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엄성진 ( Sung Jin Uhm ) 한국공업화학회 1992 공업화학 Vol.3 No.1
In this energy and environment conscious age, methanol has come to attention increasingly since the well established process is commercially available to produce methanol from abundant low grade carbonaceous resources ; methane, carbon dioxide, coal and biomass etc. Methanol is a Clean energy source which is a readily storable and transportable liquid. It is elaborated to correlate power generation, city gas and chemical feed stocks including transportation fuel, enhancing the national efficiency of resource utilization as well as reducing the environmental problems for the future via C1 technology. It is emphasized that CO₂could be used to produce methanol as a mean of hydrogen storage as in the nature, which will alleviate the environmental problem such as green house effect.
백승국 ( Seung Kuk Baik ),이루리 ( Ru Ri Lee ),이혜지 ( Hae Ji Lee ),엄성진 ( Sung Jin Uhm ) 한국기호학회 2012 기호학연구 Vol.32 No.-
Recently in consulting area, people tend to accept and unite two different marketing methodologies. One is quantitative marketing methodology which suggests the strategy based on market data, the other is called qualitative marketing methodology which analyze and diagnose consumer thoroughly. The unity of those two methodologies mean the possibility of exploration of economical methodology that proposes abstract figure of data analysis and the creative marketing strategy that of in the level of consumer`s aspect at the same time. In this stream of study, it is being mentioned on the importance of applied humanities. Especially the emerging branches of applied humanities are as follows: aesthetic marketing that establishes product and brand identity, emotional marketing that moves consumers` mind, and cultural branding that sets communication strategy up by the medium of culture. The purpose of this research is to analyse utility of storytelling in the process of consumers to recognize brands in the level of cultural branding. It has its aim at application of the cultural semiotics and methodology into a concept of cultural branding which is derived from ``How Brands Become Icons`` by Douglas Holt, the marketing specialist, in particular. Holt mentioned about the importance of cultural branding strategy on the basis of storytelling but he doesn`t give any specific concept and methodology from his book. He just simply emphasizes the importance of storytelling strategy to establish brand myth by analyzing commercials. Thus, cultural branding theory concept and methodology will be suggested in the perspective of cultural semiotics in this paper. The research attempts to take a theoretical approach of cultural branding through following interdisciplinary concepts that affects on consumers realm of cognition: symbolization capability, cultural context, cultural code, cultural archetype, cultural myth, storytelling setting.
이태진,한도흥,채희권,엄성진 한국화학공학회 1986 Korean Chemical Engineering Research(HWAHAK KONGHA Vol.24 No.4
부틸니트라이트의 카보닐화에 의한 부틸옥살레이트의 제조반응에 대하여 5wt% Pd/C, Pt/C, Ru/C, Rh/C 비균질촉매를 사용하여 연구하였다. 생성물의 분포에 영향을 미치는 금속과 산소와의 결합력의 세기를 근거로 하여 적합한 촉매를 선정하였다. 실험결과로 반응메카니즘을 제안하였고 실험조건에 따르는 전환률과 선택도의 변화를 조사하였다. The synthesis of butyl oxalate by carbonylation of butyl nitrite was studied using heterogeneous catalysts such as 5wt% pd/C, Pt/C, Ru/C and Rh/C. Selection of the catalysts was based on the strength of formed metal-oxygen bond which would determine probable product characteristics. Based on the experimental results, reaction mechanisms were proposed and effect of various experimental conditions on the conversion and selectivity was investigated.