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- 저자 : 신창열(Chang Youl Shin) (검색결과 6 건)
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지역축제 개최로 인한 지역경제 파급효과에 관한 연구: 2019 철원 한탄강 얼음트레킹을 중심으로
신창열 ( Shin Chang-youl ) (사)한국마이스관광학회(구 한국컨벤션학회) 2019 MICE관광연구 Vol.19 No.2
The purpose of this study is to analyze the direct and indirect impacts of holding 2019 Cheorwon Hantan River Ice Trekking on the economic growth in Cheorwon area. First, we conducted a direct survey to estimate visitors’ expenditure. Second, the tourism multiplier is derived by using the regional input-output industry linkage table. Third, the economic impact was calculated by reflecting the total amount of tourism multiplier. As a result of the study, the production impact of Cheorwon Hantan River Ice Trekking was about 9.5 billion won, the income impact was about 2.2 billion won, the value added impact was about 4.8 billion won, and the employment impact was hiring 78 persons. The implication of this study is that it improves accuracy by analyzing the regional economic impact considering leakage effect to other regions. This result can be used as a data to verify the economic impact of Cheorwon Hantan River Ice Trekking.
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신창열 ( Chang Youl Shin ),진이환 ( Yi Hwan Jin ) 한국이벤트컨벤션학회 2008 이벤트 컨벤션 연구 Vol.4 No.1
This study is to find the problem in the working process and to suggest alternatives to be applied in field for the successful exposition. The Improvement results of working process is extracted from the opinions of 13 experts who has at least one time experience of exposition in Korea. The summary of the results is following. First, in preparation step of exposition the persons concerned (public officials, The expert, residents and stake holder) is participated. Second, The Competition bidding is needed the transparency and the justice of the bidding system, the protection and compensation of volunteer`s intellectual property, idea-oriented the bidding system excluding the lowest prices and sponsorship in choice step of the agency. Third, In the basic step, it must consider planning about the budget, distinction and practical possibility of exposition and post exposition. Forth, in the practical step is needed enough sharing of planning in the part, compilation of the budget. Fifth, pre-practical step is needed positive promotion activity to improve the interest, risk management, the building of cooperation between the local authority and agency to achieve the goal. Sixth, practical step have to build the pre simulation acting and organization of operation system. Seventh, post exposition is needed the practical application and sharing of evaluation association for the subjective evaluation.
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전시공간에서의 스토리텔링과 디지털체험요소의 관계성에 관한 연구
구선아 ( Koo Sun-a ),신창열 ( Shin Chang-youl ) 대한전시디자인학회 2010 전시디자인연구 Vol.7 No.4
현대의 문화산업은 사회·경제적 가치의 중심에 선 것은 물론 디지털 매체와 기술이 발전함에 따라 그 영역이 확장되고 장르도 다양해지고 있다. 또한, 매체와 장르의 컨버전스 또는 통합 현상도 나타나고 있으며 이와 더불어 이들을 하나의 고리로 연결하여 소통시키는 방법인 스토리텔링이 함께 대두되고 있다. 본 연구에서는 문헌연구와 사례연구, 선호도조사를 통해 공간 체험시 스토리텔링과 디지털체험요소가 관람객에게 영향을 미치는지와 스토리텔링과 디지털체험요소의 상관관계에 대해 연구하는 것을 목적으로 하였다. 이에 따른 연구결과로 관람객은 스토리텔링과 디지털체험요소가 체험에 도움이 되며 그 중 촉각과 신체적체험을 선호하는 것으로 조사되었으며, 피어슨 상관계수 분석을 통해 그 둘의 상관관계를 알 수 있었다. 또한, 선호요소와 상관관계를 적용한 관람효과 제고 방안과 공간 구성 유형의 필요성 등 4가지의 시사점을 도출해 내었다. Today the cultural industry is the center of the socioeconomic value. Also, its territory and genre are being expanded and diversified as the digital media and technology is developing. In addition, the convergence and combination of the media and genre is being enlivened. And the Storytelling is gathering its strength as one of the communication methods as the link that holds two other media and genres together. I proposed storytelling and digital experience factors relationship in research, when spectator exhibition space experience. It's based on studies in resources and methods, case study and preference survey. According to research results, Spectators had to help storytelling and digital experience factors about exhibition space experience and among they prefer among tactile and physical experience. through I knew storytelling and digital experience factors between tactile and physical experience from 'PEARSON correlation analysis'. So, Escape does necessity etc. 4 kind current points of the viewing effective raising plan which applies0 a preference element and a interrelation and spatial composition type.
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자원봉사자 동기를 이용한 측정척도 검증 및 시장세분화 연구
윤설민(Seol Min Yoon),신창열(Chang Youl Shin),이충기(Choong Ki Lee) 한국호텔외식관광경영학회 2014 호텔경영학연구 Vol.23 No.2
The purpose of this study is to verify motivation dimensions of volunteers who attended the Expo 2012 YeosuKorea, and then to segment volunteer market using two-step approach cluster analysis based on delineated volunteer motivation factors. This study also aims to investigate differences in demographic characteristics, satisfaction, and behavioral intentions among segmented groups of volunteer motivation. To this end an onsite survey was conducted for volunteers at the Yeosu Expo. The results of factor analysis delineated seven motivation factors (intrinsic interest, interpersonal relation, career orientation, extrinsic rewards, patriotism, personal growth, and altruism). The results of cluster analysis revealed four mutually exclusive clusters(least motivated volunteers, community-based volunteers, dedicated volunteers, and multipurpose-oriented volunteers) based on their motives. The four segments were significantly different with respect to demographic profile in terms of marital status, education, job, and residence as well as age. The four segments were also significantly different in the satisfaction and behavioral intentions in terms of re-participation, recommendation, and positive word of mouth. Especially, the results indicate that respondents of high motivation group (e. g. , cluster 3: dedicated volunteers, cluster 4: multipurpose-oriented volunteers) had higher mean value on satisfaction and behavioral intentions than middle motivation group (e. g. , cluster 1: least motivated volunteers). The findings of this study suggest that motivation is an important factor of participating in mega events by volunteers. Practical implications based on major findings were presented for event managers in the conclusion section.
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기업 홍보관의 전시 마케팅 요인이 기업태도 형성에 미치는 영향 -여수엑스포 사례를 중심으로
전종우 ( Jong Woo Jun ),신창열 ( Chang Youl Shin ) 한국PR학회 2013 PR연구 Vol.17 No.1
This study explores marketing communication effects of company pavilions exhibited on Yeosoo Expo. General visitors of the Yeosoo Expo are used as a survey research sample. The findings of this study show that Expo images influenced both cognitive and affective images of the LG pavilion. Cognitive images influenced attitudes toward the company, and affective imaged affected on-the-spot effects of exhibition marketing. Finally the on-the-spot factor is directly linked to attitudes toward the company. These results could provide academic and managerial implications regarding exhibition marketing and event marketing.
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