and humidity, and endotoxin in the PM10 was affected by temperature. In conclusion, elderly- and child-care facilities are high priority facilities to be improved indoor air quality.

Anti-inflammatory activity of compounds isolated from <i>Astragalus sinicus</i> L. in cytokine-induced keratinocytes and skin

Kim, Byung-Hak,Oh, Ikhoon,Kim, Jung-Ho,Jeon, Ju-eun,Jeon, Byeongwook,Shin, Jongheon,Kim, Tae-Yoon Nature Publishing Group 2014 Experimental and molecular medicine Vol.46 No.3

<P>Inflammation is a part of the complex biological responses of a tissue to injury that protect the organ by removing injurious stimuli and initiating the healing process, and is considered as a mechanism of innate immunity. To identify biologically active compounds against pathogenic inflammatory and immune responses, we fractionated water, aqueous methanol and <I>n</I>-hexane layers from nine kinds of leguminosae and examined anti-inflammatory activity of the fractions in human keratinocytes and mouse skin. Among the fractions, rf3 and rf4, isolated from the aqueous methanol layer of <I>Astragalus sinicus</I> L., exhibited the strongest reactive oxygen species (ROS)-scavenging and anti-inflammatory activities as measured by inhibition of the intracellular ROS production, nuclear factor-kappaB (NF-κB), janus kinase (JAK)/signal transducer and activator of transcription (STAT), and phosphatidylinositol 3-kinase/Akt signaling in cytokine-stimulated human keratinocytes, as well as by effects on T-cell differentiation in mouse CD4<SUP>+</SUP> T cells. In addition, topical application of rf3 and rf4 suppressed the progression of psoriasis-like dermatitis and expression of pro-inflammatory mediators in interleukin (IL)-23-injected mouse ears. Our results suggest that <I>Astragalus sinicus</I> L. may ameliorate chronic inflammatory skin diseases due to its antioxidant and anti-inflammatory activities via regulation of the intracellular ROS production, NF-κB, JAK/STAT and PI3/Akt signaling cascades as well as immune responses, and these results are the first report that <I>Astragalus sinicus</I> L. exhibits pharmacological activity.</P>

Establishment of an Individual Identification System Based on Microsatellite Polymorphisms in Korean Cattle (Hanwoo)

Yoon, Du-Hak,Kong, Hong-Sik,Oh, Jae-Don,Lee, Jun-Heon,Cho, Byung-Wook,Kim, Jong-Dae,Jeon, Ki-Jun,Jo, Chang-Yun,Jeon, Gwang-Joo,Lee, Hak-Kyo Asian Australasian Association of Animal Productio 2005 Animal Bioscience Vol.18 No.6

This study was conducted to establish an individual identification system comprising of 19 microsatellite markers located on different bovine autosomes. The markers were typed on 257 animals from five cattle breeds. In total, 112 alleles were detected from the genotyping of 19 microsatellite markers. The average heterozygosities ranged from 0.292 to 0.824 and the polymorphic information content (PIC) ranged from 0.274 to 0.817 in Hanwoo. We found that there were differences in allele frequencies in Hanwoo when compared with other cattle breeds. The calculated cumulative power of discrimination (CPD) was 99.999% when nine microsatellite loci were used for analysis in the individual identification system. Also the matching probability, the probability that two unrelated animals would show the same genotypes, was estimated to be $0.44{\times}10^{-9}$. Therefore, the nine markers used in this study will be used for individual identification in two million Hanwoo individuals.

Genetic Characterization of Clostridium botulinum Isolated from the First Case of Infant Botulism in Korea

Jeon Jun Ho,Choi Chi-Hwan,Kim Jeong Hyun,Hyun Junghee,Choi Eun-Sun,Choi Sang-Yoon,Shin Yong-Woo,Pyo Seong Wook,Kim Dae-Won,Kang Byung Hak,Park Young Joon,Rhie Gi-eun 대한진단검사의학회 2021 Annals of Laboratory Medicine Vol.41 No.5

Botulism is a neuroparalytic disease caused by a neurotoxin produced by Clostridium botulinum. This study aimed to genetically characterize C. botulinum strain isolated from the first case of infant botulism in Korea reported on June 17, 2019. We isolated C. botulinum strain CB-27 from a stool sample of the patient and analyzed the toxin types and toxin gene cluster compositions of the strain using a mouse bioassay, real-time PCR, and genome sequencing. Toxin gene cluster analysis showed that strain CB-27 possesses a C. botulinum neurotoxin type A harboring an unexpressed B gene. Although the nucleotide and amino acid sequences of toxin genes as well as the toxin gene cluster arrangements in strain CB-27 were identical to those of the known strain CDC_69094, the total nucleotide sequences of the toxin gene clusters of CB-27 differed from those of CDC_69094 by 0.47%, indicating genetic diversity of toxin gene clusters of CB-27 among other previously reported C. botulinum strains. To our knowledge, this is the first description of a C. botulinum strain with two separate toxin gene clusters in Korea.

위에 발생한 중복 낭종 1예

이병철,권학중,전하영,신경철,이인환,김경욱,김호정,최대섭,강유미 大韓消化器病學會 1998 大韓消化器病學會誌 Vol.31 No.1