강원지역의 해양 심층수를 활용한 의료관광 상품개발에 관한 유형화 분석

지계웅,이제영,한진영 한국관광학회 2011 관광학연구 Vol.35 No.2

본 논문에서는 대학생들을 대상으로 강원지역의 해양 심층수를 활용한 의료관광 상품개발에 대해서 진단하고, 기능적인 측면에서 세부적인 효과요인들을 Q방법론으로 짚어봄으로써 향후 의료관광 산업과 상품개발의 개선과 방향성을 알아보고자 하였다. 이에 본 연구에서는 위에서 제기된 사항들의 해답을 얻기 위하여 주관성연구 분석방법을 활용하며, 이에 따른 연구문제는 첫째, 해양 심층수에 따른 의료관광 상품개발에 관한 대학생들의 수용 유형은 어떠한가? 둘째, 이들 각 유형들 간의 동질적이며 이질적인 특성과 그 함의는 무엇인가? 등이다. 분석한 결과, 이 논문에서는 해양 심층수에 따른 의료관광 상품개발에 관한 대학생들의 주관적 성향을 살펴보기 위해서 Q방법론을 이용하였다. 분석된 결과, 총 3가지의 유형, 즉, 제 1유형[(N=8) : 실험형(Demonstration Type)], 제 2유형[(N=5) : 식물형(Plant Type)], 제 3유형[(N=4) : 식용형(Edibility Type)] 등으로 분류되었다. 결과적으로, 앞으로 계량적인 실증적 연구와 관련 이해당사자들간의 종합적 비교와 대안책이 추가되어 진다면, 해양 심층수에 따른 의료관광 상품개발을 위한 정책방향에 보다 심도 있는 연구결과가 제시될 수 있을 것으로 예상된다. 또한, 이러한 연구의 한계를 보완하는 후속연구가 지속적으로 진행되어지기를 기대한다. This study was to identify the possible types of medical tourism product development using deep sea water of Gangwon Province, Korea. The Q-methodology was used to examine subjectivity of university students with regard to the product development. 25 Q statements were drawn from the review of related literature and in-depth interviews with tourism major students. 17 P samples were used in this study. Results Q factor analysis showed that there might be three different types medical tourism product development using the deep sea water: demonstration use type(n=8), plant use type(n=4)], edibility use type(n=4). Results also indicated that all the three segments agreed with the 13 Q-statements. Based on the findings of this study, several practical implications and future research directions were also discussed.

호텔기업의 조직지원과 직무만족이 서비스품질에 미치는 영향

지계웅,한진영 한국디지털정책학회 2012 디지털융복합연구 Vol.10 No.10

4년제 대학생들의 학년별 취업준비행동 비교연구 - C 대학을 사례로 -

지계웅,한진영 한국디지털정책학회 2016 디지털융복합연구 Vol.14 No.6

특급호텔의 브랜드 이미지가 지각된 가치 및 브랜드 애호도에 미치는 영향

지계웅,유승동,한진영 한국호텔관광학회 2013 호텔관광연구 Vol.15 No.2

The purposes of this study were to investigate the effect of Brand Image on Perceived Value and Brand Loyalty of five-star hotels in Seoul City. For this, this study selected five-star hotels in Seoul City by the background of study. Visitants who visited in five-star hotels of Seoul City, 303 samples were obtained as usable data by random sampling. In order to test, AMOS 18.0 program was used in this study for verifying research model. Also, A functional image and symbolic image were designed to explore in the relationship with both perceived value and brand loyalty. The findings and implications can be summarized as follows: First, Each of functional image and symbolic image factor caused on both perceived value and brand loyalty. Second, perceived value also caused a positive impact on brand loyalty. Conclusively, All of brand image caused positive impacts on perceived value at the same time on brand loyalty. And perceived value caused positive impact on brand loyalty. Thus, the Five-star hotel managers need to establish a ongoing strategy which can improve brand loyalty of deluxe hotel and ways to be recognized as motivational factors for offered services and products which customer can perceive as a motivation factor in the five-star hotel.

녹색성장을 위한 강원 문화관광상품 개발

지계웅,한진영,이제영 한국호텔관광학회 2010 호텔관광연구 Vol.12 No.4

This research intended to propose the way to activate green tourism which is being highlighted as a new tourism product and was to develop cultural tourism products for green growth to attract potential tourists in Gangwon province. As a research methodology, this research examined the literature review, through which it formulated the theoretical background of green tourism and cultural tourism products, statistics of cultural tourism resources, and SWOT analysis. The results of this study were as follows; the first, establishing a healing strong-point of medical tourism in 18 cites of Gangwon-do, the second, brand integration of Gangwon area for commercializing cultural tourism, the third, adding storytelling to different cultural tourism products, the fourth, commodities of unique cultural heritage resources, the fifth, the development of nature friendship tourism environment, the sixth, marketing reinforcement at inside and outside of the Gangwon province. Accordingly, this study was helpful in developing cultural tourism product for green growth and proposed the ways of activating green tourism in Gangwon Province and was believed to give useful information to the practitioners and policy makers.

강원도형 의료관광상품 개발을 위한 탐색적 연구

지계웅,한진영,최은미 한국호텔관광학회 2011 호텔관광연구 Vol.13 No.3

This study was designed to evaluate the competition for development of medical tourism products in Gangwon Province for developing a new medical tourism product model suitable to Gangwon Province with the present state of the inside and outside of the country’s medical tourism, preparedness to receive medical tourists, the medical institutions and the travelling agencies on the part of the medical tourism provider and the medical tourism consulting institution. From the results of the study, The safety in the medical malpractice with compared to consideration facts for developing medical tourism product, the technical knowledge and confidence of a medical team in tourism service was the highest level of preference. In categories of tourism product resource, the quality and type of accommodation facilities in a tourist city was recognized positively. Finally, in tourism activities linked with tourism service, spa tourism program, forest tourism program(recuperation forest), and ocean tourism program (cruise, ocean experience activities, etc.) was analyzed as a appropriate connected tourism program.

국제회의 기획자의 능력에 대한 요구 평가에 관한 연구

지계웅 관광경영학회 2002 관광경영연구 Vol.14 No.-

The meeting and convention industry has evolved into a business that provides significant revenue contributions to the hospitality industry. Indeed, such planning touches almost every facet of hospitality, travel and tourism services. A knowledge of lodging, food and beverage, and the broader aspects of tourism will enhance the meeting planner's effectiveness. Meeting and convention planning courses are being offered on an increasing basis within hospitality education programs. The study attempted to perform an assessment of the competencies needed in entry-level management positions in the meeting and convention industry as viewed by the industry itself, while extending information provided by previous assessment studies. Second, this study represented a first attempt to gain insight into the responsiveness of education programs to satisfy these needs. The purpose of this study is to assess those needs as the first step toward the ultimate development of curricula for meeting and convention planning. In order to accomplish the purpose of this study, questionnaires were made based on the model research, hypothesis, and the precedent research. The questionnaires were distributed to those who work in the fields of convention, education, and to participants of international convention and seminal. SPSS PC+ 8.0 was used to analyze the result. The result of this study coincide with a precedent researches by Walk and Chon and Feiertage on negotiating and communicating sills with the hotel industries from 5 essential competences. Responsibility/reliability, ability to settle the problems, plan for the long term strategy were found as the important additional factors to competences. Thus, international convention professional training programs have to operate the programs more effectively by showing interest in the additional findings to competences. Since some parts of this study are limited in showing generalities to the public, more scientific and more objective studies have to be done to continuously develop more valuable educational programs.

강릉지역 축제 이벤트가 그 지역사회에 미치는 효과 및 주민 만족도

지계웅 한국관광학회 2005 관광학연구 Vol.29 No.2

This paper is to identify differences and impact of factors chosen for the Kannung Local Festival 277 samples were drawn from self-administered questions distributed to surrounding district influenced by Kangnung Festival. Methods of analysis are factor analysis, T-test. and regression techniqueThe results revealed that effective factors and resident satisfied degree were significantly different among the groups. Lower aged group perceived positively the impact of the Festival to local economy and infrastructure improvement. To satisfaction level of the Festival, education level of the resident was found influential, especially among high school graduate.

호텔 식음료부서 직원의 직무동기와 LMX가 직무만족과 조직몰입에 미치는 영향

지계웅(Ke Yung Ji) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.2

This paper suggested that the proposed model involving the relationships among the hotel employee`s job motivation, LMX(leader-member exchange), job satisfaction, and organization commitment. This study aimed to investigate that the job motivation and LMX affect the job satisfaction and the organizational commitment. For this processes, the survey data were collected from 170(85%) F&B Dept. employees in 5 star hotels and the questionnaires were analyzed by SPSS 14.0 to test the proposed model. The results of this study are as follows: 1) The relations between job motivation and job satisfaction, LMX and job satisfaction, job satisfaction and organization commitment, and LMX and organization commitment were partially revealed. 2) It has been revealed that the job satisfaction have an on mediating effects because the job satisfaction of hotel employees effected the organization commitment in the final analysis. Also This study suggested that the hotel operators have to establish the new market strategics to improve job satisfaction of the hotel employees giving good services to hotel`s customers and feel proud of his duties in the organizational members. The results and limitations of this study will be discussed in relation to and compared with the results of other similar studies.

컨벤션호텔 서비스 속성별 만족 유형에 따른 MICE 참가자시장세분화 연구

지계웅(Ji, Ke-Yung),한진영(Han, Jin-Young) 한국호텔외식관광경영학회 2014 호텔경영학연구 Vol.23 No.5