Does Digital Transformation Accelerate the Acceptance of Social CRM on the Small and Medium Enterprises?

윤송이,김은미,김상희,홍태호 한국인터넷전자상거래학회 2023 인터넷전자상거래연구 Vol.23 No.2

Due to the rapid spread of COVID-19 worldwide, businesses that have been impacted by the pandemic are relying more on digital technologies to adapt to the current situation, where contactless interactions are becoming more common. With the decrease in face-to-face interactions, customers are using social media more frequently, and companies are utilizing social CRM(sCRM) to maintain relationships with customers through social media. Thus, This study aims to examine the intention of employees to use sCRM in a pandemic situation among small and medium-sized enterprises(SMEs) by utilizing the Technology Acceptance Model(TAM), which includes perceived ease of use and perceived usefulness, as well as four additional factors: cost reduction, compatibility, awareness of COVID-19, and digital transformation. Data were collected from employees who had experience in sCRM, and analyzed using structural equation models. As a result of the study, the four factors positively impacted the perceived usefulness and ease of use of sCRM, which significantly influenced employees’ intention to use sCRM. This finding is particularly relevant in the current COVID-19 era, where there is a preference for non-face-to-face communication and digital transformation is rapidly accelerating.

미디어 엔터테인먼트 산업의 미래

윤송이 연세대학교 언론홍보대학원 2002 연세 커뮤니케이션즈 Vol.- No.15

국내 미디어 회사들은 시장의 성장 및 과도기에서 나타나는 경쟁의 심화와 국제미디어 재벌의 한국 및 아시아 시장 진출과 세력 확장에서 비롯되는 동시적 위협을 받고 있다. 반면, 소비자들의 성향은 국내 컨텐트에 대한 뚜렷한 선호도를 보여 이를 충분히 활용한 성공 전략이 있을 수 있음을 생각할 수 있다. 예를 들어 창작과 프로덕션, packaging, 그리고 공급으로 이루어지는 미디어 사업의 가치 창출 모델을 생각할 때, 지역적 요구 및 성향의 반영을 필요로 하는 창작과 기술과 경험을 충분히 갖는 외국업체들과의 선택적 협력 모델을 생각할 수 있다. 요약하면, 선진 업체들과의 선택적 전략 제휴, 신기술의 공격적 수용 그리고 브랜드등 무형 가치의 축적 등이 국내 미디어 업체가 그 가치 창출을 위해 추진할 수 있는 전략이 될 것이며, 대부분의 국내 사업자들에게 부족한 자본 시장 활용 및 위기관리 능력을 배양하는 것이 요구될 것으로 생각한다.

소아에서 B형 인플루엔자 바이러스의 감염에서 oseltamivir 치료의 유용성: 2개 병원에서 조사된 환자들을 대상으로

윤송이,천지혜,이경석,나영호,최선희 대한소아감염학회 2014 Pediatric Infection and Vaccine Vol.21 No.3

Purpose: There has been little research regarding the effectiveness of oseltamivir for influenza B infections. We sought to identify the different clinical manifestations between patients treated with and without oseltamivir. Methods: We retrospectively studied the medical records of 72 inpatients or outpatients from two medical centers diagnosed with influenza B infections by either a rapid antigen test or multiplex reverse transcriptase PCR between January 2012 and July 2012. We compared gender, age, past medical history, admission period, total fever duration, fever duration after hospitalization, post-oseltamivir medication peak temperature, laboratory test, chest X-ray, antibiotic medication, and the presence of concomitant viral or bacterial infections. Results: The number of subjects in our study was 72 who were diagnosed with influenza B pneumonia, acute bronchitis, acute bronchiolitis, croup, and mean age was 3.6±2.8 year old. The demographic characteristics and clinical manifestations of oseltamivir and the non-oseltamivir groups, including hospitalization period (4.18±2.10 vs 4.79±1.49 days, P=.17) and total fever duration (5.32±2.07 vs 6.41±3.25 days, P=.09), demonstrated no significant differences. Notably, the oseltamivir group did have significantly reduced usage of antibiotic treatment than the non-oseltamivir group (P=.04). When we limited our patient group to patients under the age of three, similar results were seen. The group prescribed oseltamivir within 48 hours of fever onset had less antibiotic usage, in addition to a shorter fever duration. Conclusion: Oseltamivir appeared to have no benefit in improving the clinical course. However, if it is prescribed within the first 48 hours of symptoms, it may be more effective. 목적: 본 연구는 인플루엔자 B 바이러스에 대한 oseltamivir의 효능을 알아보고자 치료군과 비치료군간의 임상적 특징의 차이를 비교하였다. 방법: 2012년 1월부터 2012년 7월까지 입원하거나 외래 진료실을 방문하여 인플루엔자 B 바이러스에 감염된 소아 환자를 대상으로 후향적으로 의무기록을 분석하였다. 결과: 인플루엔자 B 바이러스에 의한 폐렴, 급성 기관지염, 급성세기관지염, 크룹으로 진단된 72명의 평균 나이는 3.6±2.8세 였다. oseltamivir 치료군은 38명(53 %), 비치료군은 34명(47%)이었고 치료 시기를 고려하지 않았을 때 두 군의 입원 기간(4.18±2.10일 vs 4.79± 1.49일, P=.17), 총 발열 기간(5.32±2.07일 vs 6.41± 3.25일, P=.09)을 포함한 임상적 양상에 유의한 차이가 없었다. 비치료군, 48시간 이내 치료군, 48시간 이후 치료군간의 비교에서 임상적 양상에 유의한 차이가 없었다. 3세 이하의 환자들을 대상으로 두 군간의 비교에서도 유의한 차이가 없었다. 결론: Oseltamivir 복용 전 치료군과 비치료군간의 임상적 특성에서 유의한 차이를 나타내는 항목이 없어 oseltamivir의 적응증을 도출하기 어려웠으며 치료 후 임상 경과의 유의한 차이도 없었다. 그러나 투약 시점에 따른 비교에서는 발열 시작 48시간 이내에 osetamivir를 투여한 군에서 발열 기간이 감소하는 경향을 보여주었으므로 향후 투약 시기를 고려하여 연령별 분석, 인플루엔자 B 바이러스 종에 대한 분석을 포함하는 대단위 연구가 필요하다.

세계주의와 자국중심주의가 패션의류제품의 쇼핑에 미치는 영향

윤송이,이규혜 한국의류학회 2006 한국의류학회 학술대회논문집 Vol.2006 No.1

고기능 자폐스펙트럼장애 아동의 전제 의미 추론

윤송이,황민아,임종아 단국대학교 특수교육연구소 2018 특수교육논총 Vol.34 No.2

연구목적: 전제는 진실이라고 가정하고 공유하는 배경지식이다. 본 연구는 고기능 자폐스펙트럼장애 아동이 문장에 전제된 의미를 추론하는데 어려움이 있는지 알아보고자 일반아동과 비교하여 조사하였다. 연구방법: 초등학교 1∼3학년 고기능 자폐스펙트럼장애 아동 9명과 생활연령을 일치시킨 일반아동 9명이 연구에 참여하였다. 아동들에게 사실적 전제와 함축적 전제로 구분된 총 32개의 전제문장과 판단문장을 듣고 참인지 거짓인지를 판단하게 하였다. 이렇게 얻어진 점수로 집단(2)×전제유형(2)의 이원 분산분석을 실시하였다. 연구결과: 고기능 자폐스펙트럼장애 아동은 일반아동에 비해 전제의미를 추론하는데 어려움을 보였으며, 사실적 전제와 함축적 전제유형에 따른 차이는 발견되지 않았다. 결론: 고기능 자폐스펙트럼장애 아동이 전제의미를 추론하는데 어려움이 있다는 것은 다양한 의사소통상황에서 주어진 전제에 기반한 정보교환에 어려움이 있을 수 있다는 것을 의미한다. 이러한 결과에 대해 선행연구들을 중심으로 추론과정, 작업기억 등과 관련하여 논의하였다. Purpose: The presupposition is a shared background assuming truth. The purpose of this study was to investigate comprehension difficulty in the presupposition meaning of sentences in children with high functioning Autism Spectrum Disorder(ASD). Methods: 9 children with high functioning ASD of 1st∼3rd grade elementary schools and 9 age matched typically developing children participated in the study. The children were asked to judge whether they were true or false by listening to a total of 32 pairs of sentences involved explicit and implicit presupposition. The repeated measures analysis of variance of group(2)× type(2) was performed with the obtained score. Results: Children with high functioning ASD had difficulty in drawing inference from the presuppositions of sentences than TD, and no difference was found between explicit and implicit presupposition types. Conclusion: The difficulty in drawing inference the presupposition in sentence of a children with a high-functioning ASD means that it may be difficult to exchange information based on a given presupposition in various communication situations. We discussed these results with the inference process, working memory.

가사노동자의 근골격계질환 자각증상과 관련요인

윤송이,최재욱,김해준,이은일 한국직업건강간호학회 2006 한국직업건강간호학회지 Vol.15 No.1

준·고령자의 스마트기기 기반 이러닝 인식 조사

윤송이,김용 이러닝학회 2015 이러닝학회 학술발표대회논문집 Vol.6 No.1

스마트폰의 대중화는 이러닝의 스마트기기 기반으로 확대에 영향을 끼쳤으나, 준·고령자 대상의 연구 및 개발은 미미하다. 이에, 준·고령자의 인식조사를 통해 준·고령자 대상의 스마트기기 기반 이러닝 개발의 필요성을 검토하였다. 그 결과, 스마트기기 기반의 이러닝을 할 경우 시간관리 및 혼자 학습하는데 도움이 되고, 준·고령자 전용 과정 개발 희망 및 컴퓨터 등 정보화 학습을 선호하는 것으로 나타났다. 이를 통해 관련 연구 및 개발이 활성화되고, 준·고령자의 이용률 향상에 기여하길 바란다.

신종 감염병 환자의 효율적 처치를 위한대형병원 응급실 관리요소의 중요도 도출

윤송이,Yoon, Songyi 한국중환자간호학회 2015 중환자간호학회지 Vol.8 No.2

Purpose: This study aimed to derive the elements for effectively improving the management of emerging infectious diseases in the emergency room in large general hospitals. Methods: This research involved an analytic hierarchy process analysis of 10 experienced nurses working in a large general hospital located in the Seoul metropolitan area. The weighted values of the criteria for evaluating the importance of the management elements of patients with emerging infectious diseases in the emergency room of large general hospitals were derived using an analytic hierarchy process survey. Results: The results of the analytic hierarchy process analysis showed that experts considers responsiveness (0.291) as most important with respect to the criteria for the policy for isolation and control of infectious patients. The order of importance of the criteria for the policy for isolation and control of infectious patients were as follows: responsiveness (0.291), economical efficiency (0.257), feasibility (0.242), and sustainability (0.209). Subsequently, the weighted values of the management of the policy elements were determined based on the derived importance of the criteria mentioned above. These were, in order of priority, the construction of communication channels with the government authorities when dealing with emerging infectious diseases (15.9%), the equipment and provision of personal protective equipment to protect nurses from infection and dissemination of material (14.6%), and the operation of the isolation room and patient separation systems (14.1%). Conclusion: This study suggests critical strategies for infection control during a pandemic of emerging infectious disease.

Mobile phone use and risk of glioma: a case-control study in Korea for 2002-2007

윤송이,Jae-Wook Choi,Eunil Lee,Hyongjin Ahn,Hyong Doo Choi,Nam Kim 환경독성보건학회 2015 환경독성보건학회지 Vol.30 No.-

Objectives There has been a growing concern about the possible carcinogenic effects of the electromagnetic radiofrequency fields emitted from mobile phones. The purpose of this study was to investigate the association between mobile phone use and the development of gliomas in Korea. Methods Our study methods were based on the International Interphone study that aimed to evaluate possible adverse effects of mobile phone use. This study included 285 histologically-confirmed Korean patients 15 to 69 years of age, with gliomas diagnosed between 2002 and 2007 in 9 hospitals. The 285 individually matched controls were healthy individuals that had their medical check-up in the same hospitals. Unconditional logistic regression was used to calculate the adjusted odds ratios (aORs) and 95% confidence intervals (CIs) for use of mobile phones. Results For the entire group, no significant relationship was investigated between gliomas and regular use of mobile phones, types of mobile phones, lifetime years of use,monthly service fee, and the other exposure indices. Analyses restricted to self-respondents showed similar results. For ipsilateral users, whose the body side for usual mobile phone use match the location of glioma, the aORs (95% CIs) for lifetime years of use and cumulative hours of use were 1.25 (0.55 to 2.88) and 1.77 (0.32 to 1.84), respectively. However, the contralateral users showed slightly lower risk than ipsilateral users. Conclusions Our results do not support the hypothesis that the use of mobile phones increases the risk of glioma; however, we found a non-significant increase in risk among ipsilateral users. These findings suggest further evaluation for glioma risk among longterm mobile phone users.

Adverse Events During Perampanel Adjunctive Therapy in Intractable Epilepsy

윤송이,김세희,고아라,이선호,이영목,강훈철,이준수,김흥동 대한신경과학회 2018 Journal of Clinical Neurology Vol.14 No.3

Background and Purpose Perampanel is the first α-amino-3-hydroxy-5-methyl-4-isoxazolepropionic acid (AMPA)-receptor antagonist developed to treat epilepsy. The effects of either rapid or slow dose titration on adverse events remain to be elucidated. Methods Eighty-five patients received perampanel between March 2016 and August 2016. Patients were divided into two groups according to their dosing schedule: rapid dose titration (2-mg increments at intervals of 1 to 2 weeks) and slow dose titration (2-mg increments at intervals of at least 3 weeks). Seizure frequency and adverse events were analyzed over 3 months. Results Adverse events were reported by 47 (58%) of the 81 patients analyzed, with 12 (15%) patients discontinuing perampanel due to adverse events. Common adverse events included dizziness (n=30, 37%), aggressive mood and behavior (n=19, 24%), gait disturbance (n=16, 20%), and sleep problems (n=10, 12.4%). The overall adverse events were similar in the slow-titration group (38 of 61 patients) and the rapid-titration group (8 of 20 patients, p=0.081). However, none of the 20 patients in the slow-titration group experienced gait disturbance, compared with 16 of the 61 patients in the rapid-titration group (p=0.009), while appetite change was experienced by 4 patients in the slow-titration group but only 1 in the rapid-titration group (p=0.003). No relationship was noted between adverse events and the maximum dose of perampanel (p=0.116). Sex differences were observed, with the response to perampanel being better and the rate of adverse events being higher in females (p=0.015 and p=0.046, respectively). Conclusions Slow titration of perampanel may reduce perampanel-related adverse events.