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홍관식 한국항해항만학회 2012 한국항해항만학회 학술대회논문집 Vol.2012 No.추계
등대 시설을 홍보관, 전망대, 소공원 등을 갖춘 해양문화공간으로 조성하며 지역의 체계적이고 독자적인 문화콘텐츠를 연구하여 지역 특성에 맞는 스토리텔링을 개발하고 지역경제 활성화와 등대만의 고유한 해양문화·관광 콘텐츠를 개발하는 것을 목적으로 한다
사회심리적 성에 따른 패밀리레스토랑 브랜드퍼스낼러티의 차이 연구
유은이,고재윤,홍관식 한국호텔리조트학회 2012 호텔리조트연구 Vol.11 No.1
Recently the idea of gender role has changed. The men have been interested in fashion and beauty considered feminine area. On the contrary, many women superior to men are showing up in every respect. These changes made us think customer's gender in marketing research not sex in the future. This study is investigated there are any difference between male and female in recognizing brand personality of Family Restaurants targeting undergraduate school students with gender role identity. The results showed there is difference between social psychological genders and sex. In the case of sex, there is no difference between male and female at the results of discriminant analysis. However there is difference significantly between socialpsychological genders. Also hit ratio is 72.2%, which shows it has good judgement.