지식경영의 국방조직에 대한 적용 : 최신 이슈 및 연구시사점

양성병,고준,Yang, Sung-Byung,Koh, Joon 한국국방경영분석학회 2008 한국국방경영분석학회지 Vol.34 No.1

본 연구는 지식경영에 대한 개념과 지식경영 성공사례를 소개하고, 최신의 지식경영 이슈로 부각된 지식생태계와 사회연결망분석, 실행공동체 등의 신 개념을 국방조직에 어떻게 적용할 수 있을지에 대한 시사점을 논의하였다. 국방조직은 보안문제 등 여러 면에서 특수성을 지니고 있기 때문에 민간 기업이나 일반조직의 지식경영 도입 및 추진방법과는 다를 수 있지만, 체계적인 지식축적 및 관리를 위한 지식관리시스템 도입, 실행공동체를 통한 구성원들의 지식공유 활성화, 군 외부조직과의 상호작용 및 지속적 학습을 위한 지식생태계 구축 등은 국방 혁신에 실질적인 도움이 될 수 있다. 국방조직의 특성을 감안한 개방형 지식경영의 적용 가능성, 실무적 시사점, 향후 연구방향 등이 함께 제시된다. This paper introduces the concept of knowledge management(KM) and current KM trend(such as community-of-practice, knowledge ecology, and social network analysis) with some successful KM practices, and discusses a chance to apply KM to defense organizations. Although defense organizations have several unique characteristics which differ from other private organizations such as critical security issues, implementing KM initiatives for them seems essential. Implications and future research directions are also discussed.

인터넷 서점에서 소비자의 지각된 위험 및 이용의도에 영향을 미치는 요인에 관한 실증 연구

양성병(Sung-Byung Yang) 한국IT서비스학회 2013 한국IT서비스학회지 Vol.12 No.4

As the online bookstore market has been saturated and the level of competition has become more intense, maintaining competitive advantage by mitigating consumers' perceived risks can be considered as one of good alternative strategies a company should use. Although studies that identify the types of consumers' perceived risks in the context of online bookstores as well as validate the relationships between perceived risk and its antecedent/consequent factors in an integrated manner are strongly required, there has been less attention paid to these matters. Therefore, based on previous literature, we identify five types of perceived risks (financial, performance, online payment, delivery, and seller's response risk) and validate the impacts of online bookstore specific characteristics and user specific characteristics on perceived risk. In addition, we also verify causal relationship between perceived risk and intention to use online bookstores. The results of PLS test using 108 samples collected from undergraduate and graduate students confirm that perceived risk has a negative impact on intention to use and four antecedents (reputation, service quality, self-efficacy, and user experience) are significantly related to perceived risk.

사회연결망분석을 이용한 신생조직 내부의 지식흐름 진단: A사 해외법인 사례연구

양성병 ( Sung Byung Yang ) 한국지식경영학회 2012 지식경영연구 Vol.13 No.1

Unlike the traditional belief that knowledge flows along the formal reporting procedures, recent social network research has reported the importance of informal social networks which may play a critical role as the real knowledge conduits. In fact, as a complementary approach of utilizing knowledge management systems (KMSs), many firms have focused on managing informal knowledge flow through which to acquire and transfer valuable knowledge in a fast and effective way. In a case of global companies that have newly developed foreign branches or subsidiaries, due to cultural or institutional differences and lack of understanding of knowledge management and its benefits, they often have difficulties in activating knowledge sharing in local branches. In these situations, diagnosing organizational knowledge flow through SNA can be a first step to solve the problems. Therefore, in this paper, I report on the result of case study on a foreign branch of "A" global company by identifying organizational knowledge paths. Based on the results of the diagnosis, some implications and insights for building knowledge management (KM) strategy specified for a newly developed foreign branch will also be discussed.

지식경영 현황진단의 상황적 접근: 이차원 진단측정도구 개발

양성병 ( Sung Byung Yang ),고준 ( Joon Koh ) 한국지식경영학회 2008 지식경영연구 Vol.9 No.1

This study develops a framework and instruments to diagnose the current knowledge management(KM) status of an organization and to suggest future KM implementation directions. Based on the comprehensive review of KM literature and KM case studies, we derive three main aspects(strategic, social and technical aspect) and seven critical factors(KM strategy, knowledge worker, organizational strucuture, organizational culture, KM processe, organizational knowledge, and information technology) for the successful KM implementation. The instruments developed in this study include every specific measurement items of each critical success factor, which are expected to help not only suggest a context-sensitive KM strategy but also evaluate current KM status of a designated organization. By introducing two dimensions of KM evaluation(effectiveness and necessity), a more holistic and contingent view of KM can be assured. Academic contributions as well as practical implications are discussed. Study limitations and future research directions are also provided.

브이튜버(Vtuber) 개인방송의 기술적 특성과 가상 크리에이터 특성이 즐거움, 시청만족도 및 유료후원의도에 미치는 영향: S-O-R 모델을 기반으로

김성군,양성병,윤상혁,Jin, Chengjun,Yang, Sung-Byung,Yoon, Sang-Hyeak 한국IT서비스학회 2022 한국IT서비스학회지 Vol.21 No.5

Personal broadcasting utilizing Vtuber, a virtual creator made of 2D or 3D avatars, has recently appeared and is growing in popularity. Vtuber is a virtual person who broadcasts on the Internet using 2D or 3D avatars with real-time motion capture and computer graphics technologies. While the personal broadcasting industry utilizing Vtuber is proliferating, related studies have mainly concentrated on technical issues. Therefore, in this study, the antecedent factors that form the technical characteristics and virtual creator characteristics of Vtuber personal broadcasting are derived using the Stimulus-Organism-Response (S-O-R) model. Then the effect of these factors on viewer pleasure and satisfaction, which lead to increased paid sponsorship is to be examined. Furthermore, we investigate how this influencing mechanism fluctuates based on the avatar type (2D vs. 3D). This study contributes to empirical examinations of viewers' paid sponsorship intention in Vtuber personal broadcasting through the S-O-R model. It also offers insights that technological or virtual creator characteristics could improve viewers' pleasure, satisfaction, and even paid sponsorship.

직무순환에 대한 공정성 지각이 직무만족 및 조직유효성에 미치는 영향: 세대유형의 조절효과를 중심으로

성경환(Gyeonghwan Seong),양성병(Sung-Byung Yang),최세연(Se Yeon Choi) 한국경영학회 2022 Korea Business Review Vol.26 No.2

제4차 산업혁명 시대의 도래와 더불어 급격한 변화와 치열한 경쟁에 직면해있는 오늘날의 경영환경에서 조직들은 조직 내외의 변화에 유연하게 대처하는 인적자원관리 전략의 하나로 직무순환을 적극적으로 도입하고 있다. 직무순환에 관한 기존 연구들은 형태와 횟수 등의 형식적인 면에 치중해왔으나, 동일한 인사제도라 하더라도 구성원의 인식에 따라 태도와 성과가 다르게 나타날 수 있다. 따라서 직무순환에 대한 구성원의 인식이 직무태도 및 행동에 미치는 영향에 대하여 살펴보는 것은 매우 중요하며, 이때 구성원의 특성 또한 함께 탐색할 필요가 있다. 따라서 본 연구에서는 대표적인 구성원 인식인 공정성 지각에 초점을 맞추어 직무순환에 대한 지각된 공정성의 세 가지 차원이 각각 직무만족에 영향을 미치고 더 나아가 조직유효성에 영향을 미치는 과정에 대하여 탐색하는 것을 목적으로 한다. 이때, 조직이 다양한 연령대의 비동질적인 집단이라는 점을 고려하여 구성원의 특성 중 세대별 유형이 각각의 과정을 어떻게 조절하는지 여부를 함께 탐색하였다. 본 연구의 가설을 검증하기 위해 국내 기업에서 근무 중인 X세대와 밀레니얼 세대 직장인 250명을 대상으로 실증연구를 실시하였다. 그 결과, 세 가지 조직공정성 중 분배공정성이 직무만족에 정(+)적인 영향을 미쳤으며, 직무만족은 조직유효성의 지표 중 조직몰입과 직무성과에는 정적인 영향을, 이직의도에는 부(-)적인 영향을 미치는 것으로 나타났다. 한편, 세대별 유형에 따른 차이도 보고되었는데, 상호작용공정성이 직무만족에 미치는 영향은 밀레니엄 세대보다는 X세대에서 더욱 크게 나타났으며, 직무만족이 직무성과에 미치는 영향은 X세대보다는 밀레니얼 세대에서 더 크게 나타났다. 이러한 연구결과를 통해 직무순환에 대한 공정성 지각이 직무만족 및 조직유효성에 영향을 미치고, 이 과정에서 세대별로 차이를 보인다는 이론적 및 실무적 시사점을 제시하였다. Facing rapid changes and fierce competition in the fourth industrial revolution era, organizations have actively employed job rotation as one of the human resource management strategies. Job rotation can play a crucial role in improving individual and organizational competitiveness, and employees’ perception of job rotation can significantly influence individual and organizational outcomes. This study focuses on the perception of organizational justice in job rotation based on organization justice theory and aims to explore its effect on employees’ job satisfaction and organizational effectiveness. In addition, considering that the organization is a heterogeneous group of various age cohorts, we also investigate how different age cohorts affect this process. To test the hypotheses, we conducted an empirical study on 250 employees consisting of Generation X and Millennials working in domestic (South Korean) organizations. The results showed that, among the three dimensions of organizational justice, distributive justice is positively related to job satisfaction, which in turn leads to organizational effectiveness (i.e., organizational commitment, job performance, and turnover intention). In addition, the relationship between interactional justice in job rotation and job satisfaction is stronger in Generation X than in Millennials, while the one between job satisfaction and job performance is stronger in Millennials than in Generation X. Based on the findings of this study, we provide important theoretical and practical implications on how the perception of organizational justice in job rotation influences employees’ job satisfaction and organizational effectiveness, and how differences in generation affect this influencing mechanism.

관광객의 정보탐색행동이 관광경험에 미치는 영향: 정보시스템성공모형과 감정일치가설 관점

정희정(Hee Chung Chung),양성병(Sung-Byung Yang),정남호(Namho Chung) 한국인터넷전자상거래학회 2021 인터넷전자상거래연구 Vol.21 No.5

With the recent rapid development of Information and Communications Technologies (ICTs), ICTs play an important role in helping tourists create an enhanced and customized tourism experience. Therefore, it is now difficult to exclude information search activities using ICTs in understanding tourism experiences of tourists. That is, in the era of smart tourism, it is an important research area to investigate the satisfactory experiences and positive behavioral intentions of tourists who use smart devices in a free manner. Therefore, this study aims to grasp the effect of user satisfaction on tourism experience, place attachment, and e-WOM by integrating the information system success model and the affective congruence hypothesis. To this end, this study obtained 172 valid sample through an online survey and used them for analysis. As a result of analysis, this study found that information quality, system quality, and interface design quality have a positive effect on user satisfaction. Further, this study proved that user satisfaction has a positive effect on tourism experience satisfaction, and then in turn, tourism experience satisfaction has a positive effect on place attachment and e-WOM. With these results, this study provides several academic and practical implications.

지능형 온라인 핸드메이드 서비스 도입을 위한 구매자 의사결정모형에 관한 연구

박종원(Jong-Won Park),양성병(Sung-Byung Yang) 한국지능정보시스템학회 2016 지능정보연구 Vol.22 No.1

산업혁명 이후 기계로 만든 공산품이 시장의 대부분을 차지하고 있지만, 최근에는 장인의 노력, 품질에 대한 믿음, 제품의 희소성, 제품을 사용함으로써 얻는 자부심 등을 이유로 많은 소비자들이 같은 범주의 공산품보다 더 비싼 가격을 주고 핸드메이드 제품을 구매하고 있다. Etsy.com은 세계 최대 온라인 핸드메이드 플랫폼으로 2015년 4월 기업공개에서 2조원이 넘는 자금을 조달하면서 온라인 핸드메이드 플랫폼의 잠재력을 증명하였다. 그러나 실제 온라인 플랫폼 환경에서 이루어진 지능형 서비스 관련 선행연구들을 살펴보면 대부분 공산품만을 대상으로 하고 있어, 핸드메이드 제품에 대한 학술적 접근이 충분히 이뤄지지 않고 있음을 알 수 있다. 이에, 본 연구에서는 신호 이론과 온라인 플랫폼에서의 구매자-판매자 관계 특성에 대한 선행연구를 바탕으로 온라인 핸드메이드 플랫폼에 적용 가능한 핵심 특성요인인 입점 상점 특성(명성, 규모)과 입점 상점 관계특성(정보공유, 관계기간)을 도출한 후, Etsy.com 웹사이트에서 웹 하베스팅 방법으로 수집된 데이터를 이용하여 실증 분석하였다. 분석 결과, 입점 상점 특성 가운데 명성과 규모, 그리고 입점 상점 관계특성 가운데 정보공유는 입점 상점의 총 판매량에 유의한 영향을 주는 것으로 확인되었다. 또한, 입점 상점 특성 중 명성, 그리고 입점 상점 관계특성 중 관계기간은 입점 상점의 가격 프리미엄에 유의한 영향을 주는 것으로 나타났다. 본 연구의 결과로 온라인 핸드메이드 플랫폼에서 지능형 서비스 도입 및 운영을 위한 효과적인 관리 기준을 제시하고, 나아가 입점 상점이 핸드메이드 제품에 대한 판매량 증진 및 가격 프리미엄 극대화를 위한 실질적 전략 마련에 도움이 될 수 있기를 기대한다. Since the Industrial Revolution, which made the mass production and mass distribution of standardized goods possible, machine-made (manufactured) products have accounted for the majority of the market. However, in recent years, the phenomenon of purchasing even more expensive handmade products has become a noticeable trend as consumers have started to acknowledge the value of handmade products, such as the craftsman’s commitment, belief in their quality and scarcity, and the sense of self-esteem from having them,. Consumer interest in these handmade products has shown explosive growth and has been coupled with the recent development of three-dimensional (3D) printing technologies. Etsy.com is the world’s largest online handmade platform. It is no different from any other online platform; it provides an online market where buyers and sellers virtually meet to share information and transact business. However, Etsy.com is different in that shops within this platform only deal with handmade products in a variety of categories, ranging from jewelry to toys. Since its establishment in 2005, despite being limited to handmade products, Etsy.com has enjoyed rapid growth in membership, transaction volume, and revenue. Most recently in April 2015, it raised funds through an initial public offering (IPO) of more than 1.8 billion USD, which demonstrates the huge potential of online handmade platforms. After the success of Etsy.com, various types of online handmade platforms such as Handmade at Amazon, ArtFire, DaWanda, and Craft is ART have emerged and are now competing with each other, at the same time, which has increased the size of the market. According to Deloitte’s 2015 holiday survey on which types of gifts the respondents plan to buy during the holiday season, about 16% of U.S. consumers chose “homemade or craft items (e.g., Etsy purchase),” which was the same rate as those for the computer game and shoes categories. This indicates that consumer interests in online handmade platforms will continue to rise in the future. However, this high interest in the market for handmade products and their platforms has not yet led to academic research. Most extant studies have only focused on machine-made products and intelligent services for them. This indicates a lack of studies on handmade products and their intelligent services on virtual platforms. Therefore, this study used signaling theory and prior research on the effects of sellers’ characteristics on their performance (e.g., total sales and price premiums) in the buyer–seller relationship to identify the key influencing e-Image factors (e.g., reputation, size, information sharing, and length of relationship). Then, their impacts on the performance of shops within the online handmade platform were empirically examined; the dataset was collected from Etsy.com through the application of web harvesting technology. The results from the structural equation modeling revealed that the reputation, size, and information sharing have significant effects on the total sales, while the reputation and length of relationship influence price premiums. This study extended the online platform research into online handmade platform research by identifying key influencing e-Image factors on within-platform shop’s total sales and price premiums based on signaling theory and then performed a statistical investigation. These findings are expected to be a stepping stone for future studies on intelligent online handmade services as well as handmade products themselves. Furthermore, the findings of the study provide online handmade platform operators with practical guidelines on how to implement intelligent online handmade services. They should also help shop managers build their marketing strategies in a more specific and effective manner by suggesting key influencing e-Image factors. The results of this study should contribute to the vitalization of intelligent online handmade services by provi

인플루언서 동반여행의 여행상품 선택속성과 인플루언서 특성이 소비자 만족도 및 반응에 미치는 영향 : S-O-R 프레임워크를 기반으로

이은지(Eun-Ji Lee),양성병(Sung-Byung Yang) 한국관광연구학회 2021 관광연구저널 Vol.35 No.3

온라인 지식네트워크 내에서의 지식기여 및 지식활용 활동에 영향을 미치는 요인

정재훤(Jae-Hwuen Jung),양성병(Sung-Byung Yang),김영걸(Young-Gul Kim) 한국경영과학회 2009 한국경영과학회지 Vol.34 No.3

Since online knowledge networks usually consist of a larger, loosely knit, and geographically distributed group of “strangers" who may not know each other very well, members may not willingly share their knowledge with others. In order to address this challenge, this study looks into the factors that are expected to affect knowledge sharing in an online knowledge network. For empirical validation, we choose “the global network of Korean scientists and engineers (KOSEN)" as one of the best practices of online knowledge networks. By using the archival, network, and survey data, we validate two models of knowledge sharing in sequence (i.e., knowledge contribution and knowledge utilization models) and then discuss the results. The findings of this study show that individuals not only contribute but also utilize knowledge in an online knowledge network when they are structurally embedded and perceive a strong reciprocity in the network. In addition, taking pleasure in helping is found to positively affect knowledge contribution, whereas perceiving usefulness is found to influence knowledge utilization. Contributions of this study and future research opportunities are also discussed.