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의류제품 통관데이터 분석을 통한 해외직접구매 특성 연구
진우준,나종연,이유리,서봉원,김송미 한국의류학회 2023 한국의류학회지 Vol.47 No.4
This study attempted to examine the characteristics of fashion cross-border e-commerce(CBEC) by analyzing about 35.7 million cases of customs clearance data received from the Korea Customs Service. The demographic characteristics of consumers and the features of products purchased from 2019 to 2021 were explored. Next, the association rules between products, brands, and websites were analyzed by men and women in their 20s to 50s. The results are as follows. First, women purchased more clothing products than men, and overall, consumers tended to purchase products at low prices every year. Second, the most commonly purchased products were T-shirts, bags, and other shoes. In the list clearance, the purchase frequency of international open markets increased for three years; in general clearance, the proportion of luxury brands was high every year. Finally, in the list clearance, the relationships between bags, other shoes, pants, and overseas open markets were significant, while the relationships between wallets, bags, and luxury brands were significant in general clearance. Based on this study, domestic companies participating in or competing against the CBEC market can develop appropriate strategies for merchandising and sourcing clothing products.
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Z세대의 가치관이 ESG 행동에 미치는 영향: 심리적 웰빙의 매개효과를 중심으로
정예지,진우준,이재철 경남대학교 산업경영연구소 2023 지역산업연구 Vol.46 No.4
The purpose of this study was to investigate the effects of values of generation Z students on ESG acts. The focus was to test the mediating effects of psychological well-being between values and ESG acts. We used SPSS 21.0 for reliability test and bootstrapping and Lisrel 9.2 for CFA, AVE, CR and structural equation model for testing the hypothesis. The final number of surveys analysed in this study was 322. The results of this study revealed: First, egoistic value orientation of university students had non-significant effect on ESG act and well-being, however, social-altruistic value orientation had a positive effects on ESG acts. Second, generation Z students’ psychological well-being partially mediated the relationship between students’ ESG social altruistic value and ESG acts. The study implied that maximization of well-being through increased ESG social-altruistic values can lead to pro-ESG act of university students.
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패션 소상공인 제품 구매에 대한 탐색적 연구-소비자 생애주기와 구매단계를 중심으로-
김송미,장세윤,이유리,진우준,김하연 한국의류학회 2022 한국의류학회지 Vol.46 No.5
This study explored the process by which consumers purchase products from small fashion business owners via online and mobile channels. In addition, group types were classified given that the purchasing process depends on the consumers' life cycle. The consumer focus group interview (FGI) was conducted on 18 participants that were divided into six groups by age, work, and children. Results revealed that first, consumer journey comprised four stages. Factors influencing need recognition were “attention to information of social media influencer,” “attention to information of affiliated groups,” and “repeated advertising of SME products/brands.” For information searching, “exploring purchase reviews,” “environment for mobile shopping information exploration,” and “continuous product tracking” were important factors. Purchasing and shopping stages were affected by “price-free, improvised purchase decision” and “convenient mobile payment system and point benefits.” After the purchase, “active sharing and repeated purchase when satisfied” and “blocking relationships when dissatisfied” occurred. Second, six consumer groups based on the fashion life cycle are the “Platform lover,” “Influencer follower,” “Trust builder,” “Novelty seeker,” “Convenience seeker,” and “New designer supporter.” Ultimately, small business owners can develop the process of planning and selling fashion products more efficiently.
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