BMI 수준에 의한 8주간 유산소성 운동이 신체구성과 심폐계 변인 그리고 항산화 체계에 미치는 영향

유인화(Yoo, In-Hwa),최덕묵(Choi, Duk-Mook),김창균(Kim, Chang-Gyun) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.6

The purpose of this study was to investigate the effects of 8-week aerobic exercise on body composition, cardiovascular and blood antioxidant systems on BMI(Body Mass Index) in male college students. Forty-one male without any medical problems were randomly assigned to aerobic exercise group. BMI was assessed before participation in aerobic exercise program. Each variables were collected to identify the body composition, cardiovascular and antioxidant systems. Results of this study was as follows; body weight was significantly increased in BMI≥25 group and decreased in BMI〈25 group. %body fat was showed significantly to different in BMI≥25 group. Diastole blood pressure and systole blood pressure was significantly showed in BMI≥25 group, respectively. maximal oxygen uptake (VO₂max) was showed significantly to different in BMI≥25 and BMI〈25 group. also, blood biological antioxidant potential(BAP) was showed significantly in BMI〈25 group and the derivatives of reactive oxygen metabolites(d-ROM) in BMI≥25 group, respectively. In conclusion, it found that aerobic exercise was effective in improving body composition, and cardiovascular system as well as antioxidant activity, and especially effective in the reduction of reactive oxygen species.

광고홍보 전공 대학생들의 현장 실습 경험에 관한 탐색적 연구

유인하(In Ha Yoo) 한국광고홍보학회 2014 한국광고홍보학보 Vol.16 No.2

본 연구는 광고홍보 전공 대학생들의 현장 실습 경험에 관한 탐색적 연구로서, 질적 분석을 통하여 개선방안을 모색하고자 하였다. 이러한 목적을 달성하기 위해 지방에 위치한 4년제 대학교 광고홍보 전공 3∼4학년을 대상으로 심층 인터뷰를 실시하였다. 연구결과를 요약하면, 첫째, 현장 실습에 참여하게 된 동기는 교수추천과 직접적인 참여가 많았으며, 기대감은 실무적인 이해와 실무 경험을 확인하고 싶어서, 그리고 실무의 노하우, 업무분위기, 진로선택 등의 다양한 실무에 대한 경험이었다. 둘째, 업무의 유형에서 실무자의 전문적인 지도는 만족하고 있으나, 업무관계상 극대화시킬 수 있는 체계적인 지도는 한계가 있었다. 또한 업무수행에 대한 역할은 명확한 구분이 없었으며, 대체적으로 단순하고 잡다한 업무를 수행하는 것으로 나타났다. 향후 현장 실습에 대한 프로그램이 시급히 개선되어야 할 것이다. 셋째, 실무적인 내용과 다양한 실무경험은 대체적으로 만족하였다. 넷째, 재학생들이 골고루 현장 실습을 경험할 수 있어야 하고, 업체와 학교 간의 산학협력 강화하며, 현장 실습을 실시하기 전에 업체특성과 업무역할을 명확하게 학생들에게 알려야 한다. 따라서 연구결과를 바탕으로 연구의 시사점을 검토했으며, 향후 현장 실습 프로그램을 개선하여 많은 경험과 기회가 제공되도록 해야 할 것이다. This research is an exploratory study on field training experiences of students majoring in advertising and public relations and was carried out to seek for improvement plans through a qualitative analysis. To accomplish this goal, in-depth interviews were conducted for juniors and seniors majoring in advertising and public relations of four-year local universities. In short, the study result is as follows; Firstly, many students found a motive to participate in field training from professor``s recommendation and spontaneous will. Students anticipated to understand and experience practical works and expect a variety of actual work experiences related to work knowhow, work atmosphere and career choice. Secondly, it is found that students were satisfied with professional instructions of hands-on workers but systematic guidance that can be maximized were limited in terms of types of work. In addition, roles for work implementation were not clearly distinguished and students generally conducted simple and miscellaneous works. It needs to be urgently improved for better field training programs in the future. Thirdly, students were generally satisfied with practical contents and a wide range of work experiences. Fourthly, opportunities for field training should be evenly distributed to students, the academic-industrial cooperation between companies and universities should be reinforced and students need to be clearly informed of characteristics of companies and work roles before field training. Therefore, the implications were reviewed based on the study result and field training programs should be improved to provide broad opportunities and experiences in the future.

나주 마리아의 구원방주의 역사적 전개와 특징

유인미 ( In Mi Yoo ) 한국신종교학회 2010 신종교연구 Vol.22 No.-

본고는 한국천주교회를 바탕으로 형성된 신종교인 마리아의 구원방주의 종합적인 이해를 목적으로 마리아의 구원방주의 역사적인 전개과정과 교리, 의례, 조직적 특징을 살펴보는 것이었다. 마리아의 구원방주는 지금까지 그리스도교계 신자들에게는 `이단`과 혐오의 대상이었으며 비 그리스도교계 신자들에게는 흔히 `개독교`라 불리는 그리스도교의 어두운 부분으로서 받아들여져 왔다. 이러한 시각들은 마리아의 구원방주에 대한 정보 없이 또 있더라도 편향된 시각으로 가공된 정보에 의해서 구성되어진 것이다. 또한 마리아의 구원방주에 관한 학계의 선행 연구들은 매우 미흡하다. 본고는 이점에 주목하여 마리아의 구원방주의 역사적인 전개과정과 교리, 의례, 조직적 특징을 종합적으로 살펴봄으로써 한국종교사에서 마리아의 구원방주가 가지는 의미를 고찰해 보았다. 마리아의 구원방주는 한국천주교회를 바탕으로 형성된 신종교로서 근·현대 한국천추교회의 변화와 밀접한 관련이 있다. 그렇기에 마리아의 구원방주를 종합적으로 이해하는 것은 근현대의 한국천주교회의 변화를 이해하는 것이고 그러한 이해는 한국종교사를 보다 다채롭게 만들어 줄 것이다. The purpose of this study is comprehensive understanding of `the Blessed Mother Weeps in Naju` that new religion is formed on the basis of catholic church in korea. This body will address historical development process and doctrines, rituals and organizational characteristics. So far `the Blessed Mother Weeps in Naju` were treated as herecy and subject of hate in christian believers and parts of darkness, be called `Gae-Dok-Gyo`, in pagan believers. These views was composed of that without information about `the Blessed Mother Weeps in Naju` or with processed information to bias. In addition, previous studies about `the Blessed Mother Weeps in Naju` was quite insufficient. This study focused on the points and investigated meaning about `the Blessed Mother Weeps in Naju` in religious history of korea, as comprehensive addressed historical development process and doctrines, rituals and organizational characteristics. `The Blessed Mother Weeps in Naju` that new religion is formed on the basis of catholic church in korea is closely related to changes in catholic church in modern korea. So that comprehensive understanding about `the Blessed Mother Weeps in Naju` is understood to changes in catholic church in modern korea and will make various religious history of korea.

시계열 군집분석을 통한 디지털 음원의 순위 변화 패턴 분류

유인진(In-Jin Yoo),박도형(Do-Hyung Park) 한국지능정보시스템학회 2020 지능정보연구 Vol.26 No.3

본 연구는 현대 사회에서 가장 가치 있는 문화자산이자 한류의 흐름에서 특히 중요한 위치를 차지하는 디지털 음악에 초점을 두었다. 디지털 음악에 대하여 공신력 있는 음원 차트인 ‘가온 차트’에 진입한 음원들의 73주간 순위 변화를 수집하였으며 유사한 특징을 가지는 패턴들로 분류하였다. 이후 각 순위 변화 패턴으로부터 주목할 만한 특징에 대한 설명적 분석을 수행하였다. 구체적으로 음원에 대한 신뢰도 이슈가 발생하기 이전 기간의 국내 발매된 디지털 음원들로 한정하여 시점을 일치시킨 후 시계열 군집분석을 통해 패턴을 도출하고자 하였다. 데이터 수집과 전처리를 통하여 742건의 중복되지 않는 음원들을 확보하였고, 시계열 순위 변화에 대한 시계열 군집분석 결과 16개의 패턴들이 도출되었다. 이후 도출된 패턴들을 기반으로 ‘스테디셀러’와 ‘원 히트 원더’의 두 가지 유형의 대표적인 패턴을 확인하였다. 나아가 두 패턴에 대하여 차트 내에서 음원의 생존 기간과 음원 순위에 관점에서 다섯 가지의 세분화된 패턴으로 분류하였다. 각 패턴들이 가지는 중요한 특징들은 다음과 같다. 원 히트 원더형 패턴에서 아티스트의 슈퍼스타 효과와 편승효과가 강하게 나타났으며, 소비자들의 디지털 음원 선택에 강한 영향을 미친다는 것을 확인하였다. 나아가 스테디셀러형 패턴을 통해서 매우 오랜 시간 소비자들의 선택을 받는 음원들을 확인하였고, 소비자의 니즈를 관통하며 가장 많은 선택을 받는 음원들이 오히려 원 히트 원더형 패턴이 아니라 스테디셀러: 중기 패턴에 포진하고 있음을 확인하였다. 특히 주목할 만한 점은 스테디셀러형 패턴을 통해 기존의 패턴과는 상반되는 ‘차트 역주행’ 현상을 확인했다는 것이다. 본 연구는 디지털 음원을 중심으로 상대적으로 소외되었던 분야인 시간의 흐름에 따른 음원의 순위 변화에 초점을 두었고, 음원의 흥행과 순위를 예측하는 것이 아니라 순위 변화의 패턴을 세분화함으로써 음원 연구에 대한 새로운 접근을 시도하였다는 점에서 의의가 있다. This study focused on digital music, which is the most valuable cultural asset in the modern society and occupies a particularly important position in the flow of the Korean Wave. Digital music was collected based on the “Gaon Chart,” a well-established music chart in Korea. Through this, the changes in the ranking of the music that entered the chart for 73 weeks were collected. Afterwards, patterns with similar characteristics were derived through time series cluster analysis. Then, a descriptive analysis was performed on the notable features of each pattern. The research process suggested by this study is as follows. First, in the data collection process, time series data was collected to check the ranking change of digital music. Subsequently, in the data processing stage, the collected data was matched with the rankings over time, and the music title and artist name were processed. Each analysis is then sequentially performed in two stages consisting of exploratory analysis and explanatory analysis. First, the data collection period was limited to the period before ‘the music bulk buying phenomenon", a reliability issue related to music ranking in Korea. Specifically, it is 73 weeks starting from December 31, 2017 to January 06, 2018 as the first week, and from May 19, 2019 to May 25, 2019. And the analysis targets were limited to digital music released in Korea. In particular, digital music was collected based on the “Gaon Chart”, a well-known music chart in Korea. Unlike private music charts that are being serviced in Korea, Gaon Charts are charts approved by government agencies and have basic reliability. Therefore, it can be considered that it has more public confidence than the ranking information provided by other services. The contents of the collected data are as follows. Data on the period and ranking, the name of the music, the name of the artist, the name of the album, the Gaon index, the production company, and the distribution company were collected for the music that entered the top 100 on the music chart within the collection period. Through data collection, 7,300 music, which were included in the top 100 on the music chart, were identified for a total of 73 weeks. On the other hand, in the case of digital music, since the cases included in the music chart for more than two weeks are frequent, the duplication of music is removed through the pre-processing process. For duplicate music, the number and location of the duplicated music were checked through the duplicate check function, and then deleted to form data for analysis. Through this, a list of 742 unique music for analysis among the 7,300-music data in advance was secured. A total of 742 songs were secured through previous data collection and pre-processing. In addition, a total of 16 patterns were derived through time series cluster analysis on the ranking change. Based on the patterns derived after that, two representative patterns were identified: ‘Steady Seller’ and ‘One-Hit Wonder’. Furthermore, the two patterns were subdivided into five patterns in consideration of the survival period of the music and the music ranking. The important characteristics of each pattern are as follows. First, the artist"s superstar effect and bandwagon effect were strong in the one-hit wonder-type pattern. Therefore, when consumers choose a digital music, they are strongly influenced by the superstar effect and the bandwagon effect. Second, through the Steady Seller pattern, we confirmed the music that have been chosen by consumers for a very long time. In addition, we checked the patterns of the most selected music through consumer needs. Contrary to popular belief, the steady seller: mid-term pattern, not the one-hit wonder pattern, received the most choices from consumers. Particularly noteworthy is that the ‘Climbing the Chart’ phenomenon, which is contrary to the existing pattern, was confirmed through the steady-seller pattern. This study focuses on the change in

고정희 시의 탈식민주의 연구 : 연작시 〈밥과 자본주의〉를 중심으로

유인실(Yoo In-shil) 韓國批評文學會 2010 批評文學 Vol.- No.36

This study started with the problematic awareness that there was a need to investigate post-colonial consciousness through the code of post-colonial cultural strategies, recognizing that Ko Jeong-hee’s criticisms about imperialism, capital, and internal colonialization in her series work Boiled Rice and Capitalism displayed a diverse spectrum through post-colonial writing. Regarding the problematic awareness, the study set out to explore an identity that became others granted by the dominating ideology and explanations about the dominating ideology skillfully hidden in the identity and to shed light onto post-colonial consciousness in three major strategies. Ko lived a life going through layers of suppressions as an intellectual and woman in a third country. Given her life, her post-colonial consciousness readable from her poetic world sharply reveals the reality perception of a poet living in the modern society. Her Boiled Rice and Capitalism is a series work consisting of 26 poems. She named the work Boiled Rice and Capitalism to resist the colonial ruling of imperialism based on capital and expose its vanity and corruption from a post-colonial perspective. First, the study examined her anti-explanatory strategies read in the resistance reading method in the dynamic relations between the imperial ruling culture and post-colonialism. Said’s resistance reading is a way of reading a text by focusing on reality in and outside the text and connecting imperial ideology to colonial contexts. Ko captured the surface and back of imperialism under the protection of political and legal ruling and connected them to colonial contexts to reveal colonial reality that subtly made advancement out of desire for greedy commerce, looting, and wealth accumulation and deeply penetrated everyday life. Thus she saw it as capital’s invasion into capital flows and demonstrated post-colonial consciousness through anti-explanations that disclosed and criticized such fallacy. Rewriting texts canonized by the dominating discourse in the shoes of a colonist through a parody-style writing back and thus disclosing the conspiracy and falsehood of the dominating discourse, she showed a poetic perception that challenged the ruler’s explanatory acts. She also criticized the power of imperial capital that exercised omnipotent power with parodies to satirize the problems with capital’s “colonial ruling” and reveal its faults. Furthermore, she ultimately showed confronting discourse to resist the dominating ideology, borrowing it through “metonymy” that is the discourse of paradox and irony. “Metonymy”, which changes and reorganizes words used by the dominant culture and discourse, is not radical resistance in that the goal of post-colonialism is to “overcome” colonialism. However, she succeeded in broadening the horizon of post-colonial writing without reserve by implementing various post-colonial strategies. It is thus apparent that Ko directly explained reality perceptions. Her explanatory technique reminds the readers of the idea notion in Politeia by Socrates. When we are too heavily obsessed with extremely detailed thoughts to understand the substance of real facts, we fail to grasp the substance and only see the false image in the cave. Thus Ko induced macroscopic fact discourse through poetic expressions of metonymy rather than detailed microscopic discourse. She made her readers realize the state of mental and material colonization and showed them a resisting poetic world, which reconfirmed the post-colonial nature of her poetry.

중소기업 R&D 성공에 있어서 개방형 혁신의 효과에 관한 연구

유인진(In-Jin Yoo),서봉군(Bong-Goon Seo),박도형(Do-Hyung Park) 한국지능정보시스템학회 2018 지능정보연구 Vol.24 No.3

본 연구는 2개년 중소기업 기술통계조사에 근거하여 기업의 기술특성, 기업역량, R&D 활동에 해당하는 요인들이 R&D를 통한 매출액에 어떠한 영향을 미치는지에 대해 조절회귀 분석을 수행하였다. 아울러 개발 방식에 따라 각 요인의 영향력 변화를 확인하고, 29개 산업에 대하여 동일한 분석을 진행하였다. 주요 연구결과는 다음과 같다. 첫째, 분석 결과 12개 요인이 매출액에 유의한 영향을 미치는 것으로 나타났다. 둘째, 기술개발 방식에 따른 요인의 영향력 변화를 분석한 결과, 4개의 요인에서 유의한 변화가 확인되었고, 이들 각의 요인에서 기술개발 방식에 따른 성과 창출에 서로 다른 조절효과가 확인되었다. 셋째, 매출액 영향 요인을 산업별로 검증한 결과, 산업별 최대 9개까지 성공요인을 보유하며, 산업별 개발방식에 따른 요인의 영향력 변화 분석 결과 산업별 최대 8개까지 유의한 변화가 확인되었다. 본 연구는 다음의 시사점을 가진다. 첫째, 중소기업은 기술개발 관련 의사결정시 해당 기업이 속한 산업에서 매출 증대 요인이 무엇인지 파악하여 집중할 필요가 있다. 또한 개발하는 기술의 특성, 기업의 역량, R&D 활동수준 등을 고려하여 기술개발방식을 결정하여야 한다. 둘째, 중소기업을 지원하는 기관에서는 관련 예산을 효과적으로 집행하기 위해 지원 기업 평가 시, 지원과제 및 지원목적에 따라 평가항목을 달리하는 상황별 가이드라인을 수립해야 한다. 특히 도출된 결과를 토대로 개방형 혁신 기업에 대한 맞춤형 지원 등을 통해 정책 효과성을 제고할 필요가 있다. The Korean companies are intensifying competition with not only domestic companies but also foreign companies in globalization. In this environment, it is essential activities not only for large companies but also Small and Medium Enterprises (SMEs) to get and develop the core competency. Particularly, SMEs that are inferior to resources of various aspects, such as financial resources etc., can make innovation through effective R&D investment. And then, SMEs can occupy a competency and can be survive at the environment. Conventionally, the method of "self-development" by using only the internal resources of the company has been dominant. Recently, however, R&D method through cooperation, also called "Open Innovation", is emerging. Especially SMEs are relatively short of available internal resources. Therefore, it is necessary to utilize technology and resources through cooperation with external companies(such as joint development or contract development etc.) rather than self-development R&D. In this context, we confirmed the effect of SMEs’ factors on sales in Korea. Specifically, the factors that SMEs hold are classified as `Technical characteristic`, `Company competency`, and `R&D activity` and analyzed how they influence the sales achieved as a result of R&D. The analysis was based on a two-year statistical survey conducted by the Korean government. In addition, we confirmed the influence of the factors on the sales according to the R&D method(Self-Development vs. Open Innovation), and also observed the influence change in 29 industrial categories. The results of the study are summarized as follows: First, regression analysis shows that twelve factors of SMEs have a significant effect on sales. Specifically, 15 factors included in the analysis, 12 factors excluding 3 factors were found to have significant influence. In the technical characteristic, `imitation period` and `product life cycle` of the technology were confirmed. In the company competency, `R&D led person`, `researcher number`, `intellectual property registration status`, `number of R&D attempts`, and `ratio of success to trial` were confirmed. The R&D activity was found to have a significant impact on all included factors. Second, the influence of factors on the R&D method was confirmed, and the change was confirmed in four factors. In addition, these factors were found that have different effects on sales according to the R&D method. Specifically, ‘researcher number’, ‘number of R&D attempts’, ‘performance compensation system’, and ‘R&D investment’ were found to have significant moderate effects. In other words, the moderating effect of open innovation was confirmed for four factors. Third, on the industrial classification, it is confirmed that different factors have a significant influence on each industrial classification. At this point, it was confirmed that at least one factor, up to nine factors had a significant effect on the sales according to the industrial classification. Furthermore, different moderate effects have been confirmed in the industrial classification and R&D method. In the moderate effect, up to eight significant moderate effects were confirmed according to the industrial classification. In particular, `R&D investment` and `performance compensation system` were confirmed to be the most common moderating effect by each 12 times and 11 times in all industrial classification. This study provides the following suggestions: First, it is necessary for SMEs to determine the R&D method in consideration of the characteristics of the technology to be R&D as well as the enterprise competency and the R&D activity. In addition, there is a need to identify and concentrate on the factors that increase sales in R&D decisions, which are mainly affected by the industry classification to which the company belongs. Second, governments that support SMEs’ R&D n

사이버명예훼손행위와 형사법적 대응방안

유인창(In-Chang Yoo) 한국컴퓨터정보학회 2012 韓國컴퓨터情報學會論文誌 Vol.17 No.5

익명성이라는 특성으로 인하여 사이버공간에서는 다양한 범죄가 발생한다. 그 중에서도 표현의 자유라는 이유로 타인에 대한 명예훼손행위가 가장 심각하다. 즉 사이버공간에서 일어나는 명예훼손은 그 침해가 순간적이고 광범위하며 피해자가 대응할 시간적 여유가 없다는 점에서 오프라인에서 발생하는 명예훼손과 비교할 때 피해의 충격성과 심각성은 매우 크다고 아니할 수 없다. 그러나 표현의 자유도 중요하지만 인간의 존엄과 가치를 존중하는 자유민주주의 사회에서는 헌법 제21조 제4항에 규정된 것처럼 언론 출판은 타인의 명예나 권리 또는 공중도덕이나 사회윤리를 침해해서는 안 된다. 표현의 자유 못지 않게 개인의 명예보호도 헌법상 보장된 기본권이며, 개인의 명예나 인격을 침해하는 행위까지 표현의 자유영역에 포함시킬 수 없기 때문이다. 이러한 점에서 명예훼손죄는 표현의 자유의 최소한의 한계라고 보아야 한다. There occur various crimes in cyber space hiding behind anonymity to avoid punishment by criminal law. One of the most serious crimes committed in cyber space is defamation against others under the cloak of freedom of expression. The infringements by defamations in cyber space are made all of a certain and widespread that the victims have no time to react, and for that reason, the shocks by the defamation are much serious and severe compared with that committed in off line. However, press and publication shouldn't infringe on other's honors, right, public order or social ethics in liberal democrat society which values much the human dignities and values as stipulated in Article 21 section 4 of the Constitution. Protection of personal honor is also the basic rights guaranteed by the Constitution as much as the freedom of expression, and by extension, such harmful behaviour shouldn't be included in the freedom of expression area. In this way, slander can be considered as the minimum limitation of the freedom of expression.

소비자 감성기반 맞춤형 제품 분석에 관한 연구

유인진(In-Jin Yoo),서봉군(Bong-Goon Seo),박준영(Jun-Young Park),김건우(Keon-Woo Kim),박도형(Do-Hyung Park) 한국기술혁신학회 2018 한국기술혁신학회 학술대회 발표논문집 Vol.2018 No.11

본 연구에서는 SNS, 블로그 등 다양한 채널에서 공유되고 있는 개인이 작성한 제품 정보 및 후기를 바탕으로 감성분석을 활용하여 맞춤형 제품에 대한 분석을 수행하였다. 구체적으로, 제품 중 사용자의 리뷰 정보가 풍부한 화장품에 대하여 소비자 평가 상 상위 제품 100개를 선정하여 어떠한 유형의 감성 정보가 출현하는지를 확인하였고, 제품을 대표하는 공통감성과 제품별 고유감성을 확인하였다. 이후 제품과 감성간의 네트워크 분석을 통해, 제품이 네트워크에서 위치와 역할, 제품 간 유사도를 확인하였다. 마지막으로, 제품의 평점과 순위 등 객관적 정보와 소비자 감성간의 관계 도출을 통해, 순위 및 판매량에 대한 감성요인의 영향력을 확인하였으며 분석 결과 감성 네트워크를 통해 산출된 중심성 지수가 가장 큰 영향력을 가지는 것이 확인되었다. 본 연구의 결과를 통해 확인해 볼 수 있는 시자점은 다음과 같다. 첫 번째, 제품과 감성에 대한 선행연구들에 비하여 본 연구는 감성들의 강도뿐만 아니라 네트워크 분석을 통해서 감성들의 관계적인 특징을 정량화시켜 분석하는 데에 차별성이 존재한다. 두 번째, 선행 맞춤형 제품(화장품) 연구는 사용자의 피부 진단정보를 중심으로 이루어져 왔으나 ‘감성’이라는 범위를 특정하여 텍스트를 분석한 연구는 한정적으로 이는 유의미한 시도라 볼 수 있다. 이러한 소비자 감성을 활용하여 맞춤형 서비스의 고도화 및 차별화 전략 수립에 활용될 수 있을 것으로 기대된다. In this study, we tried to find meaningful insights in customized products using emotional analysis based on product information and reviews written by consumers shared in various channels such as SNS and blog. Specifically, we identified 100 kinds of top products in the consumer evaluation for “Cosmetics” with rich user review information, and confirmed what types of emotional information appeared. We also confirmed common emotions and unique emotions for each product. After analyzing the network between the product and the emotion, we found the similarity, location, role between the product and emotion in the network. Finally, the influence of emotional factors on ranking and sales volume was confirmed by deriving the relationship between objective information such as rating and ranking of products and consumer emotion, and it was confirmed that network centrality index calculated through emotional network has the greatest influence . The results of this study suggest the following theoretical and practical implications. The theoretical implications are as follows. Previous studies using data analysis have derived emotions and confirmed the impact of each individual emotional frequency. On the other hand, there is a difference in the quantification and analysis of the relational characteristics of emotions through network analysis. Practical implications are as follows. Studies on customized products that have been developed have been based on user"s skin diagnosis information. Analysis using some SNS has been performed, but research that analyzes the text by specifying the range of "emotion" is limited as in this study. Therefore, this study can be regarded as a some meaningful attempt. It is expected that this kind of consumer sensitivity will be utilized for the development of customized service and the strategy of differentiation. Finally, the research methodology presented in this study is easy to visualize the analysis results, and is easy to understand and can be used continuously through regular updates in the future. Therefore, it is an excellent methodology in terms of economic efficiency, practicality and sustainability. Therefore, it is expected that the practicality of the methodology will be high and it will bring about effective results.

공익광고의 연도별 주제와 시각적 표현유형 분석

유인하(In Ha Yoo) 한국디자인문화학회 2011 한국디자인문화학회지 Vol.17 No.3

공익광고는 오늘날 사회 내에서 일어나는 부정적 요인을 제거하고 건강한 사회, 공익이 우선되는 사회를 지향하기위해 공중의 부정적 태도와 행동을 변화시켜 사회적 통합을 통한 공공의 이익을 추구하는 커뮤니케이션 활동을 의미한다. 따라서 본 연구의 목적은 인쇄매체 공익광고의 연도별 주제와 시각적 표현유형을 분석하기위해 공익광고에 대한 이론적 기준을 제시하고, 연도별로 어떠한 주제를 가지고 시각적으로 표현유형이 나타났는지를 헤드라인의 타이포그래피 표현과 비주얼 레이아웃 표현, 시각적 표현특성, 컬러표현의 세부적으로 분류하였으며, 연구범위는 공익광고를 분석하기위해 선행연구와 문헌을 통해 공익광고의 개념을 고찰하고 특징을 살펴보고, 공익광고를 연도 별, 시각적 표현을 유형화하여 조사 분석하였으며, 분석대상으로는 한국방송광고공사 홈페이지에 수록된 공익광고(1992년부터 2009년까지 게재), 총116건의 인쇄광고를 다운을 받아 프린트 하였다. 연구방법은 공익광고의 내용을 분석대상으로 하는 문헌자료와 인터넷 사이트 등의 자료를 가지고 이론적 체계를 갖추었으며, 이를 통해 공익광고의 연도 별주제와 시각적 표현유형에 대해 조사·분류하여 내용 분석을 하였다. 분석결과, 첫째, 공익광고에 대한 주제를 분석해 본 결과 총 49종의 다양한 주제를 가지고 집행되었으며, 시대의 사회적 환경에 따라 주제의 집중화 현상을 보이고 있었다. 둘째, 이성적 소구보다는 감성적 소구의 표현이 많았다. 셋째, 헤드라인의 타이포그래피 표현 유형은 대부분 명조체 형태의 서체가 가장 많이 표현되었고, 그다음은 고딕체 형태의 순으로 많았으며, 가는 형태인 라이트(light)서체가 많았다. 넷째, 레이아웃 표현에서는 지면의 좌측 비주얼처리와 상단 비주얼처리의 레이아웃이 많았다. 다섯째는 시각적 표현특성에서는 인물을 등장시켜 표현하는 경우가 가장 많았다. 마지막으로 컬러표현에서는 모노톤보다 컬러가 압도적으로 많음을 알 수 있었다. 따라서 본 연구는 공익광고 분석과정에서 중요한 시사점을 찾을 수 있었다. 향후 창의적인 전개하는데 있어서 제작측면에서 심층적이고 체계적인 디자인연구의 필요성을 제시하고자 한다. Today public service advertising means that it eliminates negative causes occurring in society and aims for a healthy one and eventually has the goal of social integration for public benefits through various communications. And for this, the study suggests theoretical standards in order to analysis visual expression types of printed media for public service advertising, and for the study of more detailed themes and their visual expression of the campaign advertisement for each year, some categories are classified into typography types of headline, visual layouts, visual characteristics, a range of studies to analysis the public service advertising with the leading research and literature examines the concept of public service advertising, and look at the features, public service advertising annual subject, a types of visual expression the survey were to be analysis include KOBACO listed in the public service advertising website(from the year 1992 to 2009), a total of 116 print advertisements were printed take-down. Research methods to analysis the content of the public service advertising that target the literature and theory with data such as the Internet site, equipped with the system and, through them by annual subject of public service advertising about the visual expression types, investigation and analysis of classified information were. As a result, firstly, the analysis reveals 49 kinds of theme in public service advertising and most of which are largely influenced by socially prevailing issues at that time. Secondly, in their expression, rational appeal is outnumbered by emotional appeal. Thirdly, in the typography of headline, most are meungzo, followed by Gothic and light line is especially mostly used. Fourth, in terms of layout expression, the layout of left-visual and the upper visual on the space is often expressed, which shows the same context as study before. Fifth, characters more often appear in the visual expression. Lastly, color-tone is overwhelmingly used, compared with mono-tone. The systematic analysis of visual expression types shown on public service advertising in this research might be helpful for designers to get better design expression strategies for the production of creative public service advertising hereafter.

인쇄광고에 표상된 성 정체성에 관한 연구

유인하(In Ha Yoo),지원배(Won Bae Ji) 한국디자인문화학회 2008 한국디자인문화학회지 Vol.14 No.3

Vague gender identity has been increasingly appearing in today`s advertisement. This research analyzes the psychological shape of a human being based on the anima and animus theory, deviating from the analysis of advertisements in which only each gender identity of male and female is expressed. For the analysis, the research adopts the anima and animus theory of C.G Jung and based on that, analyzes eight advertisements related with gender identity through semiology. As a result of the research, we found that the anima phenomenon that stimulates femininity in the male and the animus phenomenon that stimulates masculinity in the female have been appearing in many print ad materials. The anima phenomenon in the ad was expressed using maternal instinct through a growing fetus or devoted love through social volunteer activities. Also, a wisdom image was presented through Shinsaimdang. The Animus phenomenon in the ad was expressed using a strong physical power of the male, and using homosexuality through the physical touching between females. In general, step 1 of the anima and animus theory, which is a physical expression, has appeared more than the theory`s step 4, which is a wisdom image. It seems that the expression of vague gender identity will increase in the future due to the advertisement trend that seeks a new social environment.