바리스타 교육기관의 교과과정에 관한 탐색적 연구

구지은(Ji Eun Koo),전병길(Byung Gil Chun) 한국조리학회 2011 한국조리학회지 Vol.17 No.5

In this study, I examined the problems of the current barista curriculum and sought how to improve them by feedback from domestic specialized baristas and comparative analyses of the training programs that take place in barista educational institutions, In order to identify problems in curriculum and what to be improved, I gained the opinions of 15 experts who are currently teaching students in barista educational institutions using Delphi technique, To sum up the opinions of experts, working level education of coffee has to be mainly done and substantial educations for employment such as cafe operating technique and marketing are needed, In addition, experts suggested enhancing service courses considering the nature of working in contact with customers and the course for baking goods that takes up a lot of sales, As a result of examining the current curriculum in the institutions for baristas, it seems necessary to supplement these training courses that experts suggested because the educations are very poor.

요추 추간판 탈출증 환자의 일류성 요실금에 대한 한의 진료의 경과: 증례 보고

구지은 ( Ji-eun Koo ),이희원 ( Hee-won Lee ),권용수 ( Yong-su Kwon ),유재은 ( Jae-Eun Yu ),배준효 ( Jun-Hyo Bae ),박지원 ( Ji-won Park ),윤주영 ( Joo-young Yoon ),최성원 ( Sung-won Choi ) 한방재활의학과학회 2021 한방재활의학과학회지 Vol.31 No.3

This study reports the effectiveness of Korean medicine therapy by improving symptoms in patients with herniated lumbar disc (HLD) diagnosed with chronic overflow urinary incontinence (OUI). The patient was treated with two types of herbal medicine and electroacupuncture for 10 days. We used diary of voiding and incontinence, Overactive Bladder Symptom Score (OABSS), Bristol Female Lower Urinary Tract Symptoms questionnaire (BFLUTS) and numeral rating scale (NRS) to assess the symptoms. After treatment, the number of nocturia decreased from 5 to 2.5. OABSS decreased from 9 to 2 and BFLUTS decreased from 95 to 87. The NRS of back pain decreased from 7 to 3. This study may suggest that Korean medicine therapy can be effective therapy for OUI with HLD. (J Korean Med Rehabil 2021;31(3):125-131)

창업자기능감, 일가치 및 창업지원서비스가 창업의도에 미치는 영향

구지은(Ji-Eun Koo),전병길(Byung-Gil Chun) 한국조리학회 2015 한국조리학회지 Vol.21 No.6

아마추어 골퍼의 심상훈련시 뇌파변화

구지은(Koo, Ji-Eun),이강헌(Lee Kang-Hun),구민재(Koo, Min-Jae) 한국코칭능력개발원 2013 코칭능력개발지 Vol.15 No.3

족하수 환자의 복합 한의진료 경과 및 삶의 질 변화: 증례보고

박지원 ( Ji-won Park ),정우진 ( Wu-jin Jeong ),허효승 ( Hyo-seung Huh ),홍혜원 ( Hae-won Hong ),구지은 ( Ji-eun Koo ) 경락경혈학회 2021 Korean Journal of Acupuncture Vol.38 No.3

Foot drop due to lumbar disc herniation is perceived to be an indication for surgery. A 44-year-old male presented with motor deficit in left ankle dorsiflexion along with radiating pain and paraesthesia. Motion Style Acupuncture Therapy (MSAT) was administered on the left side every other day. Acupuncture and Chuna were performed daily. Herbal medicine was taken 3 times a day. His symptoms rapidly improved throughout treatment, verified by decreased Numeric Rating Scale (NRS), Oswestry Disability Index (ODI), increased 5-level EuroQol-5 Dimension (EQ-5D-5L) scores, and improved motor grades. We suggest that a combination of MSAT with traditional Korean medicine could be a favorable option for foot drop in LDH patients in terms of rapid pain reduction and the improvement of quality of life.

신체증상장애 환자의 복합 한의진료 경과 및 삶의 질 변화: 증례 보고

박지원 ( Ji-won Park ),구지은 ( Ji-eun Koo ),배준효 ( Jun-hyo Bae ),배진수 ( Jin-su Bae ) 한방재활의학과학회 2021 한방재활의학과학회지 Vol.31 No.3

This study aims to report the effectiveness of complex Korean medicine (KM) therapy on a somatic symptom disorder (SSD) patient. A 58-year-old woman had severe somatic pain for more than six months and showed accompanying anxiety and depression. KM doctors administered complex KM therapy to control her pain and psychological conditions. Her pain was rated using the numerical rating scale and her anxiety and depression symptoms with beck anxiety inventory and beck depression inventory. The somatic symptoms as well as the anxiety and depression significantly improved after KM treatment. This study suggests that complex KM therapy for SSD may be effective to manage both somatic and psychological symptoms. (J Korean Med Rehabil 2021;31(3):149-157)

Complex Korean Medicine Treatment for Posterior Ankle Impingement Syndrome: Case Report

박지원,경다현,구지은,배준효,김수진,배지은,Park, Ji-won,Kyung, Da-hyun,Koo, Ji-eun,Bae, Jun-Hyo,Kim, Su-jin,Bae, Ji-eun Society for Meridian and Acupoint 2022 Korean Journal of Acupuncture Vol.39 No.3

Posterior ankle impingement syndrome is one of the impingement syndromes characterized by posterior ankle pain that occurs during forced plantar flexion. This report presents a case of a 48-year-old PAIS patient with os trigonum syndrome accompanied by tenosynovitis of flexor hallucis longus. She was treated with complex Korean medicine to a good effect. The Numeric Rating Scale and the EuroQol 5-Dimension 5-Level were used to measure the impact of Korean medicine on the patient's pain and quality of life. Decreased NRS and increased EQ-5D-5L scores reflected improvement in her symptoms within 25 days. This study suggests complex Korean medicine treatment for PAIS may be beneficial for alleviating pain and improving quality of life.

소비자의 심리적 특성이 EDLP상점과 HiLo상점 선택에 미치는 영향

석관호(Kwan Ho Suk),구지은(Ji Eun Koo),윤성아(Song Oh Yoon) 한국마케팅학회 2012 마케팅연구 Vol.27 No.1

소비자의 상점 선택은 유통관리자에게 매우 중요한 이슈이나, 소비자의 심리특성과 상점선택의 관계를 보여주는 연구는 많이 이루어지지 않았다. 본 연구에서는 소비자의 조절초점과 위험추구 성향이 EDLP(every day low price)와 HiLo(high-low price)상점의 선택에 미치는 영향을 보고자 한다. 할인크기는 작으나 할인을 자주하는 EDLP상점과 할인의 빈도는 낮으나 할인의 크기가 큰 HiLo상점에 대한 소비자의 선택은 할인크기와 할인빈도 중에서 어떠한 요소를 더 중요시 하느냐에 따라 달라진다. 본 연구는 이러 한 상점선택에 영향을 미칠 것으로 기대되는 소비자의 조절초점과 위험추구 성향의 영향에 대한 4개의 가설을 제시하였다. 구체적으로 자신들이 받을 수 있는 최대 이익에 더 민감한 향상초점 성향과 위험추구 성향의 소비자 들은 상대적으로 큰 할인을 제공하는 HiLo점포에 대한 선호가 높으며, 반대로 확실한 할인의 기회가 더 중요한 방어초점 성향과 위험회피 성향의 소비자들은 할인의 빈도가 높은 EDLP상점을 더 선호할 것이라는 가설이 제 시되었다(가설1, 가설3). 또한, 이러한 선호의 차이는 이들 소비자들이 할인의 크기와 할인빈도에 두는 가중치 의 차이 때문에 발생하는 효과임을 제시한다(가설2, 가설4). 이들 가설은 두 실증연구를 통해 검증되었다. 조절초점의 영향을 연구한 연구1은 방어초점 소비자가 향상초점 소비자보다 상대적으로 EDLP상점을 더 선호하는 것을 보여주었다. 또한 이러한 차이는 할인크기의 영향력이 조절초점에 따라 달라지기 때문이라는 결과를 보여주었다. 연구2는 위험추구 성향이 점포선택에 미치는 영향을 검증하였다. EDLP상점에 대한 선호는 위험회피 성향이 강할수록 커졌으며, 이러한 선호의 이유는 상점선택에 있어서 할인빈도의 중요성이 위험추구 성향에 따라 달라지기 때문임을 보여주었다. Understanding factors affecting consumer store choice is essential for retail managers. Previous research has explored the influence of consumer buying behavior and demographic variables on store choice. However, little attention has been directed to psychological variables underlying consumer preference for choice. This research examines the potential impact that consumer`s individual dispositions have on the choice between EDLP (every day low price) and HiLo (high-low price) stores. EDLP stores offer more frequent price discounts, with each discount having a relatively small magnitude. On the contrary, HiLo stores offer less frequent discounts, but each discount size is larger. Therefore, consumers who give more weight to discount frequency should prefer EDLP to HiLo, whereas consumers who place more weight on discount depth should prefer HiLo to EDLP. We posit that potential individual variables that affect weight allocation on discount depth and frequency, consequently causing a differential store choice between EDLP and HiLo, are consumer`s self-regulatory focus and risk taking tendency. In particular, consumers with distinct promotion self-regulatory focus are more likely to prefer HiLo store to EDLP store because they are eager to achieve the maximum price discount. Conversely, consumers with distinct prevention self-regulatory focus are more concerned about not missing out promotion opportunities, leading to a greater preference of EDLP over HiLo store (Hypothesis 1). Individuals with risk-seeking orientations, like promotion-focus consumers, are more likely to prefer HiLo store because they are more sensitive to receiving the maximum discount than to merely getting any discounts. In contrast, individuals with risk-averse tendencies seek sure discount opportunities, similar to prevention-focus consumers, leading to a greater preference for EDLP store (Hypothesis 3). We further suggest that this difference in store preference is mainly driven by their differential weighing of discount frequency and discount depth. Specifically, discount depth exerts more effect on store choice for consumers with promotion- focus and risk-seeking orientations (Hypotheses 2a and 4a), whereas discount frequency is more heavily weighted by consumers with prevention-focus and risk-averse orientations (Hypotheses 2b and 4b). Two empirical studies provide evidence supporting our hypotheses. In Study 1, we examined the relationship between self-regulatory focus and store choice. Participants were presented with 18-month`s price history of a shampoo brand in an EDLP and a HiLo store. While the average prices offered by the two stores were the same, the EDLP store, compared with the HiLo, offered discounts more frequently, with a smaller depth. Participants were asked to choose a store to visit. Then we measured perceived discount depth and perceived discount frequency of the two stores, followed by measures for chronic self-regulatory focus. As expected, the result showed that participants with promotion (prevention) focus preferred HiLo (EDLP) store, with the choice of the HiLo store by promotion-focus participants and prevention-focus participants being 56% and 36%, respectively. To investigate whether the weighing of discount-frequency and discount-depth differs by self-regulatory focus, store choice was regressed on the self-regulatory focus score, the relative discount depth and frequency calculated using the perceived discount depth and frequency, the interaction of the self-regulatory focus and the relative discount depth, and another interaction of the self-regulatory focus and the relative discount frequency. The result supported the hypothesis 2a, showing that the influence of discount depth on store choice is stronger for promotion-focus than for prevention-focus. But the hypothesis 2b predicting that discount frequency is more important to prevention-focus was not supported. Study 2 tested the influence of individual`s risk attitude

돈 예열의 이중적 효과와 제품 혜택의 조절 작용

김희진 ( Hee-jin Kim ),구지은 ( Ji-eun Koo ) 한국소비자학회 2015 소비자학연구 Vol.26 No.6

돈은 ‘비용’과 ‘권력’이라는 두 개념을 연상시킨다는 점에서 이중성을 가진다. 선행 연구에서도 이러한 이중성이 관찰되었는데, 예를 들어 사회 심리학 연구에서는 돈에 노출된 사람들이 사회적 권력을 행사하려는 경향을 보였던 반면, 소비자 분야의 연구에서는 돈 예열이 비용 절감의 중요성을 높게 지각하도록 하여 저가-저품질 제품에 대한 선호로 이어지는 것으로 나타났다. 본 연구에서는 돈 예열의 두 가지 상반된 효과에 주목하여, 사회적 권력과 비용이 상충관계(trade-off)에 있는 소비 의사 결정상황(예를 들어, 공항 라운지의 특별 사용 권한이 주어지며 연회비가 높은 신용 카드)에서 돈을 예열시켰을 때 돈이 가진 두 가지 개념이 어떻게 다르게 작용하는 지를 알아보고자 한다. 특히 본 연구에서는 표적 과제로 제공되는 제품 혜택의 특성에 따라 돈 예열이 ‘권력’의 중요도를 높일 지, 아니면 ‘비용’의 중요도를 높일 지가 결정된다고 가정했다. 즉, 제품이 사회적 권한과 관련되어 있는 경우 돈의 노출이 ‘사회적 지위’에 대한 중요도를 높여 돈에 예열된 소비자의 경우 고가의 제품을 선호할 것으로 예상하였다. 반면에 비용 절감과 관련된 혜택이 부각되었을 때는 오히려 저가의 제품을 선호할 것으로 예상하였다. 실험 결과 ‘사회적 권한’ 조건에서는 예상된 결과가 나타났으나, ‘비용’과 관련된 혜택이 제공되었을 때는 돈 예열의 효과가 발견되지 않았다. Money is a double-faceted construct associated with both “power” and “cost”. Consistent with this notion, prior research has shown that individuals primed with the concept of money have been shown to desire greater social power and status in some situations. However, in other situations money prime has shown to highlight the importance of cost saving, leading to choice of lower benefit lower price options. This seemingly contradicting findings from psychology and marketing literature has interesting implication for consumer decisions involving a trade-off between social status and cost (e.g., higher credit card membership fee for the use of business lounge in an airport). In this research we propose and demonstrate that whether money will enhances the weights of “power” or “cost” depends on the nature of the benefit offered by target choice. Specifically, when the product offers power related benefit, money priming will highlight the importance of gaining “social status”, thus increasing preference for an option that offers higher social status at higher cost (vs. lower status at lower cost). However, when the cost (reduction)-related benefit is offered, reversed pattern of consumer preference will be found. However, the results of two experiments showed the hypothesized effect only under “power” condition but not under “cost” condition.

소비자 구매행동은 혈액형과 연관이 있는가?

석관호 ( Kwan Ho Suk ),구지은 ( Ji Eun Koo ) 한국소비자학회 2012 소비자학연구 Vol.23 No.2

소비자의 혈액형에 따라 시장을 세분화하거나 제품을 추천하는 혈액형 마케팅이 빈번히 사용되고 있다. 본 연구 는 이와 같은 혈액형 마케팅이 과학적인 사실에 바탕을 두고 있는 지를 검증하고자 하며, 이를 위해 소비자 구매결정 과정에 영향을 미치는 개인의 소비행동 특성변수에 초점을 맞추어 해당 변수가 혈액형과 관련이 있는 지를 연구 하고자 한다. 소비자 행동 연구에 따르면 소비자 구매결정은 총 5개의 단계로 구성되는데, 욕구의 인지. 정보탐색, 대안의 평 가, 구매, 구매 후 행동으로 이루어진다. 소비자 개인의 특성변수는 (1) 소비자 구매결정 각 단계와 관련성이 있는 지, (2) 혈액형에 대한 특성을 반영할 수 있는 지를 기준으로 선택되었다. 그 결과 욕구 인지 단계에서는 소비자의 독특성 욕구(need for uniqueness), 정보 탐색 단계에서는 인지 욕구(need for cognition), 대안 평가 단계에서 는 위험추구(risk taking) 성향, 구매 단계에서는 충동구매(impulse purchase) 성향, 구매 후 행동 단계에서는 불평행동(complaining behavior)이 개인 특성변수로 선정되었다. 사전조사에서는 혈액형별 성격과 혈액형별 소비행동의 특징에 대한 지식, 그에 대한 믿음을 측정하였다. 그 결과, 혈액형과 성격 간의 관계에 대해서는 대부분의 응답자들이 알고 있으며, 절반 이상의 응답자가 실제로 두 변수간의 관련성을 믿고 있는 것으로 나타났다. 혈액형과 소비행동 간의 관계에 대한 지식이나 믿음은 상대적으로 약하지만 27%의 응답자가 혈액형과 소비행동 특성간의 관련성에 대해 보통이상으로 인지하고, 37%의 응답자가 혈액형과 소비행동 특성의 관련성에 대해 보통 이상의 믿음을 가지고 있는 것으로 나타났다. 사전조사에서는 또한 독특성 욕 구, 인지욕구, 위험추구 성향, 충동구매 성향, 불평행동과 같은 소비행동이 어떤 혈액형에서 가장 많이 나타날 지에 대한 믿음(lay belief)을 측정하였다. 그 결과 응답자들은 각각의 혈액형이 특정 소비행동과 밀접히 연관되어 있음 을 강하게 믿고 있는 것으로 나타났다. 구체적으로는 AB형은 독특성 욕구가, A형은 인지욕구가, B형의 경우 위험 추구 성향, 충동구매 성향, 불평행동이 두드러질 것이라 믿고 있었다. 첫 번째 실증 연구에서는 대학생들을 대상으로 앞서 선정한 개인의 다섯 가지 소비행동 특성변수를 측정하였다. 분석 결과, 혈액형은 소비행동 특성변수와 관계가 없는 것으로 나타났다. 다섯 개의 소비자 개인 특성변수 모두 혈액형에 따른 차이를 보이지 않았으며, 이는 혈액형과 소비행동 간에 유의미한 관계가 없음을 나타내는 결과라 볼 수 있다. 두 번째 실증 연구에서는 독특성 욕구, 인지 욕구, 위험 추구 성향, 충동구매 성향을 자기 보고(self-report)가 아닌 다양한 선택 상황에서의 소비자 의사결정을 통해 측정하였다. 그 결과, 첫 번째 연구와 마찬가지로 혈액형에 따른 차이를 보이지 않았다. 본 연구의 결과들은 일반적인 믿음과는 달리 혈액형과 소비행동 간에는 유의한 관계가 없음을 보여주었다. Market segmentation and product differentiation based on consumers` blood type is frequently practiced in Korea. For example, a fusion bar recommends different side dish menus to consumers with different blood type. This research investigates whether the blood type marketing is grounded by scientific evidence showing consumers behavior is related to blood type. This research examines associations between blood type and five dimensions of consumer behavior characeristics that are related to consumer buying decision process. Research on consumer behavior has suggested that consumer decision making consists of five sequential decision stages: Need recognition, information search, evaluation of alternatives, purchase, and postpurchase behavior. We selected five consumer behavior characteristic variables that are related to each stage of the decision making process and are supposedly related to lay beliefs about the characteristics of blood type. Specifically, we selected need for uniqueness (need recognition), need for cognition (information search), risk taking (evaluation of alternatives), impulse buying (purchase), and complaining behavior (postpurchase behavior) that represent the buying decision process. This research examined whether the five consumer behavior measures are related to blood type. A pretest explored university stduents` knowledge and beliefs about the relationship between blood type and personality and the relationship between blood type and consumer behavior. Respondents were well aware of the personality characteristics of each blood type and more than half of the respondents believed that personality and blood type are related. Beliefs and knowledge about the relationship between blood type and consumer behavior were weaker compared with those of the relationship between blood type and personality. We also measured lay beliefs about which blood type consumer is most likely to be related to need for uniqueness, need for cognition, risk taking, impulse buying, and complaining behavior. The results showed that the respondents have strong lay beliefs about the association between blood type and specific consumer behaviors. Respondents believed that need for uniqueness is most strongly related to blood type AB and be weakly related to blood type A or O. Need for cognition is strongly related to blood type A, but weakly related to other types. Consumers with blood type B are believed to be most likely to seek risk, buy with impulse, and complain after experiencing dissatisfaction. In sum, these findings suggest that people have stereotypes of blood type with respect to certain dimensions of consumer behavior. Study 1 examined the relationship between respondents` blood types and the five dimensions consumer behavior characteristics. In the study, respondents self reported their consumer behavior traits such as need for uniqueness, need for cognition, risk taking, impulse buying, and complaining behavior. We also manipulated the order in which ABO blood type is measured. In the ABO first condition, blood type was measured before measuring the five consumer behavior traits. In the ABO last condition, blood type was measured after the five consumer behavior measures. It was expected that, as gender stereotypes, measuring blood types first should activate blood type stereotypes, resulting in greater differences across blood types. The results of study 1 showed that blood type is not related to consumer behavior. For all the five consumer behavior measures, we found no significant differences across the consumers with different blood types. In addition, activation of blood type stereotype did not change the result. The findings of this study indicate that there is no significant relationship between blood type and individual difference characericists of consumption behavior. One shortcoming of Study 1 is that consumer behavior characteristics were measured by self-reports, which may not reflect actual consumer decisions. Therefore, we conducted Study 2 Study 2 further examined whether blood type is related to various consumer decisions that are related to need recognition, information search, evaluation of alternatives, and purchase. Specifically we tested the relationship between consumers` blood type and purchase of unique options (i.e., need for uniqueness), decision making time (i.e., need for cognition), choice of risky option (i.e., risk taking), and impulse buying intention (impulse buying). Specifically we tested whether respondents` blood types were reslated to various consumer decision makings such as the extent to choose unique versus ordinary choice options, the amount of time taken to search for product information before making choice decisions, the likelihood of choosing risky over safe options, and their willingness to buy without planning in a given purchase situation. The results showed that blood type was not significantly related to these consumer decision makings In sum, the results of the current research demonstrate that consumers` blood types are not strongly related to consumer behavior, contrary to some beliefs that blood types are related to certain types of consumer behavior. However, future research using different methods (e.g., analyzing shopping data of different blood types) should present more compelling evidence regarding the association between blood type and consumer behavior. Another direction for future research is to test the influence of blood type marketing on consumer perception, attitude, and purchase behavior.