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어명근(Myong-Keun Eor),김경필(Kyung-Phil Kim),전형진(Hyoung-Jin Jeon),문한필(Han-Pil Moon),한정희(Jung-Hee Han),이지용(Ji-Yong Lee) 한국농촌경제연구원 2011 한국농촌경제연구원 기본연구보고서 Vol.- No.-
This is the second year report of the two-year collaborative research entitled "A study on the agricultural export promotion strategies", which is led by the Korea Council of Economic and Social Research Institute. The purpose of this study is to establish some effective agricultural export promotion strategies. Various factors that affect Korean agricultural export have been analyzed by the Gravity model and found out GDP of the importing country and spacial distance from Korea were positively related with export amount. Also, government expenditure for export marketing increases agricultural exports. In this study, emerging export markets were classified by four types; growth-potential neighboring market, growth-potential long distance market, hetero-geneous culture market, and fast-growing neighbor market. After selecting export promising product for each type of market, this study established export marketing strategies through the Conjoint Analyses and market-share simulations. Also, this study provided export pricing strategies for each market by the Price Sensitivity Measurement(PSM). As a conclusion, this study provided some measures to expand agricultural export markets as follows; First, organization and collectivization are needed to overcome the limits of small-scale structure of Korean agriculture. Flexible and various rather than uniformed policies should be applied to this process since the environment and conditions are very different according to the farms, products, and the locations. Second, restructuring of agricultural export industry should be enforced by the government and the industry themselves in order to expand export markets. Since the scale of exporting companies are too small to sustain in the market, they can"t establish strong brand power of Korean agricultural products in the overseas market. Through the entry into and exit from the market according to its principle, they need to merge into the large and specialized enterprises. Finally, government export promotion support should be indirect and long-lasting rather than direct and one-time exhausting ones. For example, current expenditure for export logistic would be better to transit to the support for construction of export infrastructure such as cold chain, proccessing facilities, and common warehouse, etc. Support for overseas marketing and buyer invitation costs can also be considered as export infrastructure expenditures which would lead to the self-sustainable exporting farms and company.
김상효(Sang Hyo Kim),김경필(Kyung Phil Kim),문한필(Han Phil Moon),한정훈(Jung Hun Han) 한국농식품정책학회 2017 농업경영정책연구 Vol.44 No.1
The subsidizing logistics cost that is incurred from exporting agricultural products is evaluated as the most direct and effective support mechanism that has been contributing to the expanded export of agri food in Korea. However, it is almost certain that the support program for logistics cost will be downsized and terminated because of the WTO/DDA negotiations completed for the agricultural sector and the expected participation in the Trans-Pacific Partnership. In order to accomplish the government target of 10 billion dollar export of agrifood until 2017, it is necessary to first analyze the impact of this unavoidably forced change in the government support program and then reorganize the portfolio of the export support programs. The results from applying the 2-Stage instrumental variable approach to the random effects Tobit model to estimate an export equation reveal that the downsize and termination of the export logistics cost support program will reduce the amount of export of ginseng by 7.9%, 6.7% for vegetables, 6.4% for fruits, and 4.6% for flowers. All the other indirect support programs as a whole were analyzed to be a significant factor for having increased the export volume for all items. Therefore, the expansion of the other indirect support programs can be a reasonable alternative against the export logistics cost support. Meanwhile, the analysis also finds that the loan support program has a statistically significantly positive impact on the amount of export only for vegetables and flowers, implying that it is necessary to develop item-specific strategies for encouraging the use of the loan support program as well as improving the application of the program.