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      • KCI등재

        에니어그램 성격유형 중 가슴중심에 따른 미용종사자의 직무 스트레스가 심리적 스트레스와 대처방식에 미치는 영향

        권은실 ( Eun Sil Kwon ),김우빈 ( Woo Been Kim ),박은준 ( Eun Jun Park ) 한국미용학회 2015 한국미용학회지 Vol.21 No.2

        This study was carried out to know the effect of stress types of hair industry Employee based on the feeling center of Enneargram personality types on stress and coping strategies. The present study will suggest basic data for minimizing the stress and maximizing the efficiency. Firstly, the effect of job stress based on the feeling center of Enneargram on stress has partly significant result in all stress. Above all, the higher level of dissatisfaction of working expectancy leads to the higher chronic fatigue of stress, which has the highest power of explanation. Secondly, influence of job stress based on the feeling center of Enneargram on coping strategies of stress has partly significant result in all of the coping strategies, except hoping management. Above all, the higher level of dissatisfaction of expectation of work rather than dissatisfaction of responsibility avoidance of job stress leads to the tendency of the defensive management strategy. In conclusion, the higher level of dissatisfaction of expectation of work of hair industry Employee based on the feeling center of Enneargram personality types is likely lead to the higher level of stress.

      • KCI등재

        국회 법안심의 의사결정 요인에 관한 연구

        권은실(Kwon, Eun sil),이영환(Lee, Young Hwan) 서울행정학회 2012 한국사회와 행정연구 Vol.23 No.1

        This study analyzes decision behavior and its determinants in national assembly subcommittees. Toward this end, the study focuses on the health committee and the industry committee. The results show that the terms used most frequently in both committees are expertise-related. The study finds that the stronger the representative elements in the committees, the lower the probability of approving laws is. In addition, the probability of approving laws is also reduced if expertise-based elements are strong.

      • KCI등재

        헤어살롱 여성소비자의 O2O 서비스의 지각된 신뢰와 가치가 소비자의 수용의도 및 만족도에 미치는 영향

        권은실 ( Eun-sil Kwon ),임윤경 ( Yoon-kyeong Lim ),박은준 ( Eun-jun Pack ) 한국미용학회 2021 한국미용학회지 Vol.27 No.4

        This study was to clarify the effects of perceived trust and value of hair beauty O2O service of women customer's on customer acceptance intention and satisfaction. Based on the result, the purpose of this study is to suggest the effective marketing strategy of O2O service for customers. As for the subject of this study, 240 women customers who used O2O services in Seoul, Kyonggi and Chungcheong Province were selected to respond to and analyzed the self-administered questionnaire. Collected data was analyzed using SPSS 22.0. Analytical analysis was carried out on the data in the form of frequency analysis, factor analysis, reliability analysis and regression analysis. The results of this study are summarized as follows. In the demographic characteristics shown in the results of the study, thirties of Seoul and Kyonggi Province were the highest. Married in marital status, students and specialized job in occupation, less than 2 million won in average monthly income and vocational colleges attendance or graduation in the highest level of education turned out to be the highest. Second, the result of the effect of perceived trust of hair beauty O2O service on customer acceptance intention and satisfaction are as follows. Acceptance intention and satisfaction were found to have significant result in trust of product, trust of information and trust of O2O. The effect of trust of information on acceptance intention and satisfaction was the highest. Third, he result of the effect of perceived value of hair beauty O2O service on customer acceptance intention and satisfaction are as follows. Acceptance intention and satisfaction were found to have significant result in functional value, psychic value. The effect of psychic value on acceptance intention and satisfaction was the highest.

      • KCI등재

        미용소비자의 마케팅믹스요인(7Ps)이 전환장벽에 미치는 영향

        권은실 ( Eun-sil Kwon ),박은준 ( Eun-jun Pack ) 한국미용학회 2017 한국미용학회지 Vol.23 No.3

        This study was carried out to know the effects of marketing mix 7Ps on switching mutual personal relation, attraction of alternatives and converting cost of barriers intentions. Based on the result, the purpose of this study is to suggest the ways to prevent customer separation and increase sales consistently. secure new customers. As for the subject of this study, 731 customers of hair salons in Seoul and Kyonggi Province were selected to respond to and analyzed the self-administered questionnaire. Collected data was analyzed using SPSS 22.0. Analytical analysis was carried out on the data in the form of frequency analysis, factor analysis, reliability analysis, and regression analysis. Firstly, the effect of marketing mix on mutual personal relation has partly significant result in people, product, price and promotion. Secondly, influence of marketing mix on attraction of alternatives has partly significant result in all of 6Ps, except people. Thirdly, the effect of marketing mix on converting cost has partly significant result in promotion and people. In conclusion, on the basis of this research, it can be seen that the beauty manager should notice continuous use and strengthen marketing which leads to the number of frequenter and sales.

      • KCI등재

        에니어그램 사고(머리)중심 유형에 따른 미용종사자의 직무 스트레스가 심리적 스트레스와 대처방식에 미치는 영향

        권은실 ( Eun Sil Kwon ),박은준 ( Eun Jun Pack ) 한국미용학회 2016 한국미용학회지 Vol.22 No.2

        This study was carried out to know the effect of stress types of hair industry Employee based on the thinking center of Enneargram personality types on stress and coping strategies. The present study will suggest basic data for maximizing the efficiency. Firstly, the effect of job stress on stress has partly significant result in all stress. Above all, the higher level of dissatisfaction of working expectancy and opinion efficiency leads to the higher chronic fatigue of stress, which has the highest power of explanation. Secondly, the influence of job stress on coping strategies of stress has partly significant result in all of the coping strategies. Above all, the higher level of dissatisfaction of excessive work leads to the tendency of the emotional centered management strategy, which has the highest power of explanation. In conclusion, the higher level of dissatisfaction of expectation of work and opinion efficiency of hair industry Employee is likely to lead to the higher level of chronic fatigue stress and the higher level of dissatisfaction of excessive work leads to the tendency of the emotional centered management strategy.

      • KCI등재

        에니어그램 특성에 따른 미용종사자의 스트레스 수준과 대처방식의 차이

        권은실 ( Eun Sil Kwon ),박재홍 ( Jae Hong Park ),김동표 ( Dong Pyo Kim ),박은준 ( Eun Jun Pack ) 한국미용학회 2014 한국미용학회지 Vol.20 No.1

        Coping strategies are considered to be important, as the quality of the service is decided by personal selling service in hair industry unlike manufacturing business. In addition, the management for each personality characteristic is needed. Accordingly, this research this research used Enneargram Personality Test to classify the personal characteristics of hair industry employee, and sought to examine how the level of stress following personality types influences coping strategies. Mediator of the hair employee was the highest and the heart center and the head center are the most stressful. The highest percentage of personality types were the artist and the observer. The heart center and the helper were related to the problem centered management. Accordingly, coping with stress appropriately will help rising the work efficiency and sales.

      • KCI등재
      • KCI등재

        다래(Actinidia arguta) 열매의 열수 추출물, PG102의 4주 반복 경구투여에 대한 안전성 연구

        은실,김미정,은정,김리홍,김동현,어해관,박은진,김선영,김선희,Hong, Eun-Sil,Kim, Mi-Jeong,Kwon, Eun-Jung,Kim, Lihong,Kim, Dong-Hyun,Eo, Hae-Kwan,Park, Eun-Jin,Kim, Sunyoung,Kim, Seon-Hee 대한수의학회 2008 大韓獸醫學會誌 Vol.48 No.4

        It was previously found that PG102, a water-soluble extract derived from Actinidia arguta, was able to modulate Th1/Th2 pathways and suppress IgE production resulting in dramatic amelioration of atopic dermatitis in NC/Nga mouse and hairless rat models. In order to evaluate the subacute toxicity of PG102, female and male SD rats were daily fed with various doses of PG102 for 4 weeks. Six week old SD rats were randomly divided into 4 groups and orally administrated with 100-, 300-, and 1,000- mg/kg of PG102 as well as the vehicle only. At the end of the study, no significant differences in the body and organ weights were observed between control and treated rats of both genders. Hematological and blood chemical analysis showed little differences between the animal groups. Neither gross abnormalities nor histopathological changes were found. PG102 produced little or no subacute toxicity and could be used as a safe nutraceutical for the treatment of individuals with allergic diseases including atopic dermatitis.

      • KCI등재

        에니어그램 성격유형 장 중심에 따른 미용종사자의 스트레스 유형이 대처방식에 미치는 영향

        권은실 ( Eun-sil Kwon ),박은준 ( Eun-jun Pack ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3

        This study was carried out to know the effect of stress types of hair industry Employee based on the intrinctive center of Enneargram personality types on coping strategies. The present study will suggest basic data for minimizing the stress and maximizing the efficiency. Firstly, the effect of job stress based on the intrinctive center of Enneargram on Stress has partly significant result in all stress. Above all, the higher level of dissatisfaction of working environment, dissatisfaction of opinion efficiency of job stress leads to the higher hopelessdepression of stress. And influence of job stress based on the intrinctive center of Enneargram on coping strategies of stress has partly significant result in all of the coping strategies. Above all, the higher level of dissatisfaction of excessive work, dissatisfaction of ego control, dissatisfaction of expectation of work rather than dissatisfaction of opinion efficiency of job stress leads to the tendency of the problem solving strategy. Thirdly, the influence of stress based on the intrinctive center of Enneargram on coping strategies of stress has partly significant result in all of the coping strategies. Above all, the higher level of emotional hypersensitivity of stress leads to the higher level of hostile management.

      • KCI등재

        미용소비자의 이용특성에 따른 마케팅믹스 요인(7Ps)연구

        권은실 ( Eun-sil Kwon ) 한국미용예술경영학회 2018 미용예술경영연구 Vol.12 No.2

        미용 소비자들의 다양한 미의 욕구 충족을 위해 기업 간의 차별화된 경영 마케팅전략이 필요하다. 기존 마케팅전략의 상품, 가격, 경로, 촉진의 4P에서 종사자, 물리적 증거, 과정의 3P가 추가된 7P는 서비스업에서 필수 요소로 대두 되고 있다. 본 연구는 마케팅믹스의 어떠한 변수들이 미용소비자의 이용특성과 만족에 영향을 미치는지 알아봄으로써 미용소비자를 대상으로 하는 마케팅전략에 도움이 되고자 한다. 조사방법으로는 서울/경기지역의 헤어샵 소비자를 대상으로 자기기입식 설문지법을 통해 최종 731부가 사용되었고, SPSS 22.0 통계프로그램을 사용하여 빈도분석, 요인분석, 신뢰도 분석, t-test가 분석에 사용 되었다. 연구결과 첫째, 헤어샵 전환의향에 따른 마케팅믹스 요인의 차이에서는 상품과 가격요인에서만 평균값이 높게 나타났고, 헤어샵 권유의향에 따른 마케팅믹스 요인의 차이에서는 종사원, 상품, 가격, 과정에서 평균값이 높게 나타났으며, 헤어샵 만족에 따른 마케팅믹스 요인의 차이에서는 종사원, 상품, 가격요인에서 평균값이 높게 나타났다. 상품과 가격요인, 즉 디자이너의 기술과 합리적인 가격이 미용소비자의 이용특성에 따른 중요한 변수임을 알 수 있었다. In order to meet the beauty needs of beauty consumers, differentiated management marketing strategies are needed. 7P, which is based on 3P of People, physical evidence, and process in 4P of product, price, place, promotion of existing marketing strategy, is becoming an essential element in service industry. This study was to clarify the effects of marketing mix on users characteristics and satisfaction of beauty service customer. Based on the result, the purpose of this study is to suggest the ways of marketing strategies. As for the subject of this study, 731 customers of hair salons in Seoul and Kyonggi Province were selected to respond to and analyzed the self-administered questionnaire. Collected data was analyzed using SPSS 22.0. Analytical analysis was carried out on the data in the form of frequency analysis, factor analysis, reliability analysis, and regression analysis. Firstly, the effect of marketing mix on the intention of switching hair shop has high average in product and price. Secondly, influence of marketing mix on recommendation intention of hair shop has high average result in worker, product, price and course. Thirdly, the effect of marketing mix on satisfaction of hair shop has high average in worker, product, and price. In conclusion, on the basis of this research, it can be seen that product, price, in other words, technique of designer and reasonable price are the important variables of users characteristics of beauty service.

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