EPPM 모델을 적용한 기후변화 예방행위의도에 관한 연구: 폭염 문제를 중심으로

박우승,한승엽,이현지,조재희 한국PR학회 2024 PR연구 Vol.28 No.1

연구목적 본 연구는 EPPM 모델을 활용하여 폭염에 대한 정보 노출로 인한 지각된 위협(개인/사회)과 효능감이 기후변화예방행위의도에 어떠한 영향을 미치는지 분석하였다. 연구방법 조사전문기관에 의뢰하여 해당 기관이 보유한 패널 중 2023년 3월부터 8월까지 국내에 거주하며 2주 이상 해외에 머무른 경험이 없는 성인 215명을 대상으로 온라인 설문조사를 실시하였다. 연구결과 폭염에 관한 정보 노출은 기후변화 예방행위의도에 직접적인 영향을 주지 않는 것으로 나타났다, 하지만 정보 노출은 지각된 개인 위협과 지각된 효능감을 이중매개하였을 때 기후변화 예방행위의도에 정적인 영향을 미치는 것으로 나타났으며, 지각된 사회 위협을 통한 이중매개경로에서는 유의한 영향이 나타나지 않았다. 이는 개인적 차원에서의 위협 지각과 효능감이 중요하다는 것을 함의한다. 마지막으로, 열 스트레스 수준에 따라 결과가 상이하게 나타났다. 결론 및 함의 본 연구는 EPPM 모델을 통해 환경 커뮤니케이션 연구의 범위를 확장하고, 지각된 개인적 위협과 효능감의 중요성을 강조하며, 미디어와 정부, 비영리 단체가 폭염 문제에 대한 정보 전달을 보다 전략적으로 접근할 필요성을제시하였다. Objectives This study used the Extended Parallel Process Model (EPPM) to investigate how exposure to information about heatwaves and perceived threats (both personal and societal) impact individuals’ intention to engage in climate change prevention behaviors. The study also explored the role of efficacy in this relationship. Methods An online survey was conducted, specifically targeting 215 adults who had resided in South Korea from March to August 2023, without spending more than two weeks abroad during that time. The survey was carried out by a professional survey agency, utilizing a panel of participants they had previously identified. Results The study revealed that receiving information about heatwaves does not directly affect people’s willingness to engage in climate change prevention action. However, when this information is processed through the lens of personal threat perception and efficacy, it does have a positive influence on their intention to take action. On the other hand, the study did not find any significant impact when the information was processed in relation to societal threats. These findings highlight the significance of personal threat perception and efficacy on an individual level. Additionally, it is important to note that the results varied depending on the level of heat stress. Conclusions This study expands the realm of environmental communication research, focusing on the EPPM model and highlighting the significance of perceived personal threats and self-efficacy. It asserts that media, governments, and non-profit organizations should adopt a more strategic approach when delivering information about heatwave concerns.

패킷 페이로드 분석을 활용한 트랜스포머 기반 침입탐지시스템

박우승,김건남,이수진 한국컴퓨터정보학회 2023 韓國컴퓨터情報學會論文誌 Vol.28 No.11

Intrusion detection systems that learn metadata of network packets have been proposed recently. However these approaches require time to analyze packets to generate metadata for model learning, and time to pre-process metadata before learning. In addition, models that have learned specific metadata cannot detect intrusion by using original packets flowing into the network as they are. To address the problem, this paper propose a natural language processing-based intrusion detection system that detects intrusions by learning the packet payload as a single sentence without an additional conversion process. To verify the performance of our approach, we utilized the UNSW-NB15 and Transformer models. First, the PCAP files of the dataset were labeled, and then two Transformer (BERT, DistilBERT) models were trained directly in the form of sentences to analyze the detection performance. The experimental results showed that the binary classification accuracy was 99.03% and 99.05%, respectively, which is similar or superior to the detection performance of the techniques proposed in previous studies. Multi-class classification showed better performance with 86.63% and 86.36%, respectively.

통합기술수용모델(UTAUT)을 적용한 Chat-GPT 서비스 이용의도에 관한 연구. 20-40대를 중심으로

박우승,오유선,조재희 한국방송학회 2023 한국방송학보 Vol.37 No.5

In the current era where innovative technologies like Chat-GPT have emerged and are being adopted by society, it is significant to predict and understand the factors that influence users' acceptance intentions and behaviors toward such technologies. Therefore, this study incorporated the characteristics of Chat-GPT based on Unified Theory of Acceptance and Use of Technology (UTAUT) model, which includes performance expectancy, effort expectancy, and social influence factors. Also. considering the characteristics of Chat-GPT, this study added hedonic motivation and information reliability factors as well. The study aimed to examine the effects of these factors on users' intention to use the technology. Additionally, by using age and prior experience with chatbots as moderating variables, the study conducted a multi-group analysis to examine the differences among various user groups. The main findings of this research are as follows: First, social influence had a positive effect on performance expectancy, effort expectancy, hedonic motivation, and information reliability. These results demonstrate that social influence is a significant factor that enhances the perceived usefulness, ease of use, information reliability, and hedonic motivation among potential users. Second, performance expectancy, social influence, and hedonic motivation positively influenced users' intention to use Chat-GPT, while effort expectancy and information reliability did not have a significant effect. These results indicate that expectations in performance and enjoyment of Chat-GPT and perception of others play a crucial role in making users' intention to use the service. Third, social influence had a positive effect on users' intention to use Chat-GPT when mediated by performance expectancy and hedonic motivation, but it did not have a significant effect when mediated by effort expectancy and information reliability. These findings suggest that in order to put high-performance chatbots into a successive way among people, it is essential to point out about chatbot’s high qualified performance and entertaining features through various media channels to potential users. Lastly, the moderating effects of age and prior experience with chatbots were examined. The results showed that age did not have a significant moderating effect, while there were significant differences between groups based on chatbot prior experience. This analysis revealed specific differences among user groups based on their experience with chatbots. Therefore, this research provides theoretical insights by empirically examining the factors influencing users' intention to use Chat-GPT and the structural relationships among these factors. Further studies should focus on practical discussions regarding the development of high-performance chatbots based on large-scale language models through various follow-up research endeavors.

학생기자의 건축뉴스 - 코스모 공장의 새로운 질서

박우승,Park, Wooseung 대한건축사협회 2018 建築士 Vol.596 No.-

한국 언더그라운드 힙합에 대한 문화적 고찰: 하위 문화에서 주류 문화로

박우승(Woo-seung Park) 강원대학교 산학협력단 사회통합연구센터 2021 사회통합연구 Vol.2 No.1

본 연구는 한국 언더그라운드 힙합을 햅디지의 하위문화론에 입각하여 1990 년대 후반과 2000년대 초반의 랩 가사들과 2010년부터 방영된 쇼미더머니시리즈들의 장면들, 힙합 유튜브 채널인 <dingo freestyle>의 인기 영상장면들의 분석을 통해 과거 힙합의 하위문화적 특징과 미디어를 통한 주류문화와의 합병 과정을 살펴보고, 주류문화와 합병된 한국 언더그라운드 힙합이뉴미디어 플랫폼 영역에서는 어떻게 다뤄지고 있는지에 대해 고찰해 보고자하였다. 한국 언더그라운드 힙합 장르는 문화제국주의에 의해 미국 본토의힙합과 혼종성(hybridization) 과정을 겪었고, 문화변환(transculturation) 과 교차 풍부화(cross-fertilization)를 통해 크게 두 가지 갈래인 ‘서태지와아이들’, ‘지누션’과 같은 상업적인 주류 힙합과 PC통신 동호회에 의해 형성된 하위문화적 특성을 가진 언더그라운드 힙합으로 나누어지게 되었다. 분석결과, 하위문화적 특징을 지녔던 한국의 언더그라운드 힙합은 2010년 Mnet 에서 방영된 <쇼미더머니>를 시작으로 주류문화에 합병하게 되었고, 과거한국 IMF 금융위기 시대적 배경으로 인해 형성되었던 언더그라운드 힙합의반자본주의적 태도는 부를 중요시하는 자본주의 이데올로기와 합병을 함과 동시에 래퍼들의 가족, 친구 관계를 방송에 비춤을 통해 하위문화 구성원들을 사회 내부로 위치시키는 이데올로기적 합병을 거쳤다. 또한 문화가 지녔던 저항적인 특징들과 패션 브리콜라주 등은 대량 상품화되어 대중들에게유통되었다. 매스미디어와 문화 산업은 자본주의 이데올로기와의 합병을 대중들이 자연스럽게 받아들이도록 하위문화 구성원들인 래퍼들을 래퍼-셀러브리티로 상품화하고, 대중들에게 유통시키기도 하였다. 쇼미더머니 이후인기를 얻으며 대중적으로 성공한 다수의 한국 언더그라운드 래퍼들은 인종적 뿌리가 다름에도 불구하고 본토 힙합의 환경을 배경으로 형성된 자수성가를 과시적으로 뽐내는 swag 문화와 flex 문화 등을 한국 언더그라운드 힙합문화에 교차시켜 향락적이고 과시적인 소비문화를 대중들에게 전파하였다. 매스미디어의 플랫폼 확장영역과 각종 힙합 관련 유튜브 플랫폼에서는 매스미디어가 합병시킨 이데올로기가 담긴 래퍼-샐러브리티들을 중심적으로 콘텐츠를 제작하여 한국 언더그라운드 힙합의 자본주의 이데올로기적 합병을통해 생성된 자본 친화적인 메시지와 본토 힙합의 8-90년대 사이 유행했던스트리트-패션과 2000년도 이후 유행한 하이-패션이 결합된 패션 브리콜라주의 대량 상품화를 대중들에게 2차적으로 유통하며, 주류 문화로서 재해석된 한국 언더그라운드 힙합을 더욱 고착시키고 있었다. The Korean hip-hop genre has undergone a process of hybridization with hip-hop culture originally from the Bronx due to cultural imperialism. After hybridization, Korean hip-hop was divided into two-ways, which was main-steam hip-hop (commercial) and underground hip-hop(sub-cultural). Korean underground hip-hop with sub-cultural characteristics was formed by the PC communication club in late 1990s. This study investigated characteristics of Korean underground hip-hop music based on the sub-culture theory, by analyzing lyrics of hip-hop music released in late 1990s and early 2000, scenes in a hip-hop TV show called Show Me the Money, broadcasted since 2010, and popular video clips of Dingo Freestyle on YouTube. Through Dick Hebdige’s sub-culture theory, this study was able to analyze sub-cultural characteristics of Korean underground hip-hop in the past and the process of Korean underground hip-hop merging with mainstream culture through media. In particular, this study also tried to look into new-media platform to see how Korean underground hip-hop merged with mainstream culture is being handled in the area of new-media platforms such as YouTube. Results showed that the Korean’s underground hip-hop which had sub-cultural characteristics, was integrated with the mainstream culture starting with Show Me the Money. In this integration, the Korean underground hip-hop music adopted the Capitalistic ideology that values only wealth, and placed sub-culture members within society by showing rapper’s family and friend relationships on TV. In addition, the resistance characteristics of culture and fashion bricolage were mass-produced and distributed to the public by the mass media and cultural industries. The mass media and cultural industries also commercialized rappers(sub-culture members) as rapper-celebrities, distributing them to the public so that people could naturally accept the merge with capitalism ideology. Rapper’s commercialization made anti-capitalistic sub-culture as hedonic and showing-off culture, resulting in wide spread of Swag and Flex cultural codes among hip hop musicians and music listeners despite their racial roots. In the platform expansion area, mass contents were produced by using rapper-celebrities who contains the same ideology merged by the mass media before. Capital-friendly messages were created by rappercelebrities, and mass commercialization of hip-hop fashion bricolage was still shown in the video clips in new-media area. Through this result, it was found that new-media video clips were making Korean underground hip-hop culture more solid as a mainstream, capital-friendly culture to the public.

中等私學運營의 自律性 提高

朴雨勝 대한사립학교장회(구 대한사립중고등학교장회) 1986 私學 Vol.38 No.-

오디션 서바이벌 프로그램과 사회의 연결: 바흐친의 크로노토프 서사 분석을 중심으로

박우승(Woo-seung Park) 강원대학교 산학협력단 사회통합연구센터 2021 사회통합연구 Vol.2 No.2

본 연구는 바흐친의 크로노토프 이론에 입각하여 2009년 방영된 <슈퍼스타K>, 2016년 방영된 <프로듀스 101>, 2021년 방영된 <쇼미더머니 10>의시공간적 지표를 토도로프의 시퀀스 분석법을 활용해 파악하고, 지엽적 크로노토프들이 공통적으로 드러내고 있는 지배적 크로노토프를 추출하여 오디션 서바이벌 프로그램 장르의 크로노토프와 사회 양자 간의 연결점을 찾고자하였다. 분석 결과에 의하면, 오디션 서바이벌 프로그램에는 '무대'라는 공간과 '연습실'이라는 공간에 평가의 시간성, 성장의 시간성, 경쟁의 시간성이더해져 평가, 성장, 경쟁의 지배적 크로노토프들이 공통적으로 존재하였다. 또한, 프로그램의 특성에 따라 세 크로노토프 중 한 개의 크로노토프가 중심축이 되고 나머지 두 개의 크로노토프들이 핵심 크로노토프의 주위를 맴돌며상호작용하는 경향을 보였다. 따라서 오디션 서바이벌 프로그램의 장르적크로노토프는 '성장과 평가를 통한 경쟁의 크로노토프'라고 볼 수 있었다. 오디션 서바이벌 프로그램 장르의 크로노토프는 신자유주의 사회의 노력을 통한 성장, 성장의 결과물에 대한 상품화, 지극히 개인주의적인 경쟁 시스템, 승자 독식의 구조 등과 같은 현실의 크로노토프와 함께 공명하는 것으로해석되었다. 금융 위기 이후 한국 사회에 도래한 신자유주의는 TV 프로그램의 크로노토프까지 침투해 있었다. Based on Bakhtin’s chronotope theory, this study preferentially tried to find local chronotope of “Superstar K(2009)”, “Produce 101(2016)”, and “Show Me the Money 10(2021)” by searching spacetime of the programs through todorov’s sequence analysis. By extracting dominant chronotope, which local chronotopes commonly reveals, this study tried to look into a connection between Korean society and Korean audition survival program genre. According to the analysis results, time of evaluation, growth, and competition were added into the space which was stage and practice room in Korean audition survival program. And the dominant chronotope of evaluation, growth, and competition were commonly existed in Korean audition survival program. In addition, depending on the chracteristics of the program, one of the three chronotopes became the central axis, and the other two chronotopes tended to hover around the core chronotope and interact. Therefore, the genre chronotope of the Korean audition survial program could be seen as a ‘chronotope of competition through growth and evaluation’. Choronotope of the audition survival program genre was interpreted as resonating with real-life chronotope such as gorwth through neoliberal society’s efforts, commercialization of growth outcomes, extremely individualistc competition system, and winner-takes-all structure. Neoliberalism, which arrived in Korean society after the financial crisis, penetrated the chronotope of TV programs.

교차가새형 선행 안전난간을 적용한 시스템비계의 구조 성능 평가

박주동,이현섭,신우승,권용준,박순응,양승수,정기효,Park, J.D.,Lee, H.S.,Shin, W.S.,Kwon, Y.J.,Park, S.E.,Yang, S.S.,Jung, K. 한국안전학회 2020 한국안전학회지 Vol.35 No.5

In domestic construction sites, when installing steel pipe scaffolding and system scaffolding, the guardrails are installed after the installation of the work platforms. This conventional guardrail system (CGS) is always exposed to the risk of falls because the safety railing is installed later. In order to prevent fall disasters during erecting and dismantling scaffolds, it is necessary to introduce the advanced guardrail system (AGS) which installs railings in advance of climbing onto a work platform. For the introduction of the AGS, the structural performance of the system scaffolding applying the CGS and the AGS was compared and evaluated. The structural analysis of the system scaffold (height: 31 m and width: 27.4 m) with AGS confirmed that structural safety was ensured because the maximum stress of each element of the system scaffolding satisfies the allowable stress of each element. As a result of performance comparison of CGS and AGS for each element, the combined stress ratio of vertical posts in AGS was 6.4% lower than that of CGS. In addition, in the case of ledger and transom, the combined stress ratios of AGS and CGS were almost the same. The compression test of the assembled system scaffolding (three-storied, 1 bay) showed that the AGS had better performance than the CGS by 9.7% (8.91 kN). The cross bracing exceeds the limit on slenderness ratio of codes for structural steel design. But the safety factor for the compressive load of the cross bracing was evaluated as meeting the design criteria by securing 3 or more. In actual experiments, it was confirmed that brace buckling did not occur even though the overall scaffold was buckled. Therefore, in the case of temporary structures, it was proposed to revise the standards for limiting on slenderness ratio of secondary or auxiliary elements to recommendations. This study can be used as basic data for the introduction of AGS for installing guardrails in advance at domestic construction sites.

농업고등학교가 지역발전에 미치는 영향에 관한 연구

박우승(Park Wu Sueng) 한국지역사회발전학회 1986 地域社會開發硏究 Vol.11 No.1

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호서 3D 온라인 게임 엔진 개발 사례 연구

박우승(Woo-Seung Park),강종호(Jong-Ho Kang),최삼하(Sam-Ha Choi),장희동(Hee-Dong Chang),김경식(Kyung-Sik Kim) 한국멀티미디어학회 2003 한국멀티미디어학회 학술발표논문집 Vol.2003 No.1