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      • 프랜차이즈 커피전문점의 환경 특성이 지각된 가치와 방문의도에 미치는 영향

        박흥진,이용기,이정원 한국프랜차이즈경영학회 2015 프랜차이즈경영연구 Vol.6 No.2

        This study was to investigate the impact of environment characteristics on perceived value and visit intention in franchise coffee shops. And, the study was to examine the mediating role of perceived value in the relationship between environment characteristics and visit intention. The data were collected from 212 coffee shop users and analyzed with SPSS and AMOS.. The findings are as follows. First, price, service, and atmosphere have a significant effect on the defined hedonic value but menu does not . Second, price and service have a significant effect on utilitarian value but menu and atmosphere do not. Finally, both hedonic value and utilitarian value have a significant effect on visit intention.

      • KCI등재후보

        프랜차이즈 기업가 열정이 기업신뢰, 일체감, 그리고 충성도에 미치는 영향

        박흥진,한상호,김은정 한국프랜차이즈경영학회 2017 프랜차이즈경영연구 Vol.8 No.3

        Purpose - In align with the increasing competition in both online and offline franchise markets caused by the increasing impact of social networking service, entrepreneurial passion(EP) of the franchise owners has crucial impact on the stakeholders. This study proposed the customer among stakeholders has the critical influence firm’s success and examined the structural relationship between entrepreneurial passion(EP) and trust, identification, and loyalty from the customer’s perspective. Research design, data, and methodology - This study examines the structural relationship between entrepreneurial passion(EP), trust, identification, and loyalty from the customer’s perspective. More specifically, the EP were measured using three sub-dimensions such as EP-inventing(Perceived passion for inventing), EP-founding(Perceived passion for foundting), and EP-developing(Perceived passion for developing). In order to verify the research purposes, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Each item was measured on a 7 point Likert-scale anchored by ‘1 = strongly disagree, 7 = strongly agree’. The data were collected from 449 franchise consumers through online survey and were analyzed using SPSS 21.0 and Smart PLS 3.0. statistical program. Result - The results of this study are as follows. First, EP-inventing and EP-developing have significant impacts on corporate trust. Second, EP-founding does not have significant impact on corporate trust. Third, EP-inventing and EP-founding have significant impacts on consumer identification. Fourth, EP-developing does not have impact on identification directly, but does indirectly through corporate trust as a mediator. Fifth, corporate trust and identification have significant impacts on loyalty. Conclusions - This indicates that the foodservice franchise CEOs should continuously develop new menus and service to fulfill customer needs. EP-inventing of the food franchise CEOs may enhance customer trust for higher quality of product or service, and EP-developing can also be a driving force for customer trust as it embeds belief in customers that the franchise is sustainably developing. Also, food franchise CEOs should first clarify the support process for the existing brands before developing new ones. Customers tend to lead the trend by using brands that satisfy new trends in the foodservice franchise market, and it could have identification with the trend-setting franchise. Customers do not accept if a company is different from their personal image or norms. So the franchise CEOs must create identification with customers by building corporate trust. Corporate trust influences consumer behavior and emotion, thus the franchises need to secure trust by improving product or service continuously.

      • 진공건조오븐과 Karl-Fischer법을 이용한 담배의 최적 수분측정법 연구

        배식,김봉주,박흥진,Park, Bae-Sik,Kim, Bong-Ju,Park, Heung-Jin 한국연초학회 1997 한국연초학회지 Vol.19 No.2

        A study on the optimal drying condition by a vacuum drying oven was done using shredded tobacco lamina and commercial cigarettes ('This'). Changes in the mass of the experimental material were monitored for about 50 hrs at 6 different temperatures (5$0^{\circ}C$~10$0^{\circ}C$, 1$0^{\circ}C$ stepwise) while continuously operating a vacuum pump. After 30 hrs, small amount of samples from each material were taken sequentially to monitor changes in moisture content using a Karl-Fischer method (Metrohm KF 701 Titrino). Absolute moisture contents calculated from the measurements indicated an ideal data distribution could be obtained by drying at temperatures between 7$0^{\circ}C$~8$0^{\circ}C$. Results from cigarette products which contains humectant and tobacco lamina without it were compared.

      • 월드 와이드 웹을 이용한 CAI 코스웨어 설계 및 구현

        천인국,박흥진 순천향대학교 부설 산업기술연구소 1998 순천향 산업기술연구소논문집 Vol.4 No.1

        The design of a courseware software on Internet is becoming important. This paper deals the design and implementation of a courseware using WWW. The experimental system introduces students various features of a local community. With the strong point of Interest, for example, accessibility, the system allows the learners to study the content anywhere and anytime only if they can connect to Internet. And students can choose what to study freely using hypermedia nature of world wide web. The courseware software is experimented with the sample group of elementary school students.

      • KCI등재

        TIS 방법을 이용한 유전체 고반사 거울의 산란 측정

        조현주,박흥진,황보창권,문환구,김진태,손승현,이재철 한국광학회 1997 한국광학회지 Vol.8 No.4

        Scattering measurement on high reflection dielectric multilayer mirrors deposited on quartz substrate in a vacuum chamber were performed using a total integrated scattering method. Scattering of (Ta$_2$$O_5$/SiO$_2$) multilayer mirrors deposited at 250-30$0^{\circ}C$ was 0.048-0.050% and did not change with an annealing at 30$0^{\circ}C$ for 4 hours. On the other hand, scattering of (TiO$_2$/SiO$_2$) multilayer mirror at 25$0^{\circ}C$ was 0.029% and it showed the heavy tensile stress after an annealing. The rms roughness of (Ta$_2$$O_5$/SiO$_2$) multilayer mirror was almost the same as that of (TiO$_2$/SiO$_2$)multilayer mirror. The column size of Ta$_2$$O_5$ film was smaller than that of TiO$_2$film and the packing density of (Ta$_2$$O_5$/SiO$_2$) multilayer mirrors was higher than that of (TiO$_2$/SiO$_2$) multilayer mirror. It seems that the higher packing density and smaller column size of Ta$_2$$O_5$ films lead to more scattering. 진공 증착법으로 수정 기판 위에 증착된 유전체 고반사 다층 박막의 산란을 TIS 방법을 이용하여 측정하였다. 기판온도 250~300.deg. C에서 증착한(Ta$_{2}$O$_{5}$/SiO$_{2}$) 다층 박막의 산란율은 0.048~0.050%이며 300.deg. C에서 4시간 열처리에 의하여 영향을 받지 않았다. 기판온도 250.deg. C에서 증착한 (TiO$_{2}$/SiO$_{2}$) 다층 박막의 산란율은 0.029%이며 열처리에 의하여 심한 인장 응력을 받았다. 두 다층 박막의 표면 거칠기는 거의 차이가 없었고 Ta$_{2}$O$_{5}$ 박막의 기둥이 TiO$_{2}$ 박막보다 작고 조밀도는 (Ta$_{2}$O$_{5}$/SiO$_{2}$) 다층 박막이 큰 것을 알 수 있었다. (Ta$_{2}$O$_{5}$/SiO$_{2}$) 다층 박막의 산란율이 큰 것은 Ta$_{2}$O$_{5}$ 박막이 더 조밀하고 기둥 크기가 작으므로 박막 내에 기둥 수가 증가하여 체적 산란이 증가하였기 때문인 것으로 판단된다. 것으로 판단된다.

      • KCI등재

        반도체 레이저 단면의 실시간 무반사 및 고반사 코팅

        김효상,박흥진,황보창권,김부균,김형문,주흥로 한국광학회 1997 한국광학회지 Vol.8 No.5

        $\1.55mu\textrm{m}$ InGaAsP MQW FP 반도체 레이저 단면의 무반사 코팅 두께를 앞면에 무반사 코팅하는 동안 뒷면의 출력을 실시간으로 측정하여 결정하였다. 굴절률 1.85인 $SiO_x$ 박막의 최적 두께는 188 nm이고, 무반사 코팅 전, 후의 문턱전류비로 계산한 단면의 반사율은 약 2 $\times$ $10^{-4}$이었다. 무반사 코팅 후 주입전류 60 mA일 때 출력이 87%, 기울기 효율이 3.4배, 문턱전류가 2.64배 증가하였다. 또한 실시간으로 $Si/SiO_2$ 박막의 고반사 코팅을 뒷면에 한 후 코팅 전보다 출력이 약 160% 향상되었고, 기울기 효율이 3.8배 증가하였으며, 문턱전류는 1.07배로 코팅 전과 거의 비슷하여, 무반사 및 고반사 코팅 후 반도체 레이저의 출력특성이 크게 향상되었다. We have obtained the optimum thickness of anti-reflection(AR) coating on one of facets of a $\1.55mu\textrm{m}$ InGaAsP MQW FP semiconductor laser by in-site monitoring of the light emitted from the rear facet during the film deposition on the fore facet. The optimum thickness of $SiO_x$ thin film whose refractive index is 1.85 was found to be 188 nm. The reflectivity of the coated facet was calculated by the threshold current ratio of before and after AR coating, which was obtained from exprimental data, and it was about 2$\times$ $10^{-4}$. The results show that the output power is increased by 87% at bias current 60 mA, the slope efficiency is increased by 3.4 times, and the threshold current is increased by 2.64 times. By in-situ depositing of the $Si/SiO_2$ thin film HR coating on the rear facet, the output power was increased by 160% than before the AR and HR coatings, the slope efficiency was increased by 3.8 times, the threshold current was increased by 1.07 times, which is similar to the value of before AR coating. Due to the AR and HR coatings the output light power characteristics were enhanced.

      • 자아일치성이 기능적 일치성, 태도 그리고 행동의도에 미치는 영향: 커피전문점 이용고객을 중심으로

        김은정,박흥진,한상호 한국프랜차이즈경영학회 2014 프랜차이즈경영연구 Vol.5 No.2

        본 연구는 커피전문점 이용고객의 자아일치성을 비사회적과 사회적 유형의 두 가지 유 형의 자아일치성으로 구분하여 기능적 일치성과, 태도 그리고 행동의도에 어떠한 영향을 미치는지를 실증적으로 규명하고자 수행되었다. 결과를 살펴보면 자아일치성은 기능적 일 치성에 긍정적 영향을 미치는데, 비사회적 유형의 자아일치성이 사회적 유형의 자아일치 성 보다 기능적 일치성에 더 많은 영향을 미치는 것으로 나타났다. 그리고 자아일치성은 태도에는 직접적으로 유의한 영향을 미치지는 않지만 기능적 일치성을 통해서 영향을 미 치는 것으로 나타났다. 마지막으로 태도는 행동의도에 긍정적 영향을 미치는 것으로 나타 났다. 이 같은 결과는 커피전문점들이 고객의 자아일치성을 통한 마케팅 전략을 펼침과 동시에 커피전문점이 가지고 있는 기능적 속성을 충분히 충족시켜야 한다는 점을 제시하고 있다.

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