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‘가로수길’의 물리적환경이 중국 관광객의 쇼핑경험 가치와 감정반응 및 행동의도에 미치는 영향
전란희(Quan, Lan-Ji),이정자(Lee, Jung-Ja) 한국호텔외식관광경영학회 2015 한국호텔외식경영학회 학술발표논문집 Vol.- No.-
The purpose of this study was to understand the influence of the physical environment of ‘Garosugil’ shops on customer shopping experience and behavior intention. The study used sampling and selected certain who visited ‘Garosugil’. The study used data collected from 319 Chinese shopping customers were processed using SPSS 21.0. The results of this study are summarized as follows. First, ̒ Garosugil "user will be many young women users. Second, the influence of the physical environment and the relationship between hedonic value of shopping experience, experience, experience the value and practical value of the results of the physical environment and shopping experience was confirmed that the value of having a positive impact. Third, the influence of relationships and emotional reactions shopping experience value of the results of the hedonic value of shopping experience, experience, values and emotional responses confirm that the positive reactions are having a positive impact hedonic experience was valuable and that the negative effects also having a positive impact It was confirmed. However, practical experience, values and positive reactions confirm that the positive effect but on practical experience, values and negative reactions were confirmed no effect. Finally, both emotional reactions and affect the relationship between the results of the actions positive responses and negative responses were confirmed significant influence on the degree of action. Results are expected to be valuable as a basic data for establishing various marketing strategies for improving management results with consideration of consumers’ perceived experience in the ‘Garosugil’.
이인선,전란희,김규곤 대한한방부인과학회 2004 大韓韓方婦人科學會誌 Vol.17 No.1
Purpose : This study investigated reliability of Oriental OB&GY questionnaires, valued the items and correlated relation of differentiation of syndromes of Oriental OB&GY questionnaires which is used by Dong-Eui OB&GY. Method : We compared the result of 553 outpatients's questionnaires from April. 1. 2002 to February. 28. 2003 with important symptoms on the Oriental medical theory. Result : 1. The confidence rate of Oriental OB&GY questionnaires above 90% is stagnation of Ki, dry of blood, phlegm(53.7%), deficiency of Ki, insuficiency of the kidneys, deficiency of Yin. On the other side the confidence rate of cold syndrom and deficiency of Yang is low(46.4%, 62.6%) 2. The reliability of Oriental OB&GY questionnaires' result and important symptoms on the Oriental medical theory reveals significant. But it isn't in deficiency of Yang, cold syndrom, spleen
전통적 IPA와 수정 IPA 비교를 통한 베이커리전문점의 선택속성에 관한 연구: 프랜차이즈 베이커리와 독립 베이커리를 중심으로
이우승,김주한,전란희 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.6
In this study, three different IPA importance and satisfaction analyses were performed to examine customers' evaluation of bakery specialty store selection attributes specifically. As a result, in the case of the first quadrant, franchise bakery showed hygienic and consistent service in product taste, product freshness, disinfection and quarantine, and product packaging. Independent bakeries were found to use high-quality raw materials, hygienic product packaging, and neat appearance of employees. In the second quadrant, the items in the store of the franchise bakery were found to be sanitary and the convenience of public transportation near the locations. Also, the convenience of using the Wi-Fi of the independent bakery was found. In the third quadrant, the items of franchise bakery points accumulation, Wi-Fi convenience, and a variety of independent bakery products, discount benefits, and presence or absence of parking facilities were found. Quadrants were not present in the three IPAs.