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金昌浩 부산대학교 사회과학대학 1981 社會科學論文集 Vol.20 No.-
Poor management and internal weaknesses are a greater threat to organizational survival than the highly publicized external threats. Statistics from recent years make this point more evident : "of every one hundred new business establishments started, approximately fifty, or one half, go out of business within two years. By end of five years, only one third of the original one hundred will still be in business." Most of the failures can be attributed to ineffective leadership. This paper is designed to review the theories of leadership : (1) the traits theory-Chester I. Barnard and Ralph M. Stogdill ; (2) the acceptance theory-the zone of acceptance and Characteristics of a good instruction ; (3) the behavioral theory the Ohio State Studies, the Michigan Studies, and the managerial grid ; (4) the situational theory Fiedler's contingency model and path-goal leadership model (Martin Evans and Robert House). The leadership process (LP) is a function of the traits(t), the acceptance(a), the behavior(b), and other situational variables(s), that is , LP=f(t, a, b, s). It is important to note that this equation make no mention of any particular type of organization.
일과 가정의 관계에 관한 연구 : 企業文化論으로서의 小考 as Corporate Culture
金昌浩 부산대학교 사범대학 1990 교사교육연구 Vol.21 No.-
Recently, many researchers tries to explain relations between work and family, especially, the appearance of these articles in an influential like the Harvard Business Review strongly reinforces the status quo. Du Pont has already built Corporte Work and Family Comittee in July 1987 and so Levi Strauss does, in order to study and make recommendations on work and family issues, with emphasis on child care. Because work/family conflicts were thought to be having a major effect on affirmative action results. In short, we value both business and family. So, the forms of everyday work flexibility are much more important than more publicized forms such as mommy tracks and daddy tracks, the most important need for many employees is not to get away from work, through providing flexibilities such as ① work restructuring, ② the freedom to take time off, ③ part-time work, and ④ job sharing. Corporate mission has also been changed : Johnson & Johnson, which see its 40-year-old corporate credo as central to its culture, recently added the statement, "We must be mindful of ways to help our employees fulfill their family obligation." Du Pont has developed a mission statement that commits it, in part, to "making changes in the workplace and fostering changes in the community that a sensitive to the changing family unit and the increasingly diverse work force." There are tendencies to show these issues in Korea. For examples, 'Another Culture' published 「Housewife, her Deadlock and Open」, Shinsegae Department Store starts a movement with the slogan of "the praise of Family", and Hyundai Department Store -"the praise of Housewife." And United Technology in Korea-the praise of 'Husband' (as the head of a family) with the title of that 'Perhaps, Do you know anyone like this man?' Relations between Work and Family are as follows; ① one of welfare programs, ② corporate value change, ③ on the women's side, or man's side. Work and Family issues will make the corporate mission and corporate culture to be changed. Also, the issues don't set limits to Women any more, furthermore not to men, and include both sides. So solving the problems of the issues is up to how to extend role of men and role of women.
다단계판매에서의 구전내용,구전방향, 전달자 특성이 수시자의 구전행동에 미치는 영향
김창호 한국상품학회 2004 商品學硏究 Vol.0 No.33
This study intent to verify the influencing factors on the customers' words of mouth communication after selecting stores. The variables of the properties of the Words of Mouth communication are presupposed like these; a WOM content, a WOM direction and sender's characteristics. The results are following from 240 survey samples; First, between product new and incentive program in WOM content factor, incentive program is more influence to consumer's words of mouth(WOM) communication. Second, between negative information and positive information in WOM direction factor, negative information is more influence to consumer's WOM. Third, between sender innovativeness and market maven in sender's characteristics, market maven is more influence to consumer's WOM. Finally, This study certifies that the sender's factors are the more important among variables that influence Multi Level Marketing and WOM
에어리어 마케팅전략의 적용에 관한 연구- LG칼텍스 정유, AA주유소 사례 -
김창호 한국상품학회 2004 商品學硏究 Vol.0 No.31
The present paper attempts to describe Area Marketing and develop an empirical model for Automotive Fuel Oil Company. The focus is given on the Service Station. With both empirical case studies and literature review, we aim to develop empirical case and propose a desirable area marketing strategy for specific Service Station : AA Service Station is one of LG-Caltex which is retail the Automotive Fuel Oil(Mogas: Motor Oil Gasoline and Diesel) of the AA Area. Area Market Research was adopted for AA Station as an environment analysis and the action plan about 4 specific area (Facilities, Promotion, personal service and CRM) was developed. After It was implemented for one year. The AA Station made a results as follow: The first is sales volume. It was risen 689(Mogas 189, Diesel 500) more than 2001, and 325(Mogas 40, Diesel 185) more than 2002. The second is profit. It is extra 10,392,000won per month. The last one is CRM(customer relationship management) effects: Loyal customer was increased, Bonus cards were sold and Area customer were extended than before