http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
지역활성화를 위한 이벤트와 지역축제 진흥방안 : 지역축제이벤트의 관광자원화를 중심으로 Focused on the event tourism strategies
정강환 한국지방행정연구원 1996 地方行政硏究 Vol.11 No.3
The Study reviews 1) a model of perspectives noted by D. Getz, 2) local vitalization benefits of events and festivals, and 3) the foreign and domestic examples of event and festival strategies which are being made successfully to attract tourists and to promote their local image and economy Several strategies to promote the local events and festivals are suggested: 1) the event tourism strategies to maximize the economic impacts, 2) the financial support of the national government to promote the event and festival, 3) the establishment of the educational program for attracting more local volunteers, 4) the structural change of the event and festival organizing committees, 5) the facilitation of the corporate sponsorships
연구논문 / 문화관광축제로의 이천도자기축제의 국내외 방문객시장 분석, 방문동기 및 축제평가에 관한 연구
정강환 대한관광경영학회 1999 觀光硏究 Vol.13 No.-
The 11th Ichon Ceramics Festival was designed as the Korea Cultural Tourism Festival by the Ministry of Culture and Tourism with the financial and promotional aids. This study is to analyze the visitor market of the Ichon Ceramics Festival including the international one, to identify the major visitor motivations, and to evaluate the 11th Ichon Ceramics Festival from the both foreign and domestic visitors. In October 199'7, the 355 questionnaires (including 77 questionnaires) of foreign visitors were completed in the Ichon Festival. It is found that 83 of total foreign tourists are currently residing in Korea. The majority of them are English teachers and educators in Korea. The effective media for festival information is identified as 'the word of mouth'. The results of the study also indicated that despite some dissatisfactions to access to the restroom and visitor-oriented facilities, the foreign visitors consider the event organization to be very satisfactory. This study also investigated the significant visitor motivations to establish the effective festival strategies for nest year.
영동 난계 국악축제 연구 : A Longitudinal Study
정강환,노용호,박미경 민족음악학회 2004 음악과 민족 Vol.28 No.-
The main aims of this article were to investigate the possibility of international cultural tourism product and tourists satisfaction based on geographical factors( local, domestic and foreign tourists). This is the longitudinal study on the cultural festival which used Korean traditional music as the main resource. It was founded as follows: Firstly, the satisfaction of foreign tourists was higher than residents and domestic tourists. So this festival has much potential which attracts many foreign tourists as a cultural product. Secondly, visitors the most satisfied about festival organization(5.25) and pamphlet distribution(4.48)and information system(4.39). But parking facility was the most negatively evaluated(3.25) and then convenient facility(3.51) was next in 1999. Visitors in 2000 satisfied more about festival organization(4.93) and pamphlet distribution(4.50). But they unsatisfied about parking facility(3.02), food price(3.35) and convenient facility(3.36). There should be improvement on parking facility, convenient facility, etc for customer-oriented festival. Thirdly, foreign visitors more satisfied about festival program than local and domestic visitors in 1999 and 2000 year festival. This showed the possibility of international festival of this Korean traditional music. They more satisfied about festival organization, information system, food price and facility, and food price. Residents' and domestic visitors' evaluation about food price was increased than year 1999 and 2000 festival. Foreigners' evaluation about food price, food booth facility and service was decreased than 1999 and 2000. There should be program development for foreigners. Based on 2003 festival results, it is recommended to have separated music instrument rooms. There should be better exhibitions and experiences facilities for good images. For foreigners, guides who have knowledge about traditional music instruments are necessary.
정강환,호정,박양우 한국상품학회 2010 商品學硏究 Vol.28 No.1
The study examined the moderating effect of past visit experience on the relationships among festival service quality, festival satisfaction and behavioral intentions. The results showed that for repeat group, quality of festival food and product, festival convenient facilities had no impacts on festival satisfaction, while the impacts of the factors existed on festival satisfaction in first-time group. The effect of accessability and information providing on festival satisfaction existed in both first-time and repeat groups, however, the strength of the relationship showed a difference in two groups with larger effect in first-time group than in repeat group. On the other hand, the result found that there was a strong relationship between festival satisfaction and behavioral intention in both first-time and repeat groups.