창의,인성 교육과정에 따른 디자인교육 방안 연구 -구성주의 학습법을 중심으로-

정유정 ( Yoo Jeong Jeong ),김원택 ( Won Taik Kim ) 커뮤니케이션디자인학회 2012 커뮤니케이션 디자인학연구 Vol.41 No.-

21세기 국가 경쟁력은 창의적 인재의 경쟁력이다. 글로벌 지식기반 사회는 새로운 지식과 가치를 창출하고, 더불어 살 줄 아는 능력이 요구되는 창의성과 인성을 고루 갖춘 인재상을 요구하고 있다. 창의적 인재가 사회적 영향력을 바람직한 방향으로 행사하기 위해서는 인성적 측면의 성숙이 절대적으로 팔요하다. ``2009 개정 교육과정``에서도 이 같은 점을 반영하여 미래형 교육과정으로서 창의·인성교육과 전인교육을 강조하였다. 본 연구는 이러한 창의?인성 교육과정에 따른 디자인 교과의 교수 학습 설계 방안을 개발하는 것을 목적으로 하는 연구이다. 연구의 목적을 달성하기 위해 선행연구 및 관련 문헌을 기초로 하여 창의?인성 교육 요소를 살펴보았고, 이를 바탕으로 디자인 교과 내에서의 창의?인성 교육요소를 도출하였다. 도출한 요소를 반영하여 실제 디자인 교과에서의 창의?인성교수 학습 설계안의 활용방안을 제시하였다. The future of Korea in 21st century depends on the creativity and the character. A global knowledge-based society needs those with creativity and character, well-balanced, to create new knowledge and value. It is essential for those creative people to have a matured personality to give reasonable social influence. In the ``revised educational course 2009,`` education for creativity, character and all-around education is emphasized as a future educational course. This study was aimed to develop the strategy for design education according to the educational course for creativity and character . After reviewing previously performed studies and published literatures on the factors of creativity and character education, the factors of creativity and character education especially on design education were described. Using these factors, the strategy for design education according to the creativity and character education was developed.

제품성과의 인지적 평가에 따른 만족 판단에 있어 실망과 후회의 매개효과

정유정(Yoo Jeong Jeong),전선규(Sun Kyu Jun) 한국마케팅학회 2010 마케팅연구 Vol.25 No.4

본 연구는 소비자 만족 판단이 제품성과에 대한 비교판단의 산물일 뿐 아니라 비교판단과정에서 유발된 감정에 의해 영향을 받는다는 점에 토대를 두고 있다. 본 연구는 선택한 제품과 선택하지 않은 제품 간 비교평가 즉, 대안 불일치가 만족에 미치는 효과는 제품성과와 기대 간 비교평가 즉, 기대 불일치의 효과에 비해 독립적이라는 것을 제안하는 기존연구를 확장하여, 기대 불일치와 대안 불일치에 따라 유발되는 감정의 매개역할을 탐구하고 있다. 본 연구에서는 기대 불일치가 만족에 미치는 효과는 실망이라는 감정경험에 의해 매개되는 반면, 대안 불일치가 만족에 미치는 효과는 후회라는 감정경험에 의해 매개된다는 것을 주장하고 있다. 가설검증을 위해 연구 1에서는 대학생들을 대상으로 수강과목에 대한 만족 판단과정에 대한 설문조사를 실시하였고 연구 2에서는 대학생들을 대상으로 볼펜 사용 후 만족 판단과정에 대한 실험을 수행하였다. 연구 1의 분석결과, 기대 불일치가 만족에 미치는 효과는 실망에 의해 부분적으로 매개되었으며 대안 불일치가 만족에 미치는 효과는 후회에 의해 부분적으로 매개되는 것으로 나타났다. 연구 2에서 각 변수에 대한 수준을 조작한 실험을 수행한 결과, 기대 불일치와 대안 불일치가 만족에 미치는 효과는 각각 실망과 후회에 의해 완전 매개되는 것으로 나타났다. Expectancy-Discrepancy model of consumer satisfaction argues that satisfaction is determined by the discrepancy between expectancy and perceived performance, implying that satisfaction judgment is an outcome of comparison process for the perceived performance with a comparison standard. The literature suggests alternative comparison standards such as mere expectancy, predictive expectations, desires, equity-expectations, and brand- or product-based norms. Among these alternative comparison standards, equity-expectations and norms reflect consumers` reliance on the performance of other alternatives, which are not chosen or purchased, in their satisfaction judgment. The present study is in line with the past research suggesting that consumers pay attention to the forgone alternative and experience counterfactual thinking and that their satisfaction judgment is influenced by the expected performance or the estimated performance of the forgone alternative (Carmon and Ariely 2000; Inman, Dyer, and Jia 1997; Taylor 1997). The study suggests that expectancy-discrepancy evaluation, which refers to the evaluation of the discrepancy between perceived performance and expectancy, results in the experience of disappointment whereas forgone-discrepancy evaluation, which refers to the evaluation of the discrepancy between the perceived performance of chosen product and that of forgone alternative, results in the experience of regret. The study further suggests that disappointment and regret determine satisfaction judgment, implying the mediating role of disappointment for the effect of expectancy discrepancy on satisfaction and the mediating role of regret for the effect of forgone discrepancy on satisfaction. The distinction between disappointment and regret is based on the literature suggesting that disappointment is distinctive from regret in a sense that the former is an emotional response to the chosen alternative whereas the latter is an emotional response to the counterfactual thinking that the better result could have happened (Landman 1993; Zeelenberg et al. 2000). Specifically, the present study replicates the past study, suggesting that forgone-discrepancy evaluation has a positive effect on the satisfaction judgment, being independent of the positive effect of expectancy discrepancy. The following hypotheses are developed: H1a: (Negative) Expectancy-discrepancy evaluation has a negative effect on satisfaction judgment. H1b: The effect of expectancy-discrepancy evaluation on the satisfaction judgment is mediated by disappointment. H2a: (Negative)Forgone-discrepancy evaluation has a negative effect on satisfaction judgment. H2b: The effect of forgone-discrepancy evaluation on the satisfaction judgment is mediated by regret. In study one, the hypotheses were tested for 74 college students in the context of course evaluation. It was found that forgone-discrepancy had a positive effect on satisfaction and that the effect was independent of the effect of expectancy-discrepancy; the effect of expectancy-discrepancy on satisfaction was partially mediated by disappointment; and the effect of forgone-discrepancy on satisfaction was partially mediated by regret. Thus all the three hypotheses were supported. However, it was also found that forgone discrepancy was related to disappointment, which mediated in part the effect forgone discrepancy on satisfaction. In study two, an experiment was conducted for 232 college students in the context of ball-point pen. The level of forgone-discrepancy was manipulated to be either positive or negative, independently of the level of expectancy-discrepancy, resulting in the 2*2 factorial design (Positive vs. Negative Expectancy Discrepancy * Positive vs. Negative Forgone Discrepancy). It was found that the effect of forgone-discrepancy on satisfaction judgment was independent of the effect of expectancy-discrepancy, replicating the results of study one. It was also found that the effect of forgone-discrep

보양음식 전문점 서비스 품질이 고객만족도에 미치는 영향

정유정(Jeong, Yoo-Jeong),이희찬(Lee, Hee-Chan) 한국호텔외식관광경영학회 2015 한국호텔외식경영학회 학술발표논문집 Vol.- No.-

The purpose of this study was to examine the effect of service quality on customer satisfaction in refection food restaurants and the moderating effect of companion type through hierarchical regression analysis. A survey was conducted from April 1 to May 1, 2015. Among a total of 420 questionnaires distributes. 370 questionnaires were used. The results of this study are as follows: Firstly, it was found that factors of service quality by a refection food restaurants are the health quality of the refection food. hospitality and hygienic control. the physical environment quality. the quantitative as well as the qualitative quality of the refection food. including the ease of access and comfort. Secondly, service quality factors partly had a positive significant influence on service customer satisfaction. Particularly, physical environment quality had the most significant impact on service customer satisfaction followed by qualitative quality of the refection food. hospitality and hygienic control. Thirdly, the companion type showed the moderating effect between service quality in refection food restaurant and customer satisfaction. Finally, the study closes with a discussion of our theoretical and practical implications, limitations, and suggestions for future research.

배경자극과 표적제품 간 유사성에 따른 동화 및 대조효과

정유정 ( Yoo Jeong Jeong ),전선규 ( Sun Kyu Jun ) 한국소비자학회 2010 소비자학연구 Vol.21 No.1

공익연계마케팅 활동에 대한 냉소적 소비자의 반응

정유정(Yoo Jeong Jiong),전선규(Sun Kyu Jun) 한국마케팅학회 2014 마케팅연구 Vol.29 No.2

본 연구는 기업의 마케팅활동에 대해 냉소적 태도를 보이는 성향이 강한 소비자들에게 있어 과연 공익연계마케팅 활동을 소개하는 기업광고 즉, 공익연계마케팅 광고가 기업에 대한 긍정적 태도를 유발하는데 있어 효과적인 수단이 될 수 있는가에 대하여 탐구했다. 본 연구의 목적은 첫째, 기존연구에서 일관되게 지적해온 메시지 강도(message strength)의 효과 측면에서 공익연계마케팅 광고의 메시지 강도에 따라 소비자의 기업태도가 결정된다는 점을 보이고 둘째, 그 효과는 소비자의 냉소적 성향에 의해 조절된다는 점을 보인 후 셋째, 냉소적 성향이 강한 소비자들에게 있어서도 상황적 조건에 따라 메시지 강도의 효과가 발휘될 수 있다는 점을 밝히는데 있다. 본 연구에서는 소비자의 냉소주의는 기업의 마케팅 활동에 대한 부정적 신념으로서, 마케팅 자극에 대한 소비자 반응에 영향을 미치는 소비자 단순이론(naive theory)과 유사하다는 시각을 갖고 있다. 이 시각에 바탕을 두고, 냉소적 성향이 강한 소비자에게 있어 공익연계마케팅 광고의 효과는 곧, 냉소주의를 반영하고 있는 단순이론의 심리적 활성화 여부에 의해 결정될 수 있다는 점을 주장했다. 즉, 냉소적 성향이 강한 소비자의 경우에는 공익연계마케팅 광고에 포함된 메시지 강도(강한 메시지 vs. 약한 메시지)에 따른 차별적 효과가 나타나지 않지만, 광고정보의 처리과정에서 냉소주의 측면의 단순이론을 인출하고 활성화시키는데 필요한 인지적 자원이 부족한 상황에서는 메시지 강도의 효과가 나타날 수 있다는 점을 주장하고 다음과 같은 가설을 설정했다. 가설 1: 공익연계마케팅 광고가 약한 메시지를 포함하는 경우보다는 강한 메시지를 포함하는 경우, 해당 기업에 대해 더 긍정적인 태도가 형성될 것이다. 가설 2: 공익연계마케팅 광고의 강한 메시지(vs. 약한 메시지)가 해당 기업에 대한 긍정적 태도 형성에 미치는 효과는 소비자의 냉소적 성향이 강할수록 약화될 것이다. 가설3-a: 냉소주의 성향이 강한 소비자의 경우, 인지적 자원이 풍부한 상황에 비해 부족한 상황에서 공익연계마케팅 광고가 (약한 메시지에 비해) 강한 메시지를 포함할 때 해당 기업에 대해 더 긍정적인 태도를 형성할 것이다. 가설3-b: 냉소주의 성향이 약한 소비자의 경우, 공익연계마케팅 광고에 포함된 메시지의 강도가 해당 기업에 대한 태도에 미치는 효과는 소비자의 인지적 자원에 의해 영향을 받지 않을 것이다. 가설검증을 위해 서울 소재 사립대학교에 재학중인 260명을 대상으로 실험을 수행했다. 실험에서는 가상 기업의 공익연계마케팅 광고를 제작한 후, 광고에 대한 반응을 해당 기업에 대한 태도 측면에서 측정했다. 실험에서는 메시지의 강도(강한 메시지 vs. 약한 메시지)와 인지적 자원(고 vs. 저)을 조작했으며, 냉소적 성향은 설문응답을 통해 측정한 값(self-reported measure)을 사용했다. 그 결과, 강한 메시지를 포함한 광고가 제시된 집단의 기업태도가 약한 메시지를 포함한 광고가 제시된 집단의 기업태도보다 높은 것으로 나타나 가설 1은 지지되었다. 기업태도를 종속변수로 삼는 회귀분석을 수행한 결과, 메시지 강도와 냉소적 성향간 상호작용효과가 통계적으로 유의한 것으로 나타났으며 특히, 냉소적 성향이 약한 경우에는 메시지 강도가 기업태도에 긍정적인 영향을 미친 반면에 냉소적 성향이 강한 경우에는 메시지 강도의 효과가 통계적으로 유의하지 않은 것으로 나타나 가설 2는 지지되었다. 기업태도를 종속변수로 삼은 회귀분석에서 메시지 강도, 인지적 자원, 그리고 냉소적 성향간 삼원 상호작용효과가 통계적으로 유의한 것으로 나타났다. 추가적인 분석을 수행한 결과, 냉소적 성향이 강한 경우에는 메시지 강도와 인지적 자원간 상호작용효과가 통계적으로 유의했는데 인지적 자원이 풍부한 상황에 비해 부족한 상황에서 메시지 강도는 기업태도에 긍정적인 영향을 미치는 것으로 나타나 가설 3-a은 지지되었다. 반면, 냉소적 성향이 약한 경우에는 메시지 강도와 인지적 자원간 상호작용효과는 유의하지 않은 것으로 나타나 가설 3-b는 지지되었다. The present study explores whether cause-related-marketing ad, which refers to the advertising that introduces firm`s cause-related marketing activities, is an effective communication tool to enhance firm attitudes for consumers who are cynical to firms` marketing activities in general. Specifically, the present study aims to replicate the effect of message strength on the positive response to the advertised firm in the context of cause-related-marketing ad, to show that the message-strength effect is moderated by consumer cynicism in the manner that it is less evident for those with high levels of cynicism, and to reveal that the message-strength effect is also found for cynical consumers who lack cognitive resources. Based on the view that consumer cynicism reflects disbelief in the marketing activity and plays a role as a naive theory in responding to the marketing stimulus, the present study argues that, for consumers who have high levels of cynicism, the effect of cause-related marketing ad on firm attitudes is determined by the activation of the naive theory. Specifically, it is argued that the cause-related-marketing ad that includes strong message versus weak message fails to produce more positive firm attitudes for those with high levels of cynicism, but that the message strength effect is found when cynical consumers lack cognitive resources that are needed for retrieving and activating the naive theory in terms of disbelief in the marketing activity. In line with the argument, the following hypotheses are developed. H1: Cause-related-marketing ad that includes strong (vs. weak) message will produce more positive firm attitudes. H2: The positive effect of strong (vs. weak) message on firm attitudes is more likely to be diluted for those with higher levels of cynicism. H3a: For those with high levels of cynicism, cause-related-marketing ad that includes a strong (vs. weak) message will produce more positive firm attitudes when they have low (vs. high) amounts of cognitive resource. H3b: For those with low levels of cynicism, the message effect on firm attitudes is not influenced by the amount of cognitive resource. An experiment was conducted for 260 college students who were enrolled in a major private university in Seoul. Two types of cause related marketing ads for a fictitious company were created as stimulus ads such as the one including a strong message and the other one including a weak message. The participants` responses to the stimulus ad were measured in terms of firm attitudes. In the experiment, message strength (strong vs. weak message) and amount of cognitive resource (high vs. low) were manipulated, and cynicism was measured by a traditional pape -and-pencil method. The results showed that the ad including a strong message resulted in more positive firm attitudes than did the ad including a weak message, supporting H1. When a regression analysis was run on firm attitudes, the interaction effect between message strength and cynicism was statistically significant: message strength effect was significant only for those with low levels of cynicism, but not for those with low levels of cynicism, supporting H2. A separate regression analysis showed that the three-way interaction effect of message strength, cognitive resource, and cynicism on firm attitudes was statistically significant. It was found that, for those with high levels of cynicism, the interaction effect between message strength and cognitive resource on firm attitudes was significant in the manner that message strength had a positive influence on firm attitudes when the participants had low (vs. high) amounts of cognitive resource. Thus, H3a was supported. On the other hand, for those with low levels of cynicism, the interaction effect between message strength and cognitive resource was not statistically significant, supporting H3b.

디자인 교육에서 고차적 사고력 교육을 통한 창의성 향상에 관한 연구

정유정(Jeong, Yoo-jeong),김원택(Kim, Won-Taik) 한국디자인학회 2012 한국디자인학회 학술발표대회 논문집 Vol.2012 No.10

비스테로이드성 항염진통제의 투여시기가 구강외과 술 후 통증에 미치는 효과에 대한 연구

정영수,김문기,엄유정,박형식,이의웅,강정완,Jung, Young-Soo,Kim, Moon-Key,Um, Yoo-Jung,Park, Hyung-Sik,Lee, Eui-Wung,Kang, Jeong-Wan 대한치과마취과학회 2004 Journal of Dental Anesthesia and Pain Medicine Vol.4 No.2

Background: Many studies on efficacy of preemptive analgesia have been processed in different ways. But the value of preemptive analgesia is still controversial. The goal of this study was to compare analgesic effect of an NSAID according to three different administration times for oral surgical pain. Patients and Methods: Using a randomized, parallel-group, single-center, and active-controlled test design, this study was conducted to healthy 80 patients undergoing a surgical removal of an impacted mandibular third molar requiring bone removal. The oral NSAID was first administered 1 hour preoperatively, or 1 hour postoperatively, or no scheduled administration in pre or postsurgery. Whenever patients felt at least moderate pain (score ${\ge}$ 5 on a 10-point scale) after surgery, they were instructed to take the same drug. Pain intensities and times to the first and second onset of postoperative pain from end of surgery were assessed for 24 hours. Results: Of the enrolled eighty subjects in this study, 25 patients were assigned to preemptive, 26 to post-treatment and 29 to no treatment group. The demographic distribution and duration of surgery in the three groups were statistically similar. The mean time to first onset of postoperative pain was significantly prolonged in post-treatment group (277.2 minutes, p < 0.05) compared to preemptive (158.4 minutes) and no treatment group (196.5 minutes). The mean time to second onset of postoperative pain was not significantly different among the three groups. No significant statistical difference was found among the mean pain intensities at the first and second onset of postoperative pain in the three groups. Conclusions: In this small selected group of subjects and limited study design, the analgesic effects of NSAID administered preoperatively were no longer effective for postoperative pain. The results in this population imply that scheduled postoperative analgesics before pain development are adequate for postoperative analgesia without preoperative administration.

CNC 그라인딩 센터의 개발

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