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      • KCI등재

        대일수출 중소기업의 인터넷 무역마케팅 활용 성과에 관한 실증연구

        권영욱(Young-Wook Kwon),남경두(Kyung-Doo Nam),임천석(Chon-Sok Im) 한국관세학회 2011 관세학회지 Vol.12 No.1

        The main purpose of this paper is an empirical study on the utilization and performance in Japan export marketing of SMEs' using the internet. Major issues are summarized as follows. First, Using the Internet by the competitors raises the level of the utilization and performance of SMEs. Second, When the traditional approach is costly, as an alternative to using the Internet by SMEs. Third, companies have a chief executive more innovative mind get the high level of internet trade marketing advantage. Fourth, exports to Japan with a lot of experience, there is nothing to do with the internet marketing. Fifth, the competitors' using the Internet, government's supports, brand strategys to Japan make good marketing performance.

      • KCI등재

        일본시장의 경쟁구조 변화에 따른 대일 수출전략에 관한 실증연구

        권영욱(Young-Wook Kwon),남경두(Kyung-Doo Nam) 한국관세학회 2013 관세학회지 Vol.14 No.3

        However, the Korea’s representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as automobiles and electronic/electric products). And since this phenomenon has continued for a very long time, the Japanese markets were engraved as a market which is hard to enter for the Korean enterprises. At this time of point, subdividing the Japanese markets by characteristics, analyzing the competition structure of the subdivided markets and proposing the strategies of the Korean enterprises’s export to Japan would be a great academic contribution. Thus, this study subdivided the Japanese markets into main item markets, import markets and distrubution markets, and a research model and hypotheses were set based on J. S. Bain’s SCP paradigm and an empirical analysis by a survey on the enterprises exporting to Japan was carried out. According to the empirical analysis, the Korean enterprises exporting to Japan appeared to respond to “Japanese enterprises’ change of product differentiation advantage” by cost advantage strategy and differentiation strategy. However, their results end up to some extent, which reflects the current situation in which the Korean enterprises’s export to Japan is poor as it is.

      • KCI등재

        일본 자동차시장의 경쟁구조 변화와 한국기업의 대일 수출전략에 관한 연구

        권영욱(Young-Wook Kwon),남경두(Kyung-Doo Nam) 한국통상정보학회 2012 통상정보연구 Vol.14 No.4

        한국은 지난해 주력수출품목인 승용차(HS 8703)를 전세계에 409억불 수출하였다. 그러나 인접국인 일본시장에의 수출은 대 전세계 수출규모와 비교한다면 거의 없는 수준이다. 비록 장기간 경기침체 속에 있다하더라도 일본 자동차시장의 신차판매는 연간 500만대 규모의 큰 시장이다. 이러한 관점에서 일본 자동차시장의 경쟁구조를 분석하여, 이에 적합한 한국 자동차기업의 대일 수출전략을 제시하는 것은 의미가 있을 것이다. 본고는 J. S. Bain에 의하여 정립된 상위기업집중율(CRκ)과 伊丹敬之(Itami Hiroyuki) 등의 일본시장 특성에 관한 선행연구를 이론적 배경으로 하여, 일본 자동차시장의 경쟁구조변화를 분석하였다. 그 결과, 일본의 자동차시장에서는 시장지배적 위치에 있는 기업이 존재하고는 있으나, 차종별로 들어가면 빅3의 지배력에도 상당한 차이가 발생하고 있을 뿐만 아니라 경쟁구조도 계속 변화하고 있는 것으로 나타났다. 이에 따른, 한국 자동차기업의 대일 수출전략으로 일본 자동차메이커와의 제휴를 통한 유통채널 상호활용 전략, 한국자동차의 브랜드전략, 일본사양(Designed for Japan) 개발을 통한 고급화전략 등을 제시하였다. Korea exported the passenger cars(HS 8703) such as key export item 41billion dollars in 2011. But the Korea’s representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as automobiles. Japan is the third largest automobile market sold annually 5 millions, despite its long-term depression. At this time of point, analyzing the competition structure of the automobile market and proposing the strategies of the Korean enterprises’s export to Japan would be a great academic contribution. This study analyzed the Japanese automobile market by the method of upper enterprises’ Concentration Ratio(CRκ) based on J. S. Bain’s SCP paradigm and the literature study on the characteristics of the Japanese market by Itami Hiroyuki. As a result, in the Japanese automobile market, it is very likely that there exist market dominating enterprises, but at the same time, the movement of change also could be grasped between Japanese car makers. Accordingly, the cross-leveraging distribution strategy, brand strategy and Japan specification(designed for Japan) development strategy of the Korean enterprises’ export to Japan which can respond to the change of the Japanese automobile markets were proposed.

      • KCI등재

        일본 전자ㆍ전기제품시장의 경쟁구조변화와 한국기업의 대일 수출전략에 관한 연구

        권영욱(Young-Wook Kwon),남경두(Kyung-Doo Nam) 한국무역연구원 2013 무역연구 Vol.9 No.1

        The Korea's representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as electronic and electric products(consurners' durables). And since this phenomenon has continued for a very long time, the Japanese markets were engraved as a market which is hard to enter for the Korean enterprises. At this time of point, analyzing the competition structure of the electronic and electric products market and proposing the strategies of the Korean enterprises's export to Japan would be a great academic contribution. This study analyzed the Japanese electronic and electric products market by the method of upper enterprises' Concentration Ratio(CRk) based on J. S. Bain's SCP paradigm and the literature study on the characteristics of the Japanese market by Itami Hiroyuki. As a result, in the Japanese electronic and electric products market, it is very likely that there exist market dominating enterprises, but at the same time, the movement of change also could be grasped. Accordingly, the business system suitable and global business linked strategies of the Korean enterprises' export to Japan which can respond to the change of the markets were proposed.

      • KCI등재

        지역통상정보 : 일본 자동차시장의 경쟁구조 변화와 한국기업의 대일 수출전략에 관한 연구

        권영욱 ( Young Wook Kwon ),남경두 ( Kyung Doo Nam ) 한국통상정보학회 2012 통상정보연구 Vol.14 No.4

        한국은 지난해 주력수출품목인 승용차(HS 8703)를 전세계에 409억불 수출하였다. 그러나 인접국인 일본시장에의 수출은 대 전세계 수출규모와 비교한다면 거의 없는 수준이다. 비록 장기간 경기침체 속에 있다 하더라도 일본 자동차시장의 신차판매는 연간 500만대 규모의 큰 시장이다. 이러한 관점에서 일본 자동차시장의 경쟁구조를 분석하여, 이에 적합한 한국 자동차기업의 대일 수출전략을 제시하는 것은 의미가 있을 것이다. 본고는 J. S. Bain에 의하여 정립된 상위기업집중 율 () 과 伊丹敬之 (Itami Hiroyuki) 등의 일본시장 특성에 관한 선행연구를 이론적 배경으로 하여, 일본 자동차시장의 경쟁구조 변화를 분석하였다. 그 결과, 일본의 자동차시장에서는 시장지배적 위치에 있는 기업이 존재하고는 있으나, 차종 별로 들어가면 빅3의 지배력에도 상당한 차이가 발생하고 있을 뿐만 아니라 경쟁구조도 계속 변화하고 있는 것으로 나타났다. 이에 따른, 한국 자동차기업의 대일 수출전략으로 일본 자동차메이커와의 제휴를 통한 유통채널 상호활용 전략, 한국자동차의 브랜드전략, 일본사양(Designed for Japan) 개발을 통한 고급화 전략 등을 제시하였다. Korea exported the passenger cars (HS 8703) such as key export item 41billion dollars in 2011. But the Korea`s representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as automobiles. Japan is the third largest automobile market sold annually 5 millions, despite its long-term depression. At this time of point, analyzing the competition structure of the automobile market and proposing the strategies of the Korean enterprises`s export to Japan would be a great academic contribution. This study analyzed the Japanese automobile market by the method of upper enterprises` Concentration Ratio () based on J. S. Bain`s SCP paradigm and the literature study on the characteristics of the Japanese market by Itami Hiroyuki. As a result, in the Japanese automobile market, it is very likely that there exist market dominating enterprises, but at the same time, the movement of change also could be grasped between Japanese car makers. Accordingly, the cross-leveraging distribution strategy, brand strategy and Japan specification (designed for Japan) development strategy of the Korean enterprises` export to Japan which can respond to the change of the Japanese automobile markets were proposed.

      • KCI등재

        Le Fort I 골절단술을 통한 상악의 후상방 회전에 따른 상순과 비부의 연조직 변화

        권영욱(Young-Wook Kwon),표성운(Sung-Woon Pyo),이 원(Won Lee),박재억(Je Uk Park) 대한구강악안면외과학회 2011 대한구강악안면외과학회지 Vol.37 No.6

        Introduction: This study evaluate the soft tissue changes to the upper lip and nose after Le Fort I maxillary posterosuperior rotational movement. Materials and Methods: Twenty Skeletal class III patients, who had undergone bimaxillary surgery with a maxillary Le Fort I osteotomy and bilateral sagittal split ramus osteotomy, were included in the study. The surgical plan for maxilla was posterosuperior rotational movement, with the rotation center in the anterior nasal spine (ANS) of maxilla. Soft and hard tissue changes were measured by evaluating the lateral cephalograms obtained prior to surgery and at least 6 months after surgery. For cephalometric analysis, four hard tissue landmarks ANS, posterior nasal spine [PNS], A point, U1 tip), and five soft tissue landmarks (pronasale [Pn], subnasale [Sn], A Point, upper lip [UL], stomion superius [StmS]) were marked. A paired t test, Pearson s correlation analysis and linear regression analysis were used to evaluate the soft and hard tissue changes and assess the correlation. A P value <0.05 was considered significant. Results: The U1 tip moved 2.52±1.54 mm posteriorly in the horizontal plane (P<0.05). Among the soft tissue landmarks, Pn moved 0.97±1.1 mm downward (P<0.05), UL moved 1.98±1.58 mm posteriorly (P<0.05) and 1.18±1.85 mm inferiorly (P<0.05), and StmS moved 1.68±1.48 mm posteriorly (P<0.05) and 1.06±1.29 mm inferiorly (P<0.05). The ratios of horizontal soft tissue movement to the hard tissue were 1:0.47 for the A point and A point, and 1:0.74 for the U1 tip and UL. Vertically, the movement ratio between the A point and A point was 1:0.38, between U1 tip and UL was 1:0.83, and between U1 tip and StmS was 1:0.79. Conclusion: Posterosuperior rotational movement of the maxilla in Le Fort I osteotomy results in posterior and inferior movement of UL. In addition, nasolabial angle was increased. Nasal tip and base of the nose showed a tendency to move downward and showed significant horizontal movement. The soft tissue changes in the upper lip and nasal area are believed to be induced by posterior movement at the UL area.

      • KCI등재

        학교건물에 있어서 비탄성해석 및 비선형 정적해석을 통한 내진성능 평가에 따른 보강 연구

        이호,권영욱,김홍도,Lee, Ho,Kwon, Young-Wook,Kim, Hong-Do 한국공간구조학회 2012 한국공간구조학회지 Vol.12 No.2

        본 연구는 학교 건물의 구조적 성능 평가를 통한 내진보강에 대한 연구이다. 본 연구의 목적은 학교 건물의 구조적 성능평가를 통하여 안전성과 사용성을 고려한 구조보강방안을 비교분석하고 합리적 내진 보강안을 제시하여 보다 지진에 안전한 건축물을 유지하는데 도움 이 되고자 한다. 이 목적을 위해 기존의 학교건물을 연구 대상으로 선정하여 내진성능평가를 실시하고 내진 보강안을 제시하였다. 본 연구의 방법은 기존의 철근콘크리트 학교건물을 대상으로 1차 내진 성능평가와 2차 내진 성능평가를 실시하였다. 위와 같은 방법으로 내진성능평가를 하여 그 결과를 분석하고 내진보강방안을 제시(강재댐퍼, 탄소막대보강재)하였다. 제시된 내진 보강방안을 대상 건축물에 적용하여 내진보강 전, 후의 내진성능평가를 통해 종합적인 결과를 도출 하였다. This study is about earthquake-proof reinforcement through structural function evaluation of an school building. The purpose of this study is to comparatively analyze structure reinforcement measures in consideration of safety and usability through structural function evaluation of school buididng, to offer rational measures for earthquake-proof function and to provide help in maintaining safe structures against earthquake. For this purpose, was selected for this study as an existing school building, earthquake-proof function evaluation was conducted, and measures to reinforce earthquake-proof function was offered. As for the research method, the first and the second earthquake-proof function evaluations were conducted which is an existing reinforced concrete school building. Through the abovementioned methods, earthquake-proof function evaluation were conducted, the results were analyzed and the measure to reinforce earthquake-proof function were offered(Steel damper, Carbon plate stiffeners). The offered measure to reinforce earthquake-proof function was applied to the subject structure, and comprehensive results were derived from earthquake-proof function evaluation regarding before and after earthquake-proof function reinforcement.

      • KCI등재

        편측 안면신경 마비를 동반한 Eagle 증후군 치험례

        신희진,권영욱,조성민,김창현,박재억,Shin, Hee-Jin,Kwon, Young-Wook,Cho, Sung-Min,Kim, Change-Hyen,Park, Je-Uk 대한악안면성형재건외과학회 2010 Maxillofacial Plastic Reconstructive Surgery Vol.32 No.5

        Eagle's syndrome is the manifestation of elongated styloid process that is not a common entity in dental clinics. Without the knowledge of this syndrome misdiagnosis can be made and therefore differential diag-nosis with other diseases of oral and maxillofacial area is required. The symptoms of elongated styloid process are cervical pain, foreign body sensation, dysphagia and pharyngeal pain. A 27 years old male vis-ited our hospital. He had cervical pain with unilateral facial nerve palsy. Along with meticulous clinical examinations, 3D-CT, Plain radiographic studies were used to make the diagnosis. In computed tomogra-phy, Lt. styloid process was elongated and fractured. Patient have undergone surgical resection of elongat-ed styloid process and have been carefully observed. Characteristically, preoperative facial nerve palsy showed rapid postoperative recovery. The other clinical symptoms that were present in the initial visit were diminished. The purpose of this article is to report a case of Eagle's syndrome presenting unilateral facial nerve palsy that was treated with transoral surgical approach with literature review.

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