외식산업 재한중국동포 근로자의 사회문화 적응 모델

이형룡,최형민 한국관광학회 2013 관광학연구 Vol.37 No.8

The purpose of this study was to develop and examine the model of Korean- Chinese workers' sociocultural adjustment in food-service industry. This model has five constructs such as organizational support(OS), community support(CS), sociocultural adjustment(SA), life satisfaction(LS), and turnover intention(TI), and was composed of eight hypotheses based on literature review. A snowball sampling approach was conducted of Korean-Chinese restaurant workers in Seoul and Gyeonggi, Korea. Two hundred fifty-three valid cases were used for statistical analysis. The model and hypotheses were tested by estimating structural equation model, and the results are following as: (1) The effects of OS and CS on SA were significant. (2) The effects of SA were significant on LS, but OS and CS were not. (3) OS and SA influenced to TI, however CS did not. The results of this study contributed to organizational behavior literatures and food-service industry’s successful human resource management related to foreign workers in the here and the hereafter. 본 연구의 목적은 외식산업 재한중국동포 근로자의 사회문화 적응과 관련된 모델을 도출하고 이를 평가하는 것이다. 본 연구의 외식산업 재한중국동포 근로자의 사회문화 적응 모델은 크게 조직적 지지,.공동체 지지, 사회문화 적응, 생활만족도, 이직의도와 같이 총 5개의 구성개념을 사용하여 도출하였으며, 각 구성개념간의 관계를 8개의 가설로 설명하였다. 본 연구에서는 서울, 경기 지역의 외식산업 재한중국동포 근로자를 대상으로 눈덩이표본추출법을 실시하여 표본을 추출했으며, 총 253부의 유효표본을 사용하여 설정된 가설과 모델을 검정하였다. 본 연구의 가설검정은 구조방정식 모델을 분석하여 수행되었으며, 그 결과는 다음과 같다. (1) 조직적 지지와 공동체 지지가 사회문화 적응에 미치는 영향은 통계적으로 유의한 것으로 나타났다. (2) 사회문화 적응은 생활만족도에 유의한 영향을 미치는 것으로 나타났다. 그러나 조직적 지지와 공동체 지지가 생활만족도에 미치는 직접적인 영향은 유의하지 않은 것으로 나타났다. (3) 조직적 지지와 사회문화 적응은 이직의도에 유의한 영향을 미치는 것으로 나타났다. 그러나 공동체 지지가 이직의도에 미치는 영향은 통계적으로 유의한 수준이 아닌 것으로 나타났다. 이러한 연구결과를 토대로 본 연구에서는 인력부족으로 인해 많은 난관에 봉착하고 있는 외식산업의 성공적인 인적자원관리와 관련된 실무적 시사점과 외국인 근로자와 관련된 조직행동 연구에 기여할 수 있는 이론적 시사점을 제시하고자 하였다.

호텔 직원의 유니폼 만족도, 역할갈등 및 고객지향성간의 관계 연구

이형룡,차석빈,이종직 한국관광학회 2005 관광학연구 Vol.29 No.1

The purpose of this research is to investigate the relationship among hotel employees’ uniform satisfaction, role conflict, and customer orientation. Using empirical research methodology with a sample of hotel employees, this study finds that hotel employees’ uniform satisfaction factors(uniform practicalness, uniform appearance, and uniform symbol) are related with their role conflict factors(appropriate delivery of service information and reduction of psychological burden) and customer orientation factors(duty symbol and duty responsibility). This study concludes with practical implications of research findings.

연구논문 : 항공사 승무원이 지각한 조직의 윤리풍토와 직무성과의 관계연구 : 정서적 조직몰입의 매개역할을 중심으로

이형룡,이화영,심지연 대한관광경영학회 2011 觀光硏究 Vol.26 No.4

본 연구는 서비스 제공자로서 항공사 승무원의 직무성과에 영향을 주는 윤리풍토 중 서비스 제공자의 정서적 상태에 긍정적 영향을 주는 윤리풍토 요인을 연구하고자 한다. 이를 위해 항공사 객실승무원이 인지한 조직의 윤리풍토와 직무성과와의 관계를 규명하고 윤리풍토와 직무성과와의 관계에 있어서 정서적 조직몰입의 매개효과에 관해 연구하였다. 연구결과 항공사직원이 지각한 윤리풍토 중 팀중시 풍토와 규정중시 풍토는 조직몰입과 직무성과에 유의한 정(+)의 영향을 주는 것으로 나타났다. 그러나 이익중시 풍토는 조직몰입에 유의한 영향을 미치지 않았으며 직무성과에도 유의한 영향을 미치지 않는 것으로 나타났다. 또한 정서적 조직몰입은 윤리풍토의 팀중시 풍토, 규정중시 풍토와 직무성과간의 관계를 매개하는 것으로 나타났다. 연구 결과 항공사의 조직의 유효성을 위해서는 조직이 이익을 중시하는 풍토보다는 팀을 중시하고 규정을 중시하는 풍토가 긍정적 영향을 주는 것으로 나타났다. 또한 조직몰입이 직무성과와의 관계를 매개하는 결과를 근거로 항공사 승무원의 조직몰입을 위한 선행요인으로 팀중시 풍토와 규정중시 풍토의 인지가 필요한 것으로 나타났다. This study is to observe the effect of flight attendants' perceived ethical climate on their job performance and the mediating effect of affective commitment to the organization. Data were collected from the flight attendants of Korean Air and Asiana Airlines. The author found that the ethical climate, team interest climate and company rule & procedure climate have significant effects on affective commitment to the organization and job performance but company profit climate has no significant effect on affective commitment to the affective commitment to the organization and job performance. This study also indicates that affective commitment to the organization mediates the relationship between ethical climate and job performance. As the result indicates, ethical climate, team interest climate and company rule & procedure climate influences flight attendant's affective commitment to the organization and job performance. It suggests to be considered as an important component in HR management.

허브(Hub) 공항으로서 인천국제공항의 기회와 위협에 대한 연구

이형룡,김점남,하인주 세종대학교 항공산업연구소 2002 항공산업연구 Vol.63 No.-

항공사의 서비스 지향성이 조직지원 인식과 조직성과에 미치는 영향

이형룡,조주은 한국관광학회 2005 관광학연구 Vol.29 No.2

Impact of the service orientation on perceived organizational support is important for organizational commitment of air flight attendant. Questionnaire survey was conducted to those working at airlines for a month during 2004 and 2005 period. To test analysis regression method was used.The results of analyses are: it was signification correlation between the service orientation of the perceived organizational support. Authors could find a significant correction between the service orientation of an airline company and the performance of an organization. In the service businesses where the human resource plays an important role, the capability of the staffs to provide high-level service will greatly contribute to the enhancement of service quality and productivity of the airlines.

호텔, 외식, 관광 전공 대학생의 진로 장벽이 진로 결정 수준에 미치는 영향 : 전공 만족도의 매개 효과를 중심으로

이형룡,박슬기 한국외식경영학회 2010 외식경영연구 Vol.13 No.1

The purpose of the study is to identify the relationship between career barrier and career decision level and the mediating variable of major satisfaction. This study researched college students of hotel, restaurant and tourism majors. And it was used SPSS statistical program for factor and reliability analysis and AMOS 4.0 for confirmatory factor analysis and path analysis. The result was to show significant relationship among career barrier, career decision level and major satisfaction. First,career barrier(parents' objection, anxiety of external situation, shortage of decision)had impacts on career decision level. Second, career barrier(parents' objection, anxiety of external situation) had influences on major satisfaction. Third, major satisfaction had effects on career decision level. Forth, major satisfaction had a mediating effect on the relationship between career barrier and career decision level. These results can provide productive implications and effective college development policies for practitioners.

호텔 양식당 서비스의 물리적 환경에 의해 지각된 서비스 품질이 고객만족에 미치는 영향

이형룡,왕상,김태구 대한관광경영학회 2002 觀光硏究 Vol.17 No.2

The purpose of this study is to present through empirical analysis what was the physical environment of the western restaurant to raise the level of customer satisfaction, increase the time of using services at the western restaurant and draw customers' intention to revisit and positive word-of-mouth(WOM). For this purpose, the western food restaurant of the super deluxe hotel located in Seoul was adopted as the object of research. For empirical analysis, 328 questionnaires were used for final empirical analysis. The results of the overall model analysis appeared as follows: 2 = 193.698, d.f. = 42, p = .000, GFI = .932, AGFI = 915, RMSR = .047, NFI = .927. Since the result of overall model analysis demonstrated a good fit, the author could further analyze our data.The findings can be summarized as follows: First, it was found that spatiality, comfortableness, cleanliness, convenience, aesthetics of physical environment characteristics of service at the western food restaurant of the hotel, had an effect on service quality. But It was found that entertainment of physical environment characteristics of service at the western food restaurant of the hotel, did not have an effect on service quality. Second, it was found that service quality of the western food restaurant of the hotel, had an effect on customer satisfaction.Third, it was found that customer satisfaction with the service quality of the western food restaurant of the hotel had an positive effect on the prolongation of the use time, positive word-of-mouth to others and the intention to revisit.

한국·홍콩·싱가폴 호텔기업의 인터넷웹사이트 비교에 관한 연구

이형룡,홍준 세종대학교 관광산업연구소 2002 호텔관광경영연구 Vol.17 No.-

The purpose of this study is to present more effective ways of using the Internet website for hotel industry in Korea. To achieve the goal of this study attempted to compare Internet website of hotel companies among Korea, Hong Kong and Singapore. The structure of this study is as follows. The first chapter shows the background and the purpose of this study, the second chapter deal with literature review on the general concept of the Internet website and the Internet website as a commercial medium. The third chapter describes Information Flow Model on the Internet website. This is framework for the empirical study classified three stages: the one-way communication stage, the interactive communication stage and the transaction stage, the fourth chapter was delineated the method and the results of the empirical investigation and in the final chapter, it was the overall conclusions of this study. According to the result of this study, Korean hotel companies seems to be using the Internet website as a public relation and customer support tool rather than as a sales tool to create for the actual benefit. To improve a function as a sales tool in Korean hotel companies' Internet website suggestions are: First, to sale hotel gift certificates on the Internet website, second, to develop Internet website considered to offer convenience to customer, finally, to make reliable Internet website, which guarantee secure customer information with expansion of security.

외식업체 직원의 가격할인에 대한 지각이고객지향성과 서비스 제공수준에 미치는 영향

이형룡,김대철 한국외식경영학회 2006 외식경영연구 Vol.9 No.1

Restaurants use the strategy of discount in order to have more customers, but it results in negative effect that the heavy-burdened and hardworking employees cannot supply better service for the customers. The purpose of this study is to examine the impact of the casual dining restaurant employees’ perception about discount on customer orientation and service delivery level. This study researched 500 employees from 4 casual dining restaurants and used 340 questionnaires to analyze results. The results are followed: First, discount is proved to have a negative influence on the employees’ customer orientation. Second, discount is proved to have a negative influence on employees’ service delivery level. Third, customer orientation is proved to have a positive influence on employees’ service delivery level.

체면민감성이 과시소비성향에 미치는 영향 - 한국 · 중국관광객의 비교를 중심으로 -

이형룡,이덕원,강재완 한국관광학회 2015 관광학연구 Vol.39 No.4

The purpose of this study is to analyze the effect of social-face sensitivity on conspicuous consumption. It particularly tested the comparative study of Korea and China tourists on those relationships. By doing so, this study provides implication regarding effective tourism marketing. For empirical survey, total 400 customers, each 200 customers of each Korean and Chinese nationality, were selected as a target, and total 354 questionnaire sheet were used for the survey after deleting 10 insincere or defected sheet from total 344 questionnaire sheet collected. The results were summarized as follows. First it showed that other consciousness and shame consciousness of social-face sensitivity had positive effects on conspicuous consumption. Second Formality consciousness had negative effects on conspicuous consumption. Third, nationality(comparative of Korea and China tourists) played moderating roles in the relationship between all aspects of social-face sensitivity excepting formality consciousness, and conspicuous consumption. Overall findings provide new insights into consumers' psychology behavior and suggest several implications for tourism marketing. 본 연구는 관광객의 체면민감성이 과시소비성향에 미치는 영향에 관하여 국적을 조절효과로 알아봄으로서, 관광 사업에 있어서 국적별 체면민감성에 관한 차이를 알아보고, 과시소비성향에 미치는 영향에서 국적별 어떠한 조절효과를 나타내는지 한국과 중국 국적에 따른 차이점을 살펴봄으로서 관광 사업에서 성공적이고 효율적인 마케팅 자료를 제공하고자 한다. 실증연구를 위한 조사대상을 최근 2년간 해외 방문하는 한국인과 롯데백화점본점, 명동, 신라면세점을 이용하는 중국관광객 각 국적별로 200명씩 총 400명을 대상으로 선정하였으며, 총 400부 중 354부를 회수하였고, 불성실 응답 및 결측지가 있는 10부를 제외하고 344부를 본 연구에 사용하였다. 측정변수들에 대한 영향관계는 구조방정식 모형분석을 통하여 분석하였으며 다음과 같은 결론을 도출 하였다. 첫째, 체면민감성의 하위요인인 타인의식성, 형식의식성, 창피의식성은 과시소비성향에 유의한 영향을 미치는 것으로 나타났다. 특히 타인의식성과 창피의식성은 과시소비성향에 정(+)의 유의한 영향을 미치는 것으로 나타났고, 형식의식성은 과시소비성향에 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 체면민감성이 과시소비성향에 미치는 영향에서 국적별 조절효과 여부에 대한 검증에서 타인의식성과 창피의식성이 과시소비성향에 미치는 영향관계에서 한국과 중국에 따른 국적은 조절작용을 하는 것으로 나타났다. 한편, 형식의식성과 과시소비성향의 관계에서 국적에 따른 차이는 없는 것으로 나타났다.