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국가 과학기술 활성화 방안 - 국가 과학기술 활성화 방안
김은영,Kim, Eun-Yeong 한국과학기술단체총연합회 1999 과학과 기술 Vol.32 No.5
국회과학기술연구회 창립 5주년 기념 심포지엄이 한국과학기술단체총연합회 주관으로 지난 4월 6일 한국과학기술회관 국제회의장에서 개최되었다. 이날 심포지엄에서는 김은영 과총부회장이 '국가 과학기술 활성화 방안(정부 조직개편에 즈음하여)'이라는 제목으로 주제발표를 했으며 국회에서 정의화의원, 정호선의원 그리고 박승덕 전한국표준과학연구원장, 임관 삼성종합기술원 회장, 중앙대 유성재교수 등이 토론자들로 나와 열띤 토론을 벌였다. 다음은 김은영 과총부회장의 주제발표를 정리한 것이다.
김은영,Lynn Brandon 한국마케팅과학회 2010 마케팅과학연구 Vol.20 No.1
Today, the fashion market challenged by a maturing retail market needs a new paradigm in the “evolution of brand” to improve their comparative advantages. An important issue on fashion marketing is lifestyle brand extension with a specific aim to meet consumers’ specific needs for their changing lifestyle. For fashion brand extensions into lifestyle product categories, Gen Y and Baby Boomer are emerging as “prospects”-baby boomers who are renovating their lifestyle, and generation Y experiencing changes in their life stage-with demands for buying new products. Therefore, it is optimistic that apparel companies pay special attention to the consumer cohort for brand extension to create and manage their brand equity in a new product category. The purposes of this study are to (a) evaluate brand equity between parent and extension brands; (b) identify consumers’ perceived marketing elements for brand extension; and (c) estimate a structural equation model for examining causative relationship between marketing elements and brand equity for brand extensions in lifestyle product category including home fashion items for the selected two groups (e.g., Gen Y, and Baby boomer). For theoretical frameworks, this study focused on the traditional marketing 4P’s mix to identify what marketing element is more importantly related to brand extension equity for this study. It is assumed that comparable marketing capability can be critical to establish “brand extension equity”, leads to successfully entering the new categories. Drawing from the relevant literature, this study developed research hypotheses incorporating brand equity factors and marketing elements by focusing on the selected consumers (e.g., Gen Y, Baby Boomer). In the context of brand extension in the lifestyle products, constructs of brand equity consist of brand awareness/association, brand perceptions (e.g., perceived quality, emotional value) and brand resonance adapted from CBBE factors (Keller, 2001). It is postulated that the marketing elements create brand extension equity in terms of brand awareness/association, brand perceptions by the brand extension into lifestyle products, which in turn influence brand resonance. For data collection, the sample was comprised of Korean female consumers in Gen Y and Baby Boomer consumer categories who have a high demand for lifestyle products due to changing their lifecycles. A total of 651 usable questionnaires were obtained from female consumers of Gen Y (n=326) and Baby Boomer (n=325) in South Korea. Structural and measurement models using a correlation matrix was estimated using LISREL 8.8. Findings indicated that perceived marketing elements for brand extension consisted of three factors: price/store image, product, and advertising. In the model of Gen Y consumers, price/store image had a positive effect on brand equity factors (e.g., brand awareness/association, perceived quality), while product had positive effect on emotional value in the brand extensions; and the brand awareness/association was likely to increase the perceived quality and emotional value, leading to brand resonance for brand extensions in the lifestyle products. In the model of Baby Boomer consumers, price/store image had a positive effect on perceived quality, which created brand resonance of brand extension; and product had a positive effect on perceived quality and emotional value, which leads to brand resonance for brand extension in the lifestyle products. However, advertising was negatively related to brand equity for both groups. This study provides an insight into fashion marketers for developing a successful brand extension strategy, leading to a sustainable competitive advantage. This study complements and extends prior works in the brand extension through critical factors of marketing efforts that affect brand extension success. Findings support a synergy effect on leveraging of fashion brand extensions (Aaker and Keller, 19...
해외(일본)취업 지원사업을 통한 취업성공자들에 대한 심층연구
김은영 대한일어일문학회 2019 일어일문학 Vol.82 No.-
This is a study that has been proposed for the reasons and the more efficient ways through the overseas employment project, 'K-MOVE school'. The in-depth interviews were conducted for students who succeeded in getting a job in Japan thanks to the project 'K-move'. Recently, it has promoted various employment-related supportive projects at the national level with the vision of "enhancing national competitiveness through the development of global human resources of young people." Among them, the 'K-MOVE School', administered by the Korea Industrial Human Resources Corporation, is set up to improve the high unemployment rates of young people due to employment stagnation in Korea, strengthens youth global competence and builds a high quality overseas employment system to help young people find their jobs overseas,In this paper, we interviewed 10 students who succeeded in getting jobs in Japan through the 'K-MOVE School' in 2018, and searched theirs the motives why they selected national supportive projects, educational contents, appropriate periods, satisfaction about the curriculum. I would like to propose an efficient management plans for the project in the future by means of a qualitative research called the in-depth interview about the expected effects in the future.
남성 운전직 근로자를 위한 소그룹기반 심뇌혈관질환 예방교육 프로그램의 개발 및 효과
김은영,황선영 한국간호과학회 2012 Journal of Korean Academy of Nursing Vol.42 No.3
Purpose: This study was conducted to examine effects of a small group-based cardiocerebrovascular disease (CVD) prevention education program on knowledge, stage of change and health behavior among male bus drivers with CVD risk factors. Methods: A non-equivalent control group pretest-posttest design was used. Participants were 68 male bus drivers recruited from two urban bus companies. Participants from the two groups were selected by matching age, education and risk factors. Experimental group (n=34) received a small group-based CVD prevention education program 8 times over 6 weeks and 3 times through telephone interviews at 2-week intervals. Data were collected between December, 2010 and March, 2011, and were analyzed using chi-square test, t-test, and repeated measure analysis of variance with SPSS/Win18.0. Results: Experimental group showed significantly higher scores in CVD prevention knowledge (p