http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 유유정 (검색결과 34 건)
- 무료
- 기관 내 무료
- 유료
-
유유정(劉有湞),최재민(崔載旻) 경인행정학회 2011 한국정책연구 Vol.11 No.3
본 연구는 미용실의 운영유형을 두 가지(프랜차이즈 미용실, 일반 미용실)로 구분하고, 선택의 중요요소(시설이용, 서비스이용)에 어떤 차이가 존재하는 지를 확인하는 것을 목적으로 한다. 구체적으로는 “고객집단(일반 미용실, 프랜차이즈 미용실 이용)에 따라 시설만족 요인에 대한 중요도 인식과 만족도 인식에는 차이가 있을 것이다(가설1), 고객집단(일반 미용실, 프랜차이즈 미용실 이용)에 따라 서비스만족 요인에 대한 중요도 인식과 만족도 인식에는 차이가 있을 것이다(가설2), 고객집단(일반 미용실, 프랜차이즈 미용실 이용)과 고객충성도(충성집단, 미충성집단)에 따라 시설 만족요인에 대한 중요도와 만족도에는 차이가 있을 것이다(가설3), 고객집단(일반 미용실, 프랜차이즈 미용실 이용)과 고객충성도(충성집단, 미충성집단)에 따라 서비스만족요인에 대한 중요도와 만족도에는 차이가 있을 것이다(가설4)”와 같은 4개의 가설을 검증하는 것이다. 분석된 결과에 따르면, 고객들은 이용하는 미용실의 유형에 따라서 기대하는 바가 상대적인 차이를 갖고 있는 것으로 분석되었다. 또한, 일반적으로 프랜차이즈 형태의 미용실을 이용하는 고객들은 일반 미용실 이용고객에 비해 상대적으로 많은 횟수를 방문하며, 방문시 이용하는 금액 역시도 더 많은 것으로 분석되었다. 또한, 프랜차이즈 이용고객들은 더 많은 비용을 지불하는 만큼 더 많은 서비스와 시설수준을 기대하는 것도 사실이다. 따라서 미용실을 운영하는 경영자는 유형에 따라서 상이한 소비자들의 기대를 충분히 이해하고 이에 기반한 적합한 경영전략을 세워 실행하는 것이 필요할 것으로 본다.
-
-
피부관리실 이용자 만족도 및 재방문의사 결정요인에 대한 연구
최재민(崔載旻),유유정(劉有湞) 경인행정학회 2012 한국정책연구 Vol.12 No.4
이 연구의 목적은 피부관리실을 이용하는 대학생들의 시설이용 만족도에 미치는 영향요인을 발굴하여 피부관리실 이용에 있어서의 대중화를 위한 마케팅전략을 강구할 때 참고자료로 활용할 수 있도록 하는데 있다. 연구목적의 달성을 위하여 선행연구검토, 다양한 경험적 분석 및 종합적 논의를 하였으며, 실증분석 방법으로는 요인분석을 통해 도출한 요인변수를 활용한 다중회귀분석 방법을 이용하였다. 연구결과 시설환경요인, 인적요인, 비용절감요인 및 비용효과요인 등이 만족도에 영향을 미치는 것으로 나타났다. 따라서 이와 같은 요인들을 적극적으로 관리할 수 있는 마케팅전략을 강구할 필요가 있을 것이다.
-
-
-
뷰티(美)산업의 성공전략 분석 고찰(한국콜마를 대상으로)
손은주,유유정,맹유진 한국인체미용예술학회 2009 한국인체미용예술학회지 Vol.10 No.4
Kolmar Korea Co., Ltd. (hereinafter called 'Kolmar Korea') was originally established in joint management with Kolmar Japan in 1990. It has led research and development activities in Korean cosmetics market and has also played a major role in industrial specialization based on Original Development Manufacturing (ODM). Even in the face of aggressive marketing unrolled by multinational corporations with massive capital and advanced technical power, Kolmar Korea has contributed much to preparing a technical foundation of Korean cosmetics market. Based on the technical and productional knowhow of Kolmar Global Network that holds a centennial tradition of research and development, Kolmar Korea has played a leading role in changing the cosmetics production market of Korean cosmetics industry into a technical market. The knowhow of Kolmar Korea's capacity and growth motive can be outlined as follows: First, it has been leading development-oriented ODM industry. Secondly, it has rapidly acquired latest global information with the help of its global network. Thirdly, it has converged on research and development (R&D) and has been still developing high performance and high value-added products owing to steady investment.
-
-
루브릭의 적용이 학업 성취도에 미치는 영향 -NCS 기반 피부미용 교과 ‘모델링 마스크하기’ 중심으로
이다연,유유정,이종숙 대한미용학회 2023 대한미용학회지 Vol.19 No.1
This study examined the effects of the rubric, developed for the ‘Modeling mask’ subject out of the NCS skin-beauty ‘Face pack-mask’ learning modules, on the academic achievement of 40 high school sophomores. The results are described as follows. First, the rubric was developed by establishing the practice plan, practice process, practice result, and practice attitude as evaluation items according to the achievement standards of the skin beauty subject 'Modeling mask' unit. Second, the suitability of the ‘modeling mask’ rubric for students, teachers, and experts was verified for reasons that included high ‘results availability’ and ‘understanding of the evaluation tool’. Third, no difference in pre-evaluation of academic achievement was observed for the comparative group, to whom the rubric was not provided, and the experimental group, who received the rubric. Fourth, meaningful differences in the prepost evaluation on the ‘modeling mask diagram’ in the practice plan and ‘working posture’ in the practice process were observed in the comparative group. Fifth, meaningful differences in the pre-post evaluation of all items, practice plan, process, results, and attitude were observed in the experimental group. Application of the rubric to the ‘modeling mask’ evaluation resulted in improvement of students’ academic achievement. The findings of this study demonstrated that development and application of a rubric for performance assessment for practice subjects can result in more effective learning outcomes.
-
여대생의 자각하는 유·수분 정도에 따른 안면 피부상태 분석
이미경,유유정,전해정 한국피부과학연구원 2013 대한피부미용학회지 Vol.11 No.4
Recently, there has been a strong demand for healthy skin and good looking. However, the incorrect perception of skin conditions can cause side effects at selection of cosmetics and during skin management. Therefore,this study has measured and analyzed skin conditions (sebum, moisture, pH, melanin and erythema) by the perceived sebum and moisture conditions on the face against college women. According to analysis on perceived sebum and skin conditions, there was difference between a group with more-than-average sebum contents and a group with a lack of sebum in terms of sebum levels. In the forehead and around the eyes, the sebum level was high in the group with more-than-average sebum contents. According to skin analysis by the perceived moisture level, melanin was significantly high in a group with more-than-average moisture in the chin only. In case of skin analysis values, no significant difference was found between the two groups in which moisture was perceived. Therefore, it’s been confirmed that there is no difference in skin conditions by the facial region. Even though the perception of sebum conditions was matched with sebum levels, the perception of moisture conditions was not matched with skin conditions. Therefore, it appears that it is necessary to select cosmetics and manage skin through scientific analysis instead of depending on the subjective perception of skin conditions.
-
미용실 이용자의 시설과 서비스 만족이 고객충성도에 미치는 영향 분석 - 대학생 인식조사 결과를 중심으로 -
최재민,유유정,전연숙 한국피부과학연구원 2011 대한피부미용학회지 Vol.9 No.4
This article aims to empirically analyze how the customer satisfaction of equipment and service in a beauty salon effects on customer loyalty. To achieve this aim, we carry out a survey targeting under graduate students. The empirical data have been analyzed by T-test and logistic regression. There are the results that we have reached; First, There is an interrelationship between the customer loyalty and individual attributes(p<.05). Second, the group with customer loyalty is higher customer satisfaction rather than the group without customer loyalty(p<.05). Third, we confirm that the higher service and equipment satisfaction, the higher customer loyalty(p<.05). In other word, as a customer has the high service and equipment satisfaction, the customer loyalty becomes higher. From this result, we suggest that a beauty salon management should have definite strategies to secure regular customers who are amply satisfied with equipments and services of the salon. In the equipment aspect, they need to raise their brand images and make their salons clean. On the other hand, they need to raise the professionalism of their employes and provide services accurately and friendly in the service aspect.
스콜라
KCI연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
