Theoretical Review of Political Unrest and Security on International Tourism

신영선 (사)한국관광레저학회 2005 관광레저연구 Vol.17 No.1

본 논문은 안보·안전 그리고 평화와 국제관광과의 관계가 어떻게 접목될 것인가에 대해 이론적·체계적으로 규명하고자 하는데 있다. 사실 오늘날 평화와 관광과의 상호관계는 관광학적 이론에서 중요한 연구과제로 이루어지고 있다는 것을 여러 해외 연구논문으로써 알 수 있다. 세계 각 국 중 정치적 불안을 가진 많은 국가들은 관광목적지에 관광개발을 하는데 있어 부정적 영향으로 나타내고 있기 때문에 이와 같이 세계 각지에 존재하는 전쟁, 마찰, 분쟁 그리고 테러 등과 같은 정치적 불안은 '평화를 향한 패스포트'로써의 관광의 의의를 한층 더 높여준다고 말할 수 있다. 따라서 본 논문은 관광을 통한 국제교류가 국경을 넘어선 상호이해의 촉진과 평화유지에 크게 공헌될 것임을 기대한다.

Influential Socio-demographic Factors and Beneficial Effects of Workers' Leisure Activities

김권수 (사)한국관광레저학회 2014 관광레저연구 Vol.26 No.6

본 연구의 목적은 우리나라 근로자의 레저활동에 영향을 미치는 사회인구통계학적 변수와 레저활동을 통해 얻을 수 있는 효능을 확인하는 것이다. 한국공공사회학회에서 한국의 성인남녀 1,000명을 대상으로 온라인 조사를 한 데이터 중 근로자 890명을 대상으로 실증분석하였다. 연구결과 우리나라 근로자들은 자신의 인구통계학적 요인에 따라서 각각 특별한 레저활동을 선호하고 있으며, 레저활동에 따라서 특별한 효능을 얻는 것으로 나타났다. 휴식과 자기개발활동은 자신에 대한 이해, 사회적 인간관계 강화, 휴식과 재충전, 스트레스 해소, 지식과 교양의 향상에 좋은 것으로 나타났다. 문화와 관광활동은 지식과 교양의 향상에는 좋으나 휴식과 재충전 그리고 스트레스 해소에는 부정적인 영향을 미쳤으며, 오락활동은 자신에 대한 이해와 사회적 인간관계 강화에는 좋으나 휴식과 재충전 그리고 지식과 교양의 향상에는 부정적인 영향을 미쳤다. 따라서 우리나라의 근로자들을 위한 이상적인 레저활동은 휴식과 자기개발활동인 것으로 나타났다.

Understanding international tourists’ Decision Making Process : Focused on Japanese tourist in South Korea

남승민,신홍철 (사)한국관광레저학회 2017 관광레저연구 Vol.29 No.10

본 연구의 목적은 한국을 방문하는 관광객들의 재방문의사결정과정을 분석하고자 의사결정과정모델인 MGB (Model of Goal-directed Behavior)를 통하여 태도, 주관적 신념, 지각된 행동 통제, 기대된 긍정적인 감정, 욕구, 재방문의사 구성개념들 간의 구조적인 영향관계를 알아보고자 하였다. 연구 대상은 관광을 목적으로 서울을 방문하는 일본인 관광객이며, 표본추출방법은 단순무작위표본추출방법을 사용하여 총 230부의 유효 표본을 통계분석에 사용하였다. 연구의 결과는 첫째, 관광객들의 태도, 주관적 규범, 기대된 긍정적인 감정은 욕구에 긍정적인 영향을 미치지만 지각된 행동 통제 변수는 욕구에 영향을 미치지 않았다. 또한 욕구 변수는 재방문 의사에 가장 큰 영향을 미치는 것으로 나타났다. 이러한 본 연구의 결과는 향후 한국관광의 발전을 위한 지속적인 재방문을 이끌 수 있도록 기초자료로써 활용될 수 있다.

제주 관광체험활동에 대한 중국관광객의 관광만족과 행동의도 연구

최기,김미정 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.10

The purpose of this study is to investigate the influence of tourism experiences on tourist satisfaction and behavioral intentions among Chinese tourists visiting Jeju island and the results of empirical analysis are as follows. Firstly, experiences of food tourism and nature tourism have a significant effect on tourism satisfaction, while experiences of cultural tourism and shopping tourism have no effect on tourism satisfaction. Secondly, cultural tourism, food tourism, shopping tourism, and natural tourism do not directly affect behavioral intentions, but food tourism and nature tourism have a significant effect on behavioral intention through tourism satisfaction. Thirdly, tourism satisfaction has a significant effect on behavioral intentions. Based on the results of the study, the following implications are suggested. It is necessary to promote Jeju’s excellent natural environment, unique food culture, customs and traditions more aggressively, and to encourage shopping tourism by creating a convenient shopping environment with various goods.

AHP를 활용한 제주특별자치도 무장애관광정책 활성화 방안

고미영,임화순 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.2

As modern people's right to tourism is emphasized, the importance of barrier-free tourism is increasing. The purpose of this study is to suggest an activation plan for barrier-free tourism of Jeju Special Self-Governing Province. To achieve the research purpose, a literature review was conducted relating to barrier-free tourism and the AHP analysis was used for deriving priorities. The AHP hierarchical structure consisted of 6 core projects and 22 detailed tasks. As a result of the AHP analysis, the expansion of accessible tourism environment facility support, the expansion of transportation facilities for the tourism week, and the improvement of disability-free tourism human service education were identified as tasks of relatively high importance. The theoretical and practical implications of this study are as follows. First of all, this study will serve as a basis for follow-up studies in that it presented policy measures based on the results of the examination of previous studies and expert surveys. From a practical point of view, the policy measures proposed in this study can be used as basic data for decision-making and project promotion related to barrier-free tourism in Jeju in the future.

외래관광객의 한국 여행 항목별 만족도와 관광 전후 이미지 차이, 그리고 충성도 간의 관계 연구: 외래관광객실태조사를 중심으로

이재일,배소영 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.-

The purpose of this study is to explore the strengths and weaknesses of Korea as a travel destination based on the International Visitor Survey. This study examined the relationships between itemized travel satisfaction, image differences before and after travel experiences, and loyalty among inbound tourists in Korea. Over 30,000 data were analyzed using multinomial logistic regression analysis and ANOVA. The results indicated an asymmetrical relationship between itemized travel satisfaction and image differences. Tourist information service and communication were found to be the improvement areas. Image was changed positively within the tourist group with high intention to recommend to others. While security was the only variable that changed the image positively, shopping, expenses, communication, and tourist information service were the factors that influenced the image negatively. Based on the analysis of public data, this study provides meaningful insights to local tourism destinations in the endemic era.

부산 관광이미지 요인이 외래관광객 만족도에 미치는 영향: 부산 N호텔의 외래관광객을 중심으로

이준혁,박현진 (사)한국관광레저학회 2018 관광레저연구 Vol.30 No.5

This study examined the tourism images of Busan recognized by foreign tourists. This study was also conducted for identifying the relationship between Busan tourism image factors, satisfaction and loyalty. Data were collected from the customers of N hotel in Busan. Based on valid 222 questionnaires, empirical analysis was conducted by SPSS for Window 24.0. Results showed that ‘quality of tourism product’ and ‘exhibition and conference’ factors had effect on satisfaction. However, ‘Korean culture’ had a negative impact on satisfaction. Foreign tourists’ satisfaction influenced on loyalty. The third hypothesis , the difference analysis of foreign tourists’ perception was accepted significantly. According to the results, this study will give some useful implications for hotel and tourism marketing practice. Finally, this study closes with a discussion of limitations, and suggestions for future research.

관광지 선택속성이 관광객의 지각된 가치, 자기효능감, 관광만족 및 행동의도에 미치는 영향: 강릉시 방문 관광객을 대상으로

고한두,김월호 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.1

This study aims to provide basic data and implications for establishing tourism policies and tourism marketing strategies in Gangneung by analyzing the influence of tourist selection attributes on tourists' perceived value, self-efficacy, tourism satisfaction, and behavioral intention. For data collection, a total of 503 copies of the Googlel online survey were distributed to tourists who visited Gangneung-si, and 503 copies (100%) were collected. For statistical analysis, SPSS 22.0 and AMOS 21.0 were used. As a result of the study, first, it was found that perceived risk, accessibility, and programs, which are tourist destination selection attributes, affect the perceived value of tourists. Second, it was found that the physical attribute, which is a tourist destination selection attribute, affects tourists' self-efficacy. Third, it was found that the higher the perceived value of tourists, the higher the self-efficacy. Fourth, it was found that tourism satisfaction increased as the perceived value of tourists increased. Fifth, it was found that tourists' self-efficacy did not affect tourism satisfaction. Sixth, it was found that the higher the tourist satisfaction, the higher the behavioral intention

중국인의 코로나19 위험인식이 한국관광 태도에 미치는 영향

장옥려 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.6

The global tourism industry has stagnated due to the impact of COVID-19, and Korea's tourism industry has been hit hard. This study empirically investigates the effects of Chinese latent tourists' perceived risk of COVID-19 on tourism destination attitude intentions of Korea. In particular, the perceived risk caused by the COVID-19 was measured into ‘physical infection and dissatisfaction with travel process’, ‘social and psychological risks’, and ‘financial risks’ dimensions, and the destination attitude was also measured into cognitive and behavior dimensions. As a result of analyzing a total of 450 valid questionnaires using SPSS 23, it was found that ‘physical risks and dissatisfaction with travel process’ just had significant negative effectson the cognitive attitudee. Also, the ‘social and psychological’ risks had significant negative effectson the cognitive and behavior attitude while 'financial risks’ did not significantly affect the cognitive and behavior attitude. Therefore, Korea's tourism business should make various efforts to develop new non-sealed tourism products and publicize the safety of tourist attractions, so as to guide positive public opinion on tourism as to ease the psychological pressure of potential Chinese tourists. This study provides a theoretical guide to the Korean tourism industry in formulating countermeasures to attract Chinese latent tourists.

세계중요농업유산기반의 관광개발에 대한 지역주민의 애착도, 관광영향인식, 관광개발참여 및 관광개발지지 간의 영향관계에 관한 연구

하종철,김현지 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.3

This study aims to understand the relationship between tourism impact perception, development participation, and support intention of local residents on tourism development using Global Important Agricultural Heritage as tourism content. The survey was conducted on residents of Hadong for a month in October 2019, and the final 160 copies were used for empirical analysis of this study. For data analysis, exploratory factor analysis (CFA), and structural equation modeling (SEM), bootstraps were performed to analyze direct and indirect effects between variables. As a result, attachment has a positive significant effect on positive perception in relation to tourism development impact perception. Second, both positive and negative perceptions of tourism development have a significant influence on participation in tourism development. Third, as a result of applying the bootstrap to measure the direct and indirect effects between each path, it can be seen that only three paths: attachment→positive→participation→support path, attachment→positive→support path, and attachment→participation→support path show significant mediating effects.