관광지 선택속성이 관광객의 지각된 가치, 자기효능감, 관광만족 및 행동의도에 미치는 영향: 강릉시 방문 관광객을 대상으로

고한두,김월호 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.1

This study aims to provide basic data and implications for establishing tourism policies and tourism marketing strategies in Gangneung by analyzing the influence of tourist selection attributes on tourists' perceived value, self-efficacy, tourism satisfaction, and behavioral intention. For data collection, a total of 503 copies of the Googlel online survey were distributed to tourists who visited Gangneung-si, and 503 copies (100%) were collected. For statistical analysis, SPSS 22.0 and AMOS 21.0 were used. As a result of the study, first, it was found that perceived risk, accessibility, and programs, which are tourist destination selection attributes, affect the perceived value of tourists. Second, it was found that the physical attribute, which is a tourist destination selection attribute, affects tourists' self-efficacy. Third, it was found that the higher the perceived value of tourists, the higher the self-efficacy. Fourth, it was found that tourism satisfaction increased as the perceived value of tourists increased. Fifth, it was found that tourists' self-efficacy did not affect tourism satisfaction. Sixth, it was found that the higher the tourist satisfaction, the higher the behavioral intention

관광지 친숙성이 관광지 이미지 및 관광지 신뢰, 관광지 충성도에 미치는 영향

안대희,유순호 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.9

The purpose of this study is to suggest the relationship between the familiarity of tourist destination and the image of tourism destination, the trust of tourist destination, and the loyalty of tourist destination. To this end, the survey was conducted from March 1 to March 30, 2019, for Koreans who visited Jeju Island. The subjects of the questionnaire were limited to domestic visitors who visited Jeju Island in 2018. The questionnaires were used especially for those who agreed to the questionnaire, and after the purpose of the questionnaire was adequately addressed, the questionnaire was conducted in a self-replicating manner. As a result of the survey, 400 copies were distributed and 360 copies were collected. Of these, 340 were used for the analysis, except for ones that responded brusquely or had a questionnaire for the purpose of the study. As a result, first, familiarity of sightseeing spots has a positive effect on sightseeing spot image. Second, it has a positive effect on the confidence of tourist destination. Third, the familiarity of sightseeing spots has a positive effect on tourism loyalty. Fifth, tourist destination images have a positive effect on tourist destination trust. Sixth, tourism image has a positive effect on tourism loyalty. Seventh, it was found that tourism trust positively affects tourist loyalty.

지역주민의 관광영향인식과 관광객에 대한 태도 연구: 관광개발 지지의사 매개효과 중심으로

박주영,오상훈 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.12

The purpose of this study is to examine the relationships among residents’ perceptions of tourism impacts, attitudes toward tourists and tourism development support, and moreover to investigate the mediating effects of residents' tourism development support between the residents’ perception and the attitude. A total of 308 residents were surveyed and finally 262 samples were analyzed by multiple regression analysis and sobel test to examine the relationships and mediating effect. The findings are as follow: First, it was found that the attitudes toward tourists is significantly affected by the positive perception of sociocultural tourism impact. Second, the perceptions of environmental impact influences residents' tourism development support. Finally, it is identified that tourism development support has a mediating effect on the relationship between residents’ perceptions toward tourism and attitudes toward tourists. The result suggests that it is important for sustainable policy and strategy to raise positive perception for Jeju’s further tourism development.

제주 관광체험활동에 대한 중국관광객의 관광만족과 행동의도 연구

최기,김미정 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.10

The purpose of this study is to investigate the influence of tourism experiences on tourist satisfaction and behavioral intentions among Chinese tourists visiting Jeju island and the results of empirical analysis are as follows. Firstly, experiences of food tourism and nature tourism have a significant effect on tourism satisfaction, while experiences of cultural tourism and shopping tourism have no effect on tourism satisfaction. Secondly, cultural tourism, food tourism, shopping tourism, and natural tourism do not directly affect behavioral intentions, but food tourism and nature tourism have a significant effect on behavioral intention through tourism satisfaction. Thirdly, tourism satisfaction has a significant effect on behavioral intentions. Based on the results of the study, the following implications are suggested. It is necessary to promote Jeju’s excellent natural environment, unique food culture, customs and traditions more aggressively, and to encourage shopping tourism by creating a convenient shopping environment with various goods.

지자체의 관광정보안내 노력이 지자체 관광만족도에 미치는 영향 분석

김송이,김윤영 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.6

The aim of this study is to investigate the impact of municipal efforts to provide tourism information on tourists’ satisfaction. This study employs data from the 2017 Regional Tourism Development Index that includes the quantities of 157 cities’ tourism resources (e.g. natural parks, cultural assets, and tourism facilities), efforts for tourism information (e.g. tourism information centers, tourism interpreters, tourism information on public relations, and tourism information news and reports), and tourists’ satisfaction with these resources. The correlation analysis and regression analysis were conducted. The results of this study show that the municipal efforts to provide tourism information, especially tourism information on public relations, have a direct impact on tourist satisfaction. In addition, the municipal efforts to provide tourism information, especially in a tourism information center, through tourism interpreters, and via tourism information news and reports, also positively influence the impact of tourism resources on tourists’ satisfaction. This implies that if a city makes efforts to improve the quantity and quality of tourism information centers, tourism interpreters, tourism information on public relations, and tourism information news and reports, the city can create a more satisfying overall tourism experience.

ERG 이론을 적용한 관광동기가 관광태도 및 관광선호유형에 미치는 영향에 관한 연구: 중국 베이징 지역을 중심으로

강삼,추승우 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.9

The purpose of this study is to present useful academic and practical implications for the tourism industry by discussing the relationship between tourism motivation and tourism attitude applying ERG theory after COVID-19 and empirically examining the effect on tourism preference types through these factors. First, based on the ERG theory, it is intended to find out people's internal desire for tourism motivation and to examine how tourism motivation affects tourism attitudes through theoretical considerations. Second, through these factors, the influence on the type of tourism preference is analyzed and the preference and change of people's tourism form after COVID-19 is identified. Third, if the results of this study can identify the internal tourism motivation and psychological needs of local people and travel in the future, the tourism industry can be used as basic data for management activities such as developing tourism products and establishing promotional strategies according to people's internal needs.

외래관광객의 한국 여행 항목별 만족도와 관광 전후 이미지 차이, 그리고 충성도 간의 관계 연구: 외래관광객실태조사를 중심으로

이재일,배소영 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.-

The purpose of this study is to explore the strengths and weaknesses of Korea as a travel destination based on the International Visitor Survey. This study examined the relationships between itemized travel satisfaction, image differences before and after travel experiences, and loyalty among inbound tourists in Korea. Over 30,000 data were analyzed using multinomial logistic regression analysis and ANOVA. The results indicated an asymmetrical relationship between itemized travel satisfaction and image differences. Tourist information service and communication were found to be the improvement areas. Image was changed positively within the tourist group with high intention to recommend to others. While security was the only variable that changed the image positively, shopping, expenses, communication, and tourist information service were the factors that influenced the image negatively. Based on the analysis of public data, this study provides meaningful insights to local tourism destinations in the endemic era.

관광기업의 도덕성에 따른 환경인식, 관광의 지속가능성에 관한 연구: 관광종사자를 중심으로

장혜원,김강호,오상훈 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.1

This study explores whether tourism employees differ by their level of morality in environment cognition and sustainable tourism. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. 530 employees of tourism industry were selected for the study and the data from 521 employees were analyzed to examine the research questions. Results of SEM(Structured Equation Model) was showed that heteronomous morality, interpersonal morality and autonomous morality were derived from Morality of employees while, sustainable tourism is derived by single dimension. We conclude that there are differences in environment cognition and sustainability of tourism perception according to the moral level. Through this study, it expects to use as a basic data for efficient consultation and moral improvement programs for tourism human resources.

Influential Socio-demographic Factors and Beneficial Effects of Workers' Leisure Activities

김권수 (사)한국관광레저학회 2014 관광레저연구 Vol.26 No.6

본 연구의 목적은 우리나라 근로자의 레저활동에 영향을 미치는 사회인구통계학적 변수와 레저활동을 통해 얻을 수 있는 효능을 확인하는 것이다. 한국공공사회학회에서 한국의 성인남녀 1,000명을 대상으로 온라인 조사를 한 데이터 중 근로자 890명을 대상으로 실증분석하였다. 연구결과 우리나라 근로자들은 자신의 인구통계학적 요인에 따라서 각각 특별한 레저활동을 선호하고 있으며, 레저활동에 따라서 특별한 효능을 얻는 것으로 나타났다. 휴식과 자기개발활동은 자신에 대한 이해, 사회적 인간관계 강화, 휴식과 재충전, 스트레스 해소, 지식과 교양의 향상에 좋은 것으로 나타났다. 문화와 관광활동은 지식과 교양의 향상에는 좋으나 휴식과 재충전 그리고 스트레스 해소에는 부정적인 영향을 미쳤으며, 오락활동은 자신에 대한 이해와 사회적 인간관계 강화에는 좋으나 휴식과 재충전 그리고 지식과 교양의 향상에는 부정적인 영향을 미쳤다. 따라서 우리나라의 근로자들을 위한 이상적인 레저활동은 휴식과 자기개발활동인 것으로 나타났다.

해양레저체험과 재미인식, 삶의 질의 구조적 관계

박상훈 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.11

Modern people have increased their interest in various physical activities due to their desire for a healthy life, and their values have started to change towards the pursuit of leisure forms that accompany active physical activity. In the tourism field, various leisure sports activities are changing to a dynamic form, and the psychological state of the experience is a major research subject in the tourism field. It is reported that leisure and leisure activities contribute significantly to the quality of life by helping to change mood, relieving stress, enhancing self-confidence, and self-satisfaction. Therefore, it is possible to infer that the marine leisure experience can be a psychological channel that induces the quality of life through fun recognition. In recent studies, there are few cases of research on the relationship between marine leisure experience, fun perception, and quality of life of skin scuba divers. In particular, it is difficult to find studies that verified the structural relationship of quality of life through marine leisure experiences through empirical studies. Therefore, the purpose of this study is to establish and explore the structural relationship that improves the quality of life of skin scuba divers through marine leisure experiences. 209 copies of research results using analysis data, the marine leisure experience was found to have a positive (+) effect on the perception of fun and the quality of life.