江原永同地域 大學生의 外食 行動에 관한 硏究

지계웅(Ji, Ke-Yung),이가희(Lee, Ga-Hee) 청운대학교 관광산업연구소 2011 관광산업연구 Vol.5 No.1

The purpose of this study is to investigate eating out behavior of university students living in the Gangnung. Self administered questionnaires were collected from 272 students. Statistical data analysis was completed using a SPSS v. 18.0 program. The results are summarized as follows : The average age, weight and male and female students were 23.28, 68.31kg ; 21.73, 51.99kg reflectively. 55% of the students living in dormitory and the rest of them living their own house, self-boarding, and relatives' house. And lunch was most frequent meal for dining out. Many students consumed 5,000~10,000 won/one time. 76.5% of students did not eat out in the breakfast, in the lunch only 18.4%, and in the dinner only 4.4% did not. The standard of food choice was in the order of taste, price, hygienics and amount. Major source of restaurants information was recommended action by friends or rumor.

환대산업 서비스종사원들의 감정노동과 직무만족과의 관계에서 조직지원의 조절효과

지계웅(Ke Yung Ji),유승동(Seung Dong Yoo),인성호(Sung Ho In) 한국관광연구학회 2012 관광연구저널 Vol.26 No.5

This study investigated the Moderating effect of organizational support in the relation between emotional labor and job satisfaction on hospitality service worker. Based on the results of this study, several research hypotheses were tested. The results of the study were as follows. Fifstly, it was found that Emotional labor was significantly negative(一) in the frequency of emotional expression of emotional labor. Secondly, Social·emotional labor and instrumental support were affected on the part of the moderating effects. These results factor gives a direct impact on job stability and job satisfaction on service worker.

패밀리레스토랑의 브랜드이미지가 브랜드확장 및 행동의도에 미치는 영향

지계웅(Ke Yung Ji),인성호(Sung Ho In),한진영(Jin Young Han) 한국관광연구학회 2014 관광연구저널 Vol.28 No.1

The purposes of this study were to investigate the impact of a family restaurant`s brand image on its brand extension and behavioral intention. Family restaurants in Seoul were selected for the background of this study. A total of 311 samples were obtained from family restaurant visitors in Seoul through random sampling. In order to test the data, the AMOS 18.0 program was used in this study for verifying the research model. In addition, functional images and symbolic images were designed to explore the relationship between brand extension and behavioral intention. Each functional image and symbolic image presented had an effect on both brand extension and behavioral intention. Brand extension also caused a positive impact on behavioral intention. Conclusively, all brand images caused positive impacts on brand extension simultaneously with behavioral intention. Furthermore, brand extension had a positive impact on behavioral intention.

호텔 식음료부서 직원의 직무동기와 LMX가 직무만족과 조직몰입에 미치는 영향

지계웅(Ke Yung Ji) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.2

This paper suggested that the proposed model involving the relationships among the hotel employee`s job motivation, LMX(leader-member exchange), job satisfaction, and organization commitment. This study aimed to investigate that the job motivation and LMX affect the job satisfaction and the organizational commitment. For this processes, the survey data were collected from 170(85%) F&B Dept. employees in 5 star hotels and the questionnaires were analyzed by SPSS 14.0 to test the proposed model. The results of this study are as follows: 1) The relations between job motivation and job satisfaction, LMX and job satisfaction, job satisfaction and organization commitment, and LMX and organization commitment were partially revealed. 2) It has been revealed that the job satisfaction have an on mediating effects because the job satisfaction of hotel employees effected the organization commitment in the final analysis. Also This study suggested that the hotel operators have to establish the new market strategics to improve job satisfaction of the hotel employees giving good services to hotel`s customers and feel proud of his duties in the organizational members. The results and limitations of this study will be discussed in relation to and compared with the results of other similar studies.

컨벤션호텔 서비스 속성별 만족 유형에 따른 MICE 참가자시장세분화 연구

지계웅(Ji, Ke-Yung),한진영(Han, Jin-Young) 한국호텔외식관광경영학회 2014 호텔경영학연구 Vol.23 No.5

호텔 회의기획자의 업무수행능력에 대한 중요도 평가 연구

지계웅 ( Key Ung Ji ) 관광경영학회 2003 관광경영연구 Vol.17 No.-

컨벤션호텔의 활성화 방안에 대한 연구 -강원랜드 컨벤션호텔을 사례로-

한진영,지계웅,인성호,Han, Jin-Young,Ji, Ke-Yung,In, Sung-Ho 한국디지털정책학회 2014 디지털융복합연구 Vol.12 No.10

본 연구에서는 점차로 치열해지는 MICE 환경에서 강원랜드 컨벤션호텔을 사례로 신규로 시장에 진입하는 컨벤션호텔이 활성화 될 수 있는 방안을 모색해 보고자 하였다. 본 연구의 자료수집에 있어서는 2013년 9월 15일-2013년 10월 15일까지 MICE 전문가들을 대상으로 하였다. MICE 수용태세 분석결과, 강원랜드 컨벤션호텔이 '쇼핑시설', '인력 확보', '접근성' 을 개선하기 위한 방안을 시급히 강구할 필요가 있음을 시사하였다. 차별화방안으로 시설의 차별화, 컨벤션/이벤트 개최 시 저렴한 비용으로 나타났고, 마케팅방안으로는 인센티브 여행(incentive tour)에 중점을 둘 필요가 있으며, 컨벤션호텔이 MICE 행사 유치에 성공하기 위해서는 대규모 국내 외 이벤트 유치 또는 개발, 중소규모 행사유치로 틈새시장 침투, 재방문 유도, 저렴한 Room rate나 교통비를 통한 참가자의 비용절감 등을 고려해보아야 할 것으로 나타났다. 본 논문은 MICE 시장진입을 통한 컨벤션호텔 활성화를 위한 효율적인 전략을 도출하는 데 기초자료로 활용될 것으로 기대된다. The purpose of this study was to seek for solutions of activating convention hotels entering to the newly created market, focused on the case study of the convention hotel in KangwonLand in the competitive MICE environment. According to the analysis for reception setup for MICE, it is urgently required to improve shopping facilities, securing manpower, the accessibilities in KangwonLand convention hotel. This study suggests several ways to identify differentiation such as facilities discriminations, reasonable prices when holding conventions/events. It is also proposed that there is a need to focus incentive tour when marketing. To succeed in hosting events of MICE at the convention hotel, it appears to be considered to host large scale of domestic or overseas events, to measure reasonable room rates, promote niche market through middle or small scale events, attract customers to revisit and save transportation costs for participants. From the study, it is expected to find efficient ways to activate convention hotels through MICE market entry.

인구구조 변화가 외식산업의 소비지출에 미치는 영향에 관한 실증분석

정욱영(Ug-yeong Jeong),지계웅(Ke-yung Ji) 한국관광연구학회 2017 관광연구저널 Vol.31 No.9

2012 강릉단오제 모니터링을 통한 발전방안

한진영(Jin Young Han),지계웅(Ke Yung Ji) 한국관광연구학회 2012 관광연구저널 Vol.26 No.6

The purpose of this study is to explore the future development plans of 2012 Gangneung Dano Festival through monitoring related to all aspects of events, including tradition castle and original preservation, festival program, facilities division, operating divisions. On the basis of these results, it is to promote activation as the festival and succession of traditional culture of Gangneung Dano Festival. To sum up the results of the analysis through Monitoring of 2012 Gangneung Dano Festival are as follows. In terms of the tradition and original preservation aspects, it is necessary to establish a long-term master plan including the acceptance for the changing pattern according to the periodical changes, etc. In terms of the programs aspects, the Reflection of opinion and the participation of experts from the initial planning stage of the festival programs, etc. In terms of the facilities aspects, the new space design for the event place, the systematization of an open-air market and reduction, etc. In terms of the Operational aspects, the accuracy of the festival calendar, etc.

강릉단오제 방문객의 만족도 및 재방문의사 결정요인 분석

정욱영(Ug Yeong Jeong),지계웅(Ke Yung Ji),한진영(Jin Young Han) 한국관광연구학회 2015 관광연구저널 Vol.29 No.6

Recently in order to stimulate the stagnant regional economy, the local governments support strongly to hold diverse and differentiated local festival competitively. Even though Gangneung Dano is the biggest nationwide cultural festival, tourist behavior researches on the Dano festival is very poor. This paper analyzes determinants of festival participants’ satisfaction and revisit intention in the case of 2013 Gangneung Dano, based on factor analysis and logit regression model. 14 determinants of satisfaction and revisit intention such as demographic and satisfaction factors are set as explanatory variables. Three types of dependent variables such as satisfaction level, revisit intention, and recommendation intention are investigated. Main findings are the followings. First, three variables such as festival environments, festival experience services, and festival programs are categorized as factors of subjective satisfaction level. Second, metropolitan area, family accompanying, participation days positively but male and own expense lodging negatively influence satisfaction. Festival environmental factor shows positive effect on satisfaction. Third, participation days, staying days, and family accompanying positively but male and own expense lodging negatively influence revisit intention. Festival environment and program factors show positive effect on revisit intention. Fourth, while participation days shows positive but male and own expense lodging show negative effect on recommendation intention. Festival environment and program factors also influence positively recommendation intention like revisit intention. Main findings of this paper suggest invention of diverse festival programs, enhancement in group tourist services and general festival environments such as lodging, shopping, and price level are necessary to develop Dano festival. This paper analyzed comprehensively both subjective tourist satisfaction factors and objective tourist characteristics such as age, marital state, and residence. These results can be applied for the Gangneung local government and tour industries to invent and implement efficient marketing strategies such as market segmentation.