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오유겸,조슈아박 한국유통경영학회 2024 유통경영학회지 Vol.27 No.1
Purpose: Social ventures, in general, suffer from lack intangible resources, such as advanced technologies, marketing techniques, established brands. In addition, compared with established enterprises, they typically hold limited knowledge about potential host countries. Extant research on international business has largely highlighted institutions in established enterprises’ host economies Against this backdrop, Our study attempts to identify the moderating r oles o f home government s upport a nd h ost country institutions on the effect of organizational learning on international expansion in the context of social ventures. Research design, data, and methodology: Integrating the knowledge-based theory of the firm, the institutional theory of the firm, and the resource-advantage theory of competition, we formulated a model explicating the moderating i mpacts of home government s upport and h ost country institutions on the effects of organizational learning on international market expansion in the context of social ventures. The model was estimated by a Cox’s proportional hazard model. Results: Our study proposed that home government support would moderate the importance of a social venture’s organizational learning in facilitation its market expansion into a host country. In addition, we proposed that Host country institutions w ould m oderate t he i mportance of a s ocial venture’s organizational learning in facilitation its market expansion into a host country. Implications: This manuscript filled a knowledge gap in international market expansion of social ventures. We emphasized the importance of social ventures’ previous learning in international expansion varies, according to the institutional context of both home and host countries.
The Effects of Cost Stickiness on Real Earnings Management: A Data Analysis of Export Marketers
오유겸,김문홍 강원대학교 경영경제연구소 2022 Asia-Pacific Journal of Business Vol.13 No.3
Purpose Export marketers may have incentives to attempt real earnings management to avoid low reported earnings. Therefore, we attempted to verify the relationship between cost stickiness and real earnings management in the context of export marketing. Design/methodology/approach Data were collected from exporters that settle-accounts in December excluding financial businesses listed on the stock market from 2015 to 2019. Multiple regression analysis were employed to analyze the data. Findings - The results showed that there is a negative relationship between cost stickiness and real earnings management. In addition, the results showed that export marketers little attempt to offset the cost inefficiency caused by the increase in expense because of cost stickiness with opportunistic management activities through real earnings management. Rather, as the level of real earnings management appears lower, exporters showing cost stickiness are expected to report management performance based on actual marketing. Furthermore, exporters with a high level of managerial centrality or high managerial overconfidence little attempt to offset cost inefficiency caused by cost stickiness with real earnings management activities. Research implications or Originality - Our study is the first to investigate the quality of earnings information of exporters with cost stickiness. Based on the results, we suggested efficient marketing strategies for exporters.
오유겸,오희화 한국유통경영학회 2023 유통경영학회지 Vol.26 No.2
Purpose: The purpose of our study is to identify the roles of national philanthropic environment and industrial type in the relationship between innovation capability and creating shared value in social ventures. Specifically, we aimed to present conditions in which innovation capability and creating shared value are distinguished from one another. Research design, data, and methodology: Employing the resource-advantage theory of competition, institute-based view, and industry-based view as fundamental frameworks, we generated a model that might explicate the moderating effects of national philanthropic environment and industry between innovation capability and creating shared value in social ventures. Results: The results of our study were as follows. First, social ventures’ innovation capability has an effect on the strength of creating shared value. Second, the philanthropic environment of the host countries positively moderates the impact of social venture’s innovation capability on the strength of creating shared value. Third, the industry type of social venture moderates the effect of innovation capability on the strength of creating shared value. Implications: Our study would be able to provide practical implications in the following respects. First, the results of this study could contribute to developing government policies by identifying the influence of national philanthropic environment on creating shared value. Second, our study could provide a framework for social ventures to better understand the impact of national philanthropic environment on the relationship between innovation capability and the strength of creating shared value.
오유겸 ( Yu Gyeom Oh ) 한국유통경영학회(구 한국유통정보학회) 2021 유통경영학회지 Vol.24 No.3
Purpose: Even though social ventures are comparatively insufficient in resources such as knowledge of potential host countries that may be accumulated from experiential learning, some social ventures have substantially expanded their businesses into foreign markets. Advocating the notion that vicarious learning would be able to contribute to explaining this phenomenon, the present research sought to explore whether and how learning from competitors, business partners, and leaders enables social ventures to substantially expand their operations into international markets. Research design, data, and methodology: Employing the knowledge-based theory of the firm and the contingency theory as fundamental frameworks, the current work generated a model that might explicate the impact of vicarious learning and contingency forces on international prosperity in the setting of social ventures. The current research developed an empirically testable model. Results: The results of the study suggested that a social venture should be learning significantly from its business partners and its leaders in order to prosper in the economy as well as learning systematically from foreign, domestic, and global competitors that possess experiences in the target economy. In addition, the results suggested that both advanced-economy institutions and indirect internationalization may lessen the influence of vicarious learning in promoting social ventures’ international prosperity. Implications: The present study may contribute to knowledge extension of two basic research areas-social ventures’ internationalization and organizational learning―by placing an emphasis on the value of vicarious learning in terms of social ventures’ international prosperity. This article is finalized with a rich discussion of theoretical and practical implications and future research directions in addition to the current research limitations.
오희화,오유겸 한국국제경영관리학회 2022 국제경영리뷰 Vol.26 No.3
The purpose of the present study is to investigate whether entrepreneurship, managerial competence, and learning orientation influence the marketing performance of carbon-material exporters in Korea. An empirical analysis was performed based on data collected from a survey. From the survey, we obtained 94 responses. Based on an analysis of the responses, we tested hypotheses. The results of hypothesis tests are as follows. First, from the perspective of carbon-material exporters, innovativeness and risk-taking among entrepreneurship dimensions had significant effects on learning commitment and openness, which are dimensions of learning orientation. Nonenthess, proactiveness had a significant effect only on learning commitment. Second, from the perspective of the competence of carbon-material exporters, resource competence had significant effects on both learning commitment and openness, the two dimensions of learning orientation. Nevertheless, job competence insignificantly affect both dimensions. In addition, leadership only had a significant effect on openness. Third, openness positively mediated the relationship between innovation and non-financial performance. In addition, openness positively mediated the relationship between risk sensitivity and non-financial performance. The results of the study could present an effective model for the Korean government to develop policies supporting carbon-material expoerters and could provide a basis for future studies on the marketing performance of carbon-material exporters.